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14 Smart Techniques to Reduce Shopping Cart Abandonment

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Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong.

Is there confusion about next steps? Did something on the page spook them? Did they lack confidence in the site’s security, or did they feel like you were asking for too much information?

To find out, 14 members from YEC share how to decrease online shopping cart abandonment late in the purchase cycle. Here’s what they had to say:

1. Set Shopper Expectations Early in the Purchase Cycle

A shopper cares about what they are buying, how much they are spending, how long it’ll take to get the product, how safe they are and what information they need to disclose. Make the process as frictionless and informative as possible. For example, don’t surprise them with shipping costs, out-of-stock items and forced account creation late in the process. It dramatically increases abandonment.

Erik Bullen, MageMail

2. Focus on Performance

Slow shopping carts lead to cart abandonment, and that goes double for mobile. Before you start split testing and tweaking your shopping cart experience, get the fundamentals right: Make sure the back-end and front-end performance is where it should be.

Justin Blanchard, ServerMania Inc.

3. Use Social Sign-Ons

Registration is a valuable source of data for e-commerce retailers, but the registration process is a major cause of abandoned shopping carts. No one likes being asked to fill out forms, especially on mobile. Social sign-in services like Facebook Login allow users to steam through the registration process and provides retailers with a valid identity and useful data.

Vik Patel, Future Hosting

4. Look Professional

Would you buy (insert any name) product/service from someone who looked like they had just crawled out of a sewer? Likewise, I’ve personally bailed on many websites because their checkout forms or processes just looked sketchy, which raised questions about security and reliability, etc. So if you want to close sales, your checkout form has to instill confidence, and looks play an important part in doing that.

Nicolas Gremion, Free-eBooks.net

5. Clearly Communicate Shipping Costs

People abandon their carts when there are surprises. One surprise commonly found in shopping carts? Unexpected shipping costs. Amazon does an extraordinary job of clearly communicating shipping costs throughout the customer shopping experience. E-commerce store owners should take note, and attempt to show customers what their final cost will be before reaching a cart page.

Brett Farmiloe, Markitors

6. Use Cart Abandonment Popup and Recovery Emails

A cart abandonment popup, combined with a recovery email system, can significantly reduce your shopping cart abandonment late in the purchase cycle. This technique is proven to work and can significantly add to the bottom line of any e-commerce business. We use it on all of our e-commerce properties.

Syed Balkhi, OptinMonster

7. Have an Autofill Form

People hate re-entering their information, so having an autofill form for them helps keep them there to finish. Integrate with Google and other technology so you can opt for that type of information storage and auto-entry when they are a new customer.

Angela Ruth, Due

8. Don’t Offer a Coupon Field

We have found that a lot of our cart abandonments happen because customers go looking for coupons. This was a result of us prominently displaying a coupon field in our checkout. Because our customers realized that there must be a coupon in existence, they dropped their carts in search of coupons online. As soon as we removed our coupon field (and coupons altogether) we saw a drop in abandonments.

Diego Orjuela, Cables & Sensors

9. Have a Live Chat to Answer Immediate Questions

If a customer is on the cart page and sees something they have a question about, such as higher prices or shipping, they will likely be frustrated. If there is a live chat customer service agent available to answer their questions, they are much more likely to complete the checkout. There is a reason retail stores have people there to help you. Why should an online store be any different?

Scott Kacmarski, Reps Direct

10. Don’t Ask for Too Much Information

While more information is always nicer to have than less, it’s not always worth the risk of losing customers. Adding unnecessary form fields in the final moments of checkout is a great way to make a customer stop and think about what they’re doing or second-guess handing their information to you. Take only what information you need and explain why you need it.

Andrew Saladino, Kitchen Cabinet Kings

11. Address Areas of Concern

Add some promise details to ensure customers feel comfortable with the purchase. This can be elements like your return policy, a badge stating you have a secure site, price guarantees, etc. Addressing potential areas of hesitation will help the user feel confident with the order, especially if they have never worked with you previously.

Travis Nagle, Stem

12. Streamline Your Checkout Process

Your checkout page should be just that: one page with only the necessary form fields. For physical storefronts, the age-old business practice was to make paying the easiest part of the shopping process — customers should be able to pay quickly and without a hint of a hindrance. Online shopping should be equally streamlined, as people should be able to make a purchase with as little effort as possible.

Bryce Welker, Crush The CPA Exam

13. Offer Multiple Payment Options

It is important to offer multiple payment options so that your customers have the flexibility of choosing how they pay. Offering multiple payment options minimizes a key reason a customer will abandon their online shopping cart. A single pay option will not only turn off customers but push them toward the competition. Customers are less inclined to make a purchase when they have limited options.

Jordan Edelson, Appetizer Mobile LLC

14. Don’t Force Commitment

Allow the shopper to edit the shopping bag or cart as much as they like until they’re officially ready to check out. A favorite online shoe retailer of mine actually allows online shoppers to “save” their shopping bag for later, in case shoppers have to leave the site. It’s exclusive to shoppers that are logged in, and when something in your bag is in limited supply, you receive a notification.

Cody McLain, SupportNinja

 

Reduce Shopping Cart Abandonment and Increase Earnings

Many businesses and brands are focusing their efforts on new ways to market their sales and increase online sales. However, if they were to simply spend more time on their shopping cart conversions and lowering their abandonment rate, they could be seeing a massive swing in conversions and profits. Implement as many of the shopping cart recommendations above into your existing ecommerce site and don’t forget to split test your results to see what improvements have been made.

To see more expert roundups like this one, be sure to view our previous articles on the next big trends in digital marketing and how to increase your site traffic on a small budget.

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4 Ways Hiring a Brand Strategist Can Help Transform Your Business

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If you think hiring a brand strategist is a waste of money, think again. Read on to learn 4 ways a brand strategist can help transform your business.

Do you have a business that needs some help? Do you have a successful business but know there’s more you could be doing to boost image?

Company branding is critical to the identity of your company. It gives your employees and customers an idea of what to expect and demand from you. Do you wonder if a brand strategist could be beneficial to your business? If so, this post will tell you exactly what to expect.

What a Brand Strategist Can Do for You

What is a strategist? A brand strategist can help you focus your company’s brand in a way that benefits consumers. It can also be good for your employees.

1. View from the Outside

When we look too closely at something, it can be hard to see the details. But when we step back or bring in other points of view, we can see the big picture.

Hiring someone to help with brand development can be exactly like that. You’ve been looking at your company too close. Let someone come in with fresh eyes and look at it from another angle.

That angle may not be something you expected or would do for yourself. But that doesn’t mean it won’t be exactly what the company needs. A brand strategist will need to be able to challenge your views to give you a fresh perspective and a new approach.

2. Focus on Brand Targets

Brand targeting can be a tricky subject. You may think you know your target. A brand strategist will be able to look at your target and tell you whether it’s too broad. They also tell you if it’s not broad enough.

A strategist can also help you figure out if you’re hitting the target right. They’ll let you know what should change. They’ll also tell you how you should adjust the branding connections with consumers.

3. Employees

When you run a company, you know the customers only a part of it. Employees are the driving force behind running a business.

A branding strategist will rework your employee focus. The more you focus on making your company employee friendly, the better your chances of success. Creating a good employee program is where you’ll attract the best talent, which in turn makes your brand stronger.

4. Design

Designs or packaging can sometimes make or break a company’s brand. People are visual, and if something isn’t working, you might suffer for it.

How can a brand strategy help with this? Hiring someone to do research on the packaging of your company’s product is a great way to start. They can also take the input from consumers and compile it for you to see.

Companies like Smashbrand look at the data surrounding consumer preferences. They also research competitors and what makes them successful. You can learn more about the research and design techniques that make all the difference when you hire brand strategists who care about your brand.

Business and More

Asking for help doesn’t mean you’re doing something wrong. It only means you’re willing to accept expert opinions. Don’t hesitate to hire a brand strategist. They’ll help you make all aspects of your business everything it can be.

Want more tips for your business or company? Read about startup hacks and entrepreneur lifestyle tips.

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MegaPu.sh Push Notifications Network is Excellent for Affiliate Marketing

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As an affiliate marketer, you are constantly looking for new, creative, and effective ways to optimize your campaigns. It’s critically important that you look at every step at the process to unearth potential opportunities. Are you picking the right offers to promote? Are you basing them purely on payout or are you looking at conversion rates and competition too? In promoting these offers, are you looking at better ways to drive traffic toward the landing pages?

When it comes to converting on an affiliate offer, you must first get the attention of the potential lead. Once you’ve got their attention, you need them to click on through to the landing page. And once there, you need them to convert.

One of the fastest growing and most effective ways to get the attention of users is with push notifications, both on mobile and desktop. And MegaPu.sh is the first advertising network with an exclusive focus on push notifications.

Pu-Push It Real Good

Push notifications offer a number of advantages over more traditional ad formats. Whereas there is a certain expectation for “ad blindness” with display advertising and click-thru rates via content marketing can be wildly unpredictable, push notifications are immediately noticeable and timely. They cannot be so easily ignored, representing an incredible opportunity for marketers to reach audiences like never before.

MegaPu.sh has certainly recognized this amazing opportunity and have provided a great platform where affiliates can reach these audiences easily and in a very cost-effective manner. In just one day, the network serves up around a billion impressions and over 9 million clicks with an effective cost-per-click (eCPC) of just 2.7 cents.

Pushing Demographics

As mentioned, these push notifications work on both desktop and mobile, so you’re able to get to your audience no matter where they are. The immediacy of the push notification allows for great targeting based on demographics too. The traffic found on MegaPu.sh is summed up in these pie charts.

The majority of users are male (80%) and you’ll find that nearly half fall into the 35 to 54 year age range. With such interests as business and software, this key demographic can be ripe for affiliate marketing opportunities. These are individuals who are typically at an age where they have some disposable income or they have interests that align with that (like cryptocurrency, gambling, and binary options).

So while you can certainly find success approaching other niches and verticals, keeping this kind of target demographic in mind can give you a sense of the kinds of affiliate offers that would likely perform best on the network. In addition to gaming and investing, you might also look into dating and similar areas.

Advertiser Control Panel

The user dashboard for MegaPu.sh is straightforward in its approach and aligns with much of what you’ve likely already experienced with other ad networks. The main page shows your main statistics at a glance, including the number of clicks and the amount of ad spend you’ve had today and this month. This amalgamates all the data across all your campaigns.

Before this main bar graph, you’ll find information about yesterday’s top 10 campaigns and your top campaigns overall, offering the number of clicks, targeted country and total cost. Next to this are lists of the top 10 active countries for campaigns across the network, plus the top 10 free across the network.

Navigation is through the left side, which is where you’ll access more detailed statistics reports, your campaign list, the area to add more funds to your account, information about the referral program, network news and so on. Two small items are worth noting here.

First, there is a bonus system in place based on the amount of your deposits. These are outlined in the FAQ. Putting $500 earns you one point, for instance, while putting in $5000 gets you 20 points. Each MP is worth $15 in ad budget, but you must exchange a minimum of 10 MP at a time.

Second, the referral program offers a generous 7% commission of the total payment by a partner that you refer to MegaPu.sh.

Create a Campaign

Creating a new campaign within MegaPu.sh consists of just a single page. It’s here that you’ll enter basic information like the campaign name and target link, as well as upload the image, set your target country, enter your CPC bid and so forth.

The CPC amount you should bid will vary considerably based on the geo you are trying to target. The country with the most volume at the moment is India and it has an average CPC of just 0.3 cents. By contrast, the average CPC in Russia is 8.9 cents, it’s 1.3 cents in Turkey, 6.1 cents in Kazakhstan, and 0.2 cents in Egypt.

Once you are done configuring your campaign (you can set limits based on spending or clicks, if you’d like), you submit it for approval. The moderation process is really efficient and fast. MegaPu.sh says that it is completed “within 30 minutes from the date of sending the campaign” during regular working hours, which are 8am to 11pm (GMT+3) Monday to Friday and 8am to 5pm (GMT+3) on Saturday and Sunday.

Campaign Case Studies

As with all things advertising, your mileage may vary and these case studies may not necessarily be representative of what you might expect from your own campaigns. Such is the nature of affiliate marketing, after all.

In one modest example, the affiliate attempted to push traffic to a cryptocurrency offer that paid $250 on deposit. He ran a campaign targeting Poland, spending just $33.25 at 1.4 cents per click. This resulted in one conversion for a net profit of $216 or an ROI of 651%.

In a campaign on a larger scale, the offer being promoted was for a gambling site in Italy. The offer converts on signup, offering the new users 7 Euro in free bonus without a deposit. After running the push notification ad campaign for about three weeks, spending a total of $1,818.60 for around 70,000 clicks (96% unique), total commissions of $3,700.20 were generated. That’s an average ROI of 107.5%.

An Effective Traffic Source

Based on these two different examples, it’s clear enough that push notifications as a means of generating targeted traffic for affiliate offers can be very effective and remarkably profitable. MegaPu.sh makes it easy, giving you seamless access to traffic from all countries, including advanced targeting by platform and OS, full native tracking, and a generous referral program to boot.

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Rapidly Growing Business? Here Are 13 Ways to Stay on Brand

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Branding is incredibly important for any business. It becomes critical, however, when your company is growing quickly. After all, if more people are coming in contact with your brand over a shorter period of time, you must solidify the right message for that audience.

So, how can you keep your communications consistent as you expand operations and onboard new team members? To find out, we asked members of Young Entrepreneur Council how to stay on brand when a new company is gaining traction.

Here’s what they had to say:

1. Create a Consistent Social Media Voice

As your team grows, more people will be posting as your brand on different social media channels, so it’s important that you have a consistent voice across the board. Create a document that outlines the type of voice you want to portray. Is your brand funny, serious or a mix of the two? What are some jokes that you’ve used in the past?

Syed Balkhi, WPBeginner

2. Develop a Brand Persona

Having a very clear and thoroughly fleshed-out brand persona is essential to ensure consistency in messaging. It enables your team to communicate in your brand’s voice across all channels, from your website to social media to email marketing. Brand personas can, and probably should, evolve, but the sooner you define one the more on brand your messaging will be.

Karl Kangur, MRR Media

3. Create a Collaborative Style Guide

Having a brand style guide that is both easily accessible and managed in a way that leads to collaboration between team members is a great way to ensure messaging and brand guidelines are adhered to even as new channels are identified and built out.

Nick Eubanks, From The Future

4. Educate Employees During Onboarding

My company is currently in a rapid-growth phase, so we’ve made brand messaging part of our onboarding process for new hires. Everyone who comes through our doors learns our value propositions because they apply to company goals beyond marketing. They guide the interactions we have with customers and our vision for the future state of the company.

Sean Harper, Kin Insurance

5. Prioritize Quality Over Quantity

When marketers and public relations professionals are in a rush to draft a press release or marketing email, mistakes happen that can negatively impact how your customers receive brand messaging. To keep your communications on brand, prioritize quality over quantity. Be strategic about the marketing and media opportunities you pursue (and the ones you decline).

Firas Kittaneh, Amerisleep

6. Keep Your Ears Open

The best way to stay on brand and relevant as your business grows is to listen to your current customers. As people who already benefit from your products and services, it is crucial to pay attention to their ideas and the feedback and comments they make on social media. Customers help build a brand and keep it on track.

Blair Thomas, eMerchantBroker

7. Hire a Designer and a Copywriter

Different teams manage different communications channels (in-app is engineers, email and social media are marketing, knowledge base and tickets are customer support), which makes it very hard to align them. Before the “publish” button gets pushed, everything should have gone through a designer and a writer with a deep understanding of your brand.

Tim Chaves, ZipBooks Accounting Software

8. Remain True to Your Core Values

Even as you grow and scale up your marketing, it’s important to stay consistent with your core brand identity. To do this, you need a clear understanding of your role in the marketplace and your unique value proposition. Understand what your customers expect from you in your messages and marketing as well as in your products. Always remember your commitment to your core values.

Shawn Porat, Scorely

9. Centralize Your Documents

We have a centralized place, our intranet, where all of our documents can be found. These documents are constantly being updated. Employees send marketing team requests for what is needed and then they are uploaded to the intranet so everyone can find and use them.

Nicole Smartt, Star Staffing

10. Remain Consistent

Stay true to your brand’s purpose. Through familiarity, you’ll build a good business reputation. If you keep switching the name, the look and the message, people will think they’re looking at a different company. Stay consistent to your brand by creating relevant content that will also enhance it. Old customers will recognize your longevity while you continue to build the business.

Codie Sanchez, Www.CodieSanchez.com

11. Utilize Trusted Communicators

Even while a business is rapidly expanding, one thing you do not want to do is have newer team members handle outward communications. I’ve found that the best way to maintain a consistent level of on-brand communications is to have team members with seniority have the final say on content editing and social media, while newer talent shadows the seniors to better understand the brand’s philosophy.

Bryce Welker, Crush The LSAT

12. Embrace Change

Be comfortable with change. When you’re new and growing fast, your brand will be changing and evolving over time. It’s a good idea to embrace that communications will need to change. The best way to keep it as streamlined and consistent as possible is to know your brand and your customer. Make sure you’re speaking to them in a consistent way, and if you do evolve the message over time, do so in an intentional manner, then measure the results.

Baruch Labunski, Rank Secure

13. Don’t Neglect Design

When we talk about staying on message, it’s common to focus primarily on the written or spoken word. However, it is important to remember that an audience sees your visual design before reading a single word. Your website, email newsletters, social media visual content and even your team’s email signatures should all share a well-designed and cohesive visual brand identity.

Ismael Wrixen, FE International

Nothing is Better than Watching Your Business Grow…

However… if you aren’t ready and have the necessary precautions in place, you might find your thriving business actually falling behind and imploding onto itself. Make sure you have all eyes on your business and are ready to expand in all directions. To learn more about improving your business and scaling to that next level, be sure to read up on these expert tips.

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