“Click here!” Never have two words meant so much and changed the way we run our lives and do business online.
Just think about it… before the internet, where did you ever see and hear click here?
And whoever decided that “blue” was the color of choice for hyperlinks and knew it would work so well?
At the end of the day these two little words generate more business than any other words in the business language when it comes to advertising and running our lives on the internet.
Click here… it tells you exactly what to do without wasting any time, thought or effort.
If only all business lessons were this easy.
With all of that said, the game of internet marketing is all about split testing and finding out what works.
Are there better words out there than “click here“?
Even outside of split testing and landing pages, Google is putting the smack down on link building efforts that focus too much on keyword anchor text.
The next best thing? “Click here” of course…
But how many times can you keep writing articles and linking back to your site with the same “click here” anchor text?
It’s not even just about telling the user to actually click, it’s about getting them to take action.
Leslie came up with a few ideas in her latest post over at SEJ to spice up the “click here” words and here’s what she came up with.
If you are currently running your own landing pages, ad campaigns or even a simple newsletter sign up on your site, be sure to put some of these call to action words into your mix and see how they work out for you.
The next time you are writing that killer article and looking link back to your site with a killer keyword that isn’t your anchor text, reflect back to the list above and see what creative and effective combinations you can come up to get users to “click” over to your site.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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