Being an influencer is all about knowing what you are good at and sharing it with the rest of the world. It’s not just about the marketing, branding or even the business generated from it, instead, it’s actually a combination of everything. Take myself, for example, I could be considered an influencer in the world of affiliate marketing and blogging. I may be known for that, but as a result of it, a whole new world of opportunity has come up as a result of it.
For example, next week I will be speaking at Influencer Marketing Days in New York City. It’s a two-day conference that connects some of the industry’s best influence marketers and brands with audiences from around the world while also sharing their expertise and actionable tips to help others find even more success online.
During this event, I will be speaking on the topic of “How to Establish Yourself as an Industry Expert“, which is something I’ve not only had a lot of experience with — it’s also something I love teaching others as well. It’s never been easier to turn your expertise into a million dollar business through the use of influence marketing and the internet. Best of all, if you can attend Influencer Marketing Days, I’m going to show you how.
However, if you aren’t able to attend the event, don’t think that gives you an excuse not to find success!
The internet marketing industry is unlike any other… especially when it comes to the outreach and requesting help from others within it. Try asking a local restaurant or retail business in your area how to start a competing business and see what they say. You will likely get thrown right out! However… ask the same question online to an industry expert, and you have a very good chance of getting a solid reply. Go ahead… shoot me an email — I always answer!
With all of that being said, there are going to be some amazing experts, entrepreneurs, and influencers speaking at and attending Influencer Marketing Days. I highly recommend you run through each of the speaker bios below and start following them on Twitter and visiting each of their sites. I’ve even had the opportunity to interview many of these experts and share their knowledge through my podcast as well.
If you’re a reader of the blog and in the New York area, be sure to check out Influencer Marketing Days, as I’m sure it’s going to be great!
Influencer Marketing Days is organized and chaired by Geno Prussakov, an acclaimed digital marketing thought leader, international speaker, and educator. Through his writing, training, and speaking he directly contributed to online marketing successes of many Fortune 500 brands, and thousands of small businesses.
Prussakov authored numerous books which were translated into other languages, trained tens of thousands of Internet marketing professionals, and are also used as textbooks in many MBA programs around the world.
In 2011 for influencing “change within the industry” Rakuten named him one of Performance Marketing’s Most Vocal Advocates, while in 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers. He is a regular contributor to an array of industry publications and multiple blogs, including his own (named the Best Affiliate Blog in 2010 & 2011). Geno regularly speaks at key industry events, and besides Influencer Marketing Days also runs his Affiliate Management Days conference.
Rachel is the CEO of FMTC, a premier affiliate solution provider and the company behind the Fresh Press Media Influencer Marketplace . She is currently serving as the President of the Performance Marketing Association Board of Directors. Rachel has been in the performance marketing industry since the late 90’s helping merchants launch new programs, assisting affiliates in starting their businesses and has been a part of developing technologies that help affiliates, publishers, bloggers, merchants and advertisers optimize their interactions and maximize the return on their relationships.
As Founder and CEO of VigLink, Oliver Roup understands the power of native monetization like few others, and is passionate about powering content-driven commerce for companies like Reuters, Maxim, Women’s Health and more. Through advanced link technology, VigLink automatically enables publishers to earn revenue, at scale, directly through a publisher’s words. Prior to VigLink, Oliver served as a Director at Microsoft in charge of various media properties including XBOX Live Video Marketplace, Zune Marketplace, and MSN Entertainment. In addition to holding patents covering micro-transactions, media, and metadata, he is currently a board member of the Performance Marketing Association and chair of the PMA’s Content Monetization Council. Oliver received his bachelor’s and master’s degrees in Computer Science from MIT and his MBA from the Harvard Business School.
As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale celebrates its 16th anniversary this year and currently supports over 4,000 retailers on the ShareASale Network, working strategically with its clients, both on the advertising and publishing end, to maximize their individual potential. Brian is a three-time winner of the Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate of the Year.
Gary Kibel is a partner with the law firm of Davis & Gilbert LLP (www.dglaw.com). He practices in the areas of Digital Media, Advertising/Marketing and Privacy law. Gary regularly advises interactive companies, advertising agencies, media providers and other commercial entities regarding transactions for interactive advertising, behavioral advertising, social media, programmatic media buying, mobile marketing, affiliate marketing, data collection and usage, and other emerging products and services. He also serves as General Counsel to the Performance Marketing Association. Davis & Gilbert is widely regarded as the premier law firm in the U.S. representing advertising, marketing and promotions agencies, from specialized shops and ad tech companies to the largest advertising holding companies in the world. Prior to becoming an attorney, Gary was an Information Systems Analyst with Merrill Lynch.
Max is the Head of Global Growth at Lightinthebox, where he leads a group that manages 200+ marketing channels. Prior to LITB Max was the VP of Product and Growth at Lockerz, which acquired Wishpot – a leading social commerce platform – where Max was the CEO. Max held senior management positions at Microsoft. He’s an active startup advisor and he is trying to finish his first cooking book.
As a co-founder, Todd Crawford evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.
Co-founded Curalate, Inc. and serves as its Chief Executive Officer. Mr. Gupta has a background in both startups and established ventures encompassing strategic management, marketing, sales and operations. He worked in the technology, financial services, and industrial chemicals industries, and also has exposure to the pharmaceuticals and aviation sectors. He served as the Chief Marketing Officer for MedPlus Health Services Pvt. Ltd. and also served as its Chief Operating Officer, North India since March 2007. Mr. Gupta was responsible for leading MedPlus expansion into Northern India and also heading marketing efforts nationwide for MedPlus Health. Prior to joining MedPlus, Mr. Gupta spent seven years in a variety of strategy, sales, and marketing roles in the United States, where he focused on launching and building new products, services, and organizations in the financial services and technology sectors. Mr. Gupta also served at Arthur Andersen, American Express and WebEx Communications. He holds an MBA from the Wharton School of Business and an undergraduate degree from the University of Texas at Austin.
Lindsay Hittman is the Co-Founder and President of BrandCycle Inc., an affiliate platform that strategically connects lifecycle retailers with high-quality content and influencer partners. Lindsay has extensive background in online customer acquisition where she previously served as the Director of Digital Strategy and the Director of Product Development at Acceleration Partners working internally to develop and launch new business extensions and services. Her background and interest in retail and e-commerce was launched in product development and consultancy roles for Macy’s and Bloomingdales. Lindsay holds a BA from the University of Pennsylvania.
Tom Holland, MS, CSCS, CISSN is the CEO & Founder of TeamHolland LLC, a fitness-consulting company. An internationally-recognized fitness expert, Tom is an exercise physiologist and certified sports nutritionist. The author of numerous books and the host of best-selling fitness DVDS, Tom is also an elite endurance athlete with 23 Ironman triathlon and 70 marathon finishes around the world. Tom has worked with such companies and teams as Nautilus, Gatorade, McDonald’s, The New York Jets, Vega, Nissan, Merck, PowerBar, NordicTrack and Timex. Tom is a frequent guest on The TODAY Show, Good Morning America. FOX & CNN.
Highly accomplished i360 strategic marketer and entrepreneur with proven talent for envisioning and developing ideas into successful businesses, and building peak-performing teams to support those growing businesses. Karen’s industry impact is clearest in her 10-year tenure as Founder/CEO of Think 360, a nationally recognized integrated marketing agency highly regarded for its strategic, big-idea campaigns. Fueled by a passion for health and wellness, in 2009 Karen launched Antidote 360, a division of Think 360, offering Health & Wellness Marketing Solutions. In 2016, Karen co-founded Wellness Amplified – a multichannel influencer marketing company focused on health & wellness vertical.
Kamiu Lee is VP of Business Development & Finance at Bloglovin’, a cross-platform content discovery platform that aggregates users’ favorite fashion and lifestyle blogs into a single beautiful feed. Bloglovin’ also partners with hundreds of brands through Activate by Bloglovin’– the world’s leading influencer marketing platform, with access to 1M+ registered influencers. At Bloglovin’, Kamiu is responsible for business development, finance and overall P&L management, as well as new strategic initiatives. Prior to Bloglovin’, Kamiu worked in Business Development roles at Rent the Runway and Refinery29, as well as in early-stage investments at Gotham Ventures. Kamiu started her career as an investment banker at HSBC Securities, based in New York, London and Sao Paulo, where she focused on M&A and equity fundraising for consumer and media clients. Kamiu holds a B.S. in Finance & Accounting from Boston University and an M.B.A. from Columbia Business School.
Jessica Fishman Levinson, MS, RDN, CDN is a registered dietitian nutritionist and the founder of Nutritioulicious, a New York-based nutrition communications and consulting business with a focus on culinary nutrition. Jessica specializes in recipe development, writing, and social and traditional media relations. She is the co-author of We Can Cook: Introduce Your Child to the Joy of Cooking with 75 Simple Recipes and Activities (Barron’s, 2011), the Culinary Corner columnist for Today’s Dietitian Magazine, and maintains the popular Nutritioulicious blog. In addition to her professional work, Jessica enjoys all things related to food and wine and spending time with her husband and twin daughters.
Stephanie Robbins connects brands to niche online influencers to incrementally grow revenue. She brings over 20 years of online marketing experience to the table, including leading the interactive division for a nationally acclaimed digital agency. Stephanie is known for representing a select few brands that she can authentically promote, treating each brand like it is her own. She has spent the past 8 years developing relationships with over a thousand influencers and is passionate about helping them create a flexible lifestyle through influencer marketing. A known subject matter expert, Stephanie has been interviewed on NBC Business Talk Radio and published in Feedfront Magazine.
Barbara Rozgonyi leads CoryWest Media, a Midwest-based WIRED branding and social selling consultancy that positions its clients as highly visible, attractive, and influential leaders online. The company’s client list covers a wide range of industries from Fortune 500 to startups. An influential digital marketing expert and author, Barbara began blogging at http://wiredPRworks.com in 2006. She co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. at Social Media Week Berlin in 2013. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. An international speaker in the meetings and event industry, Barbara is Meeting Professionals International member and a National Speakers Association professional member.
As Chief Strategy Officer, Greg Shepard charts the company’s trajectory for future product and service offerings. Greg originally founded the global affiliate marketing agency, Affiliate Traction, in 1999, which was acquired by eBay Enterprise Marketing Solutions in January, 2016, and named Pepperjam the following April. Greg also founded the brand compliance agency AdAssured, which was officially acquired by Pepperjam in July of 2016. Greg has been a prominent speaker, author, and contributor at international industry events and media publications for more than a decade.
Laura is the Head of Product Marketing at TapInfluence. Laura blends extensive agency and Software-as-a-Service (SaaS) experience, along with a love for the art of marketing and passion for data, to help brand and agency customers generate measurable ROI, with influencer marketing. She is a versatile marketing leader and accomplished writer, with nearly twenty years of experience.
Latham Thomas, aka Glow Maven is a celebrity wellness/ lifestyle maven and birth doula- transforming not only how women give birth to their babies, but how they give rise to the best version of themselves. Named one of Oprah Winfrey’s Super Soul 100- a enlightened group of leaders elevating humanity with their work- Latham is helping women embrace optimal wellness and spiritual growth as a pathway to empowerment. She is the founder of Mama Glow (MamaGlow.com) a lifestyle brand and highly regarded website offering inspiration, education, and holistic services for expectant and new mamas. A graduate of Columbia University and The Institute for Integrative Nutrition, Latham formally served on the advisory board of Yahoo! Health and currently she serves on the TUFTS University Nutrition Council. Latham is best-selling author of “Mama Glow: A Hip Guide to Your Fabulous Abundant Pregnancy,” a go-to wellness guide for expecting mothers endorsed by Dr. Christiane Northrup, Dr Mark Hyman, Christy Turlington Burns & more.
Chris Tradgett has been 14+ years in the affiliate industry, initially as one of the early team at Buy.at affiliate network, then client side – and the last 4 years growing the Publisher Discovery platform. Currently providing affiliate network intelligence to leading affiliate networks, OPMs, agencies and merchants globally to power affiliate recruitment strategies.
Martin Weinberg leads the US marketing team at SEMrush which is driven to help marketers succeed through advanced competitive intelligence. Prior to SEMrush, he helped many organizations develop creative digital strategies to reach their audience and inspire action. Martin consulted to brands such as Comcast, Ricoh, Campbell’s, uPenn and Reed Business Information, where he created the largest B2B email marketing program in the world at the time. As an industry speaker, Martin enjoys contributing new ideas and insights about digital strategy, online marketing, and social media at conferences, universities, and corporate events, such as Digital Summit, Pubcon, SMX and more.
Adam Weiss is the General Manager for Rakuten Affiliate Network (formerly LinkShare), and is responsible for the overall strategic direction and technology roadmap of the global affiliate business. He also focuses on new business development, partnership optimization and Publisher account management. Adam has held multiple roles within Rakuten Affiliate Network, having joined the company in 2003. Prior to that time, he held publisher-facing positions at About.com and 24/7 Media.
Jessica began blogging 15 years ago and has been writing at her personal blog, Don’t Mind the Mess, for over 8 years. She is a freelance writer whose writing has appeared on The Toast, Book Riot, and The Huffington Post. She worked on Wayfair.com’s SEO team and built their innovative Homemaker Blogger Program. She is currently a Business Development Manager at CJ Affiliate, where she is the key strategist on CJ’s Content team and helps influencers and brands connect through the affiliate channel.
Did you only count 22 names on the list about? Don’t forget about me! — Be sure to follow everyone on the list above, and don’t forget to connect with me at Influencer Marketing Days and to attend my “How to Establish Yourself as an Industry Expert” session on Tuesday 11/15 at 3:00 PM.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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