253% ROI Facebook Ads Case Study

  • Published on : Jul 15 2013

I’ve always been a big fan of case studies and how people will share their successful ad campaigns once they have died out or already made thousands of dollars from them. Of course this is a no brainer as you would lose money if you did all the hard work in the beginning and then gave it to everyone else to try.

But what the heck… here’s a brand new Facebook ad campaign I’ve been playing around with that has shown some very nice initial numbers and can definitely be scaled and improved big time.

Consider this my free gift to you!

Here’s what you need to know.

The offer is currently available through PeerFly and I will walk you through the process of how to create the same campaign I did. Then you just need to keep tweaking the targeting and ad copy until you find the best winner!

Step 1: Find an Offer to Promote

I’m always looking at different ad networks to see any new offers that pop up. While looking through PeerFly I came across a new dating offer that is geared towards men who play golf. Sounds like a winner to me!

GolfMates

Why is it a winner? It has a decent payout for a free sign up and it’s something unique that I haven’t seen blasted all over the place. It’s also a good one because we can really target into the golf audience with Facebook Ads.

Step 2: Create Your Ad Campaign

Now that we found an offer, we can log into Facebook Ads and create a campaign in a matter of minutes.

Below you will see the campaign I created to quickly test out this ad campaign and below I will explain why this is so important and awesome.

Facebook Ads Golf Campaign

There are two important things to note here.

Ad Copy: You can see my full ad copy and an image that was grabbed for Google Images as an example. The headline says “Need a Golf Buddy?”. The picture and the image itself will gain the attention of any men on Facebook who currently place golf.

Targeting: Just creating a killer ad copy, description and image isn’t enough. Now we need to really hit our target audience… which would be single men who play golf! Bang! It’s done!

You will see there are over 300,000 men on Facebook right now in the US between the ages of 30-50 that play golf and are single. This is a great launching pad for your ad campaign.

Step 3: Track Your Campaign

Once your campaign is live it’s time for you to set low daily budgets and start throwing some traffic to your offers.

I already know this campaign works and make money as you can see my full report below, which was only a few days of testing.

Facebook Ads Case Study

I only ended up spending $17.37 and the campaign did $44.00, which is an AWESOME 253% ROI!

Even if I was to continue with this offer and push it full scale and pull a 30-50% ROI, that would still be amazing and more than enough for most people…. which still shouldn’t be hard for anyone who jumps on this offer right now.

PeerFly Golfmates

Before anyone starts complaining about how this wasn’t a huge test, here are some things you need to consider.

  • I didn’t split test different images, so the click through rate potential is huge
  • There are over 300,000 users who are targeted towards this very offer
  • Expanding your campaigns based on deeper demographics and targeting

Now go take what you learned here and create some winning ad campaigns!

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
Category : Uncategorized

Turn Your Blog Readers into Cash!

Discover how to quickly and effective turn your existing traffic into a money making machine. If you are new to blogging, affiliate marketing and making money online -- even better! Access over 100+ training videos and expert interviews at Blogging.org.