When you think of the word “influence“, what do you think of? In the world of entrepreneurship and business, you probably think of names like Tony Robbins, Steve Jobs, and Mark Cuban. However, influencers are all over the place, and especially in smaller niche markets — many of which you like never even heard of. In short, influencers can be anyone who takes the time to share their knowledge, story or expertise with others, while also helping them explore and learn new methods and processes.
Later this month I will be speaking at Influencer Marketing Days in New York City (for the second year in a row). It’s a great conference where industry experts and influencers get together and share their expertise with an engaged audience of business owners, content creators, and entrepreneurs who are looking to find more success in their online marketing, social media, and lead generation efforts. Being seen as an ‘influencer’ in the blogging and affiliate marketing niche, not only do I have a lot of great information to share with others during the event, I also know what it takes to convert a passion or expertise for something into a profitable business and well-respected brand.
If you are in the New York area and able to attend the event, awesome! I highly recommend you register and take advantage of this opportunity to connect with industry experts, while also not being overwhelmed with a large scale conference that has thousands of attendees. We all know that influencer marketing is continuing to be one of the main areas of focus for top brands and businesses in the world today, so it’s a great area to make sure you have exposure and proper knowledge in.
My session will be on “How to Become an Authority Through Content Marketing“, which is something I love discussing, as so many bloggers, brands, and individuals are doing it wrong! Quick tip… it’s not about the content creation, it’s about the content promotion!
Even if you can’t attend the event, that doesn’t mean you will totally miss out. This year there are over 40 different speakers at Influencer Marketing Days, and all of them are online with their own social accounts, websites, blogs and brands for you to follow. In addition to speakers at the event, there will also be a number of well-known brands in attendance as well, such as Forbes, Google, NFL, Pinterest, Reebok and Swatch Group to name a few.
I recommend you run through the list below and follow as many (or all) of the influencers that relate to your audience or industry.
Influencer Marketing Days is organized and chaired by Geno Prussakov, an acclaimed digital marketing thought leader, international speaker, and educator. Through his writing, training, and speaking he directly contributed to online marketing successes of many Fortune 500 brands, and thousands of small businesses.
Prussakov authored numerous books which were translated into other languages, trained tens of thousands of Internet marketing professionals, and are also used as textbooks in many MBA programs around the world.
In 2011 for influencing “change within the industry” Rakuten named him one of Performance Marketing’s Most Vocal Advocates, while in 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers. He is a regular contributor to an array of industry publications and multiple blogs, including his own (named the Best Affiliate Blog in 2010 & 2011). Geno regularly speaks at key industry events, and besides Influencer Marketing Days also runs his Affiliate Management Days conference.
For 17 years David M. Adler has provided innovative solutions to creative professionals and organizations, guiding clients through the dynamic and sometimes murky legal challenges presented by Trademark, Copyright, Media, Entertainment, Information Technology and Corporate Law. David has been designated by his peers for the fifth consecutive year as an Illinois SuperLawyer® in the areas of Entertainment & Media Law. David was an Adjunct Professor teaching Music Law at DePaul College of Law, formerly chaired the Chicago Bar Assoc.’s Media & Entertainment Law Committee and is currently a member of the Illinois State Bar Association Intellectual Property Law Committee.
Rachel is a partner at Rust Built Ventures, a firm that provides growth strategies and executive management and coaching for SaaS developers and digital media companies. She is currently serving as the President of the Performance Marketing Association Board of Directors. Rachel has been in the performance marketing industry since the late 90’s helping merchants launch new programs, assisting affiliates in starting their businesses and has been a part of developing technologies that help affiliates, publishers, bloggers, merchants and advertisers optimize their interactions and maximize the return on their relationships. You can listen to my podcast interview with Rachel here.
Shane Barker has been in the influencer space for over 5 years and is a top contributor at INC, Huffington Post and Salesforce. He has a video influencer series with SEMrush called “Influencer Marketing with Shane Barker!” and has consulted with Puma, California Art Institute, IMAX plus many others.
Greg Bobolo has a reputation as a visionary in the sports media and advertising markets. He made a mark with his last company showcasing the latent, under appreciated value of sports video highlights. Greg built a small $0 revenue video start-up to the largest professional sports video syndication business in the world. The company served all major sports MLB, NASCAR, NFL +70 and had a viewership of over 2.4B and a 9 figure valuation and is rated on com scores top 30 companies in the world for video. Greg is now leading a live video company capitalizing on the Live video and influencer trend utilizing his vast knowledge in pro sports to create the holy grail in live streaming.
Angela Brooks is a creative marketing professional with nearly a decade of influencer marketing experience. She is currently VP of Brand Strategy at Terakeet, where she has helped shape the evolution and execution of the company’s influencer marketing product since 2009. Working with Terakeet’s Brand Strategy teams, Angela has helped define how social media, traditional marketing principles, and the concept of community engagement can be merged with SEO fundamentals to design and execute hundreds of innovative and successful campaigns for Terakeet’s renowned clients. Angela holds a bachelor’s degree in Public Relations from the State University of New York at Oswego, and currently serves as Vice Chair on the Medical Research Charities Board of Directors.
Bilingual influencer marketing strategist and keen author on the topic. Head of influencer marketing & brand advocacy at Come Round.
Carol Cheung brings over a decade of integrated marketing experience, with an emphasis in high-level strategy across digital and social media channels. Her client list is diverse and includes experience in telecommunications, CPG, finance, luxury goods/fashion and beauty. She is well versed in the US media landscape as well as abroad in Asia where she was responsible for driving digital strategy for key clients in Hong Kong and APAC. She is curious and most excited about the convergence of technology and media and how it ultimately impacts consumer behaviors.
Alison Chew is the Director of Partners & Innovation at Acceleration Partners. In this leadership role, she and her team cultivate large, innovative partnership opportunities for AP and their clients. They are also building out a world-class publisher development team to help grow affiliate programs for AP clients, which include adidas, ModCloth, Reebok, Target, Gymboree, Warby Parker and more. Her extensive performance marketing experience and invaluable industry relationships enabled Alison to develop AP Influence™, a unique service offering that connects top brands with top micro-influencers in a scalable, performance-based way.
Michael previously ran his own brand and YouTube channel, becoming an “influencer” myself, achieving 300,000 YouTube Subscribers. Gaining experience of working with top brands and pushing their product further. He is now the co-founder at www.Kairosmedia.com, a social digital agency with a key expertise in influencer marketing. Helping brands transition into the digital age successfully. They help scale influencer campaigns globally taking into account the clients KPI, supported with production, amplification with surrounding influencers. This is backed up through our custom software allowing us to report and track campaigns for the client, knowing exactly where their marketing dollars have been spent.
As a co-founder, Todd Crawford evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.
Jennifer Dwork is the Head of Content & Partnerships at Book of the Month. She oversees the company’s content strategy, including social media, email marketing, public relations, and key brand partnerships. She helped to relaunch the 91-year old brand as an ecommerce subscription service company and build its audience through social media and content-driven partnerships. She was named to AdAge’s 40 Under 40 list in 2017 for her work on Book of the Month. Previously, Jennifer worked in Corporate Development and Strategy at TripAdvisor, and was a cable news television producer at CNBC and Bloomberg. She graduated from Columbia Business School in 2014.
Gil Eyal is the CEO and co-founder of HYPR, which organizes social media information and makes specific audiences reachable at scale. Founded in 2013, HYPR’s Search Engine leverages its smart index that houses profiles and audience demographic information for over 10 million influencers across major social channels.
Mike Filbey has led the company to become the #1 online source of 100% grass-fed beef. Mike has grown the company by putting people in positions to be successful and keeping a relentless focus on what works. Mike views influencers as individuals, not just a channel, and ButcherBox has successfully built relationships with some of the biggest influencers in health and wellness. Mike loves the wilderness and spends his free time exploring the outdoors and volunteering as a youth soccer coach around Boston.
Gena Hamshaw is the author of the blog The Full Helping, which she started in 2009. She is also the author of two cookbooks, Choosing Raw and Food52 Vegan; is a regular columnist for the website Food52; and she has contributed to or been featured in Self, Shape, Slate, The Washingtonian, Redbook, O Magazine, and more. She works regularly with brands and food companies on recipe development and professional food photography. She is also a nutrition counselor and is completing her master of science degree in nutrition and education at Teacher’s College, Columbia University. She lives in New York City.
Sharon Hibbard is known to her followers as “The Message-to-Money Mentor.” An expert in marketing communications, Sharon works with her clients to identify their specific ideal audience, and clarify their unique “magnetic message,” enabling them to confidently communicate what makes them different and best-qualified to provide their product or service. Sharon’s clients learn to “MONETIZE” their message by infusing it into every aspect of their businesses – compelling copy and content, signature talks that sell, personalized products and packages – so they can establish authority, position themselves as experts in their field…and, most importantly, MAKE MONEY doing what they love to do.
Marla Isackson is a seasoned marketing executive with over 25 years’ experience creating innovative marketing campaigns for world-famous brands including Citibank, American Express, Barnes & Noble, and WebMD. A longtime passionate supporter of womens’ initiatives, Marla is the founder of Like a Boss Girls (likeabossgirls.com), a website and social media franchise providing young women the tools, information and inspiration they need to define, explore and connect with their goals — including finding (or creating) their dream job, becoming entrepreneurs, social activists, leaders, basically pursuing success however they may define it. She is Treasurer and Board Member for The New Agenda (thenewagenda.net), an organization dedicated to improving the lives of women and girls.
Kevin Knight leads the marketing and creative services teams as Chief Marketing Officer at Experticity. Prior to Experticity, he was the global head of creative and brand strategy at Pinterest and previously worked at the Facebook Creative Shop in New York City, where he developed some of the most successful campaigns in digital advertising. Kevin has also held marketing roles at Google and Microsoft. He earned his bachelor’s degree at the University of Utah and his MBA from MIT.
Highly accomplished strategic marketer and entrepreneur with proved talent for envisioning and developing ideas into successful businesses and building peak-performing teams to support those growing businesses. Fueled by a passion for health + wellness and keen sense of the changing marketing landscape, Karen co-founded Wellness Amplified, the only influencer marketing company solely devoted to the health, wellness + nutrition verticals. Karen is the former Founder/CEO of Think 360, a nationally recognized integrated marketing agency and its health + wellness strategy arm, Antidote 360, both highly regarded for their multichannel big idea campaigns.
Philip Kozyrev is the VP of Sales at Buzzweb, the AI-powered Influencer Marketing platform that brings together advertisers and 10K+ influencers from the US/UK with a total reach of 60M+ people. Buzzweb is focused on working only with the best performing micro-influencers who have 5-400K followers and an average engagement rate of 6%. Philip is a sales & marketing professional with 15 years of experience in top multinational companies and agencies.
Nick has been a part of the Reebok eCommerce and digital teams since 2011, driving strategy and execution for a range of direct response channels as well as leading brand-building business development programs. Recently Nick has lead the focus on micro-influencers at Reebok, guiding various teams as they attempt to measure and quantify the impact of influencer programs, as well as exploring new and emerging platforms and partners.
James Lamprey is the founder of FunFoodsYT.com and host of an internet cooking show called FunFoods. He has grown large audiences on Facebook and Youtube. Each week James engages with his audience while teaching them how to create unique recipes. James is most known for his fun and interesting short format videos that are shared on Facebook. His videos have accumulated over 100 million views on this platform. James is happy to use his platforms for social good. He has participated in and raised money for many different charities. He is most proud of this work with the Maryland Special Olympics. Each year James and 2 of his nephews (Andrew & Matthew) volunteer their time at the Polar Bear Plunge. James has “taken the plunge” 4 of the last 5 years at this event (entered the freezing water of the Chesapeake Bay in January).
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 3 best selling books including Get Noticed…Get Referrals and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness, is published by Career Press. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years’ experience working with over 100,000 people plus national and international media.
Marty Marion brings a broad digital perspective to iAffiliate Management. Supported by years of industry leadership in e-Commerce, Web Development, and Digital Marketing, Marty’s career dates back to his digital management role at Meyers Printing Company in 1994 where his 11-year tenure established his online success by bringing the DeskTop Labels business to market as one of the first secure “Buy Direct from the Manufacturer” websites in existence. The DTL website was launched in January of 1996 and the first electronic order was received from France. The online reach of the DTL website extended into one of the largest labeling initiatives in U.S. Naval history. In 2005, Marty partnered with local and overseas interactive digital marketers and web developers at Kingclicks LLC. Macy’s, The Minneapolis Downtown Council and the University of St. Thomas, are some of partnerships he and his team developed. Marty’s Affiliate background started when he joined Deluxe Corp in 2010 where he was actively engaged with their paid search team and affiliate programs, which included; Shop Deluxe, Bags & Bows, Deluxe Services, PsPrint, LogoMojo and Vertical Response. Marty accepted a position at iAffiliate Management where he now manages and leads client digital strategies that expands through affiliate, paid search, display, remarketing, and social.
Joshua McTee is the North American Social Strategy Lead for Geometry Global for clients such as Coca-Cola, Dannone, Chase, Chattem, American Airlines, IHG and Nabisco. Among other initiatives, he has brought influencer solutions to shopper and experiential projects. Prior to Geometry Joshua has worked as creative and media agencies such as Mindshare, mcgarrybowen, TBWA\Chiat Day and JWT building strategies that moved the needle across almost every vertical. One of the projects that he is most proud of is leading the strategy when CVS relaunched as a purpose driven company after removing tobacco from its stores.
Cooper Munroe, CEO of The Motherhood Inc., is an award-winning social media marketing expert & influencer marketing pioneer with 25+ years experience. Under her leadership, The Motherhood has created hundreds of effective social media campaigns for premier brands & nonprofits. The agency’s accolades include PR News’ Social Media Team of the Year, the AMA’s Pittsburgh Marketer of the Year, and many PRSA Renaissance Awards, including 2016 Agency of the Year, Best in Show & People’s Choice awards. Named PRSA’s Renaissance Communicator of the Year, Cooper has also won the BusinessWomen First Award, Enterprising Women of the Year Award & was named Parents Magazine’s Top 10 Power Mom on the Web.
Matthew Myers has a degree in marketing from the Wharton School and has worked in technology for more than 12 years. During his time at Penn Matt renovated a 1903 8-bedroom brownstone, and managed IT operations for the University of Pennsylvania Department of Medicine. As co-founder of Tidal Labs Matt brings together his deep knowledge of both marketing and technology.
Lee Odden is a digital marketing strategist, author, international keynote speaker and CEO of TopRank Marketing, a digital marketing agency serving major B2B brands that include SAP, Oracle and LinkedIn. Lee has evangelized a customer centric approach to integrated marketing by writing over 1.4 million words at toprankblog.com. He’s also given over 200 presentations about content, search, social and influencer marketing in 17 different countries and continues to lead marketing innovation and strategic development at his agency. When he’s not in full stack marketing mode, he’s traveling the world, spending time with his family and lamenting his average beard.
Matthew Raven is a proven influencer marketing professional with extensive experience in constructing, optimizing and overseeing hundreds of influencer marketing campaigns. As a VP of Terakeet’s brand strategy department, he implements tested engagement strategies and drives tactical direction for brands of all kinds, from emerging disruptors to Fortune 100 companies. Having joined Terakeet as an intern in 2008, Matt has worked his way through the ranks, learning every facet of the business from the ground up. During his tenure he has lead, and continues to lead, Terakeet’s Digital Advocacy department, honed the company’s strategy development and client engagement efforts, and been a key asset to the new business team. Raven is a 2009 graduate of Ithaca College’s Park School of Communications.
Shahed Sajadieh is speaker of the following session:
Digital Spontaneity: Where Engagement & Intimacy Count
Jasmine Sandler, Founder & CEO of Agent-cy Online Marketing (2006), a B2B Social Media Agency and Training firm, is considered a thought leader in the Digital Marketing industry by Google, LinkedIn, and others for her excellence as an educator, author, speaker and strategist in Social Media Strategies for Key Executives, B2B Social Selling and Social Branding. Her speaker reel, client testimonials, blog, services, news, books and online courses can be found on www.jasminesandler.com
As Chief Operating Officer, Ryan Schram provides organizational and operational leadership for IZEA. With over 15 years of experience in the consumer marketing and technology space, Ryan has an established track record of driving growth, efficiency and profitability for leading-edge companies. Prior to joining IZEA in September 2011 as the Company’s first-ever Chief Marketing Officer, Ryan served as Group Vice President at ePrize (now HelloWorld), the prominent digital engagement agency that was acquired by private equity firm Catteron Partners in August 2012. His work has been regularly featured in the Wall Street Journal, Fast Company, Entrepreneur, AdAge, and ADWEEK.
Greg Shepard is a seasoned veteran in building and running sustainable growth businesses. Greg’s former company, AffiliateTraction, was acquired by eBay Enterprise Marketing Solutions in January of 2016, at which point he assumed the role of Chief Strategy Officer. The company then rebranded as Pepperjam in April 2016 in a transaction that earned several prestigious tech M&A awards.
After charting the company’s trajectory for future products and service offerings, Greg transitioned into his current role of Chief Technology Officer in 2017 to execute on the vision and strategy.
Prior to AffiliateTraction, Greg was involved with and/or co-founded a number of online retail merchants, publishers, SAAS affiliate tracking softwares, and directories, all of which were acquired. He has served on numerous advisory boards, is a regular contributor to industry publications, most recently Adweek, and a frequent speaker at conferences around the globe.
Heather Sliwinski is the PR lead at Nima, a San Francisco startup bringing peace of mind to mealtime. She has managed the corporate and product communications of some of tech’s most innovative companies, such as Samsung, Salesforce and VMware. She has seamlessly navigated between enterprise and consumer technology and has leveraged her deep experience to create a new category and fan base for Nima. Heather has a B.A. in journalism and mass communications with an emphasis in strategic communications and a certificate in business from the University of Wisconsin-Madison. She is an active member and past leader of the Public Relations Society of America.
Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into Internet Marketing for 10 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Internet Marketing conferences and the host of regular Twitter chats #vcbuzz and #myblogu.
Ryan has been instrumental in driving the vision, growth, and leadership of Collectively, a pioneering influencer marketing agency with offices in San Francisco and New York City. Her passion for the independent, digital creative community began in 2004 when she began food blogging while working full-time as an editor at the Los Angeles Times and Architectural Digest. She moved into marketing in 2007 at a food media startup and has since been focused on the intersection of social content and advertising, leading influencer marketing and content teams at Federated and Mode Media before launching Collectively in 2013. She was named Female Entrepreneur of the Year in Marketing & Advertising at the 2015 Stevie Awards, and Collectively was named a finalist for Content Marketing Agency of the Year by Digiday. Her work for clients has been recognized with wins in the OMMA Awards, Webby Awards, Effies, and WOMMYs.
Jessica is Co-founder and President of gen.video, and a pioneer in Social Commerce with over 10 years of progressive video production, influencer marketing and ecommerce experience. She is responsible for leading company strategy, building out a best in-class influencer marketing platform, and development of service offerings focused on bridging the gap between social media and ecommerce. She is passionate about helping brands and retailers authentically tell their stories to better engage consumers and drive greater sales. Prior to joining gen.video ten years ago, Jessica has held strategy and marketing roles at CourtTV (now TruTV. She is a Boston transplant, studied at Emerson College and is a busy mom of three.
Kim Westwood is the Founder & Managing Director of Shopping Links, a cost-effective influencer marketing platform that connects global brands & designers with a network of 10,000+ influencers from 103 countries. Kim was a finalist for the Entrepreneur Award in the 2016 Telstra Business Women’s Awards and earned Shopping Links the Business Export Award at the 2016 Governor of Victoria Business Export Awards in Australia. Shopping Links was also named a SMART 100 company by Anthill Magazine. Kim launched her first entrepreneurial tech project in 2012, a social shopping site designed to make online shopping more rewarding. She writes for Convince & Convert, Tech.co & Business2Community.
A Principal Consultant with more than 10 years of hands-on experience in advocate marketing, Deena is widely regarded as a subject matter expert and pioneer in the field. Having designed, built and managed from the ground up a best-in-class advocacy portfolio for an education technology company, which eventually included a fully-optimized, on- and off-line, cross-departmental approach to advocacy, she now works primarily with enterprise-level clients providing strategic advocate marketing guidance. Her client list includes Marketo, IBM, Salesforce, HPE, Oracle, EMC, VMware and Cisco.
If you took the time to count through the list, you will find that we were one short. That’s right, don’t forget about me! — Be sure to follow everyone on the list above, and don’t forget to connect with me at Influencer Marketing Days and to attend my “How to Become an Authority Through Content Marketing” session on Day 1 of the event, Monday, September 25th, 2017 at 4:45pm.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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