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7 Reasons Why You are Going to Fail at Affiliate Marketing

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Affiliate marketing is one of the best things to ever happen to would-be entrepreneurs around the world. In short, it’s provided a platform and legitimate business for anyone to start making money online, from anywhere. No matter where you are located, what your current level of education is, or even how much money you have to get started with… affiliate marketing could be the opportunity you’ve been looking for.

However, just because something is easily accessible and available, it doesn’t mean that it’s easy.

This is especially true with affiliate marketing — which comes in all different forms, shapes, and sizes. The most simple forms are through advertising from Google or Amazon right onto your site, while advanced methods include PPC marketing, ad buying, and building out your own niche content sites.

Before you get too excited, I want to stress the importance of affiliate marketing and how real it is. To do this, I’m going to provide you with seven of the most common reasons why people fail at it. Everyone needs to learn to walk before they can run, and hopefully this article serves as a reminder that the same is true in the world of affiliate marketing.

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1 – You Think Affiliate Marketing is Easy

There is a good chance that you first heard about affiliate marketing through the internet. You likely saw something showing their check or heard about how someone made a killing by recommending different products or services online.

While all of that might be legitimate and authentic, the truth is that these stories are few and far between. Yes, people are making real money with affiliate marketing, but every success story that you hear actually had hundreds of failures and stories you never hear about behind it.

Affiliate marketing is real — but it’s definitely not easy.

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2 – Focusing Only on Content Creation Works Best

To find success with affiliate marketing, you need to niche down as much as possible. The thought process that you can go wide range and try to attract a generic audience and monetize it effective with affiliate marketing just isn’t realistic. It can work, but you will have more than a billion sites on the internet to compete again.

The truth is, you need to niche down as much as possible and become an authority for information within that space. The more you niche down, the easier it will be for you to not out stand out from the crowd, but to also rank higher in the search results as well. This will also be key for the effectiveness of your monetization.

However, just “creating content” isn’t going to do the trick. There are over a billion active sites on the internet today and Google is only listing 10 pages organically in their search results. This means it’s virtually impossible for you to rank on the main page of Google, unless you are going after extremely niche keywords and also have content that is catered to exactly what your audience is looking for.

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3 – Cater to a General Audience and Promote Everything

With over three billion people on the internet and nearly two-billion-plus being on social media, it must be pretty easy to make money online. After all, if you had a website or blog that was getting 10,000 visits per day and each one of them made you .01, that’s an easy $100 per day in your pocket, right?

Wrong… for the most part, the majority of site traffic and people online aren’t going to make you money. This is why it’s extremely important to niche down your site focus and content as much as possible. Once you have a steady flow of people coming to your site and you know exactly what they are looking for, that’s when you can start monetizing and putting an offer out there that you know they will eat up.

You can see a perfect example of this in my blog monetization guide where I walk through the niche process of sports, to basketball, to jump training. If this is something of interest to you, be sure to join my how to start a sports blog course on Udemy. It walks you through the complete process of how to start a blog, find a winning niche and also making money with jump training programs like the ones mentioned earier.

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4 – Let Google Adsense Do All the Work For You

Google Adsense is great. It’s helped millions of people discover how to start making money with their site, and for some, it’s even helped pay off their mortgage. However, these stories of massive success with Google Adsense are also few and far between.

If something is extremely easy to make money with, isn’t there some kind of catch? Well yes, that happens to be the case with Google Adsense as well — but only if you want to put some extra work in.

The ways Adsense works is simple. You throw a line of code on your site, then Google starts serving banner and text ads on your site. Every time those ads are clicked, you earn a percentage. (usually in the 30-50% range, but you never actually know). This means you are making only half of the money you potentially could be, if you were running direct ad sales, affiliate offers or working deals directly with relevant advertisers that are currently being served on your site.

Long story short… if you are only using Google Adsense and are quite happy with your earnings, you are simply leaving money on the table.

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5 – Relying ONLY on Affiliate Marketing

Just like you can do yourself some harm by only relying on monetization methods like Google Adsense, you can also do the same if you only rely on affiliate marketing. We all know how affiliate marketing works… essentially you are the middle man. The advertiser makes money, the affiliate makes money, and so does the network serving the ads.

Well, what if you removed both sides of the equation and still had your same business model and lead process in place? Then you’d likely make a lot more money.

It won’t work in all situations, but if you are pushing massive leads to a network or product/service that you can replicate or start on your own… why not? Over the long run, this could be a massive amount of profit right back into your pocket.

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6 – Staying in Your Hole and Collect Money

There are two sides to affiliate marketing — those who are quietly making money and no one knows about it, and then there are those who have blogs or websites where they talk about it. Neither side is wrong, and both have their benefits. For over 10 years I was an affiliate marketer in the dark, then I decided to launch this blog in 2007 and share my story and advice.

While both options are great, I will tell you that starting my blog completely changed everything. Not only did it become a new outlet for growth, branding, and business… it also made me a better writer, business owner, entrepreneur, public speaker and much more. The opportunities as a result of the blog have also been amazing.

On top of all of that, the blog also gives me leverage. If I wasn’t paid from an ad network or advertiser, the last thing they would want is to get blasted on the blog — this might not be the case if I was just a lonely affiliate without a voice in the community.

Again, both sides are great, but the networking and earnings potential for putting yourself out there is also immense

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7 – Diagnosed with a Case of Shiny Object Syndrome

If you want to fail at affiliate marketing, catch a good old diagnosis of ‘shiny object syndrome‘. Many of us not only know what this is, we are also guilty of it as well.

Shiny object syndrome is jumping from project to project, hoping to hit it big on the next one. A good example of this would be if you had a site that was doing extremely well and making series money, but then you saw a new blog post about someone doing extremely well with mobile CPA ads. So then you leave focus on your site and start focusing elsewhere. Not only have you lost your focus, you are now spread too thin on both sides and your original successful site is now quickly falling behind.

The same thing happens in affiliate marketing all the time, and this can be even more dangerous if you have active ad campaigns running with large daily budgets.

Your Success in Affiliate Marketing Falls on You!

As mentioned earlier, affiliate marketing is one of the best opportunities out there… but it shouldn’t be taken for advantage. Map out how you’d like to make money with affiliate marketing, create a real business that provides value, then implement a monetization strategy where you can compete and scale with time.

While all of this is going on, always remind yourself of the seven steps to affiliate marketing failure that I’ve listed above.

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Affiliate Marketing

How Attrace is Changing Affiliate Marketing with Blockchain Technology

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Every once in awhile something new hits the industry and it grabs the attention of audiences around the world. In the business of affiliate marketing we all know the importance of technology and crunching the numbers as much as possible to make a profit —  however, the core foundation, basic principles, and how affiliate networks are tracking leads and paying out commissions to affiliates haven’t changed much over the years.

Sure, there are faster payments, more offers, and better tracking technology, but doesn’t it seem like we should be more advanced and have more control over such analytics and data? With so much emphasis on blockchain technology and everyone talking about Bitcoin as being the future of personal and business finance, I think the next question is how blockchain will disrupt the affiliate marketing industry.

That is exactly what Attrace, a decentralized affiliate marketing network, wants to do with their brand new and blockchain technology-driven platform. Today we are going to look at not only how blockchain technology can disrupt the affiliate marketing industry, save merchants money, and also help affiliate marketers earn more than ever before.

The Time for Blockchain Technology is Now

As mentioned earlier, if you’ve heard of the phrase blockchain, you’ve likely heard it associated with cryptocurrencies like Bitcoin. The reason why blockchain is so popular and gaining so much attention, is because it’s changing the way data is transferred among users, makes only payments and transactions after, and also integrates the power of a decentralized internet in the process.

With so many companies using blockchain to protect their data, make transactions safer, and also keep all sides of the party safe and secure,  it seems like a perfect fit for affiliate marketing as well.

This is where Attrace comes into play.

Attrace Affiliate Network and Features

With so many opportunities in the world of affiliate marketing, every once in awhile you will come across a new network or tracking platform that takes advantage of the technology around it, and makes a solution that’s better for everyone. Today we can look at a trace and see that they are building a platform with the future in mind, while also catering to the affiliate and advertiser alike.

When you look at the impact of affiliate marketing around the world and see that billions of dollars are generated every year, it’s also important to realize there are hundreds of millions of dollars being paid to affiliate networks in transaction fees. With these basic concepts and financial figures in mind, it would make perfect sense for someone to develop a decentralized platform with minimum transaction costs to the advertisers, and making the withdrawal and payment process to affiliates more seamless.

That is exactly what Attrace has focused their efforts on creating, which we can see through the short explainer video below.

For anyone that has ever signed up to an affiliate network as an advertiser or merchant, you know there are several costs involved —  such as the initial setup fee, integration, program management and of course the ongoing transaction costs. If you are paying out several thousands of dollars to your affiliates, you will likely be paying thousands and transaction fees as well.

It’s not just on the merchant or advertiser side that you will find new improvements, features, and benefits, Attrace has built their network with the affiliate marketer in mind as well. As more people continue to use mobile devices and different types of browsers and ways to access the internet, it’s always a question of how well your leads and sales are actually being tracked. Just the smallest percentage of leads getting lost or scraped can be the difference between a successful campaign, or a failed one.

All of these elements and focus points are a top priority for Attrace, while also focusing on the following areas:

  • Very low fees
    Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.
  • Faster Real Value payments
    Instant commission payout instead of waiting for weeks if not months, based on very precise definitions and dynamic scaling.
  • Fraud detection
    Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.
  • No more tracking problems
    Every individual click/referral will have a unique ID, resulting in the fully reliable tracking of the Publishers’ performance.
  • Direct connection between Publishers and Merchants
    The Attrace platform enables direct communication between Publishers and Merchants via the advanced messaging board.
  • No Merchant restrictions
    Long Tail and Emerging Markets acceptance will be based on reputation, not at the discretion of Affiliate Network.

With so many features and benefits in place, it wouldn’t be surprising to see the floodgates open for advertisers and affiliates to join a new platform like Attrace. At the same time, with so many elements in play and the technicalities of the blockchain, this will likely be a transition and work in progress for months and years to come. You can actually see how all of this will come together through the timeline created by Attrace, while also seeing their projections and goals over the next year.

How to Get Started with Attrace Affiliate Network

There are two ways to get started with Attrace affiliate network —  the first is to sign up through their telegram group or to take part in their upcoming ICO token sale — which is also featured on their main page.

No matter which of the methods you decide to go after, it will be quite interesting to see how blockchain technology continues to change the way we all use the internet and especially in the world of affiliate marketing.

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Affiliate Marketing

GDPR Rules, Fines and Compliance – What You Need to Know

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As most business people know, taking care of sensitive and personal data of customers is of the utmost importance. Failing to do this could see you getting on the wrong side of your customers and the wrong side of the law – and the penalties can be severe. In the past, the Data Protection Act has provided regulations and guidelines to help businesses to implement data protection policies. However, this is now changing with the introduction of the GDPR.

How will this affect your current business and email marketing efforts?

The biggest question is always what needs to be done next to make sure you are compliant. iContact answers this easy enough with the following statement from the site:

The good news is, if you are already following email marketing best practices and asking your subscribers for permission to join your email lists via a subscription form on your website or requiring the subscriber to tick a box on your ecommerce site (and you can prove this ), you are well on your way to GDPR compliance.

Just like CAN-SPAM came out several years ago, and caused a big fuss, GDPR will likely do the same but everyone (and all of the major solution providers) will make compliance process quite simple and direct.

In order to ensure you do not end up being penalized as a result of failing to implement these new regulations properly, it is important to keep up with the latest developments. Businesses that do not follow these new regulations, which are due to come into play within a matter of weeks, could find themselves facing serious consequences. These regulations are all linked to how data is handled by businesses and it is important for all businesses, large and small, to get to grips with them.

Just like any new laws and regulations that are about to go into place, they have some hefty fines lined up for anyone looking to be made an example of. Imperva has a nice write-up and infographic on the new laws, and their associated fines as well. As you will see from the infographic below, the fines associated with the GDPR are quite high… with maximum fines hitting the $22 million range! In short, prepare your business now, or pay the price later on!

Fortunately, the government has already put a lot of information online about the GDPR, so those with lack of understanding can make sure they do their research to find out what needs to be done. Furthermore, specialist experts from specific industries are being taken on so that businesses can turn to someone with expertise in their specific industry in order to ensure they are following the new regulations to the letter.

One thing to remember is that your business does not have to be located within the EU in order to be tied to these regulations. The regulations also apply to businesses that are not in the EU but that sell products and services to others that are in the EU. Therefore, make sure you do not ignore these regulations just because of the location of your business, as you may find that they also apply to you because of the location of your customers.

How to Prepare for the GDPR Going Live on May 25th, 2018

As fun as it is to read up on all of these new laws and legal jargon, it’s much more exciting to watch a short video that breaks it all down. Not only will you learn more about what GDPR is, but you will also discover eleven things you need to make sure you have in place before May 25th hits and the law goes into effect.

An even better and more detailed resource on how to keep your business safe and compliant is this Forbes article on how the GDPR will affect advertising and e-commerce. With nearly all websites, blogs, and online businesses collecting emails, data, or placing cookies on their visitor’s computers, this is something we all need to be aware of.

How to Stay Up to Date with the Latest GDPR News

Since the new regulations are only just coming in, there may be some teething problems to begin with. This means that there is a chance there could be some changes and adaptations to begin with. In order to ensure you continue to implement the regulations properly, you should keep on top of any chances and developments. You can also hire the services of experts to help you get to grips with the GDPR as well as to help keep you informed as and when any changes are made.

With the introduction of the new regulations, all countries within the EU can benefit from the same data protection laws, which can help to make things much fairer and far easier to understand. Having different sets of rules from one EU country to another could be confusing and frustrating for both customers and businesses. Experts believe that these new regulations will help make things far easier to manage and understand as well as ensuring fairness across all EU countries.

However… only time will tell, and it will be interesting to see how the next few months play out after GDPR goes into affect.

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Affiliate Marketing

Affiliate Marketing in Asia – $1 Trillion Up for Grabs

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Affiliate marketing has completely changed the way advertising and business are done on the internet today. What started out as a simple referral-based monetization platform from Amazon, and then soon adopted by Google, quickly spread throughout the industry and is now used by millions of businesses and brands around the internet today. At the same time, affiliate marketing first got its start in the United States, but soon found itself making its way around the world over the years.

One of the most common things United States-based affiliate marketers and brands neglect to focus on is the power of affiliate marketing and targeting towards other countries around the world. Just because you are living in a specific country or region, it doesn’t mean that you should be focusing all of your advertising and online marketing efforts there. This is especially true when you factor in the amazing demographic and geographic targeting options available online today. At the same time, language and translation barriers are really no excuse as well — there are plenty of low-cost services out there that this can be outsourced to.

Affiliate marketing in the U.S. is expected to be worth $6.8 billion over the next five years; in the UK alone it is already worth $1.6 billion. With these two markets already in demand and quite saturated, it might be best to start focusing your efforts on Asia. It was also pointed out that “Asia’s e-commerce spending hit US$1 trillion in 2016 alone”. (source)

With all of this in mind, today we are going to take a look at affiliate marketing in Asia, and why it simply can’t be ignored. Special thanks to Leadbit, an industry leading direct advertiser and affiliate network, for providing the infographic visuals and stats on each of these breakdowns.

Affiliate Marketing in India

Of all the countries and regions in the world today, India is growing at one of the fastest rates — both with people and their technology. More people are getting online than ever before, and with a population of more than 1.3 billion, this market is huge enough for any business or affiliate marketer to see huge results from. At the same time, of those 1.3 billion, less than half of them have access to the internet (whether it be through the internet or mobile devices).

When it comes to internet usage, most Indians are spending their time watching online video and using social networking platforms — both of which offer amazing demographic targeting and advertising options. It’s also important to consider your language usage and targeting as well. While English is one of the main languages in India, it’s just one of many.

As for promoting offers in India, this is something that many affiliate marketers and brands might struggle with, as traffic to individuals with India is usually pretty cheap, but the conversion rate on any type of credit card or payment offer is usually low. However, this doesn’t mean you can’t find success. Evergreen offers like weight loss, health supplements, and anything else that everyday people need on a daily basis is well worth a test in this region.

Affiliate Marketing in Thailand

While India is one of the largest world markets that many brands and affiliate marketers are taking advantage of right now, Thailand is also making its way onto the radar. With a population of around 70 million, and more than half having access to the internet, this demographic is quickly getting online and looking to take advantage of what the internet has to offer.

Just like with promoting offers in India, it will be tough to find winners, but again… traffic costs are also at a fraction of what you would expect to pay to target countries like the United States, Germany, New Zealand and others.

Internet usage in Thailand is mainly focused on search engines, social networks and shopping online. Thailand residents who have access to the internet, are getting online nearly every day.

Affiliate Marketing in Vietnam

The common theme that we are seeing with affiliate marketing across Asia, is that the traffic sources are cheap, and the monetization and affiliate offers are slim. The benefit here is that the competition is low, but if you can master the art of finding success with one offer in an Asian country, you can likely replicate it with others as well.

Next, on the list, we have Vietnam. With a population of almost 100 million people and nearly half of them being online, this market is just waiting to earn affiliate marketers millions of dollars. Like many other countries on this list, social media and search engines are the best ways to reach such audiences.

When it comes to social media in Vietnam, Facebook, WhatsApp, and Google+ Lead the way — which is quite different from what you might be used to seeing in US and English-based markets.

Affiliate Marketing in Singapore

Singapore is one of the most well-known and recognized names in the world, yet they only have a population of around 6 million people, which more than half of them already being online. With an average daily internet usage of seven hours, most users are spending their time in the search results, social networks and watching online videos.

One of the key takeaways to remember about targeting an audience in Singapore, is that 91% of the people in the country are accessing the internet daily. Even though there are less than 10 million people in the country, almost all of them are accessible online.

Affiliate Marketing in Indonesia

As we move away from the small population of Singapore, we jump over the massive population of Indonesia, which is around 262 million. With more than half of the country already having access to the internet, it’s yet another country on our list that will offer an amazing opportunity with demographic and geographic targeting, while also offering low-cost traffic in the process.

Something to consider when marketing to Indonesia, is that Islam is the main religion of the country. Considerations here shouldn’t be just on the language and religion factors, but also what type of offers might better apply to them as well.

Like many other countries, Indonesia is very social media hungry — with more than 106 million people accessing social networks regularly. With Facebook being the number one social platform of choice, it also paves the way for great demographic advertising through the Facebook Ads platform.

Affiliate Marketing in Taiwan

Taiwan is another big name in Asia, and there are currently has more than 23 million people living in the country. What makes this country stand out from others in it’s surrounding areas, is that there is a heavy demand for Facebook, and a great majority of people in the country already have access to the internet.

With more than seven hours of internet browsing taking place daily, most of this time is spent on search engines and social media, while some shopping and emailing, of course, takes place as well.

Affiliate Marketing in Hong Kong

Another well-known name, yet small in population, is Hong Kong. With nearly all of their population already having access to the internet, if you can find a profitable way to market to this audience, you could find some big success.

More than 97% of residents within the country are accessing the internet daily, mostly to use search engines and social networks — while also spending 6 hours a day online in the process. The one demographic stat to point out here is that 38% of the population falls into the 25-34 age range, which is perfect for selling products, services and offers to. However, it’s simply a matter of finding the right offer to promote and squeezing enough profit out in the process.

Affiliate Marketing in China

Last but not least… we have the massive population of China, which currently sits at 1.4 billion. With so many different factors at play, China can be one of the most profitable, yet frustrating, markets to master. Not only will affiliates and brands have to master the art of language and translation, they will also need to cater to a whole new world of regulation, censorship, and limitations that Chinese users have to deal with on a daily basis.

Of all the countries mentioned in our list, China has a steady structure of what users are doing when they get online — which consists of mostly shopping online, checking the weather, communicating through social media and downloading photos online. Something interesting you will also notice is that none of the major social networks are in play here either. (as they are mostly all blocked)

China is a massive multi-billion dollar market, but also one of the most confusing to master. There is also a lot of focus on how affiliate marketing is bringing new brands and businesses into the Chinese market right now as well. Since this method has worked so well in other countries, there is no reason why we shouldn’t continue to see the same success as more brands make their way into China.

How to Find the Best Affiliate Offers to Promote in Asia

While we tried to cover the many different ways affiliate marketing can play a role in Asia, it’s actually more about how to best understand, target, and monetize the audiences around you. With so many traffic sources and demographic targeting options available today, it’s quite easy to run an ad campaign to any of the countries listed below, and also doing a quick split test.

The other factor in play here is to find an affiliate network that provides access to offers for each of these countries. When doing so, be sure to keep an eye out for different ad copy, creatives, and landing pages that are already pre-built to the specifications of each country (ie: in their own language and style).

As mentioned at the beginning of the article, special thanks to Leadbit for the visuals and stats to make this post possible. Affiliate marketing is changing all of the time, and if you want to stay ahead of the curve, you need to start expanding your campaigns to new areas of the world.

Leadbit currently has affiliate offers for all of the countries listed above. Be sure to check out their ad network and explore your options with affiliate marketing in Asia today.

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Hi, I’m Zac Johnson

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