- Written by : Zac Johnson
- Published on : Jan 21 2013
- Page Views : 200 views
Everyone wants to rank at the top of the search results, but not everyone had the budget to pay on a per click basis?
An alternative solution to ranking at the top of the engines without going directly to ppc marketing, focusing on your link building of course.
Whether you are focusing on generic, tight niche or long tail keywords at the end of the day it comes down to having a quality web site with content and high value back links to your site.
Finding high value web sites is one of the biggest problems with link building. Sure you can focus on guest blogging and get free placement on other sites, but they already have so much link juice flowing out of their site that you will also receive a minimal amount.
LinksManagement is a text brokering service that buys and sells text link placements on various web sites, specifically those which don’t have many outbound links, which means anyone who advertises on these sites will gain more link juice.
While not everyone buys into the business of buying and selling links on web sites, there are plenty of big name companies that base a majority of their link building strategies on it and Links Management has been very successful in their business for many years now.
With 2012 behind us and a new year just starting, that means there are 300 more days for Google to play games and throw some new compliance issues and rules in the face of site owners and bloggers around the world.
Links Management has released their own “7 Steps to Get Ranked Top 10 on Google in 2013” list. I’ve taken each of their key points and provided my insight and focus for each.
1.) Choose the Right Keywords
Knowing what your web site and blog audience is searching for is one of the best ways to tackle your link building campaigns. The next step is to also know your competition, where they rank and the competition of your keywords. Knowing how to find the right keywords and finding long tail keywords is key to a successful long term link building campaign.
2.) Get High Quality Text Backlinks from Relevant Sites
It’s not just about the Alexa ranking, Page Rank and traffic a web site has, it’s also about the content. In the world of link building you need to get people and links to your site from relevant sites. If you have a site on sports, you don’t want a site about crafts linking to your site. The more relevant the sites linking to yours, the more it will help in your link building strategies
3.) Get Backlinks with Different Anchor Text
Last year Google put down the ban hammer on sites for creating a massive amount of incoming links to their sites with the same anchor text. Before Google put the smack down on, this was one of the best ways to rank in the search results, along with having an exact match domain. Now site owners need to get creative and build incoming links with a wide variation of anchor text not only focusing on their keywords, but also using their urls and “click here”, “visit” and “read now” type of generic links.
After the recent Google algorithm changes, SEOMoz came out with a case study about the how incoming links to a site should be structured based on anchor text. You can see the full break down in the chart below.
4.) Get Backlinks from Sites with Different Page Rank
Everyone knows that the higher the Page Rank of a site linking to your site, the more link juice you will receive. However, if you spend all of your time focusing on only high end or low end incoming links, then you are potentially giving Google clear warning signs about your link building efforts. Just think about a popular blog and how they got to where they are today… sites of all sizes are linking to them and this is the same strategy you should be striving for.
5.) Gain and Purchase Backlinks Slowly
If you really want to piss Google off, go and order one of those bulk link building packages that sends thousands of links to your site within 24-48 hours and costs you under a $100. This is the LAST way you want to build links to your site. Focus on building 1-3 quality links per day and you will see long term results that continually improve your rankings.
6.) Be Patient
One of the worst parts about link building and seeing results in the search engines and with your sites Page Rank is simply having to wait for Google to update. Page Rank updates are every few months, but search engines toss around their listings every day. It’s a slow process but one that works best with time.
The more competitive your keywords are, the more time it is necessary for you to get ranked on Google. It can take from 1 to 3 months for very low competitive keywords, from 3 to 6 months for middle competitive terms, and from 6 to 9 or even 12 months for high competitive keyword phrases. – LinksManagement
7.) Remove All Duplicate Content
If you have duplicate content on your sites then you are going to have problems right away. Google is after duplicate content and they have no problems with throwing sites out that participate in spinning articles, replicating content, re-posting rss feeds and much more. Use these common duplicate content checkers listed in Google to see if your site currently has any content issues.
Lastly, You Must Track Your Results!
In the end the last thing you are going to want to do is put the time and effort into all of these steps then lose your way and not track the results. It’s important to make sure that your link campaigns and efforts are working for you. Learn the basics of knowing how to track the performance of the keywords you are ranking for and at what position then track their progress over time.
Instead of worrying about the link building trends and Google algorithm changes to come, focus on making 2013 your best yet.