All Eyes on Link Building and Blog Networks as Google Cracks Down

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  • Published on : Mar 24 2012

Over the past few weeks there has been a lot of activity and talk about the latest Google updates and algorithm changes. Just like Google went after the article directories and content farms last year, now they are going after the link building and blog networks hard!

Last week one of the largest and most success link building services and blog networks, BuildMyRank had to completely shut down their business and service. For those of you that don’t know already, BuildMyRank was a link building service where people could pay a monthly rate to subscribe to their service and submit 150+ word articles. Once these articles were submitted to the site, they would then be placed on one of the high page ranking sites in the network. Once Google came around and de-indexed all of BuildMyRank’s blog networks, they pretty much made them useless. BuildMyRank came out with an announcement last week that they had to close the service down due to the mass indexing of their site.

So what does this mean for linking building and blog networks?

There are still plenty of BuildMyRank alternatives out there, and many people feel they are next on Google’s radar, if not already. Once a complete blog network like BuildMyRank is shut down and de-indexed, it pretty much kills any web sites that were relying on this one platform for generating links to their site. Getting top ranking listings through services like these for long tail keywords was quite successful. Unfortunately too many sites were self reliant on just using BuildMyRank and not making use of other legitimate link building methods such as guest blog posting, article marketing, press releases, social bookmarking and more.

It will be interesting to see how these other link building networks continue to operate over the coming weeks and monthly. Many of them have already had some form of de-indexing happening to their networks, as Google continues to crack down on link selling across the board.

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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  • Jay

    That is better for hard working bloggers like me who do things old school but honestly. I am sorry to hear about their business going down though. Produce quality content that will go viral, and link to high traffic reputable websites, and your business should be booming now, and well into the future!
    My recent post How To Quit Your Job And Work At Home Full Time? Do You Have The Eye Of The Tiger?

    • http://www.zacjohnson.com Zac Johnson

      Lot of people are happy about the closure, but in the scheme of things… it will soon be replaced by something else. As big as Google is, there are always people who will figure out what the next big thing is.

  • http://www.stonecraftfloors.com Dustin

    1. Zac, I was wondering how you felt these changes effect "The Hoth's" linking building dynamics? The part I was wondering about more than anything is the 1,000's of articles that link to the "money site". 2. I assume you are using one of the services for this? 3. If so, I know there is a certain amount of deindexing that goes on with these services. How to do feel about a "money site" that has on average of 10-15 links to it deindexed monthly?

    Thanks for your input.
    My recent post Garage Floor Coatings Wichita Ks

    • http://www.zacjohnson.com Zac Johnson

      I think they are also changing up the way they write and distribute their articles and backlnks. They have been holding weekly webinars with the latest updates. I will do a post on their updates soon.

  • http://www.leonardy.co Leonardy

    Really many people will loss their job as links sellers. And the other effect I think link sales in many forums are not interested again. I find plugin like Backlinks Rotator has closed their service too.

    • http://www.zacjohnson.com Zac Johnson

      Link building will never go away, it's just a matter of changing with the changes.

  • http://improvememory-reviewpros.com Dee

    I think two problems with BMR are that they are huge and they are a private blog network, meaning that they own all the blogs in it. Public networks might be safer, where everyone that joins has to donate their own blogs to be used for backlinking. I'm hoping this is true but time will tell!
    My recent post What to Do When You Can’t Remember People’s Names

    • http://www.zacjohnson.com Zac Johnson

      Definitely, BMR was huge. Many of the link networks are looking to get contributing blogs from their network members now. Will be interesting to see how that plays out over time.

  • snyder20

    Zac,

    Just the other day Unique Article Wizard stopped sharing the URL's of where articles have been published to help protect their network. Do you think UAW will get targeted like BMR or do you think they will go under the radar because they don't own the sites where articles are published?
    My recent post Short Motivational Sayings To Help You Become Successful

    • http://www.zacjohnson.com Zac Johnson

      I've seen a lot of the link building networks make a lot of internal changes over the past week. Many of them are upping the content needed, while decreasing the number of links being used. Other networks are only allowing content to be written/purchased and published through the site network.

  • http://travelwisconsin.us/ Mika Castro

    Helpful ideas for novices in link building – it can be extremely time consuming as we are all too aware. Creating a relationship is a great idea but genuine relationships also take time to harvest. I guess it’s a bit hopeful to expect a quick fix.
    My recent post External Hemorrhoids

  • http://www.loganthompson.me Logan Thompson

    It's unfortunate that this happened to these businesses, however it is a reminder to build sites for the long term with quality content, etc. I got hit some since I was using BMR as part of my link building strategy but this definitely has made me step back and look at my business.
    My recent post 21 Awesome Blog Titles To Attract Visitors To Your Site

    • http://www.zacjohnson.com Zac Johnson

      BMR was a huge network and lot of of people used them. Even more crazy is how well their system worked. It wasn't surprising to post around 25-100 articles and see a huge increase in your search rankings. Interested in seeing what they come up with next, because you know they will…

  • http://www.addvalue.com.au logo items

    As you can see, there are plenty of link building methods when it comes to gaining exposure and SEO for your site. The best way to find success with any blog or web site is bu focusing on creating real content that people want to read and share, but also expanding your link building efforts to different sources and not just relying on one method.

  • http://linkbuildingrevolution.com Bambang Irawan

    blog network has been useless now
    submit your sites to blog network will cause deindex to your sites
    My recent post Bing Launches Disavow Links Tool Gets Jump on Google