August 2008 Blog Revenue Report

We are down to the last few “Blog Revenue Reports” for the blog, as the case study comes to an end with November 2008’s report… making it a full 1 year case study. When I first started ZacJohnson.com, I never would have expected it to be as promising and valuable as it is today. It’s simply amazing how many people are reading the blog, and the amount of exposure it’s given to me. Now whenever I attend an event or conference, everyone is telling me how they read the blog. That is just awesome!

Back to the blog report… July’s numbers came in at $4,101.18 profit and a break down of this month’s numbers are below.

AUGUST 2008 BLOG REVENUE REPORT:

- Affiliate Sales/Referrals: $2,774.88
- Private Ad Sales: $1,333.33
Total Revenue: $4,108.21

- Miva Ad Campaign: $101.60
Total Costs: $101.60

Total Blog Income for August 2008: $4,006.61

The only ad costs I have running on the site right now is for the Miva campaign I setup months ago. I was sure that I turned off the “auto-replenish” of funds, but apparently not… so they gigged me for another $250 into my balance. Once that is depleted I will close out the traffic from Miva.

For the most part, the numbers between July and August are nearly identical. The blog generated over $4,000 in profit again, so hopefully that is the bottom and low amount for the blog to hit. I expect much larger numbers for the month of September, not only because it’s when things start picking up again… but I’m also determined to write at least one post every day. So far it has been going well, but it is quite a job to accomplish. I’m looking forward to seeing the final numbers for the September.

If you haven’t already, follow me on Twitter and be sure to submit your questions and requests for future posts. Thanks for being a reader!

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26 pieces of wisdom given by ye faithful
  1. Tim Jones said on September 6th, 2008 at 11:36 am

    Good job, Zac! Keep it up!

    Reply
  2. Justin said on September 6th, 2008 at 12:40 pm

    Agreed, it’s inspiring that you’re able to make that much from a personal blog. Great work.

    Reply
  3. Black Tactics Marketing said on September 6th, 2008 at 1:18 pm

    Very nice. Just curious what are your daily traffic numbers?

    Reply
  4. car blog said on September 6th, 2008 at 1:28 pm

    Whoa.. Such a good income..
    I hope I will get half from your online income..

    Reply
  5. Blogging Millionaire said on September 6th, 2008 at 3:12 pm

    Nice job my man. You are doing awesome with your blog.

    Reply
  6. Fishy said on September 6th, 2008 at 6:45 pm

    Really hard to believe that you make more than maybe $100 on your private ad sales since all your “ad spot” are just rotating affiliate links. I haven’t seen one real advertiser on this site ever. No reason to publish your supposed earning when there is no way for anyone to verify the numbers. Just warning the newbs.

    Reply
  7. Mike said on September 6th, 2008 at 7:47 pm

    Wow…these are nice numbers! It doesn’t even seem like you are pushing the affiliate sales on your readers at all! Where is this money coming from?

    Reply
  8. Zac Johnson said on September 6th, 2008 at 7:50 pm

    All ads on the site are sold, and not un-paid affiliate links. If you don’t believe me, then don’t bother reading the blog at all.

    Reply
  9. Zac Johnson said on September 6th, 2008 at 7:50 pm

    A nice chunk is private ad sales, while a good portion is through referrals and affiliate signups.

    Reply
  10. Zac Johnson said on September 6th, 2008 at 7:52 pm

    Google Analytics reports around 1000-1300 uniques daily. This number looks to be increasing as I keep posting new daily content.

    Reply
  11. Andy Crofford said on September 6th, 2008 at 8:33 pm

    Great job. I wish I could make 1/4 of that.

    Reply
  12. CultofiPhone.org said on September 7th, 2008 at 2:50 am

    wow congratulations Zac, been following your blog for sometime now.

    Reply
  13. Tyler Cruz said on September 7th, 2008 at 6:39 am

    I sincerely hope you don’t stop posting your blog revenue reports just because you finish your one-year cast study with it.

    I’m sure I’m not alone when I say I’d definitely love to see them continue past November.

    Secondly, it shouldn’t be too far off that your blog hits the 5-digit mark and brings in $10,000 a month. I’m pretty sure you could get there within a few months if you monetized your blog a bit more, although I know that’s not one of your prime concerns

    Reply
  14. SEO Tricks said on September 7th, 2008 at 7:24 am

    Again, So inspiring I wish I could reach there.. Good Luck

    Reply
  15. Chris Jacobson said on September 7th, 2008 at 3:16 pm

    Have you really found success with Miva? I opened an account with them last month, but their live help was a joke when I needed assistance. It appears all of their staff are foreign workers who can’t comprehend the English language. I was very disappointed.

    Reply
  16. 100kjob said on September 7th, 2008 at 8:14 pm

    That’s a pretty decent income for a blog with less than 4k readers. More than a dollar for each reader. JohnChow.com has got 30k readers and his monthly income is around 30k - also about $1 per reader, interesting.

    Reply
  17. Zac Johnson said on September 7th, 2008 at 8:23 pm

    I’m not that thrilled with them. If my ad campaign didn’t auto-refill, I wouldn’t still be using them.

    Reply
  18. Baccarat Discussion said on September 8th, 2008 at 4:35 pm

    How about double for next month? :)

    Reply
  19. Lisa Irby said on September 9th, 2008 at 1:54 am

    Way to go Zac, It’s inspiring when successful bloggers like yourself post your success.

    Reply
  20. Fail Funnies said on September 9th, 2008 at 11:28 am

    What’s so cool about being a blogger is that the expenses are allmost non-existent. Outside of direct labor (which btw, IS the largest expense), wordpress is free and bandwidth is just a drop in the bucket. Great numbers there bud.

    Reply
  21. Polly said on September 10th, 2008 at 12:11 am

    Making 4,108.21 through 101.60 ? I wish I can do that too…

    Reply
  22. Jay said on September 10th, 2008 at 1:51 pm

    Good lord! How much do you charge for your private ads? Oh, btw, where’s your advertise page? Just curious…

    Jay

    Reply
  23. Zak Show said on September 10th, 2008 at 11:02 pm

    Great job Zac, Congratulation. For me it was about 2k this month, not bad as I think :)

    Reply
  24. Zac Johnson said on September 13th, 2008 at 1:37 am

    http://zacjohnson.com/advertise/

    Discounts are available for long term advertisers… I also need to update this page with new rates and ad spot locations.

    Reply
  25. Tushar Dhoot said on September 14th, 2008 at 2:57 pm

    Is there a way for you to know how much of the refferals money is coming from new (this month) refferals and how much people you reffered 4 months ago? That’d give a better representation of how you did this month.

    Reply
  26. Zeca said on September 30th, 2008 at 11:08 am

    What this bill will only increase, congratulations

    Reply
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