Most of us use video on our sites or in social media at least once. It could be a video we produce ourselves, a video we like on YouTube or even something we find and share on Facebook or Twitter. Video are an awesome way to gain interest, increase engagement and generate interest, but they aren’t always the easiest to measure in terms of ROI. You can’t always track click throughs, It’s hard to measure the actual shares and without knowing how to code or program and you don’t have a ton of functionality on standard players. This was a huge issue for many Marketers until Viewbix came around.
Viewbix is a video tool that lets you take videos from your own website, or videos from sites like YouTube, Vimeo Pro or Amazon Webservices, if the owner has given permission to share, use and embed their videos and add a customizable and interactive player to them. The skin is fully customizable and comes with a ton of functionality.
You can add multiple calls to action on the skin including a button on the top right, banners on the top left and space for a banner on the bottom. You can use direct links, Affiliate links, custom tracking urls to combine it with your Analytics package including Google Analytics and it even has it’s own analytics suite if you have a pro account or higher.
Once you have created the custom skin from the drag and drop interface you now have the option to add over 20 apps to the player. These apps take a regular video and turn it into a fully interactive experience that can drive sales, grow your newsletter list or even increase your blog or website readership. One of the coolest features with the Viewbix player is that when it is shared on many of the big social sites like Facebook and Twitter, the majority of the functionality remains intact giving you an almost unlimited reach.
Apps You Can Use to Increase Sales and Leads
Here are a few of the apps, ways that you can use them to grow your business or drive sales and leads as well as a couple of success stories of companies and Bloggers that use Viewbix.
- List App – The list app lets you create a list of products if you sell products, properties if you are in real estate, features or portions from a property if you are a hotel or whatever else you’d like. You can add a thumbnail image, a custom description and a clickable direct, affiliate or tracking link to each listing. This lets people click through to shop, set up appointments or even make a reservation.
- Newsletter – You can combine your Aweber, MailChimp, Constant Contact or other email service provider accounts to the player with just a couple of clicks. By connecting the two you can provide viewers with a way to opt in to your newsletter without having to leave the video.
- Flickr and Picassa – You can feed images through the video player if you want to show more details about a product, property or whatever else is relevant to the video you are using.
- YouTube – If you have a YouTube video series, you can set up a channel to feed through so people can watch the rest of the series without having to leave the player.
- Social Follow – You can add your social profiles to the player so if people like the video, they can now follow you right from the video. This is especially effective for on site or as the videos are being shared on social sites.
- RSS feed – If you have a blog, you can stream your RSS feed into the player so that people can see other posts from your site.
You also have the option to have any of the apps open up after the video has finished to show products for sale, help increase your newsletter sign ups or whatever the most important goal of the video is for your campaign.
There are a ton of other apps you can use making Viewbix one of the most powerful video marketing tools out there. If you want to split test, you can clone the players so you don’t have to spend time creating each color or app individually and you can even create video galleries with copy and paste code to create a video series section within your website or blog. Viewbix provides you with a video sitemap for SEO, the ability to tag and categorize your players and will soon have the ability to add pre and post roll ads to your videos. Viewbix is always launching new functionality and you can find updates by subscribing to their newsletter. Here are a couple of examples of companies who have had success with Viewbix.
Cedar Creek Cabin Rentals brings in a 1,300% ROI.
Cedar Creek had a large video library of their properties, the area around them and what to do in the town their cabins are located in. The problem was that they had no way to actively share, track and measure their effectiveness. Tom (the owner) was able to track his success with Viewbix and has noted that his investment with:
The Viewbix player ($200) has paid him back 13 times! Each new client represents an average of $550 for cabin rentals, resulting in an increase of $2,500 and a ton of new leads which can be tracked coming in from the players.
Tom has notably increased the engagement of his users. In the last few months, across hundreds of thousands of impressions, he has seen the following results:
- More than 33% of users click on the call to action within the Viewbix player
- More than 30% of users click on the various apps in the Viewbix player
“This vs That” Increased Their Facebook Ad CTR by 58%
When using videos on Facebook, the image with a Viewbix video has a much more interactive and appealing look than other players or hosting sites. Here are some of the results when using different hosting companies or players and sharing direct and then sharing with a Viewbix player. The increase in click through rates and the ability to track stands out very well in these examples.
Clip #1: The YouTube Clip was seen by 9674 people and was played 115 times for a 1.2% CTR. The Viewbix clip was seen by 5398 people and was played 116 times = 2.1% The Viewbix clip was 55% more effective at getting people to click on it — As you can see, it was seen by 4000 fewer people in their stream… but was viewed essentially the same # of times.
Clip #2- The YouTube clip was seen by 8152 people in their stream with 87 clicks on the video for a CTR of 1.1%. The Viewbix clip was sen by 9599 people in their stream with 171 clicks on the video. This gave Viewbix a CTR of1.8%. The Viewbix clip in this example was 58% more effective at garnering clicks on Facebook.
BroadwayReviewed.com increases newsletter signups.
BroadwayReviewed.com uses a ton of video clips from different shows when reviewing them or talking about showtunes. By plugging the videos that they shoot into the player they have been able to increase activity and engagement as well as drive newsletter sign ups and sales.
Out of 5,842 impressions, there were 542 video views, 102 click throughs, 66 social shares and 472 apps used during the launch of a few videos they shot at a concert (cameras were allowed). Almost 54% of the app usage was for the newsletter sign up where the copy encouraged signing up so that you could receive more videos and posts via email. The next highest used app was the list app where they sold tickets to the tour, vocal recordings and MP3s using Affiliate Links. Without having Viewbix they wouldn’t have been able to get the newsletter sign ups from the social media shares, sales from the social sites and would have had to hope that the people viewing the videos would click through the link or pay attention to the annotations on the video.
There are a ton of companies that are finding success by using the Viewbix player instead of embedding code directly into their site. Viewbix is also affordable with plans that start for free and range from $9.99 to $19.99 per month. Click here to try it free or to become a paid user and get all of the additional features with Viewbix.
This case study and post was written by Adam Riemer.