Let’s face it… no one likes sitting around and working on link building all day. Fortunately there are numerous ways you can generate legitimate links back to your web sites and blogs, and most of them can be outsourced. With Google wiping out all of the link building blog networks and changing their algorithms to rank web sites on a changing basis, it’s now more important than ever to make sure you are generating quality content and building links that Google deems as acceptable.

One link building and content generation service called GetLinksPro offers a wide range of link building solutions, which we will break down in detail below. It’s important to make sure that you are building only incoming links to your site that Google finds acceptable, as it’s now easier than ever for Google to simply wipe out your business and leave you sitting in the dust.

Here are some of the most effective ways to bring in quality links to your web site, which can also be outsourced if you don’t have the time and patience like many of us!

Guest Blog Posting

I’ve always been a big fan of guest blog posting and I even accept a decent amount of guest posts through my network of authority sites. In addition to writing guest blog posts for other high end sites and getting backlinks, you are also building new relationships with blog owners around the world. Blog posting is one of the most beneficial ways to build incoming links to your site because you are not only just gaining backlinks, but blog posts are read by a lot of people, which means they are more likely to click on your links and actually come back to your site.

I still make it an effort to occasionally guest blog on other web sites and blogs around the internet. The problem with guest posting is that it can take a lot of time and you really need to create great content to have high end blog owners accept your content. With all of that said, it can become quite the time consuming task to write up articles and then search out sites you can submit your content to.

GetLinksPro also offers a guest blog posting service, where they will actually write up original articles for you and get them posted on relevant and high end blogs. The cost for this service is around $20 per article. Consider that the average guest post will take you around an hour to write, research and contact other blog owners, this might be an excellent opportunity for you.

Article Submissions

Just like guest blog post submissions, it’s all about the content and process of writing and submitting your content to the necessary places. Many site owners are still focusing their efforts on article marketing. No matter what niche you are in, people are always going to be looking for more information and if you can provide these sources, it’s a great way to get incoming backlinks for your site.

Article marketing can be anything from article spinning and submission to multiple directories, or focusing on higher quality articles and submitting them to top directories like EzineArticles and GoArticles. These article directories have been around forever and still send a ton of traffic to their authors and site links.

Again, while article marketing is a great way to build up your links over time… it’s still time consuming. GetLinksPro also offers article submission services, which includes the writing of original content articles and submission to more than 100 different directories, with rates in the $25 per article range.

Social Bookmarking

Moving away from content creation, it’s also important to focus your link building efforts into the world of social networks and marketing. Once you’ve created killer content and backlinks, you will want to build even more incoming links to those sources so more people can find them. One of the best ways to do this is through social bookmarking. There are plenty of services out there that can automate the process, but they will usually charge a monthly subscription and many people believe manual social bookmarking is much more effect.

Like all link building and bookmarking solutions, doing them yourself will take a lot of time. GetLinksPro also offers a social bookmarking service, which includes 100 social bookmark submissions for only $15. The next time you write up an excellent blog post and want to get that extra needed exposure, for only $15 you can get your content and site across the major social bookmarking platforms.

Outsourcing Your Link Building Efforts

Guest blog posting, article marketing and social bookmarking… as you can see, there are plenty of ways to start bringing in quality backlinks to your web site. In the end it’s all about content creation and building quality links. The link building blog networks are getting wiped out like crazy by Google, so you need to focus on building quality backlinks and not waste your time and money of crap efforts that can hurt you in the end. In addition to the link building methods above, GetLinksPro offers a wide variety of link building methods for local advertising and sites of all sizes. Be sure to check them out and see how you can start outsourcing your link building efforts, which will allow you to have more time to focus on building out your online business.

I was devastated when I read an article from Zac on John Chow’s blog recently about how Google is shutting down blog networks, the major victim being Build My Rank. I was already considering using Build My Rank when this happened, but what happened proved the importance of not relying on just one traffic source.

You might be thinking the problem is with Build My Rank’s approach to link building, but I can tell you from experience that even innocent webmasters are suffering from the many changes Google has been making lately in the name of “improving search engine results”.

Traffic from Google is great, especially if you can master how to get a lot of it, but on the long run it is important not to let your business rely on just one source of traffic. There are smarter ways to generate traffic to your blog, especially ones that will ensure you don’t have to rely on Google forever.

1. Work on Building an Active Mailing List

You’ve probably heard it several times over that the money is in the list, but the reality is that the traffic is also in the list.

Your email list is an asset, and you can use it to drive traffic to your blog repeatedly if you can cultivate a relationship with your list.

I’ve heard it somewhere before that it takes around 7 – 8 appearances of an ad for it to stick in the head of the viewer. The same thing goes for email marketing, and the more you get in touch with your subscribers, the more likely they are to check out your brand.

You can build your list using any of the other tactics I’ll be sharing below, and you can also build your list using Google if that’s what you want. But first, focus on getting the subscribers, cultivate a relationship with them and look for ways to drive them back to your blog.

Aweber is the preferred mailing list among most internet marketers and site owners.

2. Multimedia Marketing

SEO is the rage these days, and a lot of us are focusing only on ways to get our site ranked in the top search engine rankings instead of capitalizing on the untapped power of multimedia content.

It could be via videos, podcasts or even presentations, there are huge sites online with an audience waiting to be tapped into.

Youtube alone serves over 1 billion views every day, and there are several other video streaming sites with a huge market share. The iTunes directory is also being used by millions of people, and that’s a great place for you to get exposure for your blog.

Don’t just focus on the written text. Capitalize on other forms of content to get more exposure for your blog.

The good news is that Youtube is owned by Google, and multimedia content is being favored by the search engines lately. In other words, instead of optimizing your blog to rank in Google, optimize your videos and audios to rank well in Youtube and iTunes, and you will increase your chances of multimedia success.

3. JV and Partnership Opportunities

There are influencers in every niche, and there always will be.

Smart marketers learn to leverage the audience of others. The reality is that there are hundreds of people who have spent years and decades building their own audience, and these people have been able to grow over the years and get their audience to trust them.

You can get more traffic to your blog by looking for a way to partner with these successful people while growing your blog at the same time. The truth about this is that it isn’t always about money, but creativity. Some people won’t give you access to their audience no matter how much you pay, but they will repeatedly write about you if you’re creative enough.

Sometimes, you only need to exchange a service they really need with them in exchange for plugging you to their audience. Some people you can target are email marketers, bloggers with big audience, social media influencers, and interview based sites. Look for ways to contribute value to the lives of these people, and they’ll happily give you free exposure in return.

4. Write Case Studies and Tutorials

Look for magazines and company newsletters in your niche, especially those whose services you are using, and look for a way to help them solve some of their problems. Sometimes, a problem they want to solve is getting people to believe more in their services, and a case study on how you got great results from using it will be mostly beneficial. Sometimes, a problem they might be facing is with explaining how their services work to their users. You can solve this problem by writing a tutorial on how to easily use the service. Each of these problems present you with an opportunity to market yourself, and if you can capitalize on this they will end up calling you back to share your experience in the future.

5. Reply to Every Comment, Email and Social Media Comment

Engagement is the currency of the web, and smart people are discovering this right now.

The real key to business success is to get a lot of word of mouth marketing; otherwise you will keep on marketing for years and have little to show for it.

The key to creating more word of mouth marketing isn’t just to have a great product; it is to create a good first impression. Reply to emails and comments on your blog in minutes, focus on helping your readers as much as you can for free, and they will contribute so much traffic than money can buy.

What’s more important is that we trust our friends more than marketers online, so if you could get people to recommend you to their friends you will be able to get more exposure than any marketing could.

This guest post was written by John Holt, a led lights wholesaler.