The other night I was flipping through the channels and stopped on a special report about the Better Business Bureau and it was really interesting! As you know, millions of people around the world are turning to the Better Business Bureau for accurate information and customer reviews from real life people and customers like you and me. However, it looks like there is more to the BBB than most of us might be aware of.
Is the Better Business Bureau as Legitimate as You May Think?
Without going into too much detail, the video reports that BBB is basically giving companies and organizations a very low grade, even as low as an “F”, just for not being a paid member of the BBB. Sure, some companies deserve an “F”. but after you watch the video below, you will have a new concept of how the BBB works and the business that they run. If you want a better grade, and changed basically over night, all you need to do is pay a few hundred bucks to get an “A”!
Better Business Bureau Featured on ABC 20/20 News
Watch the full ABC 20/20 News Special on Better Business Bureau video here.
Better Business Bureau Video Cliff Notes:
- Well known companies such as Wolfgang Puck, The Ritz Carlton, DisneyLand and other companies have all received ratings of an “F” from the BBB.
- The BBB is a non profit company, but there are more than two dozen individuals in the company earning six figure salaries. William Mitchell, the head of BBB, earns over $400,000 per year.
- Earlier this year, the Mid East terror group “Hamas”, received a rating of “A-”, when applying with the Better Business Bureau. This wasn’t actually “Hamas”, but a company listing setup by bloggers to “punk” the BBB. The price of this Hamas “A-” rating was $425. Even better, the same group listed a another fake company, which was for a racist white power web site, and used the actual contact name of “Aryn Whiting”, which was also approved with an “A+” rating after paying a $425 membership fee.
Have you ever done company research or reported anything to the Better Business Bureau?