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Black Friday Stats to Blow Your Mind

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How much money will be spent during this Black Friday shopping stint? BILLIONS!

Instead of sitting there and saying “WOW!” — you should be planning how you can tap into this major shopping “holiday” as everyone is already in buying mode and they are just waiting to pull out their credit card and spent good money on your amazingly awesome and heavily discounted offer!

To get the most out of this years holiday shopping trends and spending spree, you must first understand what Black Friday is all about, along with how and where people are spending their money.

Special thanks to Nextopia for their awesome infographic and stats collection.

Black Friday Kicks Off the Holiday Shopping Season

Even though more brands are now kicking off their Black Friday promotions earlier and earlier each year, the key figure that you need to know is that there are only 27 days between Black Friday and Christmas. This means you have a short period of time to make a huge amount of money… so be sure to make the most of it!

Just how much money are we talk about? Well, last year we saw $1.964 BILLION in overall online sales for Thanksgiving and Black Friday, which was a 18.5% increase from the previous year. There is no doubt that we will see $2 BILLION+ in sales this year!

Black Friday Days Between Christmas

How to Best Target Your Potential Customers with Online Markets

1 out of 3 Americans will be shopping this Black Friday… which is roughly 140 million consumers. If your customer isn’t out at your local retailers, then there is a good chance they are already shopping online.

When it comes to shopping online, not only is it easier for customers, but it’s also a cash cow for many brands and Black Friday resource sites. The question isn’t if your audience is going to buy, it’s how you are going to entice them to buy from your site and not your competition. These are some of the methods that work best.

  • 44% will offer specific deals and promotions online
  • 41% will offer a one-day sale online
  • 44% will use a special email campaign
  • 27% will offer free shipping at a lower than usual minimum purchase level
  • 20% will offer free shipping on all purchases

Where Black Friday Shoppers Are Going

How Big Retailers are Cashing in on Black Friday

As mentioned, more and more brands and retailers are now offering their Black Friday promotions and deals earlier than ever before — simply in hopes to beat out their competition and bring in more customers. Black Friday is late in November, but brands like Walmart, Best Buy, Target and Khol’s released their Black Friday ads as early as November 10th — 3 weeks before the actual shopping event date!

Something you might also be surprised to know is the big differences between online sales based on actual locations throughout the country. The following cities have the highest online sales during Black Friday for last year. (Something to consider split testing with if you can sort your customer data, demographics and analytics)

  1. New York City, NY
  2. Atlanta, GA
  3. Los Angeles, CA
  4. Washington, DC
  5. Chicago, IL

Top Black Friday Brands

When Most People are Shopping During Black Friday

Black Friday events used to occur after midnight on Thanksgiving, but those days are long gone. Throw in the 24/7 world of the internet and there is simply no need to ever put a limit on when and where you can buy something… however, we still do have some great stats to backup when people are buying most during Black Friday.

While most of the big sales are “midnight” promotions for the early birds, the majority of shoppers (39%) aren’t making trek out to stores or buying online until 10AM or later.

Black Friday Online Sales from 2011-2013: Even with the economy and jobs in a sour position, the continued massive upward climb of Black Friday holiday spending continues to grow year after year. It will be no surprised when we see these numbers climb right through the $2 billion mark in 2014.

Black Friday Buying Trends

Mobile Ad Spend is Dominating Black Friday Promotions

It’s no surprise to see a ton of money being poured into the mobile and tablet advertising industry — which is currently accounted for 40% of all Black Friday advertising.

Mobile advertising is one of the best ways to get your message and advertisements instantly read and while customers are already potentially shopping within your online or offline store. Mobile is quickly passing the 40% mark for all online traffic and mobile sales are climbing passed the 20% mark as well.

Google Owns Black Friday: Whether it’s through your desktop, tablet or mobile device… everyone is going to Google to find what they are looking for. With billions of searches made, the majority of them are coming through the hours of 8AM-12PM and then peaking again during 4PM-7PM. Online sales peak around 9AM.

Black Friday Advertising Platforms

What are People Buying on Black Friday?

We know everyone is buying everything they can find on Black Friday, but actually knowing what types of deals and promotions relate best with your audience is key. Leading the way among all products are electronics, clothing, toys and jewelry.

Pinterest vs. Facebook: Just as important as what people are buying, is how they find your online stores and promotions. Black Friday shoppers referred from Pinterest spent 77% more money per order than those referred from Facebook! However, Facebook referrals converted into sales at nearly 4x the rate of Pinterest. Which social networking platform is best for your audience?

Top Black Friday Purchases

Black Friday 2014 – How Much Will You Make?

The question isn’t “if” you are going to make money online this year during Black Friday 2014, but instead, HOW MUCH?

Take the time to perfect your Black Friday and holiday ad campaigns and make these last 27 shopping days of the year your best marketing efforts yet!

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Top 20 Most Expensive Domain Name Sales Ever

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Imagine buying a brand new domain name for $10, then holding onto it for a few years and selling it for millions! The scenario is extremely unlikely, but it does happen. More often than not, the domain is sold for thousands, but the individual ROI on that initial $10 can be huge! Welcome to the world of domain name buying and selling.

Having been making money online since the mid-90s, I’m always kicking myself at the thought of being able to get my hands on some of the best generic domains back before they were registered. Oh, well 🙂 I think it all ended up for the best so far anyway.

With the discussion of domain names and high-valued tech companies always in the news, the dream of selling a domain name for a ton of money isn’t that far off — especially if you know what to look for, or are currently sitting on a nice portfolio of domains. To help with this process, we’ve created an excellent reference guide that covers everything you need to know domain names, values, and registering some great ones of your own.

Most expensive domain names publicly reported

When it comes to looking up the most expensive domain names ever purchased, it’s an ongoing process. With more than 100,000+ new domains being registered daily, it’s a full-time job to keep the list of most active and highest-priced domain names updated. Thanks to GoDaddy, we don’t have to compile this type of information ourselves, as they are one of the largest domain registrars in the world today, and publicly post this data on their site.

At the same time, there are many different ways to list and sell domain names — both publicly, privately, and through domain brokers. GoDaddy also reports that most domain names sell for thousands of dollars when being purchased from someone else.

With all of that in mind, let’s take a look at the top 20 highest selling domains names to date — courtesy of GoDaddy.

  1. Insurance.com — $35.6 million
  2. VacationRentals.com — $35 million
  3. PrivateJet.com — $30.18 million
  4. Internet.com — $18 million
  5. 360.com — $17 million
  6. Insure.com — $16 million
  7. Fund.com — £9.99 million
  8. Sex.com — $13 million
  9. Hotels.com — $11 million
  10. Porn.com — $9.5 million
  11. Porno.com — $8,888,888
  12. Fb.com — $8.5 million
  13. Business.com — $7.5 million
  14. Diamond.com — $7.5 million
  15. Beer.com — $7 million
  16. iCloud.com — $6 million
  17. Israel.com — $5.88 million
  18. Casino.com — $5.5 million
  19. Slots.com — $5.5 million
  20. Toys.com — $5.1 million

The common theme across nearly all of these multi-million dollar domain sales is that they are super generic one-word domain names, that are also .com. The only two exceptions are VacationRentals.com and PrivateJet.com, which both sold for more than $30 million each! The fifth highest selling domain isn’t even a word at all — it’s a number (360.com)!

How to Pick a Great Domain Name

Obviously, the most expensive and valuable domain names are going to be one-word generics that are .com names. What’s also obvious, is that these type of names are no longer around and if you ever wanted to buy and sell domains for profit, you either need to get your hands on a great name, have an existing portfolio, or be really good at coming up with new names that people might want (which happens all the time).

Some simple tips to keep in mind when trying to pick a good domain name.

  • Stick with the main TLDs of .com, .net, and .org
  • Stay away from using dashes and numbers in domains
  • The more generic the better, two words are better than three
  • Make sure the domain is easy to remember and spell
  • Don’t use numbers in place of letters/words (ie: “8” instead of “ate”)
  • Always register your personal name if it’s available

By following these tips, you will have a much better chance at not only registering a great domain name for personal use, business, or for selling — but also making sure it’s the highest value possible.

Using Name Generators to Find New Names

There are two ways to register/buy a domain name. The first is to go through a broker or online site where a domain is already registered and up for sale. The other is going to a domain registrar and simply registering it for the first time. Heading to a site like NameCheap or GoDaddy and getting a new domain name for around $10 is ideal, but also very tough since nearly all the good names are already taken.

If this is the case, you might need to get a bit creative with your domain name, or coming up with a new name for your brand or business. For times like these, I recommend you take a look at these domain name generators. If you are looking for a unique name for blog, business, or products, check out these useful name generators as well.

Something else to keep in mind when registering a new domain name, is that if it’s available, it might not be that great after all. Always consider the domain name you are registering, and also follow the recommended tips that were pointed out above.

Why You Must Register Your Personal Name as a Domain

Your name is unique, and there is no one else in the world like you! However, there are probably hundreds (if not thousands) of other people that share the same name as you. With this in mind, there is a very good chance that someone has already registered your name as a domain if you haven’t secured it already.

Here are two steps everyone needs to follow right now:

  1. See if your personal name as a domain is available
    (get a free domain name with a new hosting account)
  2. If it is, register it! If not, register it as a .net or .org.

If you currently share the name with a famous celebrity, senator, or online marketer, it’s likely your name is already taken as a domain name and there is little chance you will be able to acquire it. This has happened to some of the world’s biggest celebrities, athletes, entrepreneurs, and politicians — Justin Beiber (domain name site shown below), Bill Clinton, Johnny Depp, and many others. 

Don’t miss out on registering your personal name as your domain name, as once it’s gone — it’s likely gone forever! If you currently have close friends and family, you might want to check for their names as well.

If your domain name is already taken, it’s not a complete dead end. Here are a few options you have:

  1. Use a domain name expiration service like NameJet or Pool
  2. Hire a domain broker to try and get the domain for you
  3. If there is a website, contact the domain owner

Want to get even more creative? Start registering the names of anyone else you know, or who might be an up and coming star, and keep them safe until they are famous and world renown!

Get a Free Domain Name with All Hosting Accounts

Now that you’ve seen some of the most expensive domain names in the world today, and why it’s so important to register your name as a domain, it’s time for you to take action.

We are currently partnered with Bluehost — one of the world’s most trusted and well-known hosting companies — and they are giving away a free domain name to all hosting sign-ups made through our blog. At the same time, users will also save 60% off their hosting plans, while getting a free SSL certificate, WordPress Install, and 24/7 support.

Click here to perform a free search for your domain name.

After setting up your new domain name and hosting account through the link above, be sure to shoot me an email. I’d love to provide you with full access to some of my best online training courses and video guides, valued at over $1997. I’m looking forward to hearing from you soon.

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5 Easy to Use Websites and Apps for Making Money through Side Hustling

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Side hustling is perfect for when your main income is not being as reliable as you’d thought, or if you need extra pocket money for a large purchase or unexpected bill. Maybe you just want to earn more money? In today’s ‘gig economy’ there are lots of apps that allow you to make extra money doing everyday tasks as people are finding it so easy to outsource what they need help with or would rather not do themselves. Take a look at some of these apps and websites to see how you could get started with a side hustle.

Task Rabbit

This is an app where people can outsource tasks that they cannot/will not do themselves, which could be anything from assembling flat pack furniture to event planning. Just register as a ‘tasker’, add the tasks that you’d like to do for others and set your rates. With Task Rabitt, you can scroll through tasks and accept tasks that work around your schedule. If you have a car, this could give you access to extra tasks like collecting people’s shopping or making deliveries.

Shiply

If you’re already a courier and are often driving around with surplus space in your vehicle, take a look on Shiply for deliveries that are along your existing booked routes. By adding extra cargo to routes you are already traveling along will make your journeys more efficient and will earn you some extra money, too. Take a look at the delivery jobs on offer and make a few bids depending on the space you’ll have in your vehicle on those dates. Others will be bidding too, so don’t be put off if your quotes don’t get accepted straight away – others may have already built up feedback so give it some time to earn a good reputation on your Shiply profile.

Fiverr

Way too many people are focused on the big goal of making millions of dollars online, and missing out on the many opportunities around them. With billions of people now online, it’s more about how to make a few dollars from a lot of people, versus going for a big win and cashing in overnight. Fiverr is an online marketplace with micro-jobs that start off at just $5 each, and scale all the way up to $995 for more advanced gigs. Selling your own expertise and service through Fiverr can definitely make you a lot of money online when done right. For example, a couple years ago I interviewed Joel Young because I loved his video work and knew he was onto something big. Just recently he was profiled on Inc. for generating over a million in sales through Fiverr!

Dog Vacay

If you’ve had pets before, looking after people’s animals while they are away is a great way to earn some extra cash in an enjoyable way. Through the use of Dog Vacay, anyone with a passion for animals and looking to make some money, can do exactly that. Find the app that works for you (or all of them if you like!) get your profile filled out as much as you can, and make sure you put details of your experience with animals and your trustworthiness. Don’t be disappointed if you don’t hear from anyone for a while, the bookings tend to be more popular around national holidays so it might not necessarily be a side hustle you can rely on a regular basis, BUT has the potential for you to become a regular sitter for several homes in the long term. If your clients say you did a good job, encourage them to leave good feedback on your profile to attract more clients.

Capterra

You’ve likely heard of getting paid for taking online surveys and submitting user reviews, however, most of the sites out there are junk and will sell your personal information way before you ever get a payment. One of the best-incentivized review sites out there (that I’ve seen), is Capterra. I was actually using the site to leave a genuine review for a company that I use, then I received an email a few weeks later from Capterra offering a gift card if I was to continue reviewing difference products and services on their site. I ended up taking them up and got a $100 gift card for my time — all through email and was super easy to complete. Definitely one of the best compensation-based review sites out there.

How to Find the Best Way to Make Money with a Side Hustle Online

As you can see, there are plenty of legitimate ways to make money online with a side hustle. Each of the sites above are real and have paid out millions of users on their platforms.

Of all the many different ways to make money online, I highly recommend starting out with a blog and growing it out with your own content and using affiliate marketing to generate revenue in the process. Blogs are also great for anyone with an expert or skills they are trying to sell — especially freelancers.

To get started with a blog of your own, be sure to sign up for my free video series at 7DayBlogChallenge.com.

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Creative Ways to Start Making Money Online with Just $100

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Every day I get a ton of emails asking me how to make money online. Thanks to the power of the internet, anyone anywhere can start making money if they are willing to just put in the time, work, and effort. In addition to the generic question of how to make money online, another common question is how much money you need to get started with.

The truth is, there are plenty of ways to make money online — especially when you have some money to start with, but don’t expect to get rich overnight in any scenario. Building an online empire takes time, and this is something I’ve been doing for over 20 years now.

With all of that being said, here are some ideas for responsible ways to invest or make money online when starting with just $100.

Start a Blog and Build a Business Online

I can’t stress the importance of this one enough. Blogging is one of the easiest, cheapest and most effective ways to make money online — when you put in the work.

With $100, you can get three years of web hosting and a free domain name through Bluehost. This comes out to less than .10 per day.

As I mentioned at the beginning of the article, many of these methods will take time — and blogging is definitely one of them. Creating content, ranking in the search results and running a site using the WordPress platform are all free things, but you should also figure out a business model for your site as well.

Also, if you don’t think blogging can make you money or change your life for the better, just take a look at this list. I can completely relate, as starting my blog back in 2007 was definitely one of the best decisions I ever made.

However, when it comes to blogging, not many people know where or how to get started. The good news is that I created a free blogging course that anyone can sign up to, which will provide them with all of the training and guidance they need to start a blog and find success online.

Get Active in the Stock Market or Penny Stocks

For investors who don’t mind taking on some risk, the stock market is open to investors with low capital volumes. Technically speaking, you can buy stocks for as cheap as less than a penny per share — these are often referred to ask “Over the Counter” (OTC), or penny stocks. You usually won’t hear about these stocks on CNBC or in the news, as they are often more volatile and not super huge companies with thriving businesses. It’s not typically recommended to buy such stock unless you are willing to accept above-average risk for a very unlikely award.

However, there are promising opportunities, like medical marijuana stocks, which budget investors can partake in. As with any type of investing, it’s often best to buy stocks with the intention to hold on to them for some time, but there are many investors and day-traders who have done very well with jumping in and out of stocks for quick gains.

Thanks to online trading platforms like Etrade, Ameritrade, and others, it’s easy for anyone to get started with online trading — whether you are looking to invest for the longer or simply jump in out and for quick gains/loss. This is something Tim Sykes and I talked about in our interview on Rise of the Entrepreneur.

This is something we continually see whenever something new comes into the industry, or new regulations come into play like GDPR and sports betting. Both of these examples are completely different, but new businesses and services will be applied to each — while generating a lot of money in the process.

Affiliate Marketing Earnings Can Scale Quickly

Affiliate marketing is still one of the best ways to make money online — especially when you are focusing on media buying and have some money to work with.

Blogging and affiliate marketing is a powerful combination, but without the necessary money aspect, it can definitely take time to build out an active website or blog that has enough traffic to make decent money. When jumping into affiliate marketing with a nice budget, you can start setting up new ad campaigns and focusing your efforts on media buying, Facebook Ads, pay per click marketing, popup ads and much more.

Granted… $100 isn’t much to work with when it comes to affiliate marketing — but it’s a great place to start if you are looking to make money online. If you decide to go this route and have only a small budget to work with, start with email/zip submit offers and media buying. This will allow you to limit your daily budget, understand your audience, improve conversions and not blow your budget without seeing any leads or activity to learn from.

Either way, make sure you put in the time and effort to learn the basics of affiliate marketing before getting started.

Selling with Amazon/eBay

When it comes to buying or selling anything online, most people will end up on Amazon or eBay. The great thing about both sites is that anyone can start selling anything. This is super easy to set up through eBay, but also possible with Amazon if you are going to join their selling program. In both cases, eBay and Amazon will take a percentage of the sale, but the traffic and branding power associated with selling on their sites is huge.

With this in mind, the business model of buying low and selling high still works extremely well. This can actually be done in two different ways:

  • Buying locally and individually reselling online
    (think clearance items, stores going out of business)
  • Creating your own products and selling in bulk
    (think Alibaba, white-label products)
  • Getting creative and selling something you personally make
    (think crafts, drawing, art, personalized gifts)

Having only a $100 budget, it’s most likely that you would get started with eBay to maximize your profits and not lock up too much money all at once. Fulfillment by Amazon and dropshipping is great, but this will often require a much larger initial purchase than $100 — however, if this is something you get into, you should definitely consider your options with this method.

What if you don’t even have a dollar to start with?

Beleive it or not, I still get numerous emails per day stating that they have NO money and want to make money online. More often then not, you can tell right away that the people sending these emails are just looking to get rich quick and would never have the work ethic to build something real or profitable online… however, it is definitely possible, even if you don’t have any money to get started with.

I actually started my online business with nothing and built it into what it is today through the use of free online resources, then re-investing back into the business. This was mainly through free web hosting back in the on AOL and Geocities pages, using affiliate marketing and AOL chat rooms to connect with new audiences and site owners. Since I was a teenager back at the time, I actually used these methods for a couple of years before registering my first domain name and really having a budget to work with.

For this to happen, you need to better educate yourself, and find a way to start making money online. In addition to taking advantage of online blogs, communities, and resources, you can also find a great amount of free online courses through sites like Udemy and Skillshare. While the majority of courses on these sites costs money, there are many that are free as well.

Next, you will also need to consider your options for making your first few dollars online. Here are some free methods that work very well.

  • Sell your stuff on eBay that you simply aren’t using
  • Get paid for freelance writing on sites like Textbroker
  • Start a Fiverr gig and see what services you can offer
  • Complete online surveys and get paid for your time
  • Promote affiliate offers through free traffic sources

These are all completely legitimate and effective ways to make money online, with ZERO startup costs. But again, if you aren’t willing to put in the time and effort… don’t expect to make any money or get anywhere with an online business.

The best investment is one in yourself

As you can see, investing with $100 isn’t impossible or even that difficult — especially when trying to start an online business or brand of your own. If you have more than $100 to work with, even better!

No matter what option or path you choose, don’t throw all of your money into right away. Make sure you have a good understanding of what you are getting into, have a legitimate business model or expectations, and also scale your budget so it lasts over time.

When you are more familiar with any of the practices mentioned above, you can start investing larger amounts and earn significantly more in returns.

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Hi, I’m Zac Johnson

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