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How I Built a 4 Figure Monthly Blog in 3 Months – Part 3

In part 1 and part 2 of this series, I explained how I planned my blog, how I chose my domain name, how I set up my blog, how I created key pages, and how you can do the same.

This third post in this series will be focusing just on one thing; my process for writing key posts.

Here’s what this series covers:

  • Part 1: How I Planned My Blog and Chose a Niche
  • Part 2: How I Chose My Domain Name, Set Up My Blog, and Created Key Pages
  • Part 3: My Process for Writing Key Posts that Drive Income
  • Part 4: How I Market My Blog

My Process for Writing Key Posts

While the success of my blog is about more than just the posts I write, on the long run, especially when I’ve stopped actively marketing my blog, it is the fact that I have the right posts on my blog that results in consistent traffic and income for me.

There are 3 types of key posts I see as a must have for my blog. They are:

  • An Ultimate Guide
  • A Case Study Post
  • A Resource Post/Page

This post will be analyzing them individually, their potential, and how you can go about creating one.

Key Post Type #1: The Ultimate Guide

Guest Blogging Guide and QuestionsAn ultimate guide is a post that aims to cover everything, in a basic way, about a particular topic.

With an ultimate guide, if a total beginner to the topic of your blog visits your blog and reads your post, while she won’t necessarily be an expert on the topic by reading your post, because she read your ultimate guide, she will have a basic understanding of the topic; sometimes, no, most of the time, basic is just what your readers need.

Ultimate guides are usually in-depth, well-researched, and visual; most ultimate guides will contain screenshots of some of what you are explaining as well as examples.

Because of how in-depth they can be, ultimate guides will often exceed 3,000 – 4,000 words, and they can be much longer than that depending on the topic being discussed and the author discussing this topic.

Benefits of writing an ultimate guide

It isn’t easy to write an ultimate guide; they can take a lot of work and effort, especially if you are a new blogger. I remember my first one taking me over 10 hours to complete.

However, there are a lot of benefits to writing ultimate guides, because of how detailed and well-researched they are:

  • They attract a lot of links from relevant sources.
  • They are more likely to be shared on social media.
  • They can improve how your readers perceive you; if you can go into that much depth in an article, then you know your stuff.
  • They have great potential, especially due to their comprehensiveness, to rank well in the search engines. It’s also easier for them to rank because they attract a lot of links.
  • If written and promoted well, they will eventually become some of your most popular posts.

Examples of Ultimate Guides

Ultimate guides have been written about numerous subjects; here are some examples of ultimate guides on the web:

How to Write an Ultimate Guide

To write an ultimate guide, you should have just one aim; make sure a beginner in your niche can get by just by reading your post. Make readers feel informed, like they know everything about your topic, because they’ve read your post.

Of course, this isn’t about adding unnecessary details but about making your information practical and easy to understand. Here are a few tips:

  • Prepare a list of various blog posts that could be written about a certain topic
  • Look for a way to condense all this information into one post in an “ultimate guide”
  • Back up points you make in your articles with references and examples
  • Link to authoritative sources when discussing complex parts of your ultimate guide for readers who would love to dive deeper
  • Reference tools that allow people to implement your suggestions

Key Post Type #2: The Case Study Post

How to Make Money BloggingAnother kind of post I believe is essential for any blog is the case study post, especially if you want to make money.

If you want to make money from your blog, you are either selling a product or service, or promoting another person’s product. No matter your approach to making money, even if you’re selling ads on your blog, a case study that shows people that spending their money with you is the right decision will go a long way.

While case studies won’t necessarily get as much links, views, and shares as an ultimate guide, they are a key part of your blog because they demonstrate your expertise, the reason you qualify to do what you do on your blog, and as a result improve your reputation with the few people that read them.

You can also send your case studies to potential clients as a way to convince them of the effectiveness of your services; this will often lead to them taking you more seriously.

Examples of Case Studies

How to Write a Case Study Post

Here are some keys to writing a case study post:

  • Highlight a problem in your niche that you are going to solve.
  • Highlight your approach for solving this problem.
  • Outline your process towards solving this problem.
  • Share before and after results, with screenshots if possible.
  • Conclude your case study with a call to action suggesting what readers have to do to get similar results; it could be buying your products, using your services, etc.

Key Post Type #3: The Resource Post/Page

Making Money with a BlogIt is also important that you have a resource post/page on your blog; this type of post usually generate the most traffic, letting some of the other posts/pages on your blog benefiting from this traffic, and making you money if you optimize them to do that.

Resource posts are different from other types of posts because, instead of offering tips, or your process for doing something, resource posts share the actual resources that people can use to do that thing.

Because of their very nature, resource posts get bookmarked and shared a lot; some people will keep coming to your resource posts years after they discover it, and a lot of those who come across it will be advocates of it.

Out of the 3 posts on this list, resources posts have the most potential.

Examples of resource posts:

How to Write a Resource Post

  • Look for a problem a lot of people experience in your niche.
  • Research to confirm a lot of tutorials and tips articles have been written on how to solve this problem.
  • See if, instead of offering tips, you can offer actual resources people use to get their problems solved right way.
  • Make sure your resource post is specific; the more specific it is, the more potential it has.
  • If it requires a lot of posts, create a main page that categorizes all of these posts so that people can follow them; also allow people to be able to get back to that page from any of the resource posts


When you blog, more quality traffic often means more money. If you can effectively leverage the above 3 posts on your blog, you are guaranteed to be consistently getting thousands of people to check out your blog every month.

My next post in this series will share how I market my blog; without effective marketing, your blog, with even the kind of posts explained in today’s post, won’t have as much potential. Don’t miss the next article!

Bamidele Onibalusi is a blogger, freelance writer, and the founder of Writers in Charge, a popular blog for writers. If you want a proven formula for getting writing clients by blogging.

About the Author Zac Johnson

My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.

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Arbaz Khan says

Case study posts attracts a lot of visitors and if you are an authoritative figure in the niche, and you provide the perfect study on your blog to your readers, then they will surely be a hit.
I am seriously getting to learn a lot of things from this series.
Waiting for the final part 🙂
My recent post UC Browser for PC, Download UC Browser for Computer (Windows 7/8/Vista)

    Bamidele Onibalusi says

    Exactly; what I especially love about case studies is that they serve as social proof that show you know what you're talking about, easily convincing potential clients to get in touch with you.

Jason says

I like it. You want to show people that you are the authority in your niche or else why would they even care about your blog. These 3 types of posts show that you are the authority and that you know whats out there and how it's done. Case studies are so powerful in making people believe that it is possible. If you can show the vision then you can give people the hope they need that they can do it too.

Himanshu says

Hello Zac,
Thanks for continue your 4 figure monthly blog post.. I have not yet created resources pages on my blog which will be benefit for my blog readers.. I will create it after talking with my readers… And try to solve their problem with the help of my resources page.
My recent post Best 35+ Real Estate Brand Logo Design Templates of 2013

bizjesecons says

This piece was thoroughly done. No wonder your posts are shared consistently. This is a cue for all bloggers. I am sharing this post with my fans on facebook. This post will greatly help them. Thanks Zac Johnson for sharing
My recent post Linda Ikeji is Losing Money From Her Blog

Michael King says

Great information Zac. I can see you've put a lot of thought into this. I am in the process of creating a new blog and your blog series has been a real help as to how to get started and what kind of content will be most helpful to my readers.

Sumit Chhikara says

Hi Bamidele…

All the three points you have mentioned in your post are very important. Matthew woodward is writing the same three types of post and getting huge traffic to his blog(in very short time). Great share Bamidele

Thanks a lot
My recent post Is It Still Profitable To Be An Ebay Seller?

Akhil Swatantra says

Excellent blog post. I definitely love this site. Stick with it!
My recent post The Secret Sauce Of Blogging For Profit

Pankaj says

Hey Bamidele,

Certainly useful points, These 3 types of content are pretty crucial in establishing your authority in your niche and also to reach out huge number of relevant audience. Though these posts take time, and you would like to research first so that your guide remain best and up to date.
My recent post Mobile Recharge White Label Solution

    Bamidele Onibalusi says

    Exactly; the posts take time, especially resource posts, but they can be worth a lot on the long run. I've written several resource posts that took 20+ hours, but the value in traffic and revenue from them has been worth significantly more.
    My recent post 6 Reasons You Will Never Succeed As A Freelance Writer

Carlos says

Thanks Zac. This is some great info for me.. thank you so much

Enstine Muki says

Hi Bamidele
The Case Study Post type is what I sometimes call the Money Post. It's good at make sales over and over especially if you get search engine traffic to it.

I'm looking forward to how you market your blog

    Bamidele Onibalusi says

    I agree, Enstine. Case study posts are indeed "money posts" since they show the client how valid what you teach is, and they are more likely to convert clients than other types of posts.
    My recent post 6 Reasons You Will Never Succeed As A Freelance Writer

Tony Nguyen says

Hi, I love this post. I follow and read a lot of posts on your site and get many tips for me. I am also blogging but I have just started for several months. So, I do not have too much experience on this field. I also hesitate whether I should change my niche. thanks for sharing. Hope that you will post many useful tips!

Jay says

I agree 100% my most popular posts are how to make money with clickbank, list of useful sites to drive more blog traffic, etc… They would fit into your ultimate guide category, and your resource category.

Work smarter not harder right.
My recent post Is Google Targeting Online Businesses Worldwide To Increase Google Adwords Profits?

Abu Bah says

You are truly the MAN for sharing your success story with people! I want to make money online and these posts have enlightened me very well. Thank you so much.

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