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How I Built a 4 Figure Monthly Blog in 3 Months – Part 3

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In part 1 and part 2 of this series, I explained how I planned my blog, how I chose my domain name, how I set up my blog, how I created key pages, and how you can do the same.

This third post in this series will be focusing just on one thing; my process for writing key posts.

Here’s what this series covers:

  • Part 1: How I Planned My Blog and Chose a Niche
  • Part 2: How I Chose My Domain Name, Set Up My Blog, and Created Key Pages
  • Part 3: My Process for Writing Key Posts that Drive Income
  • Part 4: How I Market My Blog

My Process for Writing Key Posts

While the success of my blog is about more than just the posts I write, on the long run, especially when I’ve stopped actively marketing my blog, it is the fact that I have the right posts on my blog that results in consistent traffic and income for me.

There are 3 types of key posts I see as a must have for my blog. They are:

  • An Ultimate Guide
  • A Case Study Post
  • A Resource Post/Page

This post will be analyzing them individually, their potential, and how you can go about creating one.

Key Post Type #1: The Ultimate Guide

Guest Blogging Guide and QuestionsAn ultimate guide is a post that aims to cover everything, in a basic way, about a particular topic.

With an ultimate guide, if a total beginner to the topic of your blog visits your blog and reads your post, while she won’t necessarily be an expert on the topic by reading your post, because she read your ultimate guide, she will have a basic understanding of the topic; sometimes, no, most of the time, basic is just what your readers need.

Ultimate guides are usually in-depth, well-researched, and visual; most ultimate guides will contain screenshots of some of what you are explaining as well as examples.

Because of how in-depth they can be, ultimate guides will often exceed 3,000 – 4,000 words, and they can be much longer than that depending on the topic being discussed and the author discussing this topic.

Benefits of writing an ultimate guide

It isn’t easy to write an ultimate guide; they can take a lot of work and effort, especially if you are a new blogger. I remember my first one taking me over 10 hours to complete.

However, there are a lot of benefits to writing ultimate guides, because of how detailed and well-researched they are:

  • They attract a lot of links from relevant sources.
  • They are more likely to be shared on social media.
  • They can improve how your readers perceive you; if you can go into that much depth in an article, then you know your stuff.
  • They have great potential, especially due to their comprehensiveness, to rank well in the search engines. It’s also easier for them to rank because they attract a lot of links.
  • If written and promoted well, they will eventually become some of your most popular posts.

Examples of Ultimate Guides

Ultimate guides have been written about numerous subjects; here are some examples of ultimate guides on the web:

How to Write an Ultimate Guide

To write an ultimate guide, you should have just one aim; make sure a beginner in your niche can get by just by reading your post. Make readers feel informed, like they know everything about your topic, because they’ve read your post.

Of course, this isn’t about adding unnecessary details but about making your information practical and easy to understand. Here are a few tips:

  • Prepare a list of various blog posts that could be written about a certain topic
  • Look for a way to condense all this information into one post in an “ultimate guide”
  • Back up points you make in your articles with references and examples
  • Link to authoritative sources when discussing complex parts of your ultimate guide for readers who would love to dive deeper
  • Reference tools that allow people to implement your suggestions

Key Post Type #2: The Case Study Post

How to Make Money BloggingAnother kind of post I believe is essential for any blog is the case study post, especially if you want to make money.

If you want to make money from your blog, you are either selling a product or service, or promoting another person’s product. No matter your approach to making money, even if you’re selling ads on your blog, a case study that shows people that spending their money with you is the right decision will go a long way.

While case studies won’t necessarily get as much links, views, and shares as an ultimate guide, they are a key part of your blog because they demonstrate your expertise, the reason you qualify to do what you do on your blog, and as a result improve your reputation with the few people that read them.

You can also send your case studies to potential clients as a way to convince them of the effectiveness of your services; this will often lead to them taking you more seriously.

Examples of Case Studies

How to Write a Case Study Post

Here are some keys to writing a case study post:

  • Highlight a problem in your niche that you are going to solve.
  • Highlight your approach for solving this problem.
  • Outline your process towards solving this problem.
  • Share before and after results, with screenshots if possible.
  • Conclude your case study with a call to action suggesting what readers have to do to get similar results; it could be buying your products, using your services, etc.

Key Post Type #3: The Resource Post/Page

Making Money with a BlogIt is also important that you have a resource post/page on your blog; this type of post usually generate the most traffic, letting some of the other posts/pages on your blog benefiting from this traffic, and making you money if you optimize them to do that.

Resource posts are different from other types of posts because, instead of offering tips, or your process for doing something, resource posts share the actual resources that people can use to do that thing.

Because of their very nature, resource posts get bookmarked and shared a lot; some people will keep coming to your resource posts years after they discover it, and a lot of those who come across it will be advocates of it.

Out of the 3 posts on this list, resources posts have the most potential.

Examples of resource posts:

How to Write a Resource Post

  • Look for a problem a lot of people experience in your niche.
  • Research to confirm a lot of tutorials and tips articles have been written on how to solve this problem.
  • See if, instead of offering tips, you can offer actual resources people use to get their problems solved right way.
  • Make sure your resource post is specific; the more specific it is, the more potential it has.
  • If it requires a lot of posts, create a main page that categorizes all of these posts so that people can follow them; also allow people to be able to get back to that page from any of the resource posts

Conclusion

When you blog, more quality traffic often means more money. If you can effectively leverage the above 3 posts on your blog, you are guaranteed to be consistently getting thousands of people to check out your blog every month.

My next post in this series will share how I market my blog; without effective marketing, your blog, with even the kind of posts explained in today’s post, won’t have as much potential. Don’t miss the next article!

Bamidele Onibalusi is a blogger, freelance writer, and the founder of Writers in Charge, a popular blog for writers. If you want a proven formula for getting writing clients by blogging.

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Meet the Entrepreneurs and Experts of Affiliate Summit West 17

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Thousands of internet marketers, entrepreneurs, content creators and brands will ascend upon Las Vegas this weekend for Affiliate Summit West 2017. Not only has Affiliate Summit become one of the largest affiliate and internet marketing conferences in the world today, it’s also one I’ve been closely associated with ever since the beginning. From it’s first conference in a small room in New York City with just a couple hundred people to now having more than 5,000+ attendees and conferences twice per year, it’s always been great to attend as both an attendee and speaker.

At the same time, it would be a huge mistake to discount Affiliate Summit as just another networking of marketing conference. The relationships, businesses and life experiences that are a result of the event is second to none — which I why I always recommend everyone to attend, no matter their current level of expertise.

By the way… if you are attending, don’t miss the awesome “How to Become a Millionaire Blogger” panel with myself, John Chow, John Rampton, and Syed Balkhi. It’s almost always standing room only, and rated as one of the highest attended and most valued sessions of Affiliate Summit.

Affiliate_Summit_West_2017_Agenda2_-_Affiliate_Summit

Over the years I’ve literally met thousands of people through the conference and built many powerful relationships and business opportunities as well. With each new year, new speakers, entrepreneurs, and bloggers will take the next step in becoming financially independent, starting a side business or simply changing the world in some way or another.

To help you not only get inspired for this year’s Affiliate Summit West conference but also get inspired with just a glimpse of the talent at this event, I wanted to highlight some of my previous podcast guests, who will also be speaking at #ASW17. Enjoy, and I hope to see you there!

Inspiring Stories and Marketing Tips from Affiliate Summit Speakers

Below you will find a list of speakers currently on the agenda for ASW 17. However, through my podcast I’ve interviewed more than 80 different industry experts… many of which who will be also attending the event in one way or another. Be sure to check out the full list of interviews here.

Shawn Collins and the Affiliate Summit Empire

Shawn Collins of Affiliate Summit

Shawn Collins the co-founder of Affiliate Summit, which has become the largest affiliate marketing conference in the world today.

I’ve been good friends with Shawn for a while now and we’ve both been able to experience the affiliate marketing industry completely transition and develop over the past 15+ years. We were both in attendance at the Affiliate Force cruise, which was one of the first attempts at an affiliate marketing conference, but knew it could be done better. At that point Shawn and Missy decided they could do it better and the rest is history!

John Chow, the Master of Blog Monetization

John Chow

John Chow is one of the most well-known and successful bloggers in the world. If you’ve ever Google’d “how to make money online” or “how to make money blogging”, you’ve probably come across his name and site several times.

The amazing thing about John Chow was that he was never supposed to make money with his blog in the first place. What was originally just going to be a blog on his personal life and what he ate for lunch, soon became a “money making case study”. As John learned new and exciting ways to monetize his blog content and audience, the money just kept rolling in.

Jump forward several years later and his blog is now generating over six-figures per month, and most of it recurring and automated through his amazing sales funnel system — all of which John talks about in this episode.

Rachel Honoway, From Intern to CEO

Rachel Honoway

Rachel Honoway is the CEO of For Me To Coupon. However it’s not her current position that we are focusing on, instead it’s the great journey that’s led her to where she is today.

The start of Rachel’s journey in the world of online marketing is nearly 20 years in the making. Rachel’s first job was at an internet marketing company called Kowabunga, where she first came in as an intern. As the company continued to grow in size, so did Rachel’s daily tasks and her job title. The company was soon acquired and Rachel was then managing more of the company than ever before. Once leaving Kowabunga, Rachel had a wide range of opportunities over the years before ending up at For Me To Coupon, where she is the CEO today — which is all discussed in this latest episode.

Syed Balkhi, the Wizard of WordPress

Syed Speaking at Fincon13

Syed Balkhi is not only a master at WordPress, but he is also an awesome entrepreneur.

Since an early age Syed has always had a passion for business and building success. This could be seen from the early years of his life when he was just a kid in Pakistan and selling greeting cards. Then later in life while in high school, Syed started developing sites of his own while quickly discovering what the internet had to offer.

Today Syed runs some of the most powerful and heavily trafficked sites in the world… and yes, they are all powered with WordPress!

Stephan Spencer and the Science of SEO

Stephan Spencer

Stephan Spencer is an SEO expert. He’s also the author of Google Power Search and co-author of The Art of SEO… so it’s safe to say he knows his stuff when it comes to SEO and ranking sites in the search results.

How sites rank in the search results can go all the way back to before 2000, which is when Stephan and his NetConcepts company started getting heavy into SEO services. The thing about SEO is that it’s always changing, so to be one of the best SEO experts in the industry, Stephan is continually at the forefront of the industry and connecting with some of the most successful experts, businesses, and brands in the world.

Geno Prussakov Shares his Affiliate Management Tips

Geno Prussakov

Geno Prussakov is an affiliate marketing expert, author, and international speaker.

In the world of the internet, being an expert is key. Geno has mastered the art of affiliate marketing and affiliate program management and through this expertise has been able to grow his personal brand and business at the same time. As the author of many best-selling books on affiliate marketing, and also haven spoke at 50+ different conferences on such topics, Geno is the voice many people turn to when looking for answers to their affiliate marketing questions.

Having trained thousands of marketing professionals through his various books and online blog, Geno also went on to create Affiliate Management Days, which is a conference solely focused on the art of successful affiliate program management.

Oliver Roup Wants to Make Every Link Intelligent and Valuable

Oliver Roup

Oliver Roup is the founder and CEO of VigLink, a company that helps content creators make money through the use of affiliate marketing, while not having to deal with all the complexities of individual tracking, manually creating links and joining multiple programs.

Before getting active in the online marketing space, Oliver had accumulated quite an exciting resume of previous work with Space X, Microsoft, Paul Allen and many others. However, what might be Oliver’s most exciting experience to date was taking his business at Viglink from an idea to the flourishing business it is today.

For Oliver, this isn’t something that would happen overnight. Instead, it was a long journey of meeting with investors and VCs, trying to convince them that his idea was worth their time and investment. After many failed attempts, Oliver finally found an investor that was interested and things started to move fast!

Years later and over $20 million dollars in funding to date, the company continues to grow and scale in size while also helping sites of all sizes make money with their content while also connecting them with some of the largest brands and advertisers in the world.

Russell Brunson and How to Create Killer Sales Funnels

Russell_Brunson_of_ClickFunnels

Russell Brunson is an entrepreneur and the founder of DotComSecrets and ClickFunnels.

While finishing up his last year in College, Russell wanted to figure out a way to make enough money so he could continue with his passion for wrestling and to take care of himself and his girlfriend. After dabbling in the online marketing space and going through various failed projects, Russell discovered that one of the most successful ways to make money online was through the use of ebooks, guides and selling information. While messing around with some friends, Russell wanted to create a potato gun and went to the internet to find out how to create one. Once he found that there was nothing out there, he quickly threw one together and made a little course of his own on how to do the same.

Jump forward several years and today you will find Russell Brunson with all of his attention focused on ClickFunnels, a WYSIWYG editor and seamless way to create high converting landing pages and sales funnels. Not only has ClickFunnels become a huge success, it’s also taught Russell how to grow and scale a company, while also learning how to remove distractions and only focusing on what matters most.

John Rampton and Living the Dream in Silicon Valley

John Rampton

John Rampton is an online entrepreneur who has become a master at pay per click marketing, but even more importantly — making connections and networking with the right people.

I first met John Rampton several years back when he came up to me and asked for an interview while at Affiliate Summit. Since then we just seemed to click and started working on various projects together. In addition to being the Managing Editor of Search Engine Journal, John’s writing can also be found on Forbes, HuffingtonPost, Entrepreneur and many other top media outlets and news sources.

One of the major reasons for John’s success in the world of online marketing can be attributed to his outgoing attitude, willingness to help others and talking with just about everyone he meets. Each of these are all required skills for making it in the world of business and forming new partnerships. With all of this in mind, it only made sense for him to leave his home state of Utah and make the big move to Silicon Valley, CA — the central economic focal point for everything internet!

Thomas Smale and How to Buy and Sell Websites

Thomas_Smale

Thomas Smale is the co-founder of FE International, a company that was founded in 2010 that focuses on website brokering for mid-market online businesses.

Back in 2009-2010 Thomas wanted to get involved in the world of online marketing, but with little technical experience, his options were limited. It was then that he fell upon the concept of buying and selling websites for himself. With only a few hundred dollars at a time, Thomas began buying and flipping websites and getting quite good at it in the process. As his reputation and experience in this space started to grow, so did requests from other individuals asking for his support in selling their own websites — thus, a new business venture begins!

Today Thomas is the co-founder of FE International, which has offices in two different countries and 11 team members — all with the focus on website brokering and mastering the art of buying and selling websites.

See you at Affiliate Summit West!

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10 Strategies to Take Your Facebook Marketing to the Next Level

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How should brands that rely on Facebook marketing shift strategy in light of Facebook’s latest newsfeed update (which makes brand pages more dependent on users sharing posts with friends)?

Facebook, with over 1.7 billion users, is a powerful marketing platform for any business. It allows you to reach consumers on a platform that they are already using every day.

But when users told Facebook that they wanted to see more stories from friends and less promotional content, Facebook implemented a news feed update that gave them just that. So what does that mean for your marketing efforts?

Facebook Marketing

Businesses now need to work harder to ensure that their content is shareable rather than promotional. We asked ten entrepreneurs from YEC to share their best tips to ensure that your content still makes it on the news feed.

1. Be the Supplier for News Breakers

Step back and think about the sharing behavior of your own friends. They always want to be the first to share content that others have not already seen. Be fast and be first to break new stories relevant to your audience. Your Facebook page fans are more likely to share exclusive and engaging content to their own personal audiences if they feel it’s fresh and new.

– Anthony SaladinoKitchen Cabinet Kings

2. Stop Selling and Start Engaging

Unless you want to pay Facebook to promote your content, you need to push more content that your audience is likely to share. The more shares and likes you drive, the more reach you get with your content. With Facebook’s recent change, the key is to stop using Facebook to sell and instead use it to educate, entertain and engage your audience.

– Kristopher JonesLSEO.com

3. Pay Facebook

Facebook is a public company. Any updates to its newsfeed algorithm are meant to help the company maximize its return to shareholders. My advice? Play the game. Pay Facebook its advertising dollars to ensure your content gets discovered. The cost to create content (designers, copywriters, etc.) is usually more than advertising. Budget a little extra for Facebook ads to produce your best content ROI.

– Brett FarmiloeMarkitors

4. Embed Interactivity

Reduce the number of links that you post on your page and focus on embedding content – articles and videos – into Facebook instead. Since Facebook users prefer to stay on Facebook, giving them content without sending them away will help to guarantee they actually share your content, which will then place you in front of other audiences. Share stories that are informative, not promotional.

– Marcela De VivoBrilliance

5. Focus on Proven Tactics That Yield More Shares

Tactics like video content and helpful advice are some of the most commonly shared type of posts, so businesses should redirect their content strategy toward these tactics if they haven’t done so already.

– Peter DaisymeDue Invoicing

6. Diversify Your Marketing Strategies

It is not a good idea to be solely dependent on just one marketing platform. In this fast-paced world, change is inevitable when it comes to marketing via various social media platforms. Diversify your marketing strategies across numerous platforms because safety comes in numbers. If changes on one platform don’t suit your business, move your marketing money to another.

– Engelo Rumora, List’n Sell Realty

7. Make Ad Campaigns Pop

 With social media platforms now “competing for screen time,” companies need to make their advertising campaigns funny or memorable. We always remember those funny Super Bowl commercials, share them and talk about them. Making an emotional connection through storytelling will make potential customers remember your brand and create more buzz.

– Nemoy RauUS Biometrix

8. Network and Be Personal

You need to connect with friends and family on a personal level. Then you can market your services, just like you would in real life. You would not consistently blast your friends and family with announcements of your services, so don’t do it on Facebook either. However, a well-placed announcement for something interesting or important can be effective.

– Peter BoydPaperStreet Web Design

9. Make Content Sharable, Then Pay

If you have the right approach, this shouldn’t be a problem. You’re already creating shareable content targeted to the right audience. But even if your content is popular, you’ll have to pay to promote posts to a wider audience. Find out which posts generate the most engagement and pay to promote them. For brands, Facebook isn’t the free ride to huge audiences that it used to be.

– Justin BlanchardServerMania Inc.

10. Provide Value

Facebook is a game changer for any business that can master it. By providing value to the users that share your posts, it will give them an incentive to do so more often. For example, if you have an e-commerce business, offer a coupon code to anyone who shares your post. If you’re providing a service, give the users access to an exclusive blog post for sharing.

– Chad KellerWUDN

 

The answers above are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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Affiliate Summit – Stories and Moments You Don’t Want to Miss

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