Affiliate News at IMToday.com

Rebill Offers Come Back to Hurt Affiliates

In the beginning, all the talk was about rebill offers and how bad they are for the customers. Months later and we are seeing the same thing happen to a few networks, affiliates and companies, but in a different backlash.

With such a high payout per free trial, the affiliate networks and supplier companies have to pay out a ton in advance… in hopes they can scam keep customers paying for an extra 2-3 months. But what happens when the overflow is too much and it starts to go the other way. In most cases, you the affiliate, or network won’t be getting paid.

A friend of mine has been running a weight loss rebill offer for a while now, directly with a company. This was outside of an affiliate network and means they would be paid directly and invoice the company for all leads. As an affiliate, most of us use networks as we feel they are the middle man, and most will make good if their advertiser doesn’t. A lot of networks have taken a hit when their advertiser doesn’t pay, but they still pay their affiliates. Unfortunately in this scenario, the affiliate didn’t walk away with their full commissions.

Here is the email notifying the affiliate on the current situation:

The only thing worse than finding out you are only going to receive 33% of what you are owed, is to see the company continue mailing out the same offer for weeks after they told you they won’t pay in full. The email shown below has still been circulating and keep being sent out, despite “suspended operations“.

For anyone who was owed money by Vitrasun, LLC, it looks like it’s already too late. Search “Vitrasun LLC” on Google and you will barely find anything… go to their site at Vitrasun.com, and you will find even less.

Unfortunately there is only so much an affiliate or affiliate network can do in this situation. It costs too much to go into a legal battle, and in most cases there is no money left in the company. Even worse, the majority of companies that play this game, close up shop only to start up under another name and do it all over again.

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Oprah & Dr. Oz Lawyers Knocking at Your Door?

As reported by Azoogle in their latest email, Oprah & Dr “are very unhappy of their celebrity status being used to market dietary supplements and cosmetics, without their permission“. So now it’s time to get legal! It’s taken them quite some time for this to actually happen, as rebills with their names and fake testimonials have been all over for well over a year now.

Here’s more from the AzoogleAds email:

Coincidentally enough, when you go to the MSNBC article mention in the Azoogle email, you’ll see it’s loaded up with the very same ads Oprah & Dr.Oz are fighting against.

Ever since the Illinois State attorney general starting taking action, marketers have changed up their landing pages and practices and slowly moved away from fake and celebrity testimonials. While the landing pages may have changes, there are still many networks out their with ad creative showing Oprah, Rachel Ray and Dr.Oz endorsing rebill offers. I would imagine these are the easiest targets… actual ad creatives and sales pages with these fake celebrity endorsements.

Adotas, and other news sites also came out with an article today on the same topic, which is full of information and numbers on Oprah vs. the Acai market. ABC also has a video interview up.

It will be interesting to see what legal action is taken, which networks and affiliates are targetted, and how/if any damanges will be owed.

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Beware of Snuggie Checks!

Ever wonder why “As Seen on TV” products can be sold so cheap? Usually it’s because they are not only selling a product, for storing/selling the customer information as well. I recently received a check in the mail from Snuggie. Now, Snuggie has been all over the place. I actually bought one of these a while back… and even promoted the Snuggie affiliate program and made some sales. I get checks from different places all the time, so when I first saw a check from Snuggie, I figured it was from some affiliate sales or something… then I looked at it a bit closer.

As you can see, at first glance it looks like a regular check. Outside of being an affiliate marketer, and having promote the offer… I would have found it weird to just get a random check from Snuggie out of no where. However, with economic times the way they are, I’m sure a ton of these are getting deposited.

Now lets take a look at the back of the check, where you have to sign before cashing it in.

You know something is wrong when there is a big disclaimer/agreement on the back of a check… but then again, not all people are that bright. Not to mention how some people will cash the check, then say they will cancel within the 30 day trial… and never do. All for a lousy $8.25.

So once you sign the check, you are signed up to some crappy “Great Fun” credit card program that ends up costing you $149 annually! This is like taking weight loss / biz opp offers to a new level. I signed up to these “Great Fun” offers a while back when I got a free plasma TV for completing offers. In most cases… they suck to cancel, and it isn’t a fun process. The best part is at the end, ” I authorize Snuggie to securely transfer my credit card information to Great Fun for enrollment, billing and benefit processing“. This clearly tells you Snuggie is dealing you info and profiting from it. Nothing wrong with that… but a sleazy way to do business. Lots of seniors will probably get suckered into this scheme.

More than anything else… I thought this was pretty interesting and humorous. I’ve received fakechecks” like this from other places in the mail before, but this is the first that was affiliate offer related and made me want to write about it. With so many As Seen on TV offers being promoted, I wonder how many of these checks are being sent out, and for how many different products.

Did you buy a Snuggie and receive your check? What are your thoughts on this whole thing?

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Why Marketers Love Free Trials and Re-Bill Models

Free trials and limited time offer gimmicks have been around forever, and the reason is simple… they work. With the recent rapid rise of free trial and rebill offers (acai, weight loss, government grants, biz opp) hitting the affiliate space, and their massive $40+ commission payouts, it’s no wonder all of these companies on the backend are cashing in. They are getting people for a quick buck up front, the billing them out the rear later on (some offers in just a few days!). Whether you run these offers or not, they are all still based off the marketing principles listed below.

People are Lazy & Forgetful
One of the best reasons why free trials, re-billing and subscriptions are so successful, is mainly do to the fact that people are lazy and forgetful. How many times have you signed up for a free trial, put your credit card in, got your free days… then forgot to cancel. POW! You are now on rebill. For some people, months go by and keep getting re-billed and never even use what they are paying for.

Too Good to Pass Up
Sometimes an offer just seems to good to pass up. “Act Now! Try for 30 Days for Only $1.99“. Though the testimonial (whether its real or not) seems too good to be true, the mere cost of only $1.99 to give it a try, pulls a great percentage of people in. Then before you know it… you forget to cancel, and get auto subscribed.

Inventory vs. No Inventory
One of the benefits of setting up an online business with the re-billing/subscription model, is you don’t necessarily need to hold inventory or ship anything out. There are thousands of business mentors and “make money” programs that build one platform/site and simply charge members to access the site, and bill out each month. Instead of having to provide something special for each paying member, they can just produce one piece of content, and offer it to all users. On the other side, you have all of these weight loss offers, shipping out millions of bottles for each customer, then instantly re-billing their customers every month for a new shipment. Both methods are effective and profitable.

One Time Sale = Residual Profits
Most of the weight loss and biz opp re-bill offers out there are paying in the $40+ range, but are charging less than that for the initial signup and first shipment. How can that be? Most of these companies have accurate stats that show once a customer signs up, they will cancel after and average of 2-4 months. If the supplier is able to charge $1.99 for a trial fee, then hit the user for $39 a month (and knows the average person is on board for 4 months), they are able to pay out the high commissions in the $40-$60 range. On the down side, a lot of these new suppliers are making it extremely difficult for people who sign up for the trial period, to cancel their orders and re-billing.

Though we are seeing an increase in flogs (fake testimonial blogs) and possibly a crack down on how they are used. The bottom line is that free trials and re-bills work in many different cases, and people will continue to sign up to them for the same reasons as always.

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Your Job Sucks? Six Reasons to Be Your Own Boss Now!

I’ve personally never had a “real job“, so I haven’t experienced the full effect of having to work for someone or being a number in a huge company. However, I have experienced seeing what happens to friends and family, working “for the man” and having to drag themselves to work everyday, and hating every minute of it. Nothing is worse than the thought of going into work every day with the one goal of clocking out at the end of the day and counting down how many more years you have till you can retire.

Below is a list of just a few “obvious” reasons why I feel it’s better to work for yourself, than making someone else rich. Yes, running a business isn’t for everyone… but if you are on the fence, maybe these points can help push you over.

1.) You Don’t Have to Take Crap from Anyone!
Who does your boss/co-workers think they are? Why are they so much better than you, that they think they can talk to you that way? This is probably the biggest reason for having your own business. No longer do you have to take crap from anyone. You are the boss and there is no one to talk down to you, or tell you what to do. If you do expand your businessĀ out and hire employees, remember how much you hated your boss and make sure not to do the same.

2.) Be More than Just a Number
How many people in your company know your name? If you have a suggestion, complaint or comment… will anyone listen? This one really depends on what your job is and who you work for, but as anyone can see, massive layoffs are happening everyday. In most of these huge layoffs, the employees were simply a number. Gone are they days when employees are given a stable position, are financially taken care of and receive the respect that they deserve.

3.) You Get What You Put Into It
In most cases, the more effort and work you put into something… the better the result. This can be stressed even more when it is your own business, because you want it to succeed that much more. Whether it’s money, growth or happiness… your efforts will always determine the end goal.

4.) More Free Time for Yourself and Your Family
While “not having to take crap from anyone” may seem like the best benefit to working for yourself, you’ll soon find that having more time for yourself and your family is what really matters. No longer will you have to wake up in the early morning and drag yourself through that horrible commute to and from work everyday… but instead you can focus on spending quality time on your business, while having more free time for more important things. Time is precious, and before you know it… it will pass you by.

5.) Your Success and Failures are Your Own
Just as much as your learn from your own successes, you will learn even more from your failures. Instead of making “the man” or “the company” successful, focus those efforts on your own business or personal goals. Instead of hitting goals for your employer and getting a bonus, focus your efforts towards new personal / business goals and increase your productivity and income every day.

6.) You Really Aren’t Making What You Think You Are!
The last point I will stress is one that may be more disturbing than anything else. Take your average salary, then work out the numbers and cost it takes you to maintain your job. How much are you spending daily on gas for your commute to and from work, your daily lunches, work attire and the most expensive of all… your time and stress levels. Work out these numbers and you may find you are “taking home” a lot less than you think… which makes it even easier for you to over take your current salary, working for yourself.

Of course, it’s easy for me to sit here and write a list of reasons why you shouldn’t be working for someone else. Not everyone has what it takes to run a business, or is ready to leave the financial stability of a job. I was fortunate enough to get started while I was in my early teens. I now have over 12 years of learning experience under my belt, making money online and loving what I do. My continuing goal with this blog is to help others accomplish their goals and be able to do the same.

Feel free to share some of your work hell stories below!

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