Just as important as your landing page, your image ads can make or break your ad campaign. When using Google Adwords Images and advertising on social networks like Facebook and MySpace, your campaign cpc is based on your CTR. If MySpace or another network is seeing that users are clicking your ad at a much higher rate than others, you will be given that much more exposure, while having to pay less per click. It all backs out to a CPM model for these networks.

I wrote a post a couple months ago about split testing with facebook ads, and I wanted to update you with a few more test numbers and how you can improve your overall campaigns.

Here’s another campaign I ran a few months ago that was targeted towards users that had an interest in “soccer“. The text ad copy for all of the campaigns were the same, but I setup a few different ads for each campaign. The ads that were pulling the better CTR rates, was strictly because of the different images being used. Which would have drawn your interest the most?

.21 CTR .14 CPC	.20 CTR .15 CPC	.09 CTR .20 CPC	.09 CTR .21 CPC

Sometimes the images that you think will perform best, don’t… and this is why you should continually mass test and see how different images perform with your campaigns.

Another tip is to setup campaigns for specific interests. For example, if you have an offer that is for getting people subscribed to “free tv magazines“. Setup a separate campaign for people interested in “Grey’s Anatomy”, then use a Grey’s Anatomy graphic… instead of just showing the picture of the magazine or a TV. You will improve your overall numbers that much better with tighter niche groups and relevant images.

For people to actually go into their account and make an updated of what they are interested in, or a fan of… you know they actually are. Through Facebook you can target all of this so easily. People obviously like to click on what they are interested in and believe in. During the days before the election, I ran a few campaigns targeted towards people interested in Barack Obama and John McCain. Through these small initial tests, I was seeing some nice CTR rates, all the way up to .75 CTR in some groups.

It was only a few thousand clicks, but it was also only accomplished over the course of a few days before the election. The point is, you can make good money by targeting people’s interests, as they will more often click your ad, then a cross network random ad.

Keep adding new images to your rotation of ads, weed out the ones that under perform and try to find more relevant images to the ones pulling in your best ctr.