When is the last time you did a search for a company, product or brand through Google? It was probably recently and something you probably also noticed was that some negative results appear at the top of the search engines. This of course makes sense, as Google wants the best content to appear for all search users. However, if you are a company that is appearing in the search results and people are seeing negative feedback, this is something that you definitely don’t want.
So what are the options that you have?
In many cases some companies will just leave their results as is and try to fix the problem. Other companies that are smart will look into the service of reputation management to give their brand a better name.
In all honesty, if you are a successful company than there is a good chance that some small percentage of all your customers are going to complain about something at some point. This doesn’t mean a few bad critics should take over the thousands or even millions of success stories that you already have.
At the same time, while many people are looking at Google, there is a whole other world of social networking and information being spread around the web. This means it’s important for you to not just focus on one solution, but a way to combat everything out there.
ReputationChanger.com has been one of the most successful companies out there for improving the overall branding and reputation for companies all around the world. Let’s take a look at how they have been able to improve the reputations of different brands over different search platforms.
Google Suggest Results
Remember the last time you went to Google and started performing a search for something and Google started to give you more exact phrases to go with? This is great for Google to give better results and allows for search users to get exactly what they are looking for, but if Google starts to suggest negative searches and keywords, that isn’t going to be very good for your company.
Google Search Results
Of course the majority of people are going to find your positive and negative results right in the search engines. Let’s take a quick look at how Reputation Changer was able to improve multiple negative search listings in the top results for “senator jane smith” and turn them into positives.
Below you will see that the second listing for “senator jane smith” results in a news article from a popular site that doesn’t shed the positive light that her campaign and message may want others to see.
In the screenshot below you will see the negative listing is removed and now replaced with a positive listing for senator jane smith.
To see more results and different methods of reputation management that can be done across all media platform, be sure to look through all of their listed case studies on their site.
ReputationChanger Launches Completed.com
In addition to the methods discussed above for improving search results and reputation, the company has also recently launched Completed.com which is a social network and resume building site that allows you to showcase your experiences, achievements, and success stories online. This is another reason why Reputation Changer is years ahead of the companies and another valuable asset to the company in addition to their current network of large and established new web sites.
So How Does Reputation Management Work?
In the end, reputation management is a lot like SEO but on steroids. When you want reputation management done for your brand, name or company it’s a lot more than just ranking positive content higher in the search results… it’s about keeping it there and also monitoring the reputation of your brand and search results over time. Now that anyone has the ability to log into Facebook or Twitter and start writing about anything they want (whether that be positive or negative), a simple tweet or status update can cost huge companies millions of dollars in lost sales and advertising.
This is everything that ReputationChanger.com has been able to master and why they have become the top agencies for controlling reputation for companies and brands of all sizes. I highly recommend you take a look at their site and case studies as it’s quite interesting to learn about and if you currently have any negative listings in the search engines that you want to get removed, they are the team to go to! You can also sign up for a free account to check and monitor your current reputation online.