When is the last time you did a search for a company, product or brand through Google? It was probably recently and something you probably also noticed was that some negative results appear at the top of the search engines. This of course makes sense, as Google wants the best content to appear for all search users. However, if you are a company that is appearing in the search results and people are seeing negative feedback, this is something that you definitely don’t want.

So what are the options that you have?

In many cases some companies will just leave their results as is and try to fix the problem. Other companies that are smart will look into the service of reputation management to give their brand a better name.

In all honesty, if you are a successful company than there is a good chance that some small percentage of all your customers are going to complain about something at some point. This doesn’t mean a few bad critics should take over the thousands or even millions of success stories that you already have.

At the same time, while many people are looking at Google, there is a whole other world of social networking and information being spread around the web. This means it’s important for you to not just focus on one solution, but a way to combat everything out there.

ReputationChanger.com has been one of the most successful companies out there for improving the overall branding and reputation for companies all around the world. Let’s take a look at how they have been able to improve the reputations of different brands over different search platforms.

Google Suggest Results

Remember the last time you went to Google and started performing a search for something and Google started to give you more exact phrases to go with? This is great for Google to give better results and allows for search users to get exactly what they are looking for, but if Google starts to suggest negative searches and keywords, that isn’t going to be very good for your company.

Google Search Results

Of course the majority of people are going to find your positive and negative results right in the search engines. Let’s take a quick look at how Reputation Changer was able to improve multiple negative search listings in the top results for “senator jane smith” and turn them into positives.

Below you will see that the second listing for “senator jane smith” results in a news article from a popular site that doesn’t shed the positive light that her campaign and message may want others to see.

In the screenshot below you will see the negative listing is removed and now replaced with a positive listing for senator jane smith.

To see more results and different methods of reputation management that can be done across all media platform, be sure to look through all of their listed case studies on their site.

ReputationChanger Launches Completed.com

In addition to the methods discussed above for improving search results and reputation, the company has also recently launched Completed.com which is a social network and resume building site that allows you to showcase your experiences, achievements, and success stories online. This is another reason why Reputation Changer is years ahead of the companies and another valuable asset to the company in addition to their current network of large and established new web sites.

So How Does Reputation Management Work?

In the end, reputation management is a lot like SEO but on steroids. When you want reputation management done for your brand, name or company it’s a lot more than just ranking positive content higher in the search results… it’s about keeping it there and also monitoring the reputation of your brand and search results over time. Now that anyone has the ability to log into Facebook or Twitter and start writing about anything they want (whether that be positive or negative), a simple tweet or status update can cost huge companies millions of dollars in lost sales and advertising.

This is everything that ReputationChanger.com has been able to master and why they have become the top agencies for controlling reputation for companies and brands of all sizes. I highly recommend you take a look at their site and case studies as it’s quite interesting to learn about and if you currently have any negative listings in the search engines that you want to get removed, they are the team to go to! You can also sign up for a free account to check and monitor your current reputation online.

I’m always talking about guest blogging on this blog lately and it’s not just me! Everyone is going nuts about guest blogging because it’s the best way to legitimately building links on other web sites and blogs that have content that is related to yours.

Here are just a few of the reasons why guest blogging is so hot right now.

• Every site needs original blog content
• You don’t need to pay if you are writing your own content
• Writers and site owners like to share their content on social networks
• Quality guest posts are original content that people find value in

However at the same time guest blogging does have it’s problems.

• You need to be a good writer and know what you are writing about
• Writing quality content takes a lot of time and effort
• Finding and managing sites that post your content can be a huge pain

Ah yes… the world of guest blogging can be quick rewarding yet time consuming and annoying at the same time!

There are plenty of link building and guest posting management services out there that are trying to make the process a lot easier and effective.

One of them is BackLinkMetro.com, which is taking a different approach to the guest posting market. Instead of just focusing on getting your content out there and making a quick buck, BLM is not only offering guest blogging but they are also implementing comments and contextual links in to their marketing as well.

Another thing makes BackLinkMetro stand out from the average guest posting service is that they don’t charge high upfront costs of $100-$200 per guest post. Instead they have a monthly member plan that allows you to pay a small amount for your content and links to go active on sites. This means you can slowly add new incoming links to your site every few days and not have to shell out a ton of money.

In the screen shot below you will see how BLM breaks down their membership levels and how many credits they offer for each. The $49 package includes 1,000 credits, then when you scroll down you will see a PR5 post will only cost 80 credits per month. Now you can see how effective it is to scale your campaigns out over time with little cost.

The secret to getting quality links to your site isn’t about putting as much guest blog posts out there as you can, it’s about finding relevant blogs with content that matches yours. It’s also important not to build all of your links at once. If you are building 10-20+ links per day for a new site, Google will notice this. BLM has made their system easy to use for anyone to scale out their content and link building over time so it looks completely natural.

Some of you might be asking what makes BackLinkMETRO different from closed blog networks that have had problems in the past.

BLM answers this question with the following: We don’t own any of the blogs on which your links are placed. The blogs are owned and managed by publishers who’ve opted to belong to our network. Over time, the blogs in our network change and evolve, as publishers join or leave according to their own preference. Therefore, your links are placed on independent blogs exactly as if you had contacted these blog owners one by one and asked for backlinks on their site. Your backlinks appear to be organic and natural, and there is no identifiable “footprint” for Google to detect.

BackLinkMetro is built for both advertisers and publishers. This means that you can start buying link building services through their site or you can sign up as publisher and start selling placements on your site. There is also the option for you to sign up as both within the same account.

The mobile app industry is booming and it’s hard to believe that it’s only 4 ½  years old. Over 45 billion apps have been downloaded into smartphones across the world and we’re currently seeing a whopping average of 2,000 apps entering the mobile marketplace each day.

Mobile devices and apps are becoming a critical part of all of our everyday lives. For some people it’s even become an addiction!

• 82% of people surveyed believe there are critical apps they can’t go without for even a day!
• Spain was ranked as the most app-reliant country with 93% of people saying they can’t go one complete day without apps.
• The most critical of all mobile apps are email (57%), facebook (41%) and a clock (31%).

You can view the full infographic for more details and crazy stats!

This business is only getting bigger and there is no better time than now to be a part of this multi-billion dollar industry.

However, what deters most people from trying to make their own mobile app is the misconception that it’s just too hard and this is true to an extent.

The problem with most app building software is that they were created for developers so they can be really hard to use with a lot of confusing jargon that normal people wouldn’t understand. Most people can’t be bothered to spend hours watching training videos and reading ‘How To’ manuals.

If someone was able to make the process of creating an app as simple as point and click, then everyone would be jumping at the gun to get their own app created. Fortunately, Peng Li was able to accomplish this feat after spending several months an a ton of investment money in his latest “Green App Machine” product that shows you how you can get your own mobile app created from start to finish in just 12 minutes.

This former Assistant Foreman turned App Developer has created a software that reduces app building to a few clicks of a mouse and this has enabled thousands of normal people with zero technical knowledge to create apps from scratch for their own businesses or selling them for premium rates.

You don’t have to write code… you don’t have to hire developers… you don’t have to run Beta groups to test your software. It’s all done for you.

Another cool aspect of this software is that it does not limit the amount of apps you can create so you can make as many as you want. The software also has a Keyword Research Tool you can use to find lucrative keywords and within minutes build a mobile app around that keyword.

In the world of online marketing and business, it’s all about creating a brand and name for yourself.

One of the best ways to do this is through the use of the social media, tv news coverage and standing out from the crowd.

PawnUp.com is an online pawn shop that will allow you to pawn or sell your items for instant cash. They also offer personal cash loans in the 5% range.

If you don’t think you have a need for a service like PawnUp, think again? How many old Apple products and electronics do you have sitting around the house?… PawnUp is cashing in big time as the economy is in the dumps and people are more cautious than ever to sell their old stuff and get instant cash.

While this type of service and offer may not seem to be targeted towards everyone, one of the best ways to get everyone’s attention is by doing out of the ordinary things and having your news and content go viral.

I actually first heard about PawnUp.com when it was announced that they were the runner up in the auction for Jason Sadler to change his name to the winning bidder of his auction. Basically Jason became popular by wearing a different sponsor on his shirt every day and gained a lot of exposure through his site. PawnUp was runner up in the auction, right behind the $45,000 bid placed by Headsets.com.

It would be hard for many of us to imagine selling our last name or even paying to have someone change their last name to our web site or company name, but that is the way business done at PawnUp.com. Would the $45,000 have brought enough attention and media for PawnUp to make a nice return on investment… possibly, but we will never know.

However that isn’t the only creative and trending news that PawnUp has done over the years!

Let’s take a look at what some of the other crazy attention getting tactics were that drove new customers, visitors and attention to their pawn shop web site and brand in 2012.

PawnUp.com Becomes Human Billboards’ 39th Ad Tattoo

There is nothing new about getting tattoos on your body for money, but the business does seem to be growing. Some companies are even paying in the several $1,000s range for tattoos on people’s faces! PawnUp.com was not only a tattoo on this guy’s face, but they were also on the guys tshirt through out the full interview on ABC!

Lucky you, we even have a video for this one!

PawnUp.com Spends $7,100 on Royal Wedding Cake!

Not only does PawnUp buy/pawn products from individuals who use their service, but they also make appearances at high end auctions as well.

There are some die hard fans out there who must have everything relating to the Royal Family, but no one expected that a slice of cake from the Royal Wedding would go for several thousands of dollars.

“Despite the fact that we can’t eat them, the wins couldn’t be any sweeter,” said Jay Martin, a spokesperson for PawnUp.com. The online pawn shop has no immediate plans for the iconic pastries but Martin did go on to say, “We greatly admired the late Princess Diana’s dedication to helping disadvantaged people the world over. Our company’s mission is also to provide assistance to those in need. Therefore, whatever we decide to do, we intend to honour her by continuing to extend goodwill to others.”

It’s not all about coming up with crazy ways to get attention and drive viral traffic, it’s also about having a business model that works. PawnUp has been featured on several high end news web sites as they continue to secure more funding and grow their business in size and customers.

If you’ve ever wanted to sell some of your own unwanted items, or simply want to see what craziness is going in their latest viral marketing campaigns, be sure to check them out at http://pawnup.com.