Just as important as a great logo, a mascot can greatly help the branding and exposure of your company. Leaving a lasting impression in the minds of your site visitors or customers is crucial to having them remember your company. When I first launched ZacJohnson.com, I had a toon created of myself and it has [...]

It happens all the time… you just came up with a great idea for a new site or ad campaign, and can’t wait to get started. You register a domain, throw a site together and are working like crazy. The only problem is, you didn’t do your research first. I’m sure we are all guilty [...]

Wouldn’t it be great to know when others are talking about you or your web sites? Sure, blogs have pingbacks, but unless there is a link, you won’t know about it. Thanks to Google Alerts you can get a daily update whenever your personal name, business or site url is mentioned anyway. I’ve been using [...]

As marketers, we all learn to adjust to what’s making the most money. In the beginning there was email marketing, many focused on search marketing… and the latest craze is media buying. The reason why you have seen banner ads all over the place for weight loss ads and rebill offers, is because the most [...]

One of our clients was approached by a snake oil SEO vendor—wanting to charge obscene amounts to list them in a directory that has no traffic. Below is our analysis with the charlatan’s name removed. You’ll probably think you know them, but that’s just because there are so many of [...]