Once again, Market Leverage has gone above and beyond what is expected from an affiliate marketing company. Yesterday I received an unexpected Fedex package, only to find it was a real care package from the Market Leverage affiliate network. I’ve worked with Market Leverage for a few years now, but first met up with Debby Banning at Affiliate Summit West. Since then we have talked frequently over email and I look forward to working with their network a lot more. As for the gift package… it was awesome! Most affiliate networks or companies will send you a gift package which is loaded up with mouse pads, clothes and hats with their company logo on it… which I imagine most people just stuff in the closet. Market Leverage went way beyond the traditional gift care package by sending the following:
The Ultimate Care Package sent by Market Leverage
- A plaque in Memory of Rocky
- USB Pen, Flight Travel Pillow & Kit, Sailing Clock
- Flip Ultra Camera with Accessories (Tripod & Travel Case)
- MarketLevege Hat, Polo Shirt (Nike), Fleece Jacket and Blanket
The dedication that was put together to make this care package was awesome. I’ve received a lot of gifts from companies, but the Rocky plaque and the Flip camera are just amazing.
If you haven’t already, signup to the Market Leverage affiliate network. They just recently designed their site and it is looking great. In addition to a great site design and an amazing staff, they really do have ad campaigns that can make you some big money. I highly recommend using Market Leverage and I’ve been an affiliate with them for years now!
I get emails daily asking “How do i start making money online?” or “How do i get started in affiliate marketing?”. Unfortunately I don’t have to time to answer all of these emails in details since I get so many and only have so much time. I was looking at a somewhat new program last week called Build A Niche Store (BANS). After getting the program and fooling around with it for a bit, I thought it would make for a good intro to affiliate marketing and an easy way for people to get started. Not only can you start making money with the program, by creating your own niche sites, but you can learn about all different types of affiliate marketing as you grow your BANS site.
I’d like for this blog to not only be a resource for successful and established affiliates, but for everyone with an interest to make money online and get started in affiliate marketing. This week I will start a series of posts on how to setup a Build a Niche Store site, implementing different Affiliate Programs, how to target niches markets and how to successfully repeat the process over and over again to eventually provide you with a network of web sites earning you residual income month after month. The BANS software in itself focuses on how to make money off eBay and creating Auction sites. In addition to getting you setup with the eBay affiliate program, I will walk you through all of the different methods and programs you can use to monetize your new sites to the fullest. Not only will I have detailed guides for each topic, but I will also use my own BANS pages to give you examples and walk you through the process, and earnings as my BANS pages establish themselves.
If you would like to get started with creating your own Build a Niche Store, visit their web site for more information and to purchase their software. If you aren’t interesting in using the BANS program, you can still read through the future posts and use the advice and tips to monetize any existing web sites or landing pages you may have. Feel free to post any comments or questions your have that I will try to cover over the series of post due out this week.
A few days ago I profiled Joel Comm’s new ebook, “Adsense Secrets 4.0” on the blog. Along with many other well known bloggers promoting the book, we were previously sent the ebook before it went live for sale. I assume the majority of us only looked at the landing page, but didn’t go through the full ordering process as we already had the ebook. It wasn’t til Mark made a post and called out Joel for “scamming” users by telling them the ebook would be $9.95, then to have them billed for $29.95 a month.. It wasn’t so much that the users didn’t know, it clearly said you would be billed $29.95 a month if you didn’t cancel, but how many of us read everything on the order form page. I didn’t realize this additional monthly fee either, until I looked through the site and went to the order form. Not only did Mark win by getting a ton of attention from the post, but Joel is looking to clear everything up and give everyone that orders the ebook a bit more.
Today I got an email from Joel along with his apology version of the site and how he wants to make good on his ebook campaign and the misunderstandings of his ordering process. To make good on the ebook, not only has Joel corrected his landing pages to make it EASY and CLEAR for subscribers to choose if they just want the ebook for $9.95 (or $29.95 monthly package), but Joel will also be donating 100% of the profits for the next two weeks (starting today) to the Hearts and Hands International foundation. Joel has also added a few “Fast Action Bonuses” to anyone that orders the ebook. This was a good move on Joel’s part and as a personal friend, I don’t believe he was out to get (or scam) anyone, it just wasn’t setup the way it should have been.
To make things even more exciting and beneficial to my readers, I’ll be giving away FIVE FREE COPIES of Joel’s Adsense Secrets 4.0 ebook all of this week. A winner will randomly be selected from the comments made on the post. Simply make a relevant post (no spam or trash) and each day come back to this post and the winner will be listed and contacted. One entry per person.
If you don’t want to wait, simply click here to buy Joel’s Adsense Secrets 4.0 ebook.
In the previous “Quick Tips to Improving Your Landing Page”, I covered the topics of less navigation, keeping it simple, monetizing your forms, info requests and to keep testing. Here are a few more ideas and examples on how you can improve your landing pages for pay per click campaigns or whatever type of marketing to you are aiming at.
CAPTURE EMAIL: Depending on the type of landing page you have, this may or may not be effective. If you have a landing page with a straight form that sends the data to another advertiser, this isn’t important. However, if you have a built content site and is full of content pages, you can heavily benefit from adding a big subscribe box right at the top of your landing page. Unfortunately, the average visitor to your web site will only stay for a few seconds and leave, probably to never return again. If you are able to offer to something in exchange for their email, you can stay in contact with them as long as they are a subscriber. Don’t lose your site visitors, try to keep them for the long haul.
- Aweber is the most preferred source for auto responders and newsletters.
KEEP THE SAME LOOK & FEEL:
If you are creating a landing page to bring users from search engines to your landing page, then sending the traffic to your advertiser page, you should try and keep them consistent in the look and feel. By doing this, you will give the user the feeling that they are still at the same web site and not being let into a form process or confuse them with completely different looking sites.
A lot of people have been making money the Zwinkies and Webfetti offers on NeverBlueAds. There have been a ton of landing pages created for this campaign, but the ones that perform best are the ones that match towards it’s content and keep the same look and feel. Below is a comparison between a page created by a marketer, then the page they are sending their traffic to, which they will earn commissions on. Notice how they have the same color and image setup. I have seen much better examples, this is just the one I decided to use.
User Generated Landing Page vs. Offer Landing Page = Same Look
TESTING HEADLINES: Did you know “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” (source: CopyBlogger) Depending on what your headline says, it can heavily change your conversions. Always remember, your headline make or break your campaign results. A proven example is “Discover the Secrets of Making Money Online” vs. “Learn the Secrets of Making Money Online!“. When you use the word “learn” you are telling the user they will have to put forth some effort, with “discover” they are simply finding the information or process. Test and play with your headline and you can see some big shifts in conversion rates.
GIVE TESTIMONIALS:
If you have a landing page which is trying to sell a service or product to users, give real life examples and testimonials. I wrote in the past how consumers prefer choice and security when buying online. When offering testimonials on your site, you also giving your user some incentive and meaning of quality behind whatever you are trying to promote to them. If you aren’t currently using testimonials, setup a new landing page with them and see how it performs.
MULTIPLE TESTING BEFORE GOING LIVE:
After you have created your landing page, the first thing you will want to do is go live with the campaign. Before doing so, you should send your landing page to a bunch of different people, marketing friends (whom you trust), family and other daily web users. What may seem like a good place for a submit button or click here link to some, may not be seen by others. Everyone looks at things differently, so get a general feel for where your web site is going and how they will react once they get to your landing page.
There are still plenty of quick tips that can be used to help improve landing page conversions. Feel free to comment with any suggestions and I will also follow up with more of my own.
Maybe it’s something in the air, or just great timing… but a bunch of my good friends all recently came out with new books (both ebooks & paperbacks). Though I much prefer to listen to audio books on my ipod, (since I can work at the same time) these books are just killer and have to be read. Most of you already know that I’m not a big fan of ebooks, because so often they are filled with recycled material that doesn’t help the majority of us, but the two featured ebooks on this post have been very useful and I find them worthy of promotion. As for the paperbacks, I’m still waiting on their arrivals and releases. I approve these books and I’m sure you will too!
101 Wines, by Gary Vaynerchuk Gary is the star of WineLibraryTV.com and has amassed a huge cult following over the past couple of years. What started with his own father’s liquor store, has turned into one of the most watched and visited Wine & Entertainment sites online. So why am I talking about wine on a marketing blog? Gary is amazingly emotional and passionate about what he does and gets this industry. Gary is a celebrity among wine enthusiasts, internet marketers and every day people, this is nothing to not like about this guy. Gary will also be the keynote of Affiliate Summit West 2008, just to give you an idea of how awesome he is. (I’m currently waiting on the arrival of this book, so I can start reading it)
- Buy & Read Gary’s Book through Amazon.com
Search Engine Optimization: Your visual blueprint for effective Internet marketing, by Kris Jones Easily one of the best speakers and marketers I’ve ever known, Kris is a master in his field and one of the best in the world. Through his blog, you can read more on how Kris was contacted by Wiley Publishing and the massive efforts he put forth to make sure this book deserved to have his name on it. As Kris intended, this book not only covers SEO, but also has two chapters on ppc marketing and talks briefly on Google Analytics, Monetizing Site Traffic and Social Media. I’m also waiting on the arrival of this book to start reading, and is now available through Amazon.com and can also be found in most book stores.
- Buy & Read Kris Jones’ Book through Amazon.com
AdSense Secrets 4, by Joel Comm As much as I don’t like ebooks, Joel Comm is one of the masters at writing and knowing Google Adsense, and he is one of the few out there that gives ebooks a good name. I’m still making my way through this 232 page ebook, but have already gained a bunch of ideas and plenty of motivation to start trying a few of his ideas out. I just printed out the ebook on 50+ sheets of paper (4 mini pages per paper), so I can write notes on everything that I like and want to implement. I definitely recommend picking this ebook up, especially since it’s only $9.95. It would be hard not to make back your initial investment several times over with this one. (eBook comes with a $29.95 monthly subscription, unless you cancel within 30 days)
- Buy & Read Adsense Secrets 4 on PDF ebook
Killer Domains: a Resource for Finding the Perfect Domain Name for Your Blog, by Daniel Scocco Daniel from DailyBlogTips.com just released his ebook which focuses on finding the perfect domain name for your blog. It’s funny the book was just released, because I’ve spent a lot of time over the past two weeks looking into domains and trying to pick up some older ones through expirations and domain auctions. Through “Killer Domains” you’ll read about the process of thinking up a name for your blog and doing the proper keyword research to target towards your audience. You’ll also discover plenty of resources on where you should purchase your domains and how to secure your name in the long run. I’m still reading through this 55 page ebook, and for those who aren’t heavy readers, this ebook is compiled with pictures, data keyword charts and is written extremely well and makes it a very easy read.
- Buy & Read Killer Domains on PDF eBook
ProBlogger Book: Secrets for Blogging Your Way to a Six-Figure Income, by Darren Rowse & Chris Garrett Even everyone’s favorite money making blogger, Darren Rowse, now has a book of his own out. What’s the book about, as Darren says on his site… “the title really says it all“. The book is still waiting to be released, but you can pre-order your copy through Amazon.com, or signup to the official book web site and read the first chapter for free! I’m looking forward to the release of this book as well.
- PreOrder ProBlogger Book through Amazon.com
Just writing this recap and review on five books that came out, it took well over an hour, so imagine how long it would take to read through them all! As I read each of the books, I will try and come back with more tips on what was covered and what new discoveries I received from each book. Check back soon as I may have a few of these up for grabs in the next couple of weeks! If you have already read any of these books, or are in the process, feel free to leave a comment and let others know what you think.
There are a lot of ways you can start making money online. One of the quickest and most profitable methods is through Pay Per Click marketing. Please read my "Super Affiliate's Guide to Pay Per Click Marketing" to see if it's right for you. I recommend using the following ad networks to run offers from.
"With great power comes great responsibility".... my Uncle Ben told me that. Haha, just kidding! I'm Zac Johnson and I've been making money online for over 10 years now. In short, I started making money online while I was in high school... but my passion for marketing and making money goes back way earlier than that. I created ZacJohnson.com to help motivate you to start making money online, and live the life the you always dreamed of. [Read my full bio...]
Depending on the type of landing page you have, this may or may not be effective. If you have a landing page with a straight form that sends the data to another advertiser, this isn’t important. However, if you have a built content site and is full of content pages, you can heavily benefit from adding a big subscribe box right at the top of your landing page. Unfortunately, the average visitor to your web site will only stay for a few seconds and leave, probably to never return again. If you are able to offer to something in exchange for their email, you can stay in contact with them as long as they are a subscriber. Don’t lose your site visitors, try to keep them for the long haul.
Did you know “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” (source: 
If you have already read any of these books, or are in the process, feel free to leave a comment and let others know what you think.
"With great power comes great responsibility".... my Uncle Ben told me that. Haha, just kidding! I'm Zac Johnson and I've been making money online for over 10 years now. In short, I started making money online while I was in high school... but my passion for marketing and making money goes back way earlier than that. I created ZacJohnson.com to help motivate you to start making money online, and live the life the you always dreamed of.