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Microsoft to Acquire Yahoo Search for $20 Billion

Here we go again.. reports are swirling around that Microsoft is once again in talks with Yahoo for a potential deal. Now that Yang is out and Icahn has more control… I would not be surprised to see something happen this time.

I’ve always been a fan of Microsoft, and have been a long time share holder in both Microsoft, Yahoo and Google. With the massive holding Google has over internet search, it was inevitable for something to finally happen between these two companies.

So what does this mean for the future of search advertising? We all know that Yahoo and MSN deliver lower traffic than Google, but for the majority of us… usually better conversions! Yahoo and MSN marketing are not to be over looked, especially if they now potentially become one.

Where do you see this heading?

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What’s the Next Big Thing?

The funny thing about affiliate marketing is, you never really know that the next big thing is… but when it does hit, get ready! Here’s a list of the some best and most heavily promoted affiliate offers over the past few years. You can still promote these bad boys today to make some loot, or get ready for whatever is next!

TRUE.com
The TRUE dating network is still one of the biggest money makers around in the dating space, but when they first started out it was even crazier. I remember seeing this offer on the networks paying $7+ per lead for free dating signups. This was simply due to the web site going live and needing to build up a massive database. If you are still promoting the offer today, think about how nice those extra few dollars per lead would have been.

Make Money Online / Gov. Grants
It was only a few years ago that companies and advertisers finally caught on about the power of FREE SHIPPING and FREE TRIALS. Whether it’s a home based business offer to teach you how to make money online, or a package promising you to glory of government grants… every network seems to be loaded up with low cost, free trial or free shipping offers that only require the user to submit a credit card, for you to get your massive $30+ commission. Good for you, usually bad for the consumer…  who will then get auto-billed if they don’t cancel or return their unwanted service/product.

Crush / SMS Cell Offers
Let’s not forget about social marketing and how to take advantage of it. We all love those annoying flashing banners that say “You have 1 message”. Sure, we as marketers aren’t stupid enough to click them.. but you know they are working, as they are still everyone. Instead of signing up for a web site, the new hot trend is for people to input their cell phone to get dating tips, celebrity gossip or even funny jokes on their phone, while getting billed $10-$20 a month. While the offers may be less advertised in the US now, they are super hot across all foreign advertising networks.

WuYi Weight Loss
The weight loss craze that started it all… and also one of the longest sales pages around, proving they work! When Wu-Yi first came out, commissions were in the high $20s to lower $30 range. Now with everyone in the world having promoted this offer, payments are all the way up to $40 per signup, just for a free trial! ($40 CPA offered at Convert2Media)

Acai Berry
After the WuYi / Green Tea craze… someone had the brilliant idea to add Acai Berry into the mix. With possibly even more promotion than WuYi Tea, Acai seems to be every where. Just search any of the main search engines for terms on “acai berry” or “weight loss” and you will see fake testimonial pages every where promoting these products.

All of these offers were super hot and converting like crazy when they first came out, and still are. The big question is… what’s next?

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Split Testing Image Ads

Just as important as your landing page, your image ads can make or break your ad campaign. When using Google Adwords Images and advertising on social networks like Facebook and MySpace, your campaign cpc is based on your CTR. If MySpace or another network is seeing that users are clicking your ad at a much higher rate than others, you will be given that much more exposure, while having to pay less per click. It all backs out to a CPM model for these networks.

I wrote a post a couple months ago about split testing with facebook ads, and I wanted to update you with a few more test numbers and how you can improve your overall campaigns.

Here’s another campaign I ran a few months ago that was targeted towards users that had an interest in “soccer“. The text ad copy for all of the campaigns were the same, but I setup a few different ads for each campaign. The ads that were pulling the better CTR rates, was strictly because of the different images being used. Which would have drawn your interest the most?

.21 CTR
.14 CPC
.20 CTR
.15 CPC
.09 CTR
.20 CPC
.09 CTR
.21 CPC

Sometimes the images that you think will perform best, don’t… and this is why you should continually mass test and see how different images perform with your campaigns.

Another tip is to setup campaigns for specific interests. For example, if you have an offer that is for getting people subscribed to “free tv magazines“. Setup a separate campaign for people interested in “Grey’s Anatomy”, then use a Grey’s Anatomy graphic… instead of just showing the picture of the magazine or a TV. You will improve your overall numbers that much better with tighter niche groups and relevant images.

For people to actually go into their account and make an updated of what they are interested in, or a fan of… you know they actually are. Through Facebook you can target all of this so easily. People obviously like to click on what they are interested in and believe in. During the days before the election, I ran a few campaigns targeted towards people interested in Barack Obama and John McCain. Through these small initial tests, I was seeing some nice CTR rates, all the way up to .75 CTR in some groups.

It was only a few thousand clicks, but it was also only accomplished over the course of a few days before the election. The point is, you can make good money by targeting people’s interests, as they will more often click your ad, then a cross network random ad.

Keep adding new images to your rotation of ads, weed out the ones that under perform and try to find more relevant images to the ones pulling in your best ctr.

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Facebook Advertising Just Got Better

As if Facebook advertising wasn’t awesome enough, it just got better. Earlier today I received an email titled, “Announcing New Facebook Advertising Metrics“. Now usually when you receive an email from an ad network or stats place that they have improved their stats tracking… it’s usually nothing big, or just some new crappy stats. With Facebook, they actually have provided some value here.

Here is a breakdown on the different new reports you can pull from your Facebook advertising account:

Responder Demographics” report: Facebook users spend a lot of time connecting with friends and family on Facebook – uploading photos, writing on each others’ Walls, posting notes. Now you can find out who is interacting with your ads. This report provides the aggregate age, gender and geographic location of the users who have clicked on your ad.

Responder Profiles” report: In addition to age, gender and geographic location of the users who have clicked on your ad, we’re happy to provide psychographic information of these same users. This data is aggregated from user profiles and shows common interests, favorite TV shows, movies, books and music.

Advertising Performance” report: This report will give you a downloadable version of the performance information you already see online– impressions, clicks and click-through rates—as well as a new section for performance data by unique user and performance data specific to your ads that contained social actions, if applicable.

So what does all of this mean? Basically you now has an amazing amount of new data to work with. You can download the files and open them up in excel and breakdown the type of visitors your ads are attracting. To see that Facebook has opened up and allowed this information to be accessed through your account is simply awesome.

Being able to see what your users are interested in, and what they are doing within Facebook, will give you even more of an edge to making your ad campaigns more successful.

In the announcement email, Facebook also says “these reports are only the beginning“. It will be interesting to see what they offer next.

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The “Ultimate Blogging Theme” that Makes Money

Carl “Kidblogger” Ocab recently sent me an email wanting me to take a look at his new “Ultimate Blogging Theme” for WordPress. He sent me over a limited license theme to try it out and see if I like. I love working on mini blog sites, and am always looking for the best new wordpress themes to work with. After looking everything over, I spent a couple hours working on a new blog and ended up really liking the usability and look of the site. I was actually so satisfied with the theme, I went ahead and purchased the unlimited $97 version, which also gives you access to more color schemes and options.

You can visit the Ultimate Blogging Theme web site here, or you can just read below for a quick over. I know everyone loves “long sales pages” , so I will just highlight a few of the top features available through the theme.

Limited vs. Unlimited Ultimate Blog Theme
- The limited version comes with three different colors schemes, and is only available for use on one domain. The unlimited version is an unlimited license and also has six different colors to choose from. If you purchase the unlimited version, you can also remove the copyright/”made by” tag on the bottom of your wordpress them.

Great Navigation and Ad Placement
The biggest problem I have when setting up a new blog or mini site, is having to mess with the header and side menus to try and get the ad placement I want. Carl spent a lot of time finding where the best placements are for advertisements, and how to get people to click through your blog and subscribe to your rss feed. Everything is customizable and that makes my job that much easier.

Upload & Ready to Go
- This is a very advanced them is ready to go, right out of the box. The only you need to do is upload the files, then activate a few plugins and start customizing your blog.

Walkthrough Videos & Tips
- When I first started playing around with the new theme, I was a bit confused on how to setup a couple areas of the blog. Fortunately, Carl already has that covered and he created a super easy walkthrough video that shows the whole install/customization process. In addition to the walkthrough process, as a license owner, you also have access to a 20 minute video featuring “hardcore tips and advice” from Carl.

Yes, I’m using the Ultimate Blogging Theme!
This isn’t a paid review from Carl, but as I mentioned… he did give me a free limited version to play around with.  After seeing what it could do, I went ahead and purchased the full version for unlimited use and for more customization. I’ve already created a few new blogs with the theme and very happy with how they ended up looking. I will do a follow up post next week to show you how they came out.

SAVE $20! – ONLY SIX TWO DISCOUNTS LEFT!
Carl also provided me with ONLY SIX discount coupons for my blog readers. If you would like to purchase the Ultimate Blogging Theme, you can save an instant $20 off the $97 retail price. This coupon code only applies for the full unlimited license version. Use coupon code: ZACJOHNSON

- Click here for more on the Ultimate Blogging Theme

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