Here we go again.. reports are swirling around that Microsoft is once again in talks with Yahoo for a potential deal. Now that Yang is out and Icahn has more control… I would not be surprised to see something happen this time.

I’ve always been a fan of Microsoft, and have been a long time share holder in both Microsoft, Yahoo and Google. With the massive holding Google has over internet search, it was inevitable for something to finally happen between these two companies.
So what does this mean for the future of search advertising? We all know that Yahoo and MSN deliver lower traffic than Google, but for the majority of us… usually better conversions! Yahoo and MSN marketing are not to be over looked, especially if they now potentially become one.
Where do you see this heading?

The TRUE dating network is still one of the biggest money makers around in the dating space, but when they first started out it was even crazier. I remember seeing this offer on the networks paying $7+ per lead for free dating signups. This was simply due to the web site going live and needing to build up a massive database. If you are still promoting the offer today, think about how nice those extra few dollars per lead would have been.
It was only a few years ago that companies and advertisers finally caught on about the power of FREE SHIPPING and FREE TRIALS. Whether it’s a home based business offer to teach you how to make money online, or a package promising you to glory of government grants… every network seems to be loaded up with low cost, free trial or free shipping offers that only require the user to submit a credit card, for you to get your massive $30+ commission. Good for you, usually bad for the consumer… who will then get auto-billed if they don’t cancel or return their unwanted service/product.
Let’s not forget about social marketing and how to take advantage of it. We all love those annoying flashing banners that say “You have 1 message”. Sure, we as marketers aren’t stupid enough to click them.. but you know they are working, as they are still everyone. Instead of signing up for a web site, the new hot trend is for people to input their cell phone to get dating tips, celebrity gossip or even funny jokes on their phone, while getting billed $10-$20 a month. While the offers may be less advertised in the US now, they are super hot across all foreign advertising networks.
The weight loss craze that started it all… and also one of the longest sales pages around, proving they work! When Wu-Yi first came out, commissions were in the high $20s to lower $30 range. Now with everyone in the world having promoted this offer, payments are all the way up to $40 per signup, just for a free trial! (
After the WuYi / Green Tea craze… someone had the brilliant idea to add Acai Berry into the mix. With possibly even more promotion than WuYi Tea, Acai seems to be every where. Just search any of the main search engines for terms on “acai berry” or “weight loss” and you will see fake testimonial pages every where promoting these products.


















