Through the use of top social networking sites like Twitter and Facebook, companies are getting creative and effective new ways to stay in contact with their customers and also build a personable brand in the process. Some companies are doing this wrong, while others are excelling to top of the social marketing latter. No matter what type of business or brand you currently have, it’s important that you follow these tips for proper etiquette and social marketing usage on Twitter.
The majority of this post will focus on the concepts of creating, branding and promoting your own ecommerce this. These tips will work whether you have an existing online store, or looking to start a new one of your own.
Once you have set up your website with your chosen ecommerce software, you need to take advantage of online promotional techniques using social media, such as Twitter.
Twitter can be invaluable to your business, as long as your tweets are interesting and pertinent.
Here are some top tips to get you started.
Learn the nuts and bolts of what Twitter can do for your ecommerce business.
Make time (it shouldn’t take long) to get to know Twitter and how you can effectively utilize it. For absolute beginners, read through Twitter for Business, which will tell you all you need to know about this great social platform.
Using only 140 characters or less in your message, you can connect with your audience telling them about the latest updates on your ecommerce website, contests, relevant articles, links, and more – the sky’s the limit.
The aim here is to promote your business through instant, relevant and interesting tweets – and to get your audience to retweet to their followers, and so on.
Tweeting is powerful. Use it.
Make your Twitter profile unique to your business
Reflect the personality of your business through the customization of your Twitter profile page. Remember, your profile page reflects your brand and you want it to boost engagement and lead towards your business objectives.
Don’t forget to always prominently display your company’s website address.
Your profile is completely public and anyone on the web can see it, so keep it appealing and relevant.
This is something I discussed in a previous post, how Twitter backgrounds are branding machines. Get a custom background and avatar for your profile and your branding will keep working for you day after day.
Personalize your tone
Tweeting works best when using a personable and casual tone.
Whether your ecommerce business has a more formal approach or not, using a familiar tone in your tweets will be more effective in engaging your audience.
You can ask for opinions, give great tips, and share funny/amazing related web content.
Avoid speaking in the third person:
DON’T: ‘White Stripe Ltd. offers a new bespoke service…’
DO: ‘We have a new tailoring service – get 10% off today’
Offer exclusive deals and discounts
Not many people can go past a fabulous offer. Give these discounts exclusively to your twitter followers. This makes them feel special and appreciated.
You can encourage your users to retweet the message in order to receive promotional discounts. It’s a sure-fire way to increase awareness of your brand among new potential customers.
Be sure to check out my post on five great ways to increase your social following through the use of deals and discounts post.
Insert Twitter buttons on your website
Make sure you take full advantage of the resources offered on Twitter, such as widgets, follow and tweet buttons.
Use different colors to set these apart on your website. People are more likely to use these if they are prominently displayed, encouraging more customers to get involved in promoting your business through twitter.
Incorporate Calls to Action (CTA’s) in your tweets
You need to rouse your customers through a ‘call to action’. Whether it’s to retweet your tweets, purchase your product, call you or subscribe to your email – you need to be direct and tell them.
Use incentives and be creative. There’s nothing worse than a boring tweet.
Following these steps and building out a quality online ecommerce store is an excellent way to bring long term value and growth to not only your brand and business, but also to all of the followers on your social network as well. Get creative and keep your followers happy, and they will do the viral marketing for you!