When it comes to advertising and building a brand online, reputation is everything. Though it may take years and several happy clients for you to establish yourself as a trusting brand and service, there is always the potential for negative feedback and people out there just making it their mission to tarnish your name. Just as quickly as you can build your reputation online, someone can come along and bring it down even faster… even if the information they are posting isn’t true.

Think about it for a second… is there anyone from your past, maybe a client, friend or even someone who is jealous of your success, that could potentially damage your name or brand online? In the end, all it really takes it a few high end and well established web sites to start posting negative reviews and content, that can rank really high in the search results and do some damage.

So what can you do?

That’s where reputation management comes in. With the usage and power of the internet growing larger and larger every day, it’s more important for every day small businesses and even Fortune 500 companies, to make sure they have a great reputation online. Through the use of reputation management services, anyone can help improve their reputation online, and lower any fake or negative comments/articles out there about their company.

How does reputation management work?

Let’s take a look at a case study of how Reputation Changer, one of the top reputation management firms out there works, and how they are helping their clients deal with reputation issues.

Case Study: UWC Corp received malicious listings online that were showing up under their company name: UWCCorp.com. In less than 6 weeks, Reputation Changer completely surpressed those listings from page 1 of Google and repopulated new / positive listings. With a brand new, very positive online reputation, UWCCorp.com saw an immediate spike in revenue.

A few weeks later, UWCCorp.com started to see an improvement in their search results, with more and more new and positive articles taking over the negative listings and pushing them down off the first page of Google.

You can take a look at the full slide show process and see a bi-weekly breakdown of how Reputation Changer dominated the first page of results for UWCCorp.com.

Improving Online Reputation through Google Suggests

While the majority of searching done online is through Google and looking directly for a company or brand name, have you ever thought about how much of an influence “Google Suggest” comes into play? When you start typing a search phrase into Google, it will start to suggest other alternatives or variations of what you might want to search for.

Another case study and winning example from Reputation Changer, is how they helped improved Michael Vick’s reputation through Google Suggest, which you can see in the screenshot below.

Have you ever taken the time to see what Google Suggest comes up with when someone is searching for your personal or business name?

Do Reputation Management Services Work?

Now that you have an idea how reputation management services can improve rankings, search results and how people can search for relevant information on a company, the best question to ask is “Do reputation management services really work?“. As you can see from the case studies mentioned above, they clearly do work, as the average person is most likely going to look through the first page of results to make a quick decision on whether or not they want to use a recommended service or company.

The business of reputation management is growing daily, and even Business Week has written a full article on the topic. In the article, a few interesting points mentioned where that there has been an explosive increase in reputation management over the past couple of years due to social media and the amplified voices of individual internet users. It was also mentioned that typical costs for a small online company, can range from $1,000 to several thousands of dollars a month for search engine related reputation management.

What’s Your Online Reputation?

When is the last time you took some time to really look into your search results and see what other people are saying about your name or brand online? Reputation Changer focuses exclusively on managing the reputations of Celebrities, Professional Athletes, Brands, High Profile Individuals, and Fortune 500 Brands.

If you would like to see how Reputation Changer can improve your image online, please feel free to contact them and see what they can do for you. Mention ZacJohnson.com and you will save an instant 10% off your reputation improvement package.

According to Inc. Magazine, the average employee sends about 38 e-mails a day. How many emails do you send and receive on a daily basis? Now think about how many you send over the course of a year! Better yet, think about how much extra exposure you could be receiving through all of those thousands of emails if only you had some form of customized or branded email with your personal message or company information. That is the goal and concept behind WRAP Mail.

For years companies have tried to create a platform that could easily be sent through email, without the hassles of getting blocked by filters, while also making it a big frustration for the email users to send/receive mail. WRAP Mail is that solution.

The best way to explain what WRAP Mail can do for your business and branding, is to show you. You can visit the WRAP Mail web site and watch the short video on their web site, which is quick and fun, but also shows you how easy WRAP mail is to use, and how it works.

In short, WRAP Mail…

• Turn every day emails into brand marketing
• Wraps your emails with a unique interactive letterhead
• Shows your email recipient your regular text email, with a great design
• Reports to you “Click Alerts”, which tells you who is where on your web site.
• Provides benefits for any type of  business, web site or personal use

Driving New Sales & Customers with Daily Emails

Now as I mentioned earlier, the average employee sends 38 emails a day… If you only send around 27 emails a day, that’s still over 10,000 emails a year! Using a system like Wrap Mail can dramatically increase your business by putting your brand and advertising right in the face of your customers. If you were to only convert 1% of the people reading your email, with the additional branding and links within your wrapped email, that’s an extra 100 leads. Depending on your sales or lead generation, this could actually be much higher.

What Will Your Wrapped Mail Look Like?

After talking with Rolv from WRAP Mail and looking through the different options and services they offer, it’s quite a great looking program. Nearly any web site or business can customize their emails with a wrap that represents the look and feel of their business, while also increasing the bottom line.

The Wrap Mail design team can built a customized look for your web site or business. Just take a look at some of the custom designs posted on their site from current customers.

Yes, You Can Even Earn Money with WRAP Mail Too!

With such a unique and fun service, you would think there would be an ad serving network attached to it, right? Well, there is! WRAP Mail is in the process of rolling out their new advertising program, where clients can earn money for users to get paid when people click on their links and complete offers or decide to sign up for a product. This platform will be similar with Google Adsense, in that the users of WRAP Mail can opt-in to receive a pay per click rate based on their recipients clicking on advertisements placed within their email wrapping. Since many people are using WRAP Mail as a personal choice and looking to customize their email, and not specifically promote their own business or web site, this introduces a whole new world when it comes to emailing. You can read their latest press release on this announcement here.

What Does it Cost, and How to Get Started?

Surprisingly, WRAP Mail PRO is free for companies and individuals looking to use their services, as long as they are less than 100 employees. It’s easy to signup, all you need to do is fill out a short form and you will get started immediately. If you would like to set your 100+ employee company up with an account and custom email design, simply contact WRAP Mail directly.