Affiliate News at IMToday.com

Five Great Fiverr Jobs for Internet Marketers

Most of you have already heard about Fiverr.com. In short, it’s a marketplace where people will do nearly anything for $5. Everything from video testimonials, to coding web sites or even dressing up in something silly and saying whatever you want. The bottom line is that Fiverr has a lot of potential and opportunity for you to outsource simple jobs that can be completed quickly and for just a few dollars.

Here are five quick jobs that you can start outsourcing to Fiverr.

Paid Tweets!

Honestly, the rates to have some celebrities and people send out a “sponsored tweet” to their audience is quite insane. We’re talking thousands of dollars for Kim Khardashian to send out a tweet to her millions of users. Sure, it would be great for branding, but the ROI is usually never there. Instead, you can play with $5 at a time and see the results you might get through Fiverr users tweeting out to their audience. Don’t expect high quality and amazing results… but when you compare the rate of $5 to have your message sent out to 50,000 followers, or going the other route… the difference is rediculous!

Video Testimonials

There are actually full agency companies that specialize in the business of providing legitimate video testimonials for companies, which are then used on commercials and landing pages across the internet. Going this route will cost you thousands of dollars. If you are looking for something much simpler and quick, there are plenty of users on Fiverr offering video testimonial and review services for only $5! Depending on what you are having reviewed, and how you are going to run these… check with legal counsel first just to be safe.

Backlinks & Link Wheels

Everyone is always talking about building backlinks to web sites and how important it is. The usual deciding factor on your SEO efforts comes down to time and money. When outsourcing to Fiverr jobs, you save both time and money. Don’t expect the same type of results as going with legitimate guys like SEO Link Wheelers, but instead n Fiverr you will have people spin articles and get your links out there. Not the type of stuff you want linking back to your main home page, but can definitely help if you know how to build incoming links to your landing pages which lead to money pages.

Banner & Ad Copy Creation

There is such a demand to make money online that even design services are now offered on Fiverr. You can get full landing pages and banners designed for anything you can think of. You will have to try a few different jobs out, as many lack in quality, but there are some decent designers offering services on Fiverr. For $5, you can’t go wrong… and we all know that ugly ad copy and banners continually surprises us and works better than flashy and expensive designs!

Writing Services

Everyone always needs a copy writer or something to keep producing new content for your web sites. Fiverr is full of everything from original content writers, to people who can spin articles, or even critique some content you have written. Many writers on Fiverr will create unique 300-500 word articles for only $5, which comes out to under two cents per word. Not bad compared to many other paid writing services out there.

To find any of the jobs listed above, just head over to Fiverr and search any of the key title phrases above. To make your browsing most effective, make use of the Fiverf filters, which will allow you to only see the popular jobs, best rated, and those that have videos and are completed within 24 hours.

Fiverr is a gold mine of information and services which can be outsourced for cheap. The difference between having success and failure is actually taking the time to find the right services and sticking with those that offer high quality and work. I’ve personally done over 200 orders through Fiverr in the past year, and it’s all about finding the gems within the sea of mediocre jobs.

Read More

Angry Birds – 350+ Million Downloads

By the time you read this post, another several thousands of iPhone and mobile devices will have downloaded the world famous Angry Birds gaming app. I’ve already written on the app several times now, but there just doesn’t seem to be anything that can slow Angry Bird’s growth down.

In the latest Angry Birds news, the company has now reported that there have been over 350 million downloads of their gaming apps. Quite amazing! Last year I wrote about how Angry Birds generates over a million dollars a month, imagine how much it generates now! With over ten times more downloads and users, the company is just a pure cash cow!

Here’s a few more amazing statistics from Angry Birds / Rovio.

  • Every day over 300 MILLION minutes are spent playing Angry Birds on mobile devices.
  • 3 MILLION plush toys of Angry Birds have been sold since June 2010… but latest reports are over a MILLION plush toy sales per month!
  • Over 1 MILLION Angry Birds tshirts sold every month!
  • Angry Birds is now playable on over 25 different platforms, including iOS, Android, Nook, Chrome Web App

So how does Angry Birds keep the trend going and make users keep coming back for more? It’s all about the updates and new versions of the game that come out each season.

Make Money Off the Angry Birds Craze

Let Rovio worry about how they can continue to bring in more and more players. Instead you should be worrying about how you can start cashing in! Refer back to my “Make Money with Angry Birds” post a few months ago and read about how some web sites are selling for over $80,000 on Flippa, just for helping other figure out how to beat Angry Birds levels! Since I wrote this article, there have been several more Angry Birds sites that have been sold for big money on Flippa.

As mentioned earlier, there is also a huge craze for Angry Birds plush toys and clothing. Yes… there are even Angry Birds Halloween costumes available. Halloween and Christmas are going to be very kind to Angry Birds this year. Don’t forget to get in on the action!

Read More

Landing Page Converions: Before and After

Here we are. After reviewing our original landing page, and making a ton of changes and tweaking to best target our customers and create a winning call to action, it’s time to compare the before and after landing page results.

Conversion Rate of Old Page

Conversion Rate of New Page — on our first revision we took 1.73% increase in conversion.  Not bad !

Summary: With some redesign and sprucing up of ad copy, we lowered our cost per conversion $3.29 which resulted in a 25% reduction in lead cost!

I am pretty optimistic that we can take it even further.  Right now I am going to request the client secure a BBB rating and come up with a warranty guarantee seal that will deliver solid product backing in an effort to shoot the conversion rate even higher.  A seal of Made in the USA is also another good addition.

Lets go over your checklist for your redesign

  1. Headline — are you conveying the right sales message in 5 seconds or less?
  2. Supporting Bullet Points — support the headline
  3. Call to Action — arrow or emphasis on the Big Button
  4. BIG Button – Mini Call to Action on Button — SUBMIT – FREE ACCESS
  5. Testimonials — always make sure above the fold
  6. Supporting Body Copy — keep pushing the conversion moment
  7. Product Shot — yes you are legit !
  8. Trust Building – you can be trusted
  9. Additional Body Copy – last chance to push your product
  10. Secondary Call to Action — sometimes you can use this tactic to save the reader from scrolling back  up — remember avoid that IADD!

This post is part of a 4 day series of posts all about creating winning landing pages. This guest post series was written by Michael Salvaggio of SEO Brand.

Read More

Landing Page Market Research and Using “Call to Action”

Call To Action – there are a lot of features about this subsection that I liked.  For instance, the Red Arrows point down to the Name and E-mail fields are a great way to push the reader in the right direction.  Keep in mind, the readers WANT to be told what to do and pushing them with bold, red arrows seems to grasp this concept.  Use of the word FREE is always the best way to incentive the opt in and push the conversion rate higher.  The FREE instant access button circled in red is yet another way to ensure a high conversion rate.   A good trust bond is established by ensuring that the readers data will not be shared with anyone else — this can be shortened down and more effective — more on that below.

Now for the Bad : Font too small, call to action is too far down the page — there is a good chance with all of these pointed out obstacles, the reader never even made it to the bottom

Summary: Although this lander has good ad copy and images, our initial hypothesis is that is is flawed and missing conversion opportunities.  A redesign using our 5 point approach will rearrange the lander with a crisp new design and adcopy polish.

Market Research — we really needed to understand our core market.  Other than our historical data, we always tend to make sure we keep up to date on all of the latest market research reports based on the vertical we are redesigning.  Marketresearch.com is one of the most respected websites when it comes to understanding who your core audience is and we always recommend our clients purchase these reports for analysis and deep consumer behavior discovery.  We specifically purchased this report on behalf of our client and learned a lot about the skin care vertical in our targeted country, recent sales, consumer feedback and who was more likely to buy the product .  Marketer also has very detailed reports but the specific country we were looking for was outside of their current reporting.

Color — we thought that keeping the black to enhance the copy was a good idea but knew we needed to change the background to something lighter.  Since this offer was going to be presented to both a male and female audience, we needed to make sure we could select a color that was equally appealing.  Taking a blend of a mauve and light crimson to create a blended off set color of each was our final choice after 3 revisions.  This color tested well among a variety of a mixed male and female audience ages 25-35 in our designated target market.

Headline – We clipped part of the RED BOLD headline from the previous version and infused it into a lighter color — but kept the black background to enhance the copy.  This black headline really mends well with the Logo and Slogan.  Using this new approach the headline now blends in with the lighter background color while enhancing the brand image and headline message.   A win-win.

Headline Ad Copy:  Identifying the problems that they reader suffers from — a modified version of the original copy, clipped and edited.  Its important to note here that in order to avoid IADD is to get your message across in a potent  yet quick way.  Bullet Points usually serve that purpose but again these are all assumptions until put to the traffic test

Call to Action - we took the call to action from the bottom of the offer and repositioned it to the top – Above The Fold.  Above the Fold is the top portion of the viewable webpage before you actually have to scroll down to view.  This is very important and an easy concept to grasp and understand.  Make sure that the call to action and the point you are attempting to make is expressed “above the fold” — this way the reader can find exactly what they are looking for without having to scroll down.  Believe it or not, that extra 2 seconds kicks IADD into super high gear and the reader could lose interest and abandon the page.  This isn’t good news when you are paying $$ per click to get someone to opt into your page.   FIND OUT HOW and FREE Instant Access — were both tweaks to the ad copy to enhance conversion.  Keep in mind that FREE and INSTANT are very strong words in the direct response marketing world.  They are both very powerful.  TIP: Always make sure to keep your compliance in mind : )

A big button helps and there are studies out there that have shown a button in conjunction with its size and color can increase conversions upward of 30%!

Testimonials: An oldie but goodie — the before and after photos may be one of the oldest tricks in the book but aside from video, the most effective weapon in the direct marketers tool chest. We took the approach of infusing the before/after component directly into the call to action form box.  We had this luxury due to the fact that the call to action on this offer was an e-mail opt-in and less fields were required compared to your typical nutraceutical 3 page CPA offer.

Back to compliance, the disclaimer under the photos was necessary for the clients merchant bank.  This is an issue that you, if not already, will be sure to run into.  Nowadays are all about compliant offers — if your offers are not compliant to the new FTC regulations, you are risking a serious lawsuit from the US Government and believe me, no one wants that.  Sacrifice a bit on your conversion rate to protect your assets.  I cannot stress this enough.

Back to the testimonials — this in your face image really paints a powerful image.  Lets dip back into the mind of the reader and his/her problem and what they may be thinking (ASSUMPTION ALERT)  “my face has red blotchy marks on it and I am tired of going out like this in public. I want to date, meet people, network and eat at a restaurant without people staring at me”

Now that may sound extreme but this is the path to conversion.  Image a few scenarios, put together a theory, design and throw traffic at it.  You need to take a position — just like when writing a research paper in school.  Most of the time, your instructor pay much attention to whether or not your material was correct — only if you took a position and defended it.  This is exactly what we are doing when we paint the picture of conversion and test against it to prove our theory.  Now for this test or assignment I should say, its not like we are trying to figure out how to synthesize a metallic alkaloid.  If you are a chem major and can do this great but all we need to do is figure out what would make someones emotions influence a buying decision : )

This before an after image is above the fold and very descriptive showing that after proper use of this product, your redness will go away.

Body Copy – this is the section where you are supporting your product and explaining all of the wonderful things you get and how your product just simply rocks.  This is all part of the building process and if you have demonstrated your product correctly to what we call the “desired website flow” you are on your way to conversion.

For this we kept the copy but highlighted some of the text on each bullet point.  For instance, pushing the conversion moment even further.  Although we have assumed that we have made our case for the conversion moment, this is an extra effort and last minute to push the benefits again.  As you can see, text such as ENJOY PERFECT SKIN – HEALTHY AND VIBRANT SKIN — SKIN CARE are enhanced to further influence the purchase decision

For a trust factor, we normally place seals of guarantee or satisfaction guarantee on the webpage as well — almost always above the fold. In this case, we decided to use this for the 2nd revision as a booster.  We want to have some tools left in the shed should we decide to use them.

For a mini trust build, we enhanced the text 20 YEAR PROVEN TRACK RECORD.  Now I know not all of you would be able to use a claim such as this but we determined that this claim could be one of the more powerful pieces of text and copy we could use.  We also reserved this text as a possible relocation to push the conversion even higher

Incentive/Product Shot  : The only bullet point we did not keep in here from the original text was the last one which we repositioned next to a nice shot of the actual product line. This is also a trust factor showing there are some actual products involved.  You would be surprised on how many offers we come across that doesn’t show the actual image of the bottle or product.  Again,showing the actual product builds trust.  Just keep in mind that you want to make sure you don’t take up too much room on the page as this is probably the case here. I would have rather cropped the image down to just 1 or 2 bottles but when we tried it, it took away the full effect and didn’t look correct.  We are going to have a new product shot and we will use it in the 2nd revision after testing if needed.

I always stress the point of having a photographer take professional product shots of your product.  Since the image is one of the most important pieces of your offer, showing your product with the correct lighting and background can really give you an advantage over some thrown together image.

Contact Us — shows there is a viable business here.  Always have a physical location and a 24/7 customer service number for potential customers to call and ask about your company or product

Privacy Policy – another one that is routinely missed and can be one of the biggest trust and confidence builders available — plus its a quick add.  Online consumers now have many research tools available and they want to make sure their data is not being sold to a telemarketer or anyone else. Privacy is big for a consumer so you want to make sure you are informing your potential sale that you will NOT do anything with their information that you are not disclosing.

Terms of Use – another easy addition such as the privacy policy.  Define your terms and conditions and disclose everything!

- Stay Tuned… Part 4: Landing Page Results: Before and After, post will go live tomorrow!

This post is part of a 4 day series of posts all about creating winning landing pages. In tomorrows post we will compare before and after results. In this internet marketing game, it’s all about monetization and continually tweaking your ad copy and landing pages to squeeze out the best conversion possible. This guest post series was written by Michael Salvaggio of SEO Brand.

Read More

Landing Page Testimonials and Body Text

Testimonials - this is my favorite part and if presented correctly, the most powerful and best way to get your point across.  Lets go back to how we define the conversion moment — get into the fear at its basic point.  The fear is “my face looks like the BEFORE image” and the quelling of that fear which leads to the conversion moment is “wow I need to buy this product to make the red blotches go away so I can start dating, going to restaurants, taking a good profile pic on Facebook without having to Photoshop etc…..”

Plain and Simple: there is no better way to invoke the conversion moment other than a image or video testimonial (providing the script is strong — more on that later)

Now the disclaimer about Individual results will vary etc… — this is without a doubt hurting the conversion process.  Basically what you are saying is this “ you may or may not look like the after image and it make make your face WORSE” — Clearly the mistake in this approach is quite obvious — sending a mixed signal but for compliance purposes, it is something we are going to have to live with (more below)

BODY — again, strong ad copy — bullet points explaining the the “secrets” you will receive by entering in your e-mail address.  Keep in mind this should always be the guideline on how your product is different than everyone else’s.  Here you have the opportunity to reinforce the conversion moment or else we will suffer from conversion drift — meaning the readers conversion moment is not being reinforced but actually drifting away.  The more the conversion moment drifts, the less chance of a conversion.  This is certainly the danger zone that we do not want to approach so these bullet points must reinforce the buying decision.

The idea of highlighting AND FOR SUBSCRIBING WITH US BELOW TODAY – is a good approach, the wrong text is highlighted.

The issue with these bullet points is the font is too small and there is a bit TMI Here as well.

- Stay Tuned… Part 3: Call to Action, post will go live tomorrow!

This post is part of a 5 day series of posts all about creating winning landing pages. In tomorrows post we will cover the importance of using a great call to action on your landing pages. You only have a few seconds to make the user click, so it’s important to engage them immediately. This guest post series was written by Michael Salvaggio of SEO Brand.

Read More