Have you ever wondered who the designers are behind the top affiliate offers in our space?

Let’s not kid ourselves; designing a landing page that converts is an exact science. Most spend countless hours in their basement sweating over a laptop trying to crack the code of a great design. Staring at pages that convert for hours only to develop their own that, well, is never quite competitive enough! Why become a jack of all trades and a master of none. That’s why the top affiliates and advertisers outsource their design and copy work.

The #1 design, copy, and video service in the affiliate/advertiser space is Direct Response Agency.  Just take a quick look at their portfolio and you’ll immediately identify a number of the offers they’ve built. With the best direct response designers, copywriters, presale specialists, and video production agents on board, Direct Response Agency is hands down the #1 affiliate design, copywriting, and video group on the planet!

So how does Direct Response Agency effortlessly dominate design, copy, and video while others work at feverish rates and come up short?

It’s real simple. Direct Response Agency actively recruits the best of the best talent. We understand that in order to stay the best you have to recruit the best. Therefore on any given landing page Direct Response Agency will have up to 5-6 team members working on different elements:

-        Graphic design.

-        Logo design.

-        Copy.

-        Page Optimization.

-        Consumer feedback testing.

-        Programming.

Here’s 4 Insider Tips On How Direct Response Agency Works Behind The Scenes:

1. We have our Ph.D in Psychology

Okay, we don’t ACTUALLY have our Ph.D in Psychology. But knowing how the human mind thinks is something we’ve mastered.

Coloring, wording, and graphics must all work in sync on a page.  All three elements are enhanced when positioned properly.

For example. Let’s examine a landing page Direct Response Agency designed for www.AtlanticCoastMedia.com.

This page is killing it. And luck has nothing to do with it. If you notice carefully, our designers placed green in specific ways around the page. Drawing your eyes to some of the most important elements of this landing page.

• Call to action “act now” arrow
• Easily seen and understood submit button
• Product’s main benefits with eye catching bullets
• Bar chart and percentage statistics

These elements make a world’s difference in conversions.  When all three elements (coloring, wording, and graphics) work together, consumers can quickly identify results.  The psychological effect dramatically improves conversions.

2. We don’t try to reinvent the wheel

There is a reason why some landing pages convert higher than others, and it has nothing to do with a roll of the dice.  Direct Response Agency has proven time and time again that hard work does not mean starting from scratch every time.

With the top 3 copywriters in the industry on our staff, Direct Response Agency’s copy converts.

Let’s look at some proven above the fold examples by Direct Response Agency that have been proven to work.

Notice in all three well designed above the fold examples…

• A colorful call to action arrow leading you directly to your form.
• An image of the product.
• A list or graph of the product’s benefits.
• A seal or graphic of a promise or guarantee.

These are just a few of the hundreds of small details Direct Response Agency utilizes. That when used time and time again, convert better than any previous landing page out there.

3. Reduce the scripture implementation Dumb it down

It should be no surprise to you that the average education level of an American is 5^th grade. On top of that, American’s are lazy and don’t have time to put forth effort to think.  This is how Direct Response Agency grabs the highest conversion rates out there.  By simply taking the thinking out of the viewer’s buying process.

Imagine a landing page as the types of books you read when you were four years old.  There was large, easy to read text with colorful and descriptive graphics.  The wording didn’t make you have to go back and read it three or four times before you understood what the heck it was talking about.

The Direct Response Agency has the most talented video production agents in the game.  Pumping out visually stimulating videos that get the message across with authority, instead of leaving you saying “…huh?”

People need to understand your message.  If you can’t do that effectively the first time, there’s a large chance you just lost a sale.

Reputation Changer Video Link

You can see another video example of Book Brewer on YouTube.

A video demo of the company is one of the best ways to get your business understood. These are two videos developed by our Direct Response Agency video production agent that can clearly get this message across.  Notice the clever motion graphics and wording, all developed to help the viewer visually and audibly understand who the company is, and what they can do for you.

4. Get compliant or get out!

Nothing ruins a campaign faster than non-compliance with regulations.  Any wise guy with a computer and a horrible landing page education can come up with a b.s. testimonial, article, or design.

Direct Response Agency is seasoned in working with our clients legal teams to ensure compliance.  We always recommend that prior to launch you have a seasoned FTC attorney review it.  Our favorite is Tom Cohn of Venable LLP: TCohn@Venable.com.

Most people avoid compliance because they don’t know how to make a page compliant and still have it convert.  We’ve mastered the balance between compliance and conversion.

Creating landing pages that convert is an exact science.   For more examples of great converting website design, graphic design, video production, and copywriting, look at the Direct Response Agency portfolio www.DirectResponseAgency.net.

This guest post was written by Dave Polykoff of the DirectReponse.net team. As one of the leading experts in online marketing and landing page design, I requested the DirectResponse team to put together a quality post with examples, and the methods they use for landing page design creation.

Some people just don’t get it. Online advertising works, and those who realize they need to adapt to these changes are the ones who will succeed. When I visit my local mall, I continually see new stores opening up and going out of business just a few short weeks after. If they don’t go out of business, they are sometimes moving to different and smaller locations in the mall… but still getting the same result.

Two stores in particular that come to my mind are a small funny tshirt store and a replica jewelry stand. First off, the traffic flowing through the mall is dead… and I rarely ever see anyone shopping at these locations. Then you have the monthly rent cost, which we can guess is at least $1,000 to 2,000 a month depending on location. On top of that you have the inventory issues, paying a staff or if you are working the place, the time you are wasting just to break even. I just can’t see how either of these businesses are making money… and usually they aren’t.

What they should be doing is removing their business from the mall and bringing it online, it’s really so much more effective and will completely turn their business around! The problem is most of them simply don’t know how, or take the time to research it.

Years ago I bought a replica jewelry web site that was doing a few hundred dollars a month in sales. After I took it over I had it doing around a thousand a month. Not bad for picking up a site, improving the business model and creating some ad campaigns. Instead of having to hold inventory I also had a drop shipper for the site.

I was selling the same exact stuff (and more) that the kiosk in the mall is selling. The only difference is my product prices were lower, the process was nearly automated, and I didn’t have the insane renting costs they have to deal with each month.

I got focused on other projects and slowly moved away from the jewelry site, though it still gets a lot of volume and has some nice page rankings. I recently decided I would put some time back into the site and get it running again, but this time I would outsource the management of the site.

Since it’s been a while since I last ran the site, I needed to set it up with a new shopping cart system, and I decided to go with Volusion. They are one of the biggest and best names around for setting up an online store, and they have a great staff and can customize an online store for any needs necessary. They also have a cool infographic to help you choose the right shopping cart for moving your business or store online.

In all honestly, I can have the exact same products that a kiosk in a mall is selling within a few days, if not less. Through drop shipping and wholesale distributors online, it’s too cheap and easy to build your own store and business online. Instead of spending the few thousand a month in rent, put that towards an online store, affiliate program and advertising.

The point I’m trying to make is that the offline business world needs to adapt. There is a reason why more and more stores and businesses are going out of business. The days of having to sell products for half of the month just to make a profit are over!

Sure, people will always go to the mall and shop for the experience and buy clothing and food, but when it comes to so many other products, you can get much better discounts and deals online.

Keep the offline business model, but slowly progress and build a presence online. You will soon find that your online business starts to pass your offline model.

Is your business model focused only on offline marketing and transactions? If it is… you are missing out big time, and potentially headed toward failure.