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Dogs Are Not Our Whole Life, But They Make Our Lives Whole.

Yesterday I wrote about how anyone can start making money from the $50 billion pet industry. The post was inspired for two reasons… the first was that I just started a new pet site of my own a few months ago, and the second reason is because I love pets, especially the five dogs that I have had during the last 13 years of my life.

Unfortunately, yesterday we had to put down my first dog, Timber, who was diagnosed with cancer a few weeks ago. A younger picture of Timber and Wolf is to the right, Timber is the one on the bottom. For anyone who has a pet, or had to put down a pet of your own, you will truly understand the value of this post, while many of your without pets probably won’t understand.

For most people, having a pet (especially dogs) is just like having a child. They are there for you better or worse, and will always stand by your side. As a a pet owner, your pet is no longer a “pet”, but now a family member. As we continue to see the pet industry burst through the $50 billion annual spending, this really gives a great understanding of what pet owners are willing to do for their pets, whether that be pet food, toys or even the hefty medical bills that come along with many pets.

Wouldn’t you do anything to save your dog and keep them happy?

About My Dogs: Timber, Wolf, Sandy, Rocky & Foxy

Over the past 13 years I’ve had many dogs, Timber was my first. I still remember the day when I came home to see her running around in the front yard with my parents. She was an Alaskan Malamute, and while she was purchased at a local dog store, she originally came from a puppy mill, and being a larger dog, she suffered from hip displaysia most of her life, which made it hard for her to walk and run like most dogs, especially being a larger 100+ pound dog.

As mentioned, Timber was my first dog and we got her around the same time I started getting serious with making money online. She was always there for me during the “firsts” of my business… sitting under my desk during a lightning storm, laying by me during the late night hours while pumping out ad campaigns, or just there when I just needed someone by me. (Remember the feeling of getting your first C&Ds, and not knowing what to do? :) )

Soon after Timber, we got another Alaskan Malamute named Wolf, then several years later we brought in a foster dog named Sandy, who was extremely sweet and ended up joining our family. You can see a picture of Timber, Wolf and Sandy during their best years together below. Everyone would always stop by and be amazed by our dogs, as they looked like a pack of wolves.

Timber (on grass), Wolf (on concrete), Sandy (on steps)

Just like Timber suffered from hip displaysia, so did Wolf. All dogs combined, the cost of hospital bills easily passed $50k over the years, but it didn’t matter, as we would do anything for them to keep them healthy and with us. Wolf and Sandy ended up passing while in the hospital for immediate care they required, and Timber was the first of the three that we actually had to decide a day to put down, which was a horrible and grieving process at that. Yesterday was that day, and after weeks of family never leaving her side, it was best for Timber to leave us before she was in any immediate pain or danger something worse.

After moving out from my parents house years ago, we took in Reena’s dog, Rocky (pictured on right), who lived to be around 15 years old. After a year of taking in Rocky, he was also unfortunately diagnosed with cancer, but we made the most of the time we had with him, and eventually had to put him down. One of the massive benefits to being able to work for yourself and out of your own home, is the ability to take care of and spend time with your pets and family. After losing Rocky, the house was extremely lonely and sad, so we took a trip to California to get away for a bit. It just isn’t the same when you have a family dog around for years, then nothing.

Going from having a dog to not, nothing is the same. A couple months after losing Rocky, we ended up looking through PetFinder and came across a dog named Foxy. Foxy has turned out to be one of the most amazing dogs ever. We can’t imagine life without her, and for myself, running a business from the house and being alone for most of the day is quite a task in itself, so it’s great to have someone like Foxy around. Foxy will always come into the office and lay down on her bed next to my desk, or start hitting me with her paw to take her out on a walk. The picture to the right is of her sitting next to me, wondering why I am looking at this weird screen all day! She keeps me on my toes and busy during the day!

In the end, all of my dogs have been amazing and special, and each of them were unique in their own way. Timber was my first dog and I can relate a lot of my early internet days to her growing up and being around my old desk at my parents house. Timber will greatly be missed.

This Ones for the Dogs…

It’s always nice to bring some personal stories to a blog and share stories with your readers, especially when they can relate. There is almost nothing worse than losing a dog that’s been part of your family for so long, but also nothing as great as to have had them in the first place.

For anyone who has been looking for a new pet and adding a four legged friend to the family, be sure to make PetFinder.com or your local adoption drive your first choice. There are so many amazing dogs out there who are waiting for someone to adopt them. The animals in pet stores are often from puppy mills which breed unhealthy dogs and continues to process of breeding dogs in bad living situations.

I leave you with a great quote from Roger Caras… “Dogs are not our whole life, but they make our lives whole.

Care to share any stories about your beloved pets?…

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Cheers for Four Years! – Blog Anniversary

What does St. Patrick’s Day mean to you? When I was younger it usually meant wearing some form of green clothing, and seeing leprechauns and four leaf clovers all over the place. Well that changed four years ago today, when I decided to launch ZacJohnson.com, a blog detailing my life and how I’ve made a living online since starting in highschool. The very first post that I wrote on the blog, was titled “Happy St. Patrick’s Day, We are Live!“. Four years later and there are now almost 800 published posts on the blog.

Looking back, at that time I had no idea what the next four years would bring. I could go on forever about the importance of blogging and how amazing it’s been for myself and business, but instead I selected a handful of memorable moments and take aways from the years past.

  • Meeting Amazing People from Everywhere

Without a doubt, one of the most amazing aspects of having your own blog, is that it really helps you get your name out there and it conjures up so many new contacts and feedback it’s hard to imagine. Once you are at the level where you have thousands of people reading your blog on a daily basis, blogging becomes quite a responsibility. Every day I receive emails from people all over the world asking for advice, sharing their own online stories and many just to say that they enjoy reading the blog. No matter the email or comment left, it’s always great to hear from your readers.

  • Getting on ABC News

In 2010 I was fortunate enough to be asked to appear on ABC News, which was an amazing opportunity. Once again, this was mainly due to the success of the blog. Sure, I’ve been very success with online marketing for 15 years, but I was asked to talk about “making money with blogging“, which is another topic I’m very passionate about. Getting exposure on one of the most well known brands in the world… that’s simply priceless.

  • A New Business & Revenue Source

Sure, blogging has produced an amazing amount of new readers, contacts and friendships, but it’s also become a whole business of it’s own. Month after month the blog seems to have a never ending supply of advertisers that want to get their name and brand out their. This is great to see and very healthy for the affiliate marketing. Not only does it show there is plenty of money to go around in this industry, but it also proves you can build a quality and long standing business without having to sell product or sacrifice the value of your audience. The readers of this blog have also generated a ton of money for themselves and the advertisers they work with.

  • Speaking Around the World

Once again, I’ve been making money online for over a decade now… but finally made the decision to go live with my own blog just four years ago. In that time a lot of people have visit the blog, but also have seen me speak at various conferences. Last year I made the trip to Sydney, Australia and was the keynote speaker at the Affil@ Syndey. I’ve also spoke at many other conferences such as Affiliate Summit, BlogWorld, SES NY and more. Many of these conferences and speaking opportunities were a result of someone reading the blog, recommending me to a conference, then reaching out to schedule my attendance.

With all of that said, a blog is nothing without it’s readers. I will tell you right now, consistently blogging is not an easy task. When I first started the blog it seemed like I could write forever. However continually coming up with great content, while also managing the other day to day operation is quite a job…. but I love it!

Happy St. Patrick’s Day and I thank you once again for contributing to the success of ZacJohnson.com and looking forward to writing with you for many more years to come!

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ThinkTank Was Awesome!

I just returned on Monday from the third annual ThinkTank event in Del Mar, California. It was my second time attending the event. I missed last years, but was there for the first event three years ago. In short, the event is for high end and very successful internet marketers to get together, have fun and just network. Everyone has to sign a non disclosure agreement, so you can feel free to talk about anything.

The attendance at the event was really great this year, a lot of close friends and even more people I haven’t met with before, which is totally awesome. It’s always great to meet up and network with people that are monetizing the internet and making money in a completely different direction than where you are focusing. It really opens up our minds on how others are marketing and what can actually be accomplished.

There were plenty of well known names at the event, along with massive mega millions you probably have never heard of . Successful affiliate bloggers like Jonathan Volk, Ian Fernando and John Chow were also at the event. Very fun and cool to hang out with these guys for a few days and just talk.

All three of these guys have already done ThinkTank reviews on their sites, so be sure to check them out as well.

- DK ThinkTank Secrets Exposed
- DK ThinkTank = Networking Fun in the Sun
- Dot Com Surfing At ThinkTank 2010
- Dot Com Pho – ThinkTank 2010 Edition
- ThinkTank 2010 – Day 1 Video

ThinkTank is a very exclusive event which costs $3,000 to attend and maxes out around 50-60 attendees. All I kept hearing from everyone there, was this is how a conference should be, and that they made more meaningful business and personal contact at ThinkTank than anywhere else… and I feel the same way. After all, what other event can you think of where you can network with people only in your league, learn to surf, have a BBQ every night, train with a six time jujitsu world champion and sit on the beach all day!

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ThinkTank: Are Traditional Conferences Over Rated?

The last time you were at a conference, how much did you pay to attend and how many people did you end up “really” doing business with? When I say “really”, I don’t mean passing them in the hallway and saying hi or quickly grabbing a business card off a booth. I’m talking about really getting to talk to someone and establish a meaningful conversion, then actually following up with them and doing business after the conference. In most cases, this doesn’t happen too often. Usually you will meet a lot of people, but most of those relationships won’t last longer than that individual conversation or even after the conference.

Not to put a value on different attendees at these events, but it’s true that it’s much harder to get time to speak with well respected keynote speakers and well known marketers. At the same time, these individuals come at a higher value (time or cost), simply because they can change your business with their promotion, or have the contacts to do so. With all of that said, it’s often the after parties at conferences where all of the networking happens. So and so will introduce you to whomever, and it goes from there.

So what’s the best solution? My good friend DK came up with the solution. Bring together some of the biggest names in the industry, while providing a fun and social experience. A very small conference event (only 50 attendees, a fraction the size of a conference!), where top names in the industry come together and simply network and have fun over the course of three days. I was at the first ThinkTank in Del Mar, California two years ago, and will be there in a few weeks for this year’s event. DK sets up these crazy surprises like MMA training, surfing, trips to Facebook, huge BBQs on the beach, and much more… you really never know what DK has in store until you get there.

Other names who will be attending ThinkTank this year include…

No lie… It’s a cool event and no where else will you truly be able to mingle and have a good time with some of the top names in the industry at the same time. It’s a laid back event, and everyone is there to make new friends, increase business and just have a good time.

* WARNING * – There are only a handful of seats available. It costs $3,000 to attend, and this is not just a price issue. You must also pre-qualify with DK before attending. Only quality and pre-screened attendees are allowed. (more info here)

DK talks about the importance of networking and why traditional conferences are a bad investment in his new video series. Check them out and hopefully I’ll see you at ThinkTank later in the month.

- ThinkTank in Del Mar, California

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My Visit to Australia and New Zealand

Earlier this month I traveled across the world to Sydney, Australia to keynote at Affili@Syd then  stopped by Christchurch, New Zealand before heading back home. It was my first time visiting these two countries, so I thought I’d let you know how it went.

Sydney, Australia

When you think about Australia, you will most likely think of the outback and kangaroos… so did I, but I was actually on the other side of the country and stayed in Sydney, which is a very large city and nothing like what might pop into your head when you think of Australia. Once arriving, I found out that the airlines left my luggage back in the USA and it would arrive the next day, so this gave me the opportunity to check around the city and pick up some necessities. Being from the US, I’m used to seeing well known department stores like Target, Walmart, fast food chains all over the place and just being familiar with my surroundings. However, you won’t find many (or any) of these in Sydney… and I actually only came across a few McDonald’s and one Starbucks when walking throughout most of the City.

Sydney is of course most well known for the Sydney Opera house. I was staying at the Westin hotel and it was a decent walk to the harbor where you could see the Opera House, visit the market place and other cool attractions in the area. This photo is an awesome view of Sydney from the harbor then into the city. (image source)

During my time in Sydney I realized the people that live within Sydney were extremely nice. After spending a few days in Sydney, Australia, it was time to head over to New Zealand for the first time.

Christchurch, New Zealand

I’ve always wanted to visit New Zealand, especially after the filming and documentaries on Lord of the Rings and all of their NZ filming locations. Flying into the country was simply gorgeous. You could see the mountains, valleys, endless fields of sheep and more. Arriving in Christchurch, it was a different story. I was staying at the Millennium Hotel which is right in the middle of Cathedral Square, which is one of the main focal points of the city. Once you walked a few blocks outside of the square, you were right in the city area with office buildings and stores everywhere… completely different from the atmosphere flying into the country.

As mentioned, Lord of the Rings was one of the best things to happen to New Zealand because of all the attention and new tourism. Since the movie was filmed throughout the whole country, it would be quite the task to visit all of the movie sites, but I did get a chance to visit Edoras where Rohan was filmed in the movie. It took a few hours to get out into the mountains, but it was great to actually get outside of the city.

I also made time to visit the Willowbank Wildlife Reserve. It was only about 20 minutes from the hotel and $50 taxi fare each way to and from the zoo. The Willowbank animal reserve was only $25 per person, but well worth the taxi fare and one of my favorite zoos I’ve been to. I was actually one of the only people there and got to spend plenty of time there and all of the animals were running up to me as I walked around the park, hoping for some food. Right now it’s winter (temps around 50 degrees F) in Australia and New Zealand, so not many people visit the reserve, but it was nice weather for me (being from NJ / NY area). The wallabies (pic to right) were the best, as they were so friendly and would eat right from your hands and let you pet them.

With my remaining time in New Zealand, I visited several other destinations and tried to book a helicopter tour at Mt. Cook. It was a four hour ride to get there, then within a mile of the airport, there was a blizzard and it was canceled.

I only had a few days in each country, but there was so much to see and do, both Australia and New Zealand were amazing. On my next visit I’ll make sure to leave more time to visit outside of the main city areas.

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