Comments on: ComScore Ranks HandHeld Entertainment #1 http://zacjohnson.com/comscore-ranks-handheld-entertainment-1/ Let the Reign Begin Wed, 20 Aug 2008 08:48:28 +0000 http://wordpress.org/?v=2.3.3 By: funny t shirt slogans http://zacjohnson.com/comscore-ranks-handheld-entertainment-1/#comment-4473 funny t shirt slogans Sat, 22 Sep 2007 09:38:57 +0000 http://zacjohnson.com/comscore-ranks-handheld-entertainment-1/#comment-4473 The press release "hype" is deceiving. The only reason that Handheld had the largest percentage increase in unique visitors is because comScore is now measuring ZVUE Networks as a whole, rather than individual websites. They BOUGHT all those unique visitors. Overpaying for sites that are losing traffic, revenue and that can easily be replicated is a disastrous business model. Paying $17.5m for a site that only makes $1.6m net income a year is just another example of the companies bad decision making skills. But at least this site purchase actually MAKES money as opposed to most of the previous purchases. I see <a href="http://www.alexa.com/data/details/traffic_details?url=Dorks.com" rel="nofollow">Dorks.com</a> is doing wonderfully since they purchased it. The press release “hype” is deceiving. The only reason that Handheld had the largest percentage increase in unique visitors is because comScore is now measuring ZVUE Networks as a whole, rather than individual websites. They BOUGHT all those unique visitors.

Overpaying for sites that are losing traffic, revenue and that can easily be replicated is a disastrous business model.

Paying $17.5m for a site that only makes $1.6m net income a year is just another example of the companies bad decision making skills. But at least this site purchase actually MAKES money as opposed to most of the previous purchases.

I see Dorks.com is doing wonderfully since they purchased it.

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