Coupon Sites are Cash Cows

  • 29 Comments
  • By Zac Johnson on May 22nd, 2009

How easy is it to save an instant 15% or get free shipping when you buy something online? Just head over to google, type in your favorite shopping site and the word “coupon”. It happens millions of times daily. The only thing better than getting some free money saving coupons, is to actually have and run one of these big coupon sites. For nearly every person that visits their site, grabs the code and clicks through to buy, they are generating a commission.

The Big Coupon Sites
If you’ve done any coupon searching, you’re probably already familiar with a few of the top coupon sites out there. FatWallet (over 2,400 partnered retailers), RetailMeNot (400,000+ visitors per day!) , CouponSurfer and CouponCraze are usually among the first on Google search results when looking for individual site coupons. FatWallet has built a massively huge community around their site, while RetailMeNot has a continually growing list of coupon codes that users can submit, along with stats on how often they are successful. Believe it or not, some of these huge sites were started out (and still are), single man operations.

Want to Run Your Own Coupon Site?
Sure, now that you see a ton of money is being made, who wouldn’t want to run their own coupon site. Going forward you have a few options. You can have your own site created and programmed, which will cost you some money… but will also give you better management down the road. The simple and free route is to just start a blog and throw coupon codes and articles up on your site whenever you see them. Another option, possible most effective and most efficient, is a newer solution called ForMeToCoupon, which provides you will all of the datafeeds and coupon codes you need to successfully run a coupon site. Depending on the package you would like to run, you are looking at prices from $500 to $1495 a month. If you are just toying with the idea and want to give it a whirl, throwing a coupon blog together is your best option. If it gains any traction, pull your earnings toward a better site and solution.

While many niche markets are tapped and super saturated, there is always room in the coupon industry. While the big players focus on covering all sites and coupons, you can succeed with a smaller niche coupon site that targets to specific products like clothes, games or electronics. Take some time to scope out the competition and see if you can do it better!

29 pieces of wisdom given by ye faithful
  1. Bradley Nordstrom said on May 22nd, 2009 at 11:32 am

    Hello Zac.That was a great post :)

    <abbr>Bradley Nordstrom’s last blog post..HOW TO MAKE $5,000.00 OR MORE AT HOME:IT’S EASY</abbr>

    Reply
  2. The Bad Blogger said on May 22nd, 2009 at 2:22 pm

    Woo… that's something new, I never thought we could run a coupon site, since I always think it will cost dearly to set one up, thanks for the information and links to the site !

    <abbr>The Bad Blogger’s last blog post..Why Blogspot Blogger Fail To Make Good Money ?</abbr>

    Reply
  3. SlimJim said on May 22nd, 2009 at 5:56 pm

    Bottom line is FREE makes money (no joke)!

    I know a guy that's at $1.8 million last year, I won't say what the niche is (not coupons), I will say it's legal, & everyone has/needs them on their PC/Mac.

    Reply
  4. Roseli A. Bakar said on May 22nd, 2009 at 6:13 pm

    Running a coupon site is awesome idea !!

    Need to check up ForMeToCoupon..

    <abbr>Roseli A. Bakar’s last blog post..Money-Making Niche Blogging</abbr>

    Reply
  5. Free Webmaster SEO T said on May 23rd, 2009 at 6:58 pm

    This is a great niche, but I agree with you that smaller long tail niches within the big one of coupons is a better route, as it is highly competitive.

    <abbr>Free Webmaster SEO Tools’s last blog post..18 Comment Tools and Wordpress Plugins for SEO and Bloggers</abbr>

    Reply
  6. low cost online adve said on May 24th, 2009 at 12:00 am

    its actually a great idea.. but looking at the investment i should put in.. i feel i'll need to wait a little more before i have that much.

    Reply
  7. Goran Web Design said on May 24th, 2009 at 12:03 am

    OK, the bottom has just fallen out of the coupon market….heheheheh…..jokes aside, it does make good sense to pursue this model in a suitably unique niche.

    Reply
  8. Benjamin Cip said on May 24th, 2009 at 9:45 am

    Never heard about coupon site before. Sounds like running a coupon is very profitable. Do you have any Idea about how John chow is doing his own coupon when promoting products of other blogger? Thank for sharing this anyway.

    <abbr>Benjamin Cip’s last blog post..Still Wondering How To Avoid Products Scam ?</abbr>

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  9. Matt said on May 24th, 2009 at 12:53 pm

    Great Post! I have always played with the coupon site idea, but didn't want all the work involved. I guess it is more doable that previously thought!

    Later,

    Matt

    <abbr>Matt’s last blog post..Bizzle Review – Commission Blueprint Monthly</abbr>

    Reply
  10. Crazy Oldie said on May 25th, 2009 at 6:44 am

    great post…I have an idea for a coupon site but was going to be specific to a certain area, I think this broader idea is better. Gonna head over and check out the site for some direction.

    <abbr>Crazy Oldie’s last blog post..Elmo’s Lost Audition Tape</abbr>

    Reply
  11. mkellenberger said on May 26th, 2009 at 6:31 am

    great idea…you inspired me to greate a coupon-site for the swiss-market. i doesn't exist something similar just for swiss shops..and who cares about german-coupons!^^

    <abbr>mkellenberger’s last blog post..Neues Liveshopping-Portal</abbr>

    Reply
  12. CouponZebra said on May 26th, 2009 at 11:12 am

    I agree completely and this is why I have started to build my coupon site CouponZebra

    Unfinished, but on its way…

    Reply
  13. used tires said on May 26th, 2009 at 10:30 pm

    Geez… 400,000+ that's unreal! lol I would be SUPER happy with that kinda of traffic level per month, hehe.

    Reply
  14. Free iMac said on June 1st, 2009 at 10:07 am

    This is more of a US thing. My UK stores dont do online coupons etc, so its kinda difficult to get any discounts without there being a sale :(

    Reply
  15. Justin said on June 5th, 2009 at 11:33 am

    Never heard about coupon site before. Thank you for useful information.

    Reply
  16. Free Nintendo DSi said on June 18th, 2009 at 10:44 pm

    I finally had a chance to use one in the Uk…for a site that goes protien suppliments. But serioulsy there isnt enough in the UK to even save that much money…but 5% is 5% :D

    <abbr>Free Nintendo DSi’s last blog post..How to get a Free Nintendo Wii</abbr>

    Reply
  17. Virtual Family said on July 15th, 2009 at 9:18 am

    is there any good coupon sites online that i can print out?

    i dont want to do online buying

    Reply
  18. Mark said on July 27th, 2009 at 4:01 pm

    Hello

    I have started this coupon site http://www.onlinediscountblog.com ,check it out .

    Reply
  19. CouponHubby said on August 5th, 2009 at 12:13 am

    Great post! It is completely doable, at times it can be a bit discouraging, but like any website, you have to keep plugging along. Like my site http://www.couponhubby.com it’s new, but it’s been worth the time spent.

    Reply
  20. Internet marking tip said on August 5th, 2009 at 1:46 am

    nice post.. these cash coupons seem to be a nice idea of earning cash.. never thought about dis before.. cool post..

    Reply
  21. liz @ Ideas For Self said on September 15th, 2009 at 5:59 am

    Thanks Zac for the info.

    Reply
  22. games said on October 5th, 2009 at 6:24 am

    is there any good coupon sites online that i can print out?

    Reply
  23. Oxbargain said on October 14th, 2009 at 6:42 am

    Running a coupons/ deals site is not easy. You have to be dedicated and spend long hours on the site at the initial stage. There is an overwhelming amount of data to be entered and published accurately. Its not for th the faint hearted but the rewards seem worth it. is my contribution to the deals and coupon market. ;)

    Reply
  24. Free Xbox 360 said on November 4th, 2009 at 1:19 pm

    Retailmenot's visitor number are just crazy – just think what you could do with all that traffic. If starting out I fear that it would be such a huge task to try and take on the more established sites. Good luck to those who try though.

    Reply
  25. Cigar Reviews said on November 17th, 2009 at 9:55 am

    This is definitely the easiest way to save money on online purchases. I have also found that they have a lot of printable coupons for stores, but not all will accept internet coupons. Another really good way is to subscribe to your favorite restaurants email subscriptions. They are free and (generally) just for signing up they'll give you a free appetizer, AND they send you a coupon for a free meal on your birthday!

    Reply
  26. Guildford said on December 20th, 2009 at 10:51 pm

    ForMeToCoupon,, is there something better than this one.

    Reply
  27. Frank DeBlasi said on January 21st, 2010 at 1:57 pm

    Great article, and yes coupon sites do very well, especially in a down economy. I started a coupon/cash back website in March of 2009. Fox News got wind of it and did a nationwide story on it. http://www.hoopladoopla.com.

    Reply
  28. [...] Coupon Sites are Cash Cows | Inside the Secret Life of a Super … Share and [...]

  29. “Back to School” is Big Business | Just Good Thinking said on October 2nd, 2009 at 10:40 pm

    [...] and back to school shoppers aren’t loaded rich, and everyone wants to save. Coupon sites are the source to all of these big outlets, and will earn a hefty commission on all referred sales. [...]

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