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5 Quick Tips to Create Amazing Explainer Videos that Increase Sales

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Explainer videos are simply one of the best ways to convert an audience into a high-quality lead or sale. We all know the power of online video and how effective it is with not only audience engagement and grabbing attention, but also with an increase in conversions and ranking higher in the search results. The big question is… why are so many websites, bloggers, and brands still sitting on the sidelines when it comes to video content creation and usage?

If you take a look at any of the most popular services or products on the internet today, most of them have an explainer video on their main page. The reason why explainer videos work so well is that more audiences are choosing video over text and images than ever before. After all, wouldn’t you rather watch a short 30-second video on why or how something works, versus reading a 500-word article? Of course, you would… and at the same time, with attention spans now being lower than ever, video might just be the best way to connect with your audience and convert them on the first time around.

With all of that in mind, it’s important to continually stress the importance of online video and how easy it is to actually get started. Today we are going to be taking a look at this simple five-step process to get started with your own explainer video.

1 – Start with a Script

Before investing some time and money into an explainer video of your own, you’re going to have to think about what you want to explain to your audience, how you are going to address their problem and ultimately solve it in the process. This can all be done through the use of an explainer video, but you are going to want to write up a script before moving forward. Doing this beforehand will not only save you time, money and resources, it will also help with the overall value and creation process.

2 – Choose Your Video Creation Platform

While there are many ways to create online videos, explainer videos are slightly different in how they are made. In most cases, a great explainer video is either done through custom design or through the use of whiteboard animation. One of the best platforms out there for creating whiteboard animations is mysimpleshow. Not only does their platform have an easy-to-use drag-and-drop platform, it’s also one of the most cost-effective solutions out there. Create an account for free to benefit from what that video creation and storyline templates have to offer, or upgrade to one of their business plans to have complete customization and control of your video creation projects.

3 – Bring Your Content and Words to Life

How many times have you been to a website or blog and read their text content and simply weren’t impressed? Now think about the times you went to a website selling a service or product and they had an explainer video to demonstrate or walk you through the process. This was probably a lot more convincing. More often than not, explainer videos will increase the likelihood of your audience acting on an offer and purchasing right away. That’s because video and audio connect with an audience like never before. In addition to a script, it’s important for you to map out how your explainer video is going to visualize what you have to offer while also making it easy for your audience to understand and getting them to want to act right now.

4 – Record a Great Voice Over

Many businesses and brands will create an explainer video but simply stop at the animation and script part. If you want to have an effective explainer video, you need to add a voiceover. This can be done through anyone on your team, yourself, or even a professional. Platforms like mysimpleshow also offer the ability to transcribe text to audio, which is a great option for anyone that doesn’t want to create a video using their own voice or might not speak English. No matter what route you go with on the on the voiceover, make sure it’s professional, high quality and gains trust from your audience while also being welcoming in the process.

Explainer videos have also been noted as one of the best ways to create online video without being on camera. In this article from Entrepreneur, you can see some of the many benefits to going with an explainer video over a ‘talking heads’ video, such as the ability to capture the viewer’s attention and increase click-through rate. However, one of the biggest draws to explainer videos is that you won’t need to put on the makeup, make sure your room is clean and have a professional photographer or camera equipment in the process.

5 – Effectively Market and Promote Your Explainer Video

Once you’ve had an explainer video created for your site, it’s time to put it to good use. If you want to get the most out of your explainer video, you are going to need to know how to effectively promote it in the right places and get it in front of your target audience. The first thing you are going to want to do is to place this explainer video on your main site or sales page. However, that is only part of the process. Thanks to the power of social media, you can start answering relevant questions that might apply to your business, while redirecting users back to your site and explainer video. The option is also there to create original content on your blog, thus incorporating your explainer video to complement the content. At the same time, you don’t want to stop with just one explainer video. If you have a high-end ticket item or something that provides a lot more value to people, you can create new explainer videos to target different audiences and then use those videos to market your product as well.

Increase Conversions and Engagement with Explainer Videos

As you can see, with only five simple steps you can get started with an online explainer video of your own. If you aren’t currently using online video to grow your brand reach and increase conversions, I highly recommend you get started today. With more people now using their mobile devices and tablet to browse the internet and find engaging content, this means ‘text content’ is on the way out and video is here to stay.

It’s now more important than ever to incorporate explainer videos and video marketing into your online business strategy. Follow the quick tips and working methods mentioned above, while also keeping an eye on your competition and seeing how they are currently using online video and explainer videos to improve their businesses and customer acquisitions.

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4 Ways Hiring a Brand Strategist Can Help Transform Your Business

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If you think hiring a brand strategist is a waste of money, think again. Read on to learn 4 ways a brand strategist can help transform your business.

Do you have a business that needs some help? Do you have a successful business but know there’s more you could be doing to boost image?

Company branding is critical to the identity of your company. It gives your employees and customers an idea of what to expect and demand from you. Do you wonder if a brand strategist could be beneficial to your business? If so, this post will tell you exactly what to expect.

What a Brand Strategist Can Do for You

What is a strategist? A brand strategist can help you focus your company’s brand in a way that benefits consumers. It can also be good for your employees.

1. View from the Outside

When we look too closely at something, it can be hard to see the details. But when we step back or bring in other points of view, we can see the big picture.

Hiring someone to help with brand development can be exactly like that. You’ve been looking at your company too close. Let someone come in with fresh eyes and look at it from another angle.

That angle may not be something you expected or would do for yourself. But that doesn’t mean it won’t be exactly what the company needs. A brand strategist will need to be able to challenge your views to give you a fresh perspective and a new approach.

2. Focus on Brand Targets

Brand targeting can be a tricky subject. You may think you know your target. A brand strategist will be able to look at your target and tell you whether it’s too broad. They also tell you if it’s not broad enough.

A strategist can also help you figure out if you’re hitting the target right. They’ll let you know what should change. They’ll also tell you how you should adjust the branding connections with consumers.

3. Employees

When you run a company, you know the customers only a part of it. Employees are the driving force behind running a business.

A branding strategist will rework your employee focus. The more you focus on making your company employee friendly, the better your chances of success. Creating a good employee program is where you’ll attract the best talent, which in turn makes your brand stronger.

4. Design

Designs or packaging can sometimes make or break a company’s brand. People are visual, and if something isn’t working, you might suffer for it.

How can a brand strategy help with this? Hiring someone to do research on the packaging of your company’s product is a great way to start. They can also take the input from consumers and compile it for you to see.

Companies like Smashbrand look at the data surrounding consumer preferences. They also research competitors and what makes them successful. You can learn more about the research and design techniques that make all the difference when you hire brand strategists who care about your brand.

Business and More

Asking for help doesn’t mean you’re doing something wrong. It only means you’re willing to accept expert opinions. Don’t hesitate to hire a brand strategist. They’ll help you make all aspects of your business everything it can be.

Want more tips for your business or company? Read about startup hacks and entrepreneur lifestyle tips.

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MegaPu.sh Push Notifications Network is Excellent for Affiliate Marketing

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As an affiliate marketer, you are constantly looking for new, creative, and effective ways to optimize your campaigns. It’s critically important that you look at every step at the process to unearth potential opportunities. Are you picking the right offers to promote? Are you basing them purely on payout or are you looking at conversion rates and competition too? In promoting these offers, are you looking at better ways to drive traffic toward the landing pages?

When it comes to converting on an affiliate offer, you must first get the attention of the potential lead. Once you’ve got their attention, you need them to click on through to the landing page. And once there, you need them to convert.

One of the fastest growing and most effective ways to get the attention of users is with push notifications, both on mobile and desktop. And MegaPu.sh is the first advertising network with an exclusive focus on push notifications.

Pu-Push It Real Good

Push notifications offer a number of advantages over more traditional ad formats. Whereas there is a certain expectation for “ad blindness” with display advertising and click-thru rates via content marketing can be wildly unpredictable, push notifications are immediately noticeable and timely. They cannot be so easily ignored, representing an incredible opportunity for marketers to reach audiences like never before.

MegaPu.sh has certainly recognized this amazing opportunity and have provided a great platform where affiliates can reach these audiences easily and in a very cost-effective manner. In just one day, the network serves up around a billion impressions and over 9 million clicks with an effective cost-per-click (eCPC) of just 2.7 cents.

Pushing Demographics

As mentioned, these push notifications work on both desktop and mobile, so you’re able to get to your audience no matter where they are. The immediacy of the push notification allows for great targeting based on demographics too. The traffic found on MegaPu.sh is summed up in these pie charts.

The majority of users are male (80%) and you’ll find that nearly half fall into the 35 to 54 year age range. With such interests as business and software, this key demographic can be ripe for affiliate marketing opportunities. These are individuals who are typically at an age where they have some disposable income or they have interests that align with that (like cryptocurrency, gambling, and binary options).

So while you can certainly find success approaching other niches and verticals, keeping this kind of target demographic in mind can give you a sense of the kinds of affiliate offers that would likely perform best on the network. In addition to gaming and investing, you might also look into dating and similar areas.

Advertiser Control Panel

The user dashboard for MegaPu.sh is straightforward in its approach and aligns with much of what you’ve likely already experienced with other ad networks. The main page shows your main statistics at a glance, including the number of clicks and the amount of ad spend you’ve had today and this month. This amalgamates all the data across all your campaigns.

Before this main bar graph, you’ll find information about yesterday’s top 10 campaigns and your top campaigns overall, offering the number of clicks, targeted country and total cost. Next to this are lists of the top 10 active countries for campaigns across the network, plus the top 10 free across the network.

Navigation is through the left side, which is where you’ll access more detailed statistics reports, your campaign list, the area to add more funds to your account, information about the referral program, network news and so on. Two small items are worth noting here.

First, there is a bonus system in place based on the amount of your deposits. These are outlined in the FAQ. Putting $500 earns you one point, for instance, while putting in $5000 gets you 20 points. Each MP is worth $15 in ad budget, but you must exchange a minimum of 10 MP at a time.

Second, the referral program offers a generous 7% commission of the total payment by a partner that you refer to MegaPu.sh.

Create a Campaign

Creating a new campaign within MegaPu.sh consists of just a single page. It’s here that you’ll enter basic information like the campaign name and target link, as well as upload the image, set your target country, enter your CPC bid and so forth.

The CPC amount you should bid will vary considerably based on the geo you are trying to target. The country with the most volume at the moment is India and it has an average CPC of just 0.3 cents. By contrast, the average CPC in Russia is 8.9 cents, it’s 1.3 cents in Turkey, 6.1 cents in Kazakhstan, and 0.2 cents in Egypt.

Once you are done configuring your campaign (you can set limits based on spending or clicks, if you’d like), you submit it for approval. The moderation process is really efficient and fast. MegaPu.sh says that it is completed “within 30 minutes from the date of sending the campaign” during regular working hours, which are 8am to 11pm (GMT+3) Monday to Friday and 8am to 5pm (GMT+3) on Saturday and Sunday.

Campaign Case Studies

As with all things advertising, your mileage may vary and these case studies may not necessarily be representative of what you might expect from your own campaigns. Such is the nature of affiliate marketing, after all.

In one modest example, the affiliate attempted to push traffic to a cryptocurrency offer that paid $250 on deposit. He ran a campaign targeting Poland, spending just $33.25 at 1.4 cents per click. This resulted in one conversion for a net profit of $216 or an ROI of 651%.

In a campaign on a larger scale, the offer being promoted was for a gambling site in Italy. The offer converts on signup, offering the new users 7 Euro in free bonus without a deposit. After running the push notification ad campaign for about three weeks, spending a total of $1,818.60 for around 70,000 clicks (96% unique), total commissions of $3,700.20 were generated. That’s an average ROI of 107.5%.

An Effective Traffic Source

Based on these two different examples, it’s clear enough that push notifications as a means of generating targeted traffic for affiliate offers can be very effective and remarkably profitable. MegaPu.sh makes it easy, giving you seamless access to traffic from all countries, including advanced targeting by platform and OS, full native tracking, and a generous referral program to boot.

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Rapidly Growing Business? Here Are 13 Ways to Stay on Brand

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Branding is incredibly important for any business. It becomes critical, however, when your company is growing quickly. After all, if more people are coming in contact with your brand over a shorter period of time, you must solidify the right message for that audience.

So, how can you keep your communications consistent as you expand operations and onboard new team members? To find out, we asked members of Young Entrepreneur Council how to stay on brand when a new company is gaining traction.

Here’s what they had to say:

1. Create a Consistent Social Media Voice

As your team grows, more people will be posting as your brand on different social media channels, so it’s important that you have a consistent voice across the board. Create a document that outlines the type of voice you want to portray. Is your brand funny, serious or a mix of the two? What are some jokes that you’ve used in the past?

Syed Balkhi, WPBeginner

2. Develop a Brand Persona

Having a very clear and thoroughly fleshed-out brand persona is essential to ensure consistency in messaging. It enables your team to communicate in your brand’s voice across all channels, from your website to social media to email marketing. Brand personas can, and probably should, evolve, but the sooner you define one the more on brand your messaging will be.

Karl Kangur, MRR Media

3. Create a Collaborative Style Guide

Having a brand style guide that is both easily accessible and managed in a way that leads to collaboration between team members is a great way to ensure messaging and brand guidelines are adhered to even as new channels are identified and built out.

Nick Eubanks, From The Future

4. Educate Employees During Onboarding

My company is currently in a rapid-growth phase, so we’ve made brand messaging part of our onboarding process for new hires. Everyone who comes through our doors learns our value propositions because they apply to company goals beyond marketing. They guide the interactions we have with customers and our vision for the future state of the company.

Sean Harper, Kin Insurance

5. Prioritize Quality Over Quantity

When marketers and public relations professionals are in a rush to draft a press release or marketing email, mistakes happen that can negatively impact how your customers receive brand messaging. To keep your communications on brand, prioritize quality over quantity. Be strategic about the marketing and media opportunities you pursue (and the ones you decline).

Firas Kittaneh, Amerisleep

6. Keep Your Ears Open

The best way to stay on brand and relevant as your business grows is to listen to your current customers. As people who already benefit from your products and services, it is crucial to pay attention to their ideas and the feedback and comments they make on social media. Customers help build a brand and keep it on track.

Blair Thomas, eMerchantBroker

7. Hire a Designer and a Copywriter

Different teams manage different communications channels (in-app is engineers, email and social media are marketing, knowledge base and tickets are customer support), which makes it very hard to align them. Before the “publish” button gets pushed, everything should have gone through a designer and a writer with a deep understanding of your brand.

Tim Chaves, ZipBooks Accounting Software

8. Remain True to Your Core Values

Even as you grow and scale up your marketing, it’s important to stay consistent with your core brand identity. To do this, you need a clear understanding of your role in the marketplace and your unique value proposition. Understand what your customers expect from you in your messages and marketing as well as in your products. Always remember your commitment to your core values.

Shawn Porat, Scorely

9. Centralize Your Documents

We have a centralized place, our intranet, where all of our documents can be found. These documents are constantly being updated. Employees send marketing team requests for what is needed and then they are uploaded to the intranet so everyone can find and use them.

Nicole Smartt, Star Staffing

10. Remain Consistent

Stay true to your brand’s purpose. Through familiarity, you’ll build a good business reputation. If you keep switching the name, the look and the message, people will think they’re looking at a different company. Stay consistent to your brand by creating relevant content that will also enhance it. Old customers will recognize your longevity while you continue to build the business.

Codie Sanchez, Www.CodieSanchez.com

11. Utilize Trusted Communicators

Even while a business is rapidly expanding, one thing you do not want to do is have newer team members handle outward communications. I’ve found that the best way to maintain a consistent level of on-brand communications is to have team members with seniority have the final say on content editing and social media, while newer talent shadows the seniors to better understand the brand’s philosophy.

Bryce Welker, Crush The LSAT

12. Embrace Change

Be comfortable with change. When you’re new and growing fast, your brand will be changing and evolving over time. It’s a good idea to embrace that communications will need to change. The best way to keep it as streamlined and consistent as possible is to know your brand and your customer. Make sure you’re speaking to them in a consistent way, and if you do evolve the message over time, do so in an intentional manner, then measure the results.

Baruch Labunski, Rank Secure

13. Don’t Neglect Design

When we talk about staying on message, it’s common to focus primarily on the written or spoken word. However, it is important to remember that an audience sees your visual design before reading a single word. Your website, email newsletters, social media visual content and even your team’s email signatures should all share a well-designed and cohesive visual brand identity.

Ismael Wrixen, FE International

Nothing is Better than Watching Your Business Grow…

However… if you aren’t ready and have the necessary precautions in place, you might find your thriving business actually falling behind and imploding onto itself. Make sure you have all eyes on your business and are ready to expand in all directions. To learn more about improving your business and scaling to that next level, be sure to read up on these expert tips.

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