Create Killer Landing Pages - Free Template

I get questions all the time about landing pages and what are the best ways to create them. Instead of writing a post on what you should focus on, I will simply take an existing ad campaign from MarketLeverage, and made a real landing page out of. I also made the base template design for the landing page, so you can save it and use it for any future campaigns you want to test. The campaign that this landing page is going to focus on, is for NiteTrim, which is currently paying $25 per lead through MarketLeverage, and you get paid on the user paying for shipping and handling.

First, let look at the default template and what we are going to do with it (below). What I did was create a default landing page that can be used for almost any offer you want to promote. All you need to do is rewrite the text to make it apply to the actual offer.

Now that we have a base design, all we need to do is modify the design to match the NiteTrim offer and make it appeal to the visitor. After adding a new “targeted” picture and content, you will see the custom landing page template now looks like a full dedicated offer landing page for NiteTrim. Play around with colors and wording for the best visual effects.

Golden Tips for Testing Landing Pages

- Rotate & Test Images: Right now I have an image of a girl measuring her waist on the landing page. After I would go live with this ad campaign, it would be smart to build several other landing pages with a different picture of images. Possibilities include, actual product, other weight loss pictures, different girls and more.

- Add Testimonials or Legitimacy to Your Campaigns: On the landing page created for NiteTrim, you will also see that I created an image to show the product was features on several well known tv shows and new sources. To stress the product even further, I added a full testimonial and before/after pictures.

- Call to Action: Probably the most important feature of your landing page, is the “Call to Action“. What text are you going to use to convince your users to click further and hopefully convert them into a sale. “Lose Up to 10lbs. in Just 7 Days” is an excellent header right in their face. Then the “Claim 1 Month FREE Supply Now!” and the “Try It Free Today” are stressing the point even further.

FREE LANDING PAGE TEMPLATE
I already showed you how to make an awesome landing page out of a template design, now it’s your turn. Click here and download/save my custom default template and create your own landing page.

Also included in the download is my NiteTrim landing page. I’m also going to extend this landing page post, by allowing you to use the “NiteTrim” landing page that I created, to promote the campaign yourself. If you aren’t already an affiliate with MarketLeverage, join now, then grab the “NiteTrim” offer (Pays $25 per free trial) and start promoting the program using the landing page I created, or change it up and test what different image and text changes can improve your campaign performance.

Article Links:
- Join MarketLeverage to Promote NiteTrim
- Download my Custom Landing Pages ZIP File

Popularity: 100% [?]

119 pieces of wisdom given by ye faithful
  1. internet business daily said on June 9th, 2008 at 12:13 pm

    excellent post, very useful. i’m going to download the template now. more affiliate bloggers should offer stuff like this!

    Reply
  2. Binary Ant said on June 9th, 2008 at 12:22 pm

    Great Zac! It is better one picture than 1000 words and having a real and visible landing page is the most solid base to start designing our own ones. I don’t know other people but I’m not going to use it as it comes, I’ll use it as a starting point :)

    Thanks!

    Reply
  3. internet business daily said on June 9th, 2008 at 12:33 pm

    yea, definitely want to just use this as a template.

    Reply
  4. team ray said on June 9th, 2008 at 12:46 pm

    thanks zac
    i learn alot here

    but one question i have is since google doesnt want just a one page landing page they want “about page, contact us etc…”

    how would i offer more pages to please google to not get dlisted?

    Reply
  5. internet business daily said on June 9th, 2008 at 12:58 pm

    well…since there’s plenty of room for text on the homepage, i think you should be ok. but just to make sure, all you need to do is create pop out pages (target=”_blank”) with simple header text and a short description of each seciton (about, TOS, contact etc). you dont even need any images on those pages, just text.

    Reply
  6. Jim Kukral said on June 9th, 2008 at 1:03 pm

    Now that’s what I call helpful. Great work Zac, and thanks.

    Reply
  7. Zac Johnson said on June 9th, 2008 at 1:03 pm

    You can create all of these sub pages with information, but you can also add a blog to your landing page as well. Link up the categories of the blog on the bottom of the landing page and it will appear as more content. Additionally, if you build up the blog with related posts, you may get some free search engine traffic and listings as well.

    Reply
  8. internet business daily said on June 9th, 2008 at 1:06 pm

    you mean you can add a fresh blog to the LP URL? or do you mean if you already have an existing blog you can link it?

    Reply
  9. Zac Johnson said on June 9th, 2008 at 1:22 pm

    Create a new domain for the landing page and setup a blog with it. I would do this after some initial testing, so you don’t put forth too much effort or spend any extra money with the domain/hosting.

    Reply
  10. Markus said on June 9th, 2008 at 1:46 pm

    Good to see, that my las landing page looks very similar.

    Reply
  11. DotDriven said on June 9th, 2008 at 3:15 pm

    This is why your blog kicks ass Zac ;). Great post.

    This is pretty much where I saw the value of the lpwhiz memership…to basically use their disigns/layouts but then change them to offers that don’t have a ton of new competition. But you giving out a pretty decent template takes away even that need for a lot of people.

    Hope you do some more landing page specific post in the future!

    Reply
  12. James Seligman said on June 9th, 2008 at 5:10 pm

    As usual you nailed it Zac!

    People fail to give their users a reason why they need to sign-up or join an offer. People just think if they stick some nice images and an article, they have it made. Although this does work some of the time, giving the users reasons why they need to join/sign-up is the best thing to can do.

    Great post!

    Reply
  13. Apoorv said on June 9th, 2008 at 5:17 pm

    Thanks Zak, the thing here on your blog is that there is no BS here

    Reply
  14. Abdalla Ahmed said on June 9th, 2008 at 7:57 pm

    Thanks mate!

    Reply
  15. Zak Show said on June 9th, 2008 at 8:19 pm

    Great post and great service, Thanks Zac for sharing this.
    Regards.

    Reply
  16. ibusinesstalk said on June 9th, 2008 at 9:49 pm

    Thanks for great stuff man…I am already testing out..if it make me some money, beers on me..

    Reply
  17. Edgar said on June 10th, 2008 at 1:13 am

    this nice and usefull thanks Zac,

    You are a true Super Affiliated

    Reply
  18. Work Plus Faith said on June 10th, 2008 at 11:05 am

    Thanks, Zac! This is excellent information.

    Tim

    Reply
  19. internet business daily said on June 10th, 2008 at 12:12 pm

    i made a landing page from this template yesterday, it looks great. thanks.

    Reply
  20. Jonathan Volk said on June 10th, 2008 at 12:20 pm

    Although the page is basic, it should work well since the call to action is soooooo BAM in your face. :D

    Good job.

    Reply
  21. Ruthie said on June 10th, 2008 at 12:32 pm

    Wow! Am I dreaming??? What I said the other day on a previous post….

    You DO Rock!!! :)

    Thanks so much!

    Reply
  22. Not John Chow said on June 10th, 2008 at 1:20 pm

    Verly clever. I too will down load the template.

    Reply
  23. Eric Itzkowitz said on June 10th, 2008 at 1:37 pm

    Zac, have you heard of or read the book, “Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions?” It’s authored by Tim Ash. Good stuff!

    Reply
  24. Ben said on June 10th, 2008 at 2:26 pm

    Hey, thanks for the great post. If I’m promoting an email submit with a poll related landing page, how would I add legitimacy/testimonials?

    Reply
  25. MyStore said on June 10th, 2008 at 4:40 pm

    Good info…will download the templates for some of my sites.

    Good articles.

    Reply
  26. Instantaffiliatecash said on June 10th, 2008 at 4:57 pm

    Thank you for the free template! I’m looking forward to start using it.

    Reply
  27. Epiphany said on June 10th, 2008 at 10:53 pm

    Thanks so much for this, Zac! I find your guidance so helpful and having a landing page template to work with is going to be very useful for me. I’m not the best at landing page design, so now I have something to work with! BTW-I just signed up with Market Leverage thru your link and got approved last week! Now I’m excited to get moving! :-)

    Reply
  28. Polly said on June 11th, 2008 at 5:08 am

    This the first free landing page service I know. Thanks!

    Reply
  29. thePa said on June 11th, 2008 at 12:54 pm

    not bad. not bad at all. Thanks for sharing!

    Reply
  30. Nicole Price said on June 11th, 2008 at 2:46 pm

    The way you have explained the creation process from a template is worth its weight in gold. Very informative and useful post. Thank you.

    Reply
  31. internet business daily said on June 11th, 2008 at 2:50 pm

    i noticed that there is no contact, about, TOS etc on this template. do you suggest having these?

    Reply
  32. Warenwirtschaft said on June 11th, 2008 at 4:16 pm

    Great post.
    How much text do you use normally on a landing page? Your sample seems quite short (of course). Do you use longer text in reality? I know many offers that use 10-15 pages of text where you have to scroll down.

    Reply
  33. Zac Johnson said on June 11th, 2008 at 7:27 pm

    I don’t like long landing (sales) pages. I like to get them to click to the offer.

    Reply
  34. Zac Johnson said on June 11th, 2008 at 7:27 pm

    Yes, I would set these up with any landing page. The actual download contains these links.

    Reply
  35. internet business daily said on June 11th, 2008 at 7:31 pm

    i dont see these links anywhere…am i blind?

    Reply
  36. Tonny said on June 12th, 2008 at 12:04 pm

    Thanks Zac, a free stuff but quality stuff, I could paid you easy 5 bucks or more for this, but thanks for your generosity and the quality easy template. It will help me in the CPA offers..good day

    Reply
  37. Luke said on June 12th, 2008 at 12:52 pm

    I didn’t see them either. Do you know any good resources for writing Terms & Conditions or Privacy Policy pages? Or do your included links contain sample info? I really have no idea what goes into them… Thanks, Man!

    Reply
  38. Luke said on June 12th, 2008 at 3:19 pm

    Also, forgot to ask: can you recommend a good program for building landing pages in? Do you use something like dreamweaver or photoshop (and then converting to CSS) or do you know of any freeware editor that is really great?

    Thanks for all the awesome, useful stuff!

    Reply
  39. Affiliate Drama said on June 12th, 2008 at 9:43 pm

    I really like the layout. I have been using something similar for other products.

    I will definitely use this layout for weight loss but I would change the models picture as I think it doesnt connect with the customer. Now thats just me talking :)

    Thanks Zac

    Reply
  40. azzam said on June 13th, 2008 at 5:34 am

    Cool, thanks for the template. will put it to use.

    Reply
  41. Start Blogging said on June 14th, 2008 at 8:43 am

    Hey, thanks for that! Very helpful for those who are a bit new to the game.

    Reply
  42. Jay said on June 15th, 2008 at 2:48 am

    Wow Zac, you are the man!!! I know you probably get that a lot but I figured I’d give my two cents, “you’re the man!” lol… man, I’ve been slightly struggling with getting a good landing page so thanks for this, definitely appreciate it!

    I’ll be visiting a lot more than once a week now!

    Jay

    Reply
  43. Hugo Santos said on June 15th, 2008 at 2:49 pm

    Great post. i have been thinking in using landing pages. and im sure i will use this template. thanks zac

    Reply
  44. matthew berman said on June 15th, 2008 at 6:34 pm

    hey zac,

    i made a landing page, and it looks great. but i put the campaign live and almost immediately my QS jumped to POOR and my CPC’s jumped to $10/click. Obviously this doesnt work. I am not sure quite what i did wrong. Any suggestions?

    Reply
  45. Jay said on June 16th, 2008 at 10:20 am

    Well, I’m sure TONS of people just created a landing page for the same exact product… so you’re probably having LOTS of competition, that’s why your CPC’s went to $10/click…

    I think? lol

    Jay

    Reply
  46. Juergen said on June 16th, 2008 at 11:06 am

    On June 9 is my birthday. Thank you so much for your present. ;-)

    Reply
  47. internet business daily said on June 16th, 2008 at 12:16 pm

    no, i dont think so. i looked around and no one else is promoting this deal that I can see. but, the last CPA deal i promoted had TONS of competition and my QS was high, so i dont think that was it.

    Reply
  48. Net Startup said on June 16th, 2008 at 4:32 pm

    awesome blog post. (found on google: “landing page template”)

    Reply
  49. Goran Web Design said on June 16th, 2008 at 4:37 pm

    Hi Zac, thank you for the template and info. I will definitely try it out on my next site. Landing pages are so important.

    Reply
  50. net startup said on June 16th, 2008 at 10:30 pm

    wow dude… are you REALLY jacking websites?

    http://www.wickedfire.com/affiliate-marketing/32999-zac-johnson-super-affiliate-needs-jack-peoples-landing-pages.html

    Reply
  51. R Allen said on June 17th, 2008 at 4:21 pm

    Your post is worth $$.
    Actually, this information can be sold but I’m glad you share here as an opening report. Nice, mate. I’ll try to implement it at my project.

    Reply
  52. RIP said on June 18th, 2008 at 9:50 pm

    Zac stealing newbies landing page ? What a rip off !
    http://www.nickycakes.com/super-affiliate-zac-johnson-steals-landing-pages-from-newbies/

    Reply
  53. Will said on June 18th, 2008 at 10:08 pm

    Very good post! Love it when the free stuff is 10x better then the so call guru crap that’s out there. Also, some folks would think you are creating your own competition but, a super affiliate never worries about that.

    Keep up the GREAT post!

    Reply
  54. Chris Guthrie said on June 20th, 2008 at 2:37 am

    Yes, why don’t you address this?

    http://www.nickycakes.com/super-affiliate-zac-johnson-steals-landing-pages-from-newbies/

    …?

    Reply
  55. Jason said on June 20th, 2008 at 6:54 am

    I read that Nicky Cakes ripped off his blog template and removed the backlinks in it. Zac steals some guys landing page. Moral of story? - some marketers have none…

    Reply
  56. Geiger said on June 20th, 2008 at 7:32 am

    Any body have their own example of customizing this?

    Reply
  57. nickycakes said on June 26th, 2008 at 2:59 am

    Nothing was ripped off. The template is licensed under GPL which means i can do whatever i want with it.

    Reply
  58. Austin(Cowsgonemadd3) said on June 26th, 2008 at 9:51 pm

    It looks good but dont people get tired of the same old pages that all look the same but sale different things?

    Reply
  59. BlogRevenue said on June 27th, 2008 at 3:55 am

    Thanks..I will use that. it’s reallyyyyyy helpful..

    Reply
  60. Eva White said on June 27th, 2008 at 4:12 am

    Really nice. Thanks for sharing the theme pages free. It usually costs money to get something half as decent going.

    Reply
  61. John J Farina said on June 29th, 2008 at 9:39 pm

    Love it when the free stuff is better then the so called experts stuff.

    Reply
  62. kotagede said on July 2nd, 2008 at 6:44 am

    Love it….very very usefull
    Thks a lot Zac…

    Reply
  63. Mark Sierra at MeAndMyDrum.com said on July 6th, 2008 at 11:43 pm

    I really do appreciate you taking the time to offer your landing page, Zac. This is a real time-saver. Thanks!

    Reply
  64. Luis said on July 23rd, 2008 at 10:16 am

    The web is a multi-lingual environment.

    By translating your landing page and conversion tunnel, you are making your company product and services accessible to customers around the globe.

    FACTS ABOUT INTERNET:

    1. Over 65% of Internet users speak a native language other than English

    2. People are three times more likely to buy a product available to them in their native language

    3. Google provides Multilingual Platforms and crawls Web Pages in more than 30 Languages

    4. Online foreign language markets are growing at a faster pace than the English speaking ones.

    5. More than 20% of Americans Browse and Search in the Internet using Non-English Languages

    Reply
  65. Webmaster Resources said on August 23rd, 2008 at 1:16 pm

    Nice set of landing pages…. very useful for people looking to sell products and services!!! :D

    Reply
  66. perdere peso said on September 1st, 2008 at 7:19 pm

    Great advice and templates Zac, thanks.

    the templates are very direct and focused on the call to action.

    I may as well copy your style ;-)

    Roby

    Reply
  67. justin said on September 4th, 2008 at 8:29 pm

    Good explanation and outline of basic LP structure. Very helpful. Thanks.

    Reply
  68. Bogdan Radu said on September 6th, 2008 at 1:03 pm

    Cool, thanks for the template. will put it to use

    Reply
  69. SEO Tricks said on September 7th, 2008 at 7:30 am

    Thanks a bunch bro..

    Reply
  70. Joseph Ratliff said on September 8th, 2008 at 10:03 am

    Zac,

    Didn’t know of you until today…and I must say I am quite impressed.

    Great content, and thanks for the zip of the template.

    Reply
  71. Meka Money said on September 12th, 2008 at 11:58 am

    This is a great post. Lots of affiliates will need to read this. Lots of good information and like how you explained it.

    Reply
  72. Mark said on September 12th, 2008 at 11:24 pm

    I just came across this post tonight and really enjoyed it until I read the post by NickyCakes (tonight is the first time I have ever heard of either of you).

    I notice there wasn’t a response and really curious if there is a legit explanation?
    http://www.nickycakes.com/super-affiliate-zac-johnson-steals-landing-pages-from-newbies/

    Thanks!

    Reply
  73. Mark said on September 12th, 2008 at 11:26 pm

    Also curious where the testimonials and before and after picts came from? If made up then I can only say that is bogus. I hope I am wrong.

    Reply
  74. computer training said on September 18th, 2008 at 4:13 am

    thanks man just downloaded the zip file, great post.

    Reply
  75. Debt Quick Fixes said on September 20th, 2008 at 11:29 am

    What You Suggest For Not Lonsing Traffic Between PPC and The Affiliate Landing Page If You Use Your Own Landing Page. Thanks A++

    Reply
  76. December 21 2012 said on September 20th, 2008 at 2:26 pm

    It’s verry nice to give us a free landing page. Thanks verry much!

    Reply
  77. adwords secrets said on September 21st, 2008 at 5:12 pm

    yeah man thanks for this…going to link back to on my blog to this post, this is awesome stuff.

    Reply
  78. Acai Berry Side Effects said on October 5th, 2008 at 11:48 pm

    I tried this with my first ppc campaign and it actually didn’t work too well. as it turns out the niche i was in had to have a different layout - but this is still a great post.

    Reply
  79. kris said on October 8th, 2008 at 8:01 pm

    Thanks!

    Reply
  80. goofblogger said on October 14th, 2008 at 11:40 pm

    Thanks for providing the template. I started a series of posts outlining my first PPC campaign. I came across your template and it is great.

    Reply
  81. Fenton said on October 20th, 2008 at 7:22 am

    Thanks for this great share. At least I can learn from a pro with zero cost.

    Appreciate the hard work!

    Reply
  82. alex said on October 23rd, 2008 at 3:21 am

    Thanks

    Reply
  83. Busby SEO said on October 25th, 2008 at 7:50 am

    Thanks for your great template, and hope I can make a great online earning just like you do

    Reply
  84. Kuber said on October 30th, 2008 at 2:27 pm

    Thanks Zac for the offer, after the download I am sure I will find this page very useful, just one question..if I create a blog and would like to write an article about losing weight to support my landing page, any idea where I can get free articles for editing without the copyright problems.
    Thanks again.
    Kuber

    Reply
  85. Flipping Websites said on November 6th, 2008 at 9:20 am

    I’ve been searching all week for landing pages and splash pages. thank you for this offer.
    Cheers

    Reply
  86. WIl said on November 9th, 2008 at 10:59 pm

    thanks so much for this! gives me something to work with.

    Reply
  87. lutfi said on November 14th, 2008 at 10:16 am

    Thank you zac, waiting for new free offer from you :)

    Reply
  88. artist said on November 18th, 2008 at 11:38 pm

    useful post. i will try in my site

    Reply
  89. 12voltgifts said on November 20th, 2008 at 11:58 pm

    Very useful and concise. Nice layout by the way..

    Reply
  90. Free Landing Page Templates said on November 22nd, 2008 at 2:22 pm

    Thanks for the idea, nice landing page template. I’ve posted 10 or so on my latest post, check it out.

    Reply
  91. Masrule Hamid said on November 26th, 2008 at 8:56 pm

    Nice & good info! Keep u’r good works…

    Reply
  92. Darrell said on November 30th, 2008 at 3:42 pm

    Hey Zac…thanks for the template. I have a question…

    What are the best landing pages to create and when?

    Is it better to create:

    Side-by-side comparison reviews?

    Single user experience reviews?

    Single review as a perceived authority or expert?

    Which is best and under what conditions?

    Any feedback on this would be greatly appreciated and of value to all of us.

    Darrell

    Reply
  93. 12v Products said on December 1st, 2008 at 8:47 am

    Nice article! A worth read.

    Reply
  94. Ty Brown said on December 5th, 2008 at 4:09 pm

    This is great stuff. I’m kind of an idiot, though. Does anyone have any advice for how to import the template into dreamweaver so I can edit it?

    Thanks!

    Reply
  95. Retirement said on December 13th, 2008 at 5:12 am

    Interesting point of view

    Reply
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  114. Using Build A Niche Store As A Landing Site : Affiliate Confession said on September 25th, 2008 at 11:11 am

    [...] system and based the page I would be sending Adwords traffic to on Zac Johnson’s free landing page template. SpoofCard is a system that allows you to change your caller id to anything you want and goof on [...]

  115. Создаем убийственные landing страницы | Деньги по русски said on October 9th, 2008 at 3:21 am

    [...] эффективность. Хорошее решение недавно описал в своей статье Зак Джонсон. Переводить дословно не буду, лишь в общих [...]

  116. Part 2 : PPC Campaign - Creation OF A Landing Page : Goofblogger said on October 14th, 2008 at 11:11 pm

    [...] to create a nice landing page for my PPC experiment. You can download the template for yourself at Zac Johnson’s blog. All of the major components appear in the template. Here are the important parts to include in [...]

  117. CS1.3 - Pay Per Click Case Study Part 3 - Landing Pages and Tracking | Cash Tactics said on October 27th, 2008 at 9:32 pm

    [...] FREE Landing Page Template from ZacJohnson.com [...]

  118. Guide to Affiliate Marketing | The Real Tim Jones said on November 6th, 2008 at 11:55 am

    [...] he provides at his blog.  Especially helpful for this month’s contest would be Zac’s free landing page and reviews page for promoting various Market Leverage offers.  These give your campaign’s a [...]