What is your favorite entrepreneur or celebrity success quote that really gets you going? Mine is short and simple — it’s “Get Shit Done!”.
I’m sure you have a favorite of your own. It might be super original, one that’s not well known, or might even be a common saying from a well-known celebrity or entrepreneur. No matter what it is, or who it’s from, I’m sure it’s super inspiring!
To help spread that inspiration and dedication to success, today we are going to look at 57 different success quotes from other top bloggers, entrepreneurs, marketers, and business owners from around. Not only will they be sharing what the quote is, but also why they love it and how it inspires them to find even more success in both life and business.
57 Entrepreneurs Share their Favorite Entrepreneur Success Quotes
One of my favorite motivational quotes is from Earl Nightingale, which says:
“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.”
I used that quote to fuel me through writing the first full draft of a fiction novel – while I never pursued bringing it to publication, writing an entire book felt like an accomplishment! Then later I used this same quote to encourage me as I started my virtual assistant business and blog.
This quote rings true in many facets of life – whether you’re trying to lose weight and get in shape, start a new business or pursue a passion like writing a novel.
Gina Horkey – Horkey HandBook
My favorite quote is: When someone tells you it can’t be done, it’s more a reflection of their limitations, NOT yours! The reason why I really love this message is that in our lives, we find tons of people who doubt your vision. This is especially worse when you’re an entrepreneur because often people don’t understand our way of thinking. My advice to all young entrepreneurs is to never let that slow you down. Keep working hard towards your mission.
Syed Balkhi – WPBeginner.com
My favorites quotes are along the lines of the way to get started is to quit talking and begin doing and most overnight successes took a long time. I find them inspirational and valuable as I believe they speak the truth from my experience. Too many people think about big things, dream and talk about them but too few ever actually take any action towards achieving their goals. And the interesting fact is that majority of people that actually do take some action give up way too soon as they have too high expectations and don’t see any instant results and quick progress.
Marko Saric – HowToMakeMyBlog.com
“Follow your fun.” Not sure who said it but this is the ultimate form of wisdom for any entrepreneur, whether online or offline. Too many folks get into the business game with their eyes on profits or sales or even fame. But those drivers vanish immediately because newbie entrepreneurs with these outside motivators soon learn that money and fame only flow in when you have followed your passion, when you studied and learned your niche inside out, and when you have created value and built meaningful friendships with top entrepreneurs in your niche. Following your fun is hands down the most important aspect of being successful with your venture because
Ryan Biddulph – BloggingFromParadise.com
My favorite business quote is the Wall Street maxim “bulls make money, bears make money, pigs get slaughtered”.
I think that quote is applicable to so many business situations beyond investing in stocks.
What it means is investors with a long term view make money whether a market is going up or down while speculators and people looking for big short term gains (i.e. shortcuts) lose money. Investors minimize risk while maximizing upside potential. The degree of risk is an important part of the equation. Pigs disregard risk, taking on too much hoping for a windfall. The pig in the maxim is a gambler.
Of course any business involves risk, but that risk can be considerably minimized if it’s a sound idea and properly executed with a long term outlook. On the flip side, shortcuts can work and work spectacularly well, but often don’t result in a sustainable business. Yes, there are always exceptions, but the risk simply isn’t worth it in the aggregate.
Jon Dykstra – FAT Stacks Blog
My favorite success quote is by Shiv Khera. He is an Indian author of self-help books and an activist for equality. He launched a movement against caste-based reservation in India. The quote is: “Your positive action combined with positive thinking results in success”.
I like it, because there is nothing more important in our life than feeling good and maintaining good emotional condition. This is how I define success: To feel good. And the best way to feel good is to reach to the best feeling though that you have an access to at this particular moment. After that, everything is easier. Your interpretation of the world is different. New clients are coming from all kinds of sources. Old clients are coming back to buy more. Miracles can happen when you stick to this principle.
Of course there is another way around. If you struggle on the positive, just do positive actions. It will affect your thoughts. Your thoughts affect your actions but your actions change your thoughts as well!
Georgi Todorov – DigitalNovas.com
Quote: A Network give you Reach, but a Community gives you Power! Networks Connect… Communities Care. ~ Ted Rubin
A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but it’s one of the most effective ways to build your brand, your business, your home. The power of relationships scales up when you create opportunities for passionate people to connect.
So don’t get hung up on the size of your network. Instead, whether it’s around a cause, a topic of interest, or developing your next product or service… work on ways to connect that network into, and empower/enable, vibrant communities. Networks are just a series of nodes, communities supports each other, look out for each other, and have lifeblood. Don’t underestimate the power of the “collective.”
Ted Rubin – TedRubin.com
My favorite entrepreneurial quote is by Mahatma Gandhi, “Be the change you wish to see in this world”. I think it is so vital for entrepreneurs and business owners to understand the great wisdom in this saying. As entrepreneurs, many of us too often chase the wrong things in life. I love following this quote because it serves as a constant reminder to me what really matters. When I leave this world, I want to create a legacy that will hopefully outlive me. I want to change the world and there is so many things in this world that can use some change. Finding a purpose and a passion for your life is extremely important and we as entrepreneurs have the complete ability to chase a dream of any size. This has been my favorite quote ever since I started my entrepreneurial journey at the age of 17 and it continues to guide me in my future endeavors.
Jeet Banerjee – JeetBanerjee.com
Entrepreneur “Mike Harris” made a good comment about “filling the gap”. This is in response to how people respond to a challenge. No matter what goals people are tasked with achieving, or how difficult it may be, they will be creative enough to find a solution. The more bold the challenge, the more they will respond to the challenge.
David James – BusinessGrowthDigitalMarketing.com
This question is simple to answer. I know this quote as well as I know my own name. “Blogging is a marathon, not a sprint.” This is my favorite quote since it changed my life. I might not be blogging today if I hadn’t heard the quote.
To reflect: When I was a new blogger, I retained another blogger for a free consultation. I was frustrated and couldn’t figure out what I was doing wrong. When she told me that blogging is a marathon, not a sprint, I knew what I was doing wrong. I wasn’t being patient enough for success. The truth: I wasn’t being patient at all. My reflection post 18 Ways You Can Have One of the Most Popular Blogs details my early struggles with patience in Tip #5.
Today I’m a blogging tips coach. Whether I’m offering blogging tips in writing or coaching one one one, I always tell people that life-changing tip. Be patient and let success find you. Unfortunately, too many bloggers aren’t patient and abandon their blogs. Hopefully, they’ll read this interview and realize that online success can indeed find them if they wait for it.
Janice Wald – Mostly Blogging
A few years back, I had the pleasure of training under a less well-known entrepreneur named Jim Winkler. He is a C-level executive for Shop.com, and rose through the ranks as one of their top sales performers. During one particular training session, sitting aboard a yacht docked next to a mansion on the waters of Miami, Florida, he gave me the best business advice I have ever received.
The advice? “Do something.”
Simple in speech, easy in theory. But the lesson is more important than any lesson taught by the gurus I have seen speak and more valuable than any line I have ever read from a business book.
What does it mean? Simply this: Focus on result producing activities.
It is so easy to get caught up during the day with busywork. This work is “safe,” doesn’t have much risk, and doesn’t carry the possibility of failure or success (both equally frightening in their own ways). But that work isn’t what is going to keep you in business, and it is not going to get you any closer to your goals! Sure, answering e-mails is important, and so is answering your phone. But collecting money, ensuring you are serving your current clients with timely and top-level service, seeking customer feedback/reviews, and seeking new paying customers are things that are scary…
Checking your company’s social media accounts, doing your books, or straightening up your office might be something you need to do, but it is not what will make you successful in the end. As I look around, my office is an awful mess. Maybe I will pay someone to clean it for me with the money I earn from “doing something.”
Andrew Lowen – Next Level Web
My personal favorite is from Tony Hsieh and his book, Delivering Happiness: A Path to Profits, Passion, and Purpose, and it’s:
“It’s important to constantly challenge and stretch yourself, and not be stuck in a job where you don’t feel like you are growing or learning.”“It’s important to constantly challenge and stretch yourself, and not be stuck in a job where you don’t feel like you are growing or learning.”
The quote serves as a core value and reminder to myself that growth and learning comes from new challengers. When things start to become easy, then I might become complacent, which is bad for my business and my customers. If I want stay ahead of the competition, then I need to always pursue growth and be constantly learning new skills.
Jerry Low – Web Hosting Secret Revealed (WHSR)
Being the ultimate “blog ninja” that I am today, how could I choose a quote from anyone else besides the great Bruce Lee!
“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.” – Bruce Lee
This is one of my favorite quotes, and one to live by, as it allows one to be happy with themselves and whatever else they might be working on — such as a website, blog, or online business. Run your business the way you want, and take pride in it — and you will never have to ‘work’ a day in your life.
Hiroshi – Blog Ninja
“Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge, wish for more wisdom” – Jim Rohn
I challenge myself to become better and improve myself every single day. That means never stop learning and experimenting with new ways to grow my business.
For everyone, the day has 24 hours, but some people manage their time better. The difference consists in the way we focus on our priorities and how much we are willing to work to fulfill our dreams.
Being an entrepreneur is not easy, but it’s so much more rewarding than being an employee. I get to organize my time as I wish, to travel where I like, and I am free to move anywhere in the world, even for a longer term.
Minuca Elena – MinucaElena.com
Focus and scale. I’ve heard this from my SEO friend, John Doherty but I guess, there are other entrepreneurs who said the exact quote/phrase online. What I really like about the statement is that it’s somewhat counter-intuitive. Most of the time, business owners wanted to scale their business too quickly, not realizing that they’re going too far away from their focus (whether that’s their core values, the main USP or their product/service or the main reason why started their own business at the first place). That being said, the statement, “focus and scale” – gives you a profound idea that as you scale your business, you should remind yourself of your entire focus – your “why”.
Venchito Tampon – Sharprocket.com.ph
WORK SMARTER, NOT HARDER.
I live by these words, in both my personal life and my business. It is so easy to waste your valuable time on things that don’t grow your business or fill you with joy. We live in a digital world where we have countless resources and tools at our fingertips that can help us to work less, earn more, and enjoy a better quality of life.
Being smart and strategic about where you invest your energy and effort (and always keeping your end goal in mind) will help you keep things in perspective. For example, why waste time invoicing your clients when you could use a free system that will send them automatically? Why waste an entire day struggling to create subpar graphics for your social media, when you could hire someone to do it and spend your day with paying clients instead? Think about it
Alex Morrison – Malamax Content Marketing
“Stay positive and happy. Work hard and don’t give up hope. Be open to criticism and keep learning. Surround yourself with happy, warm and genuine people.” – Tena Desae
This is a quote I personally relate with, along with everyone in our organization as well. In short, it’s important to appreciate everything you have and if you are going to work towards something, you might as well make the most of it. This also includes accepting feedback from others, no matter if it’s good or bad. Follow this quote and you will not only be more likely to success, you will also likely be more happy in the process.
Srish Agrawal – Logodesignteam.com
I like this quote by Michael Jordan, it shows you that sometimes in business you need to fail and learn before you can succeed in the long term. All business is a learning process and we make mistakes. We learn from these mistakes and we are better business people as a result of the learning process.
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan
James Norquay – Prosperity Media
“Whether you think you can or whether you think you can’t, you’re right.” – Henry Ford
The human mind is a powerful thing when focused, which is why positivity in business is crucial for success.
Jacob Cass – JustCreative.com
I once attended a Zig Ziglar performance. I call it a “performance” because it was so much more than a just a motivational speech. It was a full experience. This was probably the most successful motivational speaker ever, his career built on his previous success as a salesman. But he told us how his success story began:
“I was not an overwhelming success. I was not even a whelming success. But I did sell a few things. I sold my car, I sold my TV.”
What is motivational about this quote is that failure can be whipped into success if you keep at it long enough and well enough.
David Leonhardt – THGMWriters.com
“Everyone holds his fortune in his own hands, like a sculptor the raw material he will fashion into a figure. But it’s the same with that type of artistic activity as with all others: We are merely born with the capability to do it. The skill to mold the material into what we want must be learned and attentively cultivated.” — Johann Wolfgang Von Goethe
The main thing that we control in life is how we show up. This quote beautifully expresses that and shows the path to true life mastery.
Arman Assadi – ArmanAssadi.com
While there are many inspirational and motivating quotes by famous entrepreneurs, one that stands out for me is by Conrad Hilton, where he quotes, “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.”
I believe that in this competitive times, having an attitude of never ‘Quitting’ is extremely important no matter what our odds are, as this is what differentiates successful people from those who fail to make a mark. Also, having a positive and optimistic view of life, in general, is all important, as this, more often than not, translates into our work, allowing us to achieve the best in our chosen field.
Nirav Dave – NiravDave.com
My favorite quote isn’t directly related to business or entrepreneurship, but I think it’s something every entrepreneur should keep in mind if they want to be successful:
“Discipline is choosing between what you want now and what you want most.”
Over the years, I discovered that consistent small steps in one direction amount to greater results than occasional big jumps. But I find it hard stay focused while taking these small steps and not give into the temptation of instant gratification – checking my emails, my social media notifications, or even writing a blog post that I know won’t bring me any long-term benefits just for the sake of that great feeling of hitting “publish”.
Yet, when I remind myself that I need to choose between what I want now and what I want most, making the right choice becomes easier.
Gill Andrews – GillAndrews.com
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” – Pele
It’s always annoyed me when I was told, or heard someone say, “You are lucky!”. Being in the world of business, I know there is some luck involved, but at the end of the day it all comes down to the amount of time and work you put into something. Sure, some of us may have had some luck along the way, but luck will only get you so far.
Tim Bourquin – Afteroffers.com
“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn
What you do when you are approached by a challenge says an immense amount about the type of person you are. I could not find the above quote to be more true.
I receive a lot of envy from the people around me – especially former friends who are now graduating college. There’s a lot of jealousy. A lot of hate. And I understand why – I am an easy target. Today my companies have partaken in over 100,000 transactions, I have new employees joining every month, and I have a lot of freedom over what I choose to do each day.
Despite it not being easy to run 3 companies, I’m faced with good problems rather than bad problems, and the future is bright. I’ve never been more excited than I am right now.
However, it hasn’t always been this way. While people see the success that’s come my way, what they didn’t notice was all that I gave up to get to this point. While my friends would go off campus to get lunch during high school, I would go to the computer lab and work. While others around me were out drinking and partying every weekend, I was at home, working until I’d pass out on my desk – or on the air mattress we kept in the office. While family took days off to celebrate holidays, I worked straight through them, so that one day I wouldn’t have to. And now while many around me end their education to begin the next chapters of their life, I spend more time than ever reading and learning – seeking continuous improvement of my skills and of my life.
We all have the same 24 hours in a day, and what we choose to do with it is a matter of priorities. If you willing to make success and personal growth a priority in your life, then in time you will achieve it. Sadly, most people aren’t willing to do whatever it takes to achieve extraordinary levels of success.
James McAllister – Starlight-Baby.com
“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” ? Leonardo da Vinci I love this quote because, like da Vinci, I am hopelessly curious about so many — too many — things . (Unlike da Vinci, I’m no genius. Just pathologically curious.) But there’s a downside to this wonderfully sponge-like brain of mine: it gets distracted into paralysis way too often. It’s so much easier to sit down and read another book than to get out and do something, y’know? Uncle Leo reminds me to get off my gluteus maximus and take action.
Annie Sisk – Pajama Productivity
My favorite quote is from the American business tycoon John D. Rockefeller.
“Don’t be afraid to give up the good to go for the great.”
I saved this quote way back in highschool and have used it for every career move and business decision I’ve made over the past decade. I think sometimes people get too comfortable in their own little bubble, but it’s important to remember that sometimes risks have great rewards. You only live once, so you don’t want to miss out!
This quote is also great for those that work with clients. As many know, there are definitely good clients and bad clients. The bad clients usually end up taking up 90% of your time. Don’t be afraid to say no to the bad ones and only focus on the good ones. This can be one of the best decisions you ever make, not to mention a lot less stressful.
Whatever you do, don’t be afraid to take some risks. I’ve learned more through failing than I’ve ever learned through succeeding.
Brian Jackson – Kinsta.com
My favorite quote in the business world is from Henry Ford: “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” I love this because it is a timeless focus on customer experience and focusing on the user. Of course back then he was talking about designing Model A cars but it applies to any marketing strategy or digital product developed now or long in the future.
Harris Schachter – OptimizePrime
Back in January 2015, Elon Musk did an AMA on Reddit titled I am Elon Musk, CEO/CTO of a rocket company, AMA! In general, the community asked good questions, including some that were very technical. One of the most upvoted question, with 4163 points was “What daily habit do you believe has the largest positive impact on your life?” Elon responded, “Showering.”
You can call this a joke, or a tongue-in-cheek answer to a serious question, but I love it for two reasons. 1. Self care is important! And 2. Any entrepreneur knows that it’s easy to get carried away with the product or business you love, and forget to take care of the basics. Not Elon, he showers. I wrote about my own best tips here.
Michael Alexis – MichaelAlexis.com
Richard Branson has said, “to launch a business means successfully solving problems” which I have turned into the personal maxim of “Sell the problem you solve”.
So many bloggers and solopreneurs get too caught up in the product or service they are offering. Their approach is mainly focused on why they are the best at what they do, rather than focusing on the client’s needs, frustrations, and challenges.
People don’t buy products and services. They buy the advantages that purchasing a certain service brings. Successful marketing and sales strategies are based on finding the problems that customers have and are ready to solve and then offering the solution for those problems.
Find the client’s pain points and then focus on the solution to that pain.
Sue Ann Dunlevie – Successful Blogging
I’m not sure that I have a favorite business/entrepreneur success quote, but I like this one:
“Success is walking from failure to failure with no loss of enthusiasm.” – Winston Churchill
Perhaps it has something to do with the fact that I just saw The Darkest Hour at the movies, and recently finished The Crown on Netflix, but Winston Churchill is such an intriguing person. He sticks to his guns and doesn’t let other people boss him around.
After spending a lot of time working on a recent article for 99Designs about failure, I’ve been thinking a lot about how this concept affects my own entrepreneurial journey. As Churchill hints at in the aforementioned quote, you can either let it rule you or use it as your motivation to move forward and try something else. I try to always strive for the latter situation!
Maddy Osman – The Blogsmith
I assume many people might be quoting an inspirational quote (which I love) so I will go another route that is a bit more on the tactical side of things.
“Do not build your content house on rented land” is a quote from “The Godfather of Content Marketing”, Joe Pulizzi, that I reference pretty much every week.
This was Joe’s way of saying and warning people that you must have a focus on building your own audiences on platforms that you own (i.e. Email Subscribers, Your blog, Print Subscribers etc…) vs. on platforms that you don’t own (i.e. Social Media Platforms). The reason being is because at any point in time, these platforms can change and you might be affected greatly in a negative way. Just look at what happened with Facebook’s organic reach (only 1-3% of your followers see your organic posts) or worse, look at what happened to Twitters’ Vine (completely went away). Joe is not saying to not utilize these platforms or grow your following on them, but you shouldn’t rely on these platforms and should instead look to drive people to your subscriber lists and the blog on your site. Bottom line, at the end of the day, your goals should be to have full concentration on growing your content house on the land that you own and you will guard yourself against any big changes that are completely out of your control.
Here is a link to a podcast Joe produced where he talks about this in great detail.
David Reimherr – Magnificent Marketing
My favorite business/entrepreneur/success quote is “The difference between successful people and other is how long they spend feeling sorry for themselves”. This quote is by Barbara Corcoran who is a female entrepreneur and is currently on Shark Tank as an investor. I like it because I think it’s true. A lot of people who have experienced failure bask in their misery, pass the blame to others and make excuses. I think this is avoidance of the root cause of the failure. People refuse to be introspective and accept their failures as their own. Until you’re able to do this, you’ll never be able to address the root cause, and you’ll never be successful. The first step in all success stories is to experience a failure. The second step is to take accountability for it.
Madeleine Taylor – Content Refined
“There are secret opportunities hidden inside every failure.” ? Sophia Amoruso, #GIRLBOSS
I love it because entrepreneurial experience and success emerges from many failures…you fail and then you learn and become more experienced. A lot of what we do as entrepreneurs we’ve never done before, so we just do. Sometimes we screw up but that is the greatest learning opportunity. It teaches you to get into the habit of seeking opportunities for your business, constantly.
Andrea Loubier – GetMailBird.com
I really like this quote by Warren Buffet because it applies so much to online marketing:
Price is what you pay. Value is what you get.
I’ve read a few books where this quote is torn apart and analyzed, but its also ok to look at this quote in its most simplistic form. When we talk about growing online businesses we need to think more about the value of them. How are you truly helping people? I see so many people throwing up websites with regurgitated information just repeating the same information re-written with new grammar and it is sad seeing people ask “why am I not making any money.” Same with products if you have an eCommerce website that is essentially the same products as every other website, how is it different? How are you helping people? Competing with online retailers like Amazon.com or Alibaba is getting harder and harder each and every year. The only hope for most smaller retailers is to create small niche communities that stand out from the rest.
Patrick Coombe – Elite Strategies
“It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction.” – Warren Buffett
This gives you an opportunity to learn and grow your business faster. First, because you will save time learning from their mistakes and second they will help you to grow your network.
When you have the influential people in your industry on your side it is easier to spread the word about your product or services. Influencer marketing is exploding in the last few years and provides the highest ROI.
Building strong relationships pays off.
Danny Donchev – Fortunelords.com
It’s a philosophical quote, that ironically has very little to do with Business and more to do with the mental health of the business owner. The quote by Lucius Annaeus Seneca and also known simply as Seneca is about practicing poverty.
He says, “Set aside a certain number of days, during which you shall be content with the scantiest and cheapest fare, with course and rough dress, saying to yourself the while: ‘Is this the condition that I feared?’”
By practising poverty, you begin to eliminate its hold on you and you can free yourself from the fear of financial ruin. In 2018, in order to run a tight ship and remain lean and agile, this will be a must!
Cody McLain – SupportNinja.com
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I have been trusted to take the game-winning shot and missed. I’ve failed over and over and over again. That is why I succeed.” – Michael Jordan
I really love this quote. For me, it epitomises my feelings about business and marketing. My SEO agency, Bowler Hat, is all self-funded. I have no financial backing and no investors. Every step forward has been based on lessons from failure. It is this experience that makes me a good marketer and a careful business owner. Equally, marketing is a game of micro failures, learn what works, learn what does not work, remove wasted effort. Strive for constant improvement. True success only comes from being able to handle the knocks and keep moving forward.
This is perfectly explained by another favourite of mine, this time a fictional character:
“Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place, and I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done!” – Rocky Balboa
Marcus Miller – BowlerHat.co.uk
“The best time to plant a tree was 20 years ago. The second best time is now.” Chinese proverb
The best time to launch a blog was 10 years ago. The second best time is now. Starting a blog is REALLY easy. You can even launch it within 5 minutes and start creating content to grow your audience. So you don’t any other stronger motivation to get started. Just start and network your way through to increase your online reputation as a blogger.
Anil Agarwal – BloggersPassion.com
I’m going to quote myself: “Marketing isn’t about what you DO, it’s about who you ARE.” I came to this observation back in 2006 as social media was starting out and it was confirmed to me as more and more traditional brands became victims of having their marketing messages challenged by actual experiences by customers i.e. United Airlines issues with passengers, the BP oil spill and even prominent individuals Tweeting their thoughts which go against the work of their expensive marketing and PR folks. Those entrepreneurs who can integrate their brand with who they are as human beings will not only have an easier time marketing, they will be more successful.
Ivana Taylor – DIYMarketers.com
My favourite success quote, is one allegedly said by the inventor of the light bulb, Thomas Edison. This amazing inventor was said to have tried hundreds, maybe thousands of different approaches to invent the light bulb, and failed. People who knew him asked why he had not given up, haven failed so many times. This determined inventor said to them “I have NOT failed a thousand times; I have discovered 1,000 ways not to invent the light bulb!”. His dogged determination eventually bear fruit, in the light bulb we all take for granted these days. The moral of the story is that, don’t let failure stop you, learn from your failure, modify your approach to tackling a problem and you may eventually succeed.
Evgeniy Garkaviy – Temi Web Hosting
“What do you want to do for the rest of your life? Do that!” – Gary Vaynerchuk
For me this is why I’m in business and it also feels like one of the great answers to happiness and life. We’re not here to work, we’re here to live, so it makes total sense to do what we love. Gary’s approach to work and life is one I very much resonate with.
Todd – Spaghetti Agency
I always come back to the guy who took all of our imaginations and design aspirations by storm – Apple’s Steve Jobs. His quote easily changed my mindset of the world and my life with the simple quote:
“Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.”
The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
That quote gives YOU the power to take hold of your own life. No one is going to do it for you, but you can do it, for yourself – and people have. Just having the proof that a human is capable of this amount of change should make you never again hesitate to do your best every single day to make something great, or move towards that goal you have been working towards your whole life.
Andy Sowards – AndySowards.com
“You’re responsible for everything in your life.” (Probably said by 99% of successful people in history.) You made a lot of sales because you built a good product and marketed it well. You’re busy because you took on too many commitments. You’re healthy because you prioritized eating right, good exercise, sleeping… over unhealthy indulgences or comfort. Sure, there are outside forces that affect your life—sometimes significantly. But if you hold on to an attitude of looking at what’s in your life realistically and taking responsibility for it, you can get far. If you blame others, cosmic injustice, bad luck, genetics, or anything else for negative things, then you’ll only be successful if you get unbelievably lucky. Don’t waste your time relying on things you can’t control. And the only thing you can control is your decisions right now.
Peter Sandeen – PeterSandeen.com
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. – MARK TWAIN
Why? Because it’s all about doing it now and today. There is no better time to do anything than today. So, why not now? And if not now, then when??
Rafi Chowdhury – Chowhury’s Digital
My favorite quote is, “The secret of getting ahead is getting started” from Mark Twain. This quote is so simple yet holds so much veracity, it’s easy for people (myself included) to come up with amazing ideas and grand plans of how we are going to execute our ideas but none of that means anything if we don’t actually do it. Instead of being like so many others who don’t ever move beyond their idea, get head and actually do something.
Jordyn Wegner – Hubstaff.com
My favorite business success quote changes depending on what I feel needs to be improved. Right now, my favorite quote comes from Jeff Bezos and his 2016 letter to shareholders.
He says this about making risky business decisions: “If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.”
I feel like over the last year or so we’ve slowed progress because we’re trying to be perfect with everything. We’re trying to not make the wrong decision. Maybe we’re making decisions that are a little better, but I don’t feel the trade-off (where we move slower) is worth it. I’d rather move faster and make slightly more mistakes because, as Jeff Bezos says, “it’s often less costly to course correct”.
Ruben Gamez – Docsketch.com
Don’t build links, build relationships – Rand Fishkin, Moz
This is one of the success mantras that I have been following throughout my digital marketing days. It is not about the links that you create, but it is about the relationships that you are building. Of course, you can create any number of links, but expanding and forming new relationships should be your focus. Relationships easily lead to networking. Creating a chain of relationships will carry your business goals far and wide, which is the major aim of our businesses. So, when you create links to ensure that you are connecting with genuine businesses that are in fact popular with a handsome number of rankings over the search engines as this will further fuel your chances of winning the rat race.
Your aim must be to satisfy your customers as the customer is your king and engagement is the queen. Only when your customers connect, engagement happens and your business flourishes.
Vipin Nayar – Acodez
Quote: “The way to get started is to quit talking and begin doing” – Walt Disney
Even if we aren’t sure about what we should do, at some point we have to try something, see what the results are. Then address the problems, adjust our approach, then try it again as often as it’s necessary. But there is just one condition: we have to stop talking. Nothing happens when we’re just talking about our plans for the future, nothing changes! All we need is to make the first step and turn the words into efforts.
Once we’ve stopped talking and started doing, we may find ourselves surprised at how much we can accomplish and how powerful we are. The first results wouldn’t be as high as you expected, but that’s the way our lives go.
Analyze what you did and what happened recently, then do something different next time, but never stop doing. Grab some piece of paper and make a list of things you’ve spent too much time on just thinking about them instead of acting. Try to write it down every month to check the progress. But remember to follow this strategy not only in business-related part of your life. To enjoy the full effect, you need to apply it to your private, home or social matters, etc.
Prepare for disasters and other things that may change your attitude. I know that it’s easy to say, but just be patient – it’ll be much easier to quit talking and start doing!
Ola Rybacka – TimeCamp.com
“Negative results are just what I want. They’re just as valuable to me as positive results. I can never find the thing that does the job best until I find the ones that don’t.” – Thomas Edison
We are firm believers in experimentation, as trying out new things will help us grow more as a company. We are aware of the many challenges that we encounter during this long process, but in the end, we all see it as one big learning experience no matter the outcome.
Sean Si – SEO Hacker
“Everyone has a plan until they get punched in the mouth.” -Mike Tyson
I think this quote highlights the failure many businesses have in planning and adjusting when their plan doesn’t go exactly as initially hoped. Many things can change between planning, execution, and completion. You need to ability to adapt and pivot, should the unplanned appear (and it frequently does). We see plenty of business failures happen when organizations don’t or can’t adjust their plan with the ever-changing market. Any business that fails to be able to do so, ends up like the opponent on the receiving end of a Mike Tyson right-hook.
Ben Brausen – BenBrausen.com
My favorite quote about success is an old one attributed to Thomas Edison. Although the exact wording is in dispute, the story goes that when asked by a reporter about the incredible difficulties he faced when finding a suitable filament for the light bulb, Edison responded, “I have not failed once. I’ve just found 10,000 ways that don’t work.”
This quote reveals the importance of learning from “failures” and reframing them as successes. Failure is an inevitable part of life, and the most important thing is to grow from it. If you can reframe “I failed at this” to “I succeeded in learning not to do this”, it will keep you motivated on your way to where you want to go and discourage you from giving up.
Brett Langlois – Pure SEO
My favourite business quote is mine:
Entrepreneurship is a mindset, a lifestyle. It is not something you take upon. It is something you become.
I love this quote and consider it as a very crucial integration within my mind in order to succeed in business. I see so many business owners take up entrepreneurship as a physical state. They see it as a position (like that of a CEO of a company) – being a CEO of a company doesn’t necessarily make you an entrepreneur.
To me, its all about the mindset. You need to change your mindset and your lifestyle. You become an entrepreneur by changing your mindset and lifestyle accordingly. It is not a job or a position you take upon. It is something you become! This clarity about entrepreneurship is what drives me in the right direction.
Jane Sheeba – Learn.Jane Sheeba
My favorite quote is:
“Every master was once a beginner. Every pro was once an amateur.” – Robin
When I feel like I am a beginner and have no idea what to do. I remember this quote. It’s so powerful if one can realize the deep meaning of it. Every master has gone through up and down in their struggling time. They were once a beginner just like us. They kept working hard and at the end became master. Keeping this quote in mind when starting anything new will push you to limits and one day you will become the master of what you do. When someone tells me how hard it is to start something, I share this quote with them to boost their confident that one day they’ll also become expert.
Ammar Ali – All Blogging Tips
Ralph Waldo Emerson once said, “The only person you are destined to become is the person you decide to be.”
This closely relates to another favorite of mine, by Albert Einstein: “Try not to become a man of success, but rather try to become a man of value.”
Both of these quotes are found in How to Achieve Entrepreneurial Excellence – 3 Ways, alongside many more awesome quotes.
I like these quotes because the focus is on the person, not the business. After all, a business can earn a truckload of money, but if you are not happy with yourself and the person you are, then what’s the point of having money? Money can’t buy health. It can’t buy happiness. It can’t cure your disease (if you have Cancer, for example). It can only enhance your life IF YOU ARE ALREADY A GOOD PERSON.
I’ve been through a lot in my life and have suffered many hardships along with several traumas. Many people know I was raped. Many know I used to be a drug addict and a prostitute. Some know that I nearly died (and had an epiphany as a result). Some know that I used to have suicidal thoughts on a constant basis… and that I learned to overcome them (which is why I wrote FROM NOPE TO HOPE).
I can honestly say NOW that I am happy.
I now use motivational quotes as ONE source of staying positive on a regular basis. I also use positive affirmations.
All I can say now is this: If Emerson and Einstein were still alive, they would both be proud of the businesswoman I’ve become!
Lorraine Reguly – WordingWell.com
I have so many favorite quotes on business and entrepreneurship, but at this point in my entrepreneurial journey, I would have to say this quote by Rockefeller is at the top of my list of favorites:
I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature. – John D. Rockefeller
Perseverance is why I’m sitting here at one of my favorite weekend getaway spots in Northern California, overlooking a beautiful lake as I type this response to you. It is the sole reason why I’ve been able to follow my dreams and pursue my passions for nearly a decade. It is how I launched numerous digital products in the last year (something I’ve been wanting to do for years) while still growing my agency client base. And perseverance will be the reason I meet my growth goals this year of helping hundreds of startup agencies and entrepreneurs achieve massive success.
So if there is 1 word that sums up my entrepreneurial journey, it’s perseverance.
Mandy McEwen – Mod Girl Marketing
I’ve compiled the SEO quotes which have helped me hustle in online marketing every single day but here are my latest favorites for:
“The job on top is a lonely one. But if you want to lead, you have to be one of the troops too.” – Liew Mun Leong, Changi Airport Group Chairman
I love this quote because I personally acknowledge how hard it is to be on the top of everything for a startup business. As the decision maker, there will be point of time that it’s all left to your hands. Making business decisions for a startup is crucial. You will need to consider everything and everyone. I feel that if you want to be a good leader, you don’t want to hoard every decision you make inside the company. I personally think that the best way to make things work for your business is to listen to what your staffs say to you: the difficulties they encounter daily, their strategies on how to be efficient and effective on what they do, and even their suggestions on how to make things better.
“Ideas are s**t, execution is the game.” – Gary Vaynerchuk
You can consume all the best planning and strategy on how to make money and become a successful entrepreneur but it will be futile unless you work it out in actual and do the dirty sh*t.
“Embrace the suck.” – David Goggins
We all want to be successful but most people wanted to get it the easy way. There is no easy way. If it’s 4 in the morning and you still don’t want to get up, you get up. You don’t want to do the dishes at home, you do the dishes. You don’t want to clean the house, you clean the house. You don’t want to study, you study. Bottom line, you do something that suck everyday in your life. It’s a matter of time until you make it your lifestyle. That’s how you grow.
Fervil Von Tripoli – FervilVon.com
“Whatever the mind can conceive and believe, the mind can achieve.” —Napoleon Hill
Our minds are more powerful than we realize. This quote reminds me to continuously visualize my success so I can achieve that success in my life. If I doubt my ability to accomplish a goal, I either stop pursuing that goal or change my mindset until I believe in my ability to accomplish that goal. I only pursue the goals I conceive and believe because that will allow me to achieve. I strengthen my mindset by continuous education so I can continue pursuing and accomplishing big goals.
Marc Guberti – MarcGuberti.com
“Just because you fail once, doesn’t mean you’re going to fail in everything. Keep trying, hold on, and always, always, always believe in yourself, because if you don’t, then who will, my dear?” – Marilyn Monroe
I could see the reflection of this quote in a business motivation book that I read. Colonel Saunders, the founder of the well-known, global fast food chain Kentucky Fried Chicken (KFC), had a tough time getting started. Colonel Saunders is always praised by his friends and family for his tasty friend chicken. Upon retirement, Colonel Saunders wrote a business plan based on establishing a fried chicken outlet. He was turned down by his bank. He went to other potential investors, he was turned down again and again. This really determined pensioner did not let the rejection and doors slammed on his face stop him, he kept knocking on door of potential investors. Eventually someone said yes! He got the funding he needed to start his first KFC outlet.
Eni Odurinde – Mydatech.net
“Success is where preparation and opportunity meet” – Bobby Unser
After reading through our awesome list of 50+ entrepreneur and success quotes, I’m sure you are quite excited to get back to work. Take the motivation you received from this article and put it into whatever you are currently trying to achieve in both life and business.
If you’d like to learn more about how to grow your own blog, brand or business online, be sure to check out a few of my best resource guides below.
- Make Money with a Blog – A complete guide to starting a blog and turning it into a successful business.
- Start a Free Stuff Site – This is an older post, but the concept of free stuff sites is still great a money maker today.
- Create a Coupon Blog – Everyone wants to save money. Discover how to create a resource site and make money in the process.
- How to Make Money on the Side – A few creative and effective ways to make your first few dollars online.
- 50 Ways to Make $100 Today – A fun and interesting list of ways to start making money today. Great for inspiration!
9 Ways to Lead a Healthier and More Successful Entrepreneur Lifestyle
You know what I’m tired of hearing? We are always told being an entrepreneur is the toughest to start but the easiest to thrive in.
Guess what? It’s not like that at all. I have gone through hundreds of contents about the lives of successful entrepreneurs and here is what I found:
Becoming successful is easy. All you need is discipline and a strict daily routine.
My advice: Don’t study what made them successful. Study what they do on a daily basis.
Below are a number of tricks and strategies I collected and adapted in my own life from several prosperous people in the world.
Come to think of it. Nobody wants to be customers or clients to organizations that are entangled in bribery, fraud, false promises and bad delivery. As an entrepreneur, you must ensure that the products, services, and culture you demonstrate to others are as authentic as possible.
Alexi Panos, philanthropist, television presenter, producer, author, actress, and model believes when we expose our true selves to others, they can relate to us more effectively. By sharing your own story, you attract stakeholders towards yourself.
Do What You Love
Let’s ask ourselves this question: why do we want to be successful? Steve Jobs thought it’s for personal fulfillment. Basically, he believed in finding work that drives our passion provides us with excitement and fulfillment.
Before you become an entrepreneur, decide if it’ll give you what you truly want in life. Mark Cuban, whose net worth is US$3.8 billion, says that people must know what they love and what they’re good at to be successful.
Set the Right Goals
I tell you, be very discrete about this. Not all goals are what we want or what we can achieve. You have to be clear about your goals at all times. Create a Vision Board of all the things you would want to accomplish, and place it somewhere noticeable.
Don’t expect immediate satisfaction. Everything takes time to come to be successful. Relax and know that what you visualized will become a reality.
Henry Ford said, “when you don’t believe in yourself, you are believing in excuses”.
It is common for people to lose hope and become frustrated when things don’t go their way. Don’t do that. Believe in your ambitions. Trust life that it will make it happen.
This is a great way to promote your brand image. When you help others, others will help you. Also, this will ensure you build meaningful, long-lasting relationships.
Co-founder of LinkedIn, Reid Hoffman notes that you can improve yourself by associating with people who you want to become. Even the people you partner with and employ for your organizations should reflect the best standards.
Promote other organizations and collaborate with them instead of competing, and you will create a harmonious exchange of giving and take.
When you create products or services that help people, they want to be your customers for life. Moreover, when you deliver more than their expectations, they pledge loyalty to you.
Learn from Criticisms
One of the most important lessons is taken from customer feedbacks. You have to tweak your delivery according to your customer’s needs. Unsatisfied customers are the end of an organization.
Don’t be offended by criticisms. Use it as an opportunity to improve yourself. Co-founder of Huffington Post, Arianna Huffington recalls that a critic once wrote to her that ‘The Huffington Post was an unsurvivable failure’.
Failures are not the bricks that we carry on our shoulders, but the steps that we stand on to climb upwards. Sophia Amoruso, a self-made millionaire says that those who rejected her once approved of her later on. So failures are never the end.
Time and Stress Management
What you choose to do within 24 hours is crucial. Be proactive. Don’t ever wait for tomorrow. What needs to be done needs to be done now.
Be creative when it comes to fear and stress management. Practice yoga and meditation. Find natural remedies for anxiety such as herbal tea, relaxing wine, and relaxing herbs.
I say this everywhere and I will say it here too. Switch to an organic diet. Your life will change drastically.
Be flexible. Adapt to situations as they come. Don’t be a slave to your past beliefs. If you have an opportunity, analyze it. If it’s favorable, take it.
Take Care of Your Health
You cannot multi-task or run an entire company when you are not doing well in the health department. You need a strong body to perform at your best all day, every day.
Wake up early in the morning. Go for a jog or work out. Exercising your muscles and bones lets your body stay active all day long.
It also reduces the chances of abruptly falling ill. Because if you fall sick, who’s going to run your company?
You don’t have to do everything all on your own. Outsource what you can, delegate tasks to your managers and focus on your own tasks.
Don’t follow the crowd. Do your own research and analyze opportunities wisely. Just because others are making money out of it does not mean you will. Ensure what is safe for you.
Never spend unnecessarily. It’s best to construct a personal budget and record everything daily.
Keep Yourself Motivated
This is the key factor in pursuing goals. If you lose the interest to chase, you will also lose the game.
How can you keep yourself motivated? Subscribe to newsletters and blogs that mentor about motivation and success. Hang out with people who are motivating and energetic.
Don’t just subscribe, but also read and practice the habits that will keep you driven to go on and reach your destination.
Habit is the key. Follow through all of the above tricks and hacks to make the most of your climb to career success.
Be authentic about what you say and do. Know what you want and follow through. Make sure to help others and demonstrate a safe, humanitarian company culture to all your stakeholders.
It is okay to take help from others when you need it. It is okay to be stressed and anxious. Just know what relaxes you and makes you feel better, so that at times when you are not feeling well, you can do something about it.
Keep yourself healthy, fit, motivated and educated. Do this every day because success starts from within first.
17 Growth Hacks to Help Your Startup Scale Faster
Startups are everywhere on the internet today. It doesn’t matter if your expertise, service, or focus is on technology, business, social media, content creation or even applications — this space is extremely saturated! Everyone has ideas, but only those who know how to implement them and turn their efforts into actions will see real results. Just like it’s easy for anyone to start a website or blog, it’s not so easy to get real traffic and make money.
The same is true for starting any type of business online. It’s all fun and games in the beginning, as you are likely starting from zero… but how long can this immediate growth last?
Rapid startup growth is a common goal for many business owners, but it’s one that is tricky to achieve. You need the right marketing tactics, customer support and operational infrastructure — and you need the resources to sustain it all until the sales start rolling in. This is where the opportunity of running an internet-based business really comes into play.
So, what’s the secret to scaling up with speed? Members of Young Entrepreneur Council share their best growth hacks for businesses looking to expand quickly. By following any of the growth hacks for businesses below, you should start to see improvement across the board in a matter of a few short weeks.
1. Create Your Brand
Start creating your brand as quickly as possible. Your brand is an important asset for a startup. People need to know what you do and why you do it in order to use your product or service. The faster people know your brand, the faster you will be able to scale up your business.
2. Learn How to Delegate
The fastest way to scale is to optimize your time. Start with the things that are taking up the majority of your time and find someone to manage them. Hire, outsource or create daily efficiencies, and scaling will feel easier than it should.
3. Focus on Your Processes
Experiencing rapid growth can be a good or a bad thing, depending on how prepared you are. We experienced and are experiencing this growth currently, and it helped expose areas of improvement in our processes. If your processes are broken and you grow fast, it will only emphasize those weaknesses. If you focus on shoring up processes first, you’ll be prepared for fast growth.
4. Draw Attention to Your Brand and Product
Ride on your competition’s research through SEO and advertising. Use Quora as a platform to answer questions related to your product. You will get immediate traffic. Use video marketing on LinkedIn to draw attention and increase followers.
5. Keep Reminding Your Audience About Your Brand
You have to get out there and get your name out. The more people you know who keep seeing what you do, the more they will think of you when they need what you do or know someone who you can help. This is a big reason why people buy from top brands — their marketing is all over the place reminding you.
6. Grow Your Team
The rate-limiting factor of growth of any organization is leadership. Entrepreneurs need to scale themselves as well as their teams. When the team is more effective and growing, the business will automatically grow to greater and greater scale. Nothing matters more than human capital.
7. Don’t Be Afraid to Accept Help
If you insist on rapid growth, you’re going to need help. And once you get that help, you are going to need to trust their abilities. Too many entrepreneurs think they can do it all and they end up exhausting themselves/failing. Let those around you help you.
8. Put the Customer First, No Matter What
The bigger your business, the greater the need for a solid customer support infrastructure. Prioritize customer communication early on. Each interaction is an opportunity to showcase your brand’s voice and values. Cultivating loyalty and customer satisfaction is a result of having the right solutions and experts to guide your customer service strategy.
9. Know Your Sales Funnel
Sustainable, fast growth requires every part of the acquisition funnel to be in top shape. This will look different for every business, but it’s always important to pinpoint exactly what isn’t working, whether that’s acquiring leads, converting them or upselling them.
10. Learn How to Get the Right Traffic
You’re great at what you do, your service is wonderful and your prices are well worth the value you provide. The only thing is, nobody knows you and they can’t find you. If you know how to generate foot traffic or web traffic at a good cost, you’ll be able to scale up quickly. Find the right help, or roll up your sleeves and figure out how to do this for your industry.
11. Build a Strong HR Team
Most entrepreneurs do not pay enough attention to HR. To scale up quickly, you need to rely on people. You can’t do everything yourself and let your department heads rely on you in order to move forward. HR comes into play and lets you hire people that you can rely on.
12. Aggressively Network
My advice to startups looking for quick growth is to get the word out about their business or service by any means necessary. Spending a lot of money on marketing and promotion may not be possible in the early stages, but one of the cheapest and most effective methods of doing so is to connect with other professionals. Foster healthy relationships with professional peers.
13. Focus on SEO
SEO is still one of the most effective growth strategies, but it’s hard for founders to execute because it requires content development and the ability to build systems and processes effectively. Double down on content and guest blogging to get backlinks. Stick to it for a couple months targeting niche keywords and you’ll see exponential growth. Most give up too early, but it requires time.
14. Make Time for Strategic Planning
Every year, I make a vision board of what I want in my life. Then, I break it down to the top three goals that I feel I must accomplish for growth. Furthermore, I break it down into weekly actions and daily activities. Once a week, I outline my priorities for that week. I analyze what last week’s activities were, and if I find that I was off track or started another project, I cut it.
15. Get to Market Quickly With Your MVP
It’s critical you get to market as fast as possible to test your assumptions. The concept of the minimum viable product (MVP) is the fastest way to support rapid scaling. It allows you to quickly test your assumptions, iterate your product and accelerate the never-ending work of building a product that remains a must-have to your target consumers.
16. Create Value
Nothing ethical and good is done without creating real and meaningful value for another business. Anyone who tells you otherwise is selling you a bottle of Uncle Tom’s magical formula. Focus on value and how to make that something that can be shared and promoted.
17. Proceed With Caution
Scale up based on demand, not just because you want to. If you scale up too quickly, you run the risk of overextending your resources and potentially losing your company. Concentrate on the quality of your product and look long term. If what you provide is really worthy of massive growth right away, the market will dictate that naturally and you won’t have to force it.
How to Start Your Startup in the Right Direction
Having read through each of the actionable and expert tips above, you likely already have some good ideas for launching or improving your startup. With all of this in mind, it’s important to take advatage of the many benefits the internet has to offer — especially in terms of connections and online tools.
Take some time to run through our list of recommended business tools and resources, and if you are currently having a hard time with raising the necessary funds for your business, this is also a great resource. No matter what direction or method you take, just be sure to take action daily and always progressing in the right direction.
Logo Design Tips for Digital Marketers, Businesses, and Brands
Pepsi made headlines in 2008 when it decided to spend over $1 million redesigning its logo. This was a fresh reminder to businesses all over the world just how important a good logo really is.
Strangely, many online businesses don’t seem to have gotten the memo. Many digital marketers don’t have any logo at all. Others hacked something together that doesn’t communicate the core essence of their brand.
Your logo plays a very important role in your brand positioning. It is also one of the most visible parts of your website and other web properties. UX experiments show that 36% of website visitors will click the company logo to visit the homepage, because is the most prominent part of the site.
Why is a logo important for your online business?
Here are some things that you need to understand about logos and digital marketing.
Every online business needs a logo
Yes, every single business needs a logo. Too many online businesses think they are the exception.
Bloggers and affiliate marketers are particularly likely to think that they don’t need a logo. Since they aren’t actively selling their own products and services, they believe that they can get by without it. This is a big mistake.
When you have any type of online business model, your reputation is going to make or break your success. You may not be selling your own products as an affiliate marketer, but you still need to earn the trust of your website visitors before you can convert them by promoting another brand’s. Having a professional logo helps establish trust by showing that you are a serious entrepreneur that intends to stick around for the long term.
When hiring an outside logo design agency, it’s important to make sure you know what type of logo and design work you want to have done. Not only should you have a concept and idea in mind, you should also be aware of the services out there, and the associated costs with each. DesignBro.com recommends the following, and actually provides all of these services and design requirements within each logo job they take on:
- Up to 10 suggested designs from professional logo designers. Only see the best designs – forget about clutter.
- A closed competition: Designers cannot see the other designs. This stimulates more unique & creative content while avoiding simple variations and blatant copies.
- Own your design with full legal copyright.
- Receive files in relevant formats; suitable for online & print purposes (.ai, pdf, jpg, and png)
No matter if your business or brand is completely online or offline, you should have your logo and design files available in all formats and sizes. You never know when you might want to print out business brochures, business cards, or place your new logo design on your site or within social media.
A strong logo helps create a more seamless marketing funnel
Have you ever clicked an online ad on Facebook, Google or another site, only to be disappointed with the landing page that you saw? The problem is often that the advertiser didn’t provide a consistent funnel. The initial ad needs to set the expectations for visitors before they see your landing page. If you are getting users to subscribe to an email list, your ad and landing page need to make sure that your subscribers know what to expect when they start receiving emails from you.
A perfect example of this can be seen in the ad placements above. While the logos aren’t actually shown on Google, they will be displayed on the landing pages after the ads are clicked. Having a well-known and recognized brand identity only further improves the chances of higher conversions and gaining the trust of your audience. You can see more examples of how this can be done across multiple platforms and social media, in this article.
Keeping your message is consistent is essential. However, explicit, written statements aren’t the only part of the message that you need to pay attention to. Other visual cues can subconsciously convey messages that you may not even be aware of. It is important to make sure that these visual elements are as consistent as possible between every stage of your funnel. Using your logo in your ads, landing pages and email newsletters helps establish that consistency.
A good logo will convey the emotions that you want your brand to resonate
Every brand is unique. Every brand wants to build a different type of emotional connection with its customers. Creating a logo that matches the emotions you want your customers to feel is important part of the process.
Don’t settle on a logo just because it looks nice or would work well for another brand. It must match the connection you want your customers to have with your company.
Developing the perfect logo for your digital brand
As a digital marketer, you can’t afford to use a poor logo for your website, social media profiles or marketing creatives. Offline businesses can often make up for having a poor logo with their charismatic personality, community involvement and recommendations from trusted colleagues. That is a luxury that online marketers simply do not have.
Unfortunately, many potential customers are not going to give you a second chance if you don’t make a good first impression. Many website visitors will click the back button and never return.
This means that you need to use a great logo from the very beginning. Here are some things to keep in mind.
1 – Know who your customers actually are
Digital marketers don’t have the same face-to-face connection with their customers that local businesses do. This means that they don’t know as much about them. They may even make erroneous assumptions about their demographics.
Don’t make uninformed assumptions about your target demographic. Do your research and make sure your logo conforms to their standards.
2 – Don’t use low quality logo design services
I can’t stress this enough – you do not want to hire a low-quality expert to come up with a logo for you. They will usually hack something together that doesn’t look very professional. They may even plagiarize another brand’s logo, which is going to be even worse.
If you don’t have a large budget, you may want to look into using a free browser-based logo creator, which in many cases are free to play around and will give you a good idea on how you might want to map out your professional logo design. You will need to be a little more involved in the design process, but it will definitely be worth it in the long run.
3 – Consider using a focus group to look at your final logo design
You may fall in love with your new logo. That doesn’t mean that your customers are going to like it though.
It is a good idea to have people that match your target demographic take a look at it. You may even want to organize a focus group for them to give their input.
4 – Don’t make your logo too fancy
A lot of marketers try making the fanciest logo they possibly can. They cram as many contours and colors into it as they can. Their goal is to impress their customers, which is usually counterproductive.
Instead, you should try to make your logo as simple as possible. Your goal is to make sure customers remember it easily and understand your core message. Having a slick logo with few design elements is usually the best way to do this.
Your online business begins with your logo
Take a look at each of the logo designs above. What do they have in common?
Besides being well-known and recognized by almost everyone… they also don’t have any words or names on their logos. This is something every brand in the world wishes they could accomplish!
While your brand on business might never reach this level, your logo is the centerpiece of your brand. It quickly communicates the central message behind your entire company. Dedicate the time and resources to develop a logo that aligns with your branding goals. It will be one of the best investments that you ever make.
When looking to create a logo design or identity for your brand, be sure to consider all of the points we mentioned in this article.
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