In the world of business, your brand name is everything. Just look at famous name brands and logos like McDonalds, Starbucks, Home Depot and others… right when I say their names an immediate thought pops right into your head.
But guess what!?…
You also have a personal brand of your own, whether you actually know it or not — it’s YOUR NAME!
When someone says the name of one of your friends, families or a well known personality, you automatically get a thought in your head. It can be what they are known for, some of their attributes of even if they left a bad taste in your mouth at one point.
The most important thing to know is that your name and valuable… and this is exactly what we are going to be talking about in the latest episode of the Rise of the Entrepreneur.
Jason Surfrapp is a creative marketing genius, author and entrepreneur… but more importantly, he inspires others to think outside of the box. With so many people and businesses in the world today, it’s all about being creative and getting the necessary attention for your ideas.
In 2008 Jason saw the growing influence in the world of social media and branding, so he decided to come up with a completely original and crazy concept for making money and starting his own brand and business — which was wearing a different sponsored shirt every day. After working with over 1,500 clients with his tshirt ventures, Jason took his creativity to the next level when he decided to auction off his last name to the highest bidder. After finding a successful buyer for his last name, not once but twice… Jason then focused his efforts on writing a book (which was also fully sponsored) and is now a highly sought after speaker and consultant.
Talking Points Discussed in this Episode:
Mentioned URLs and Resources:
I can’t thank you enough for listening in to the forty-first episode of the Rise of the Entrepreneur. The podcast is currently available through iTunes (usually ranked in Top 50 in BUSINESS) and has already been downloaded in over 100+ different countries!
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My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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