Anyone can start a website, a blog or even an online business — but not everyone can turn it into a high traffic site that make money, let alone a real business. The startup costs are minimal and the opportunity is there, so why do so many people fail?
More than anything else, it usually comes down to the core basics of any business in that there actually needs to be a business model. Too often we see site owners and bloggers relying solely on their ‘content’ and not putting in the promotional and marketing work to get their name out there — let alone have a real monetization method in place.
No matter what business model you decide to go with, it’s important to remember that there are over a billion active sites on the internet today. This means you will need to be unique, provide value and also grow your brand loyalty and following in the process.
All of these traits are something Danny Iny has not only become a master at, but something he has passionately been teaching to others as well. All of this and more in the latest episode of Rise of the Entrepreneur.
Danny Iny is a best selling author, entrepreneur and founder of Mirasee.
Firepole Marketing was created back in 2010 and quickly grew from zero to over $3 million in revenue in just five years. The cool thing about the story and business model is that is all started out as a simply idea, but not one that Danny really knew how to implement and grow. Through various wrong turns, redirections and opportunities, Danny started to figure out how to best deliver his message, while also building a loyal following in the process. It wasn’t just about being able to deliver a message, it was also about turning his audience into loyal ‘paying’ customers as well.
While most people are happy with the concept of making money online, Danny was able to put his ideas into motion while also building a powerful team around himself and taking his business to a whole new level. Today, Mirasee (formerly Firepole Marketing) has over 30 employees and helps more than 5,000 value-driven entrepreneurs in reaching their own goals and growing their businesses online.
The big take away for all of Danny’s success? Put your audience first.
Talking Points Discussed in this Episode:
Mentioned URLs and Resources:
I can’t thank you enough for listening in to the eighty-third episode of the Rise of the Entrepreneur. The podcast is currently available through iTunes (usually ranked in Top 50 in BUSINESS) and has already been downloaded in over 100+ different countries!
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My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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