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Facebook: Behind the Numbers

Facebook AdvertisingFacebook is a beast… there really isn’t much more to say!

Every day the site is getting bigger and reach more and more people. Now with well over a billion users the site is exploding is various countries across the nation.

Not to mention it’s making a ton of people rich along the way… and it’s not just the founders and insiders at Facebook.

Through the use of Facebook Ads, Apps, Fan Pages and much more anyone can build and connection with millions of potential customers around the world just the same way Fortune 500 companies can.

In the infographic below you will see who the Top 30 advertisers are on Facebook right now, and which industries are making the most money.

Here’s a few more fun statistics about the world of Facebook and what’s the driving force behind the site that receives 1 out of every 5 page views online!

Women on Facebook

  • North American women aged 18-24 are the most common Facebook demographic
  • Women upload and are tagged 2x more than photos of men
  • Men & Women both prefer pictures of Women

Gaming on Facebook

  • Zynga currently has the largest amount of popular games on Facebook.
  • 27 million users bought virtual goods through Facebook Payments in 2012.
  • Total amount of virtual purchases were $810 million! (Only $5 million wasn’t from games)

Fastest Growing Countries on Facebook

  • Brazil +29 mil
  • India +21 mil
  • Japan +11 mil
  • Indonesia +10 mil
  • Mexico +10 mil
  • Vietnam +7 mil
  • US +6 mil
  • South Korea +5 mil
  • Thailand +4 mil
  • Germany +3 mil

Facebook: Behind the Numbers

To keep up with the latest and greatest from Facebook and how to make money with their site. Be sure to check back on Monday when I post a breakdown of a successful ad campaign that you can replicate and start making money with right now.

About the Author Zac Johnson

My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.

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Robert Connor says

It really is amazing how big Facebook is getting – they are a great way for us to keep up with our family around the world!
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Himanshu says

Hello zac,

Nice article .We can use this type of data to market our product on facebook
Well , i have not played any games on facebook which is good for me yet.These games are fully addictive. Both India and Brazil are the countries which is on first place in the orkut list in terms of users engagement.
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Megan says

Facebook is crazy. Next move, they should come out with their own OS. They are capable and big enough.

Jay says

Good stats on Facebook Zac.

The women pics that are Tagged 2x more then Men does not surprise me one bit:) Guys love checking out women on social networking sites.

Facebook is really gaining momentum in Brazil which is a little surprising to me because their Facebook was hi5 for years.

I also read somewhere that Facebook just built a big location in Europe I believe it was somewhere in Sweden but I could be wrong on the location.

Facebook is becoming a bigger Beast then it already was.
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Christopher says

I've always had a love/hate relationship with Facebook. I love everything it has to offer a business. It's the largest active marketplace on the planet, unlimited customers, and their wallets are at your finger tips. So what more could a business owner possibly ask for??? Well I'll tell you. They can stop changing their site layout and guidelines every 3rd month! Lol. I understand it's all for improved functionality and user experience, and in the long run each time they do it it's for the best. But each time they do it it also slows our progress with our businesses and sets us back while we relearn new ways to do many things that were already working just fine. Wouldn't it be nice if they just piled up all the updates and gave Facebook a "Facelift" like once every two years? It sure would make my life a lot easier. But I'll still gladly take things the way they are as opposed to having no Facebook at all!

Jessie@SocialTraffic says

Facebook is very a powerfull network,Every marketer can priorize this to get leads, sales,and build a profitable Business
Thanks Johnson for this great post

KI1418 says

Thanks for ur info. but , Can we earn money in building facebook page?

Priya says

Nice share. Good to see India stands 2nd in the fastest growing countries in Facebook.
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mbelk says

Zac, those are startling stats and some fun trivia. I think Facebook will cover the World like a virus. I am starting to spend more time on the site.

They are growing because the more people on the site the more people will join. There is a large untapped market out there. Great stats.

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