Facebook contests and promotions… they seem to be everywhere. This can be anything from a sweepstakes, referral promotion, a fan page event or even a landing page in itself — no matter what type of social contest or promotion you are seeing, it’s just further proof that this kind of marketing works.
I love Facebook advertising. It’s never been easier to target my demographic audience and I don’t need to worry about annoying issues such as quality scores, keywords, landing page content. Instead I can simply create my landing pages or contest promotions and get them out there. Another huge benefit is that when people start sharing your social contests, they start doing the work for you!
In this post I break down some of the best Facebook contest apps and services that you should be considering right now. Best of all, they each offer their own free trial that allows you to sign up and test each of the tools, features and services they offer.
Before we start to look at the different solutions out there for creating, managing and tracking Facebook contests, let’s first get the basics out of the way. It’s much easier to create a successful contest promotion when you know the key points of what works, and some things you should stay away from.
Before going live with your first Facebook contest.
Now that we got the basic foundation for a successful Facebook contest out of the way, let’s move on to the best sites to help you setup your promotion.
Wishpond has quickly established themselves as the leader in not only Facebook contests, but many different social media and lead generation based tools. From landing pages, newsletter popups and split testing, WishPond is an all-in-one solution for thousands of online marketers and brands.
In terms of pricing, Wishpond is quite competitive in this space as well. Their plans start out at $45 per month and go up depending on your volume and needed features — if you sign up for a year in advance you will also save up to 35% off. Wishpond also offers a free 14 day trial for you to have full access to all features and tools available on their site.
Heyo has made the concept of creating Facebook contests and promotions much easier through their drag and drop system. In the past it was a big paid to setup Facebook promotions as you would sometimes need to get messy with coding, have to install applications and then format them to match the look and feel of your fan page. These problems are all put to rest thanks to solutions like Heyo.
Plans start at $30 per month, but you can join for a free 7 day trial (no credit card required) to put their system to the test!
ShortStack has become a favorite tool for many successful and well known online marketers. Through their platform you can easily create campaigns that focus on Facebook, Twitter and Pinterest. You can also create campaigns to promote outside of social networks as well. The end goal for ShortStack is to allow their users to easily create campaigns that can be measured on a lead generation and ROI basis. As they say on their site… “You dream it up, and we’ll help you build it“.
ShortStack plans start at $29 per month. Once you create your free account, you will be setup for their initial free trial period to test and tweak your first campaigns.
AgoraPulse allows their users to create contests and promotions, but their service actually does much more. Through their site you can manage both Facebook and Twitter, while also focusing on applications, analytics and CRM. You can also do feed management, monitoring and user qualification of your Twitter promotions as well. There are also a few useful tools on their site that a free to use and pull stats on your current social campaigns without the need to signup.
AgoraPulse plans start at $29 per month, which includes full access to unlimited apps. Accounts that are billed annually also save up to 35%. Before joining, you can sign up for a free 15 day trial at no cost.
Now that you have an idea of the different Facebook contest apps and services out there right now, it’s time for you to visit each of them and see which caters best to your budget, marketing efforts and end goal. The good thing is that each comes with a free trial, so you can sign up and view all of their features without needing to start with an upfront payment.
So here is your action plan to get started:
Keep me updated on which of the recommended services above you like best.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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