All three of these factors are important, but the landing page is crucial.
Not all landing pages are great, and I’m surprised at how often I see good offers out there with bad pages.
I’ve also come across some excellent landing pages as well.
Let’s take a look at this landing page from CreditReport.com which is available through Neverblue.
What I did was highlight the different areas that makes this landing page awesome and what you should be looking for or removing from your current landing pages.
Here’s a breakdown of each point I covered above.
So many web sites want to put a navigation menu at the top of their page, but this is just another distraction. Navigation menus are fine for blogs and online shopping sites, but when you are sending people to a page to take a specific action, eliminate the top menu bar and you are eliminating another distraction.
Just as important as removing unnecessary navigation bars and other distractions on your landing pages is to make sure they are clean. You are sending quality traffic to your landing pages and want them to take one immediate action. Keep it clean and their focus will be on the call to action.
The last thing you want to see when you visit a form or application on a web site is a ton of different fields to get started. Take a look at how this landing page only asks for your most basic information, then also has a Step 1-4, View Score count down on the site. Once you get your site visitors started with a registration path, they are much more likley to finish it, just give them something small to get started.
Offer an incentive or preview of what your site visitor is working towards. On the top right of this landing page you will see a screenshot for the 782 credit report that they will see when they complete the form. This is a great way to get the person engaged and think “wow, i wonder if my credit score is that high”? Give them a taste of what they are working for.
Lastly, the best way to get people to convert on your site is to simply tell them what to do! You will see two very simple and clear call to actions on this page -Â “Start by telling us about yourself” and “Submit and continue”. Walk your site visitors through the process and make it simple, stop trying to complicate the process.
Yes, these are very simple steps and they work… however it takes A LOT of time, money and testing to best understand your audience and make little changes to see what converts best. Be sure to look at other big name offers and landing pages to see what they are doing. There’s a pretty good chance that they have invest thousands (if not millions) of dollars into these most basic principles on making their landing pages convert.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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