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The Formula I Used to Write a Post that Got 95,000 Views (from Quality Sources)

Almost 2 years ago, I wrote a post titled “30 Websites that Pay You to Write, Instantly

My blog was struggling at an average of 400 daily visitors when I wrote this post and my most successful posts were averaging 500 – 800 views the month they were published. However, this post set a record on my blog.

Here are some quick stats on what happened when I wrote the post:

Day the post was published: October 16, 2011

Day I’m writing this post: September 19, 2013

Total traffic the day the post was published: 1,340 visitors

Total traffic the day before the post was published: 804 visitors (another post went viral on Stumbleupon around this time, which made the number of visits the previous day higher than average)

Total number of views to the post within a month of publication: 2,929 views

Average time spent on the post in the first month: 16 minutes 52 seconds

Total number of views to the post today, almost 2 years after it was published: 95,752 views

Average time spent on the post since it was published 2 years ago: 10 minutes 54 seconds

Here’s a screenshot that shows the post has indeed gotten 95,752 views since it was published:

Post traffic screenshot proof

Here’s a screenshot that shows traffic to the post since it was published almost 2 years ago:

Traffic growth to post screenshot

As you can see from a quick summary of the stats above, the post didn’t just have a lot of traffic but it also had quality traffic.

Here are the top 5 sources of traffic and the number of visits they have generated to the post:

Google: 65,274 views

Direct: 15,603 views

MakeaLivingWriting.com: 1,708 views

Facebook: 911 views

T.co (Twitter): 567 views

Here’s a screenshot showing the top 10 traffic sources to the post according to Google Analytics:

Top traffic sources screenshot

Why I Call My Approach to Writing the Post a Formula

You would have noticed in my title that I called my approach to writing this particular post a “formula.” The reason behind this is simple; I’ve used this approach again on my blog to achieve similar results and I’ve also used it on another brand new blog of mine; the result? Traffic doubled month after month.

Second use of this “formula” on my blog

I wrote a follow up to this post on my blog later this year. The follow up post is titled “45+ More Websites that Pay You to Contribute an Article, Instantly

The post was published in April of this year and it’s been approximately 5 months since the post was published. The result:

Date post was published: 9th of April, 2013

Total number of views to the post the month it was published: 4,664 views

Total number of views to the post in 5 months: 14,100 views

Average time on post: 6 minutes 31 seconds

Here’s a screenshot that shows the total number of views to the post since it was published (5 months):

Page view for followup post screenshot

Here’s a screenshot that shows traffic growth to the post since it was published:

traffic growth to followup post screenshot

This second post is on track to beat the first post, on the long run, in terms of page views since my blog was more popular when the second post was published.

However, since it is a follow up to a post that is already very popular, it’s easy to say that the approach towards writing this post cannot be proven i.e. it only became popular because of the first post.

Third use of this “formula” on my brand new blog

I repeated this on a brand new blog of mine in a new niche, when it was averaging only 500 visitors A MONTH; note, that traffic to be blog is five hundred visitors monthly, not daily.

However, this time around, instead of publishing it as one main post, I created subpages on the blog that featured various parts of the post. This makes it difficult to track overall traffic to this post so I’ll be tracking traffic growth to the blog the month the post was published.

One thing is certain, though; this post has been responsible for over 20,000 page views on a blog that was initially averaging 500 visits monthly.

The post I’m talking about is The Ultimate List of Blogs that Accept Guest Posts and it’s on another blog I own (under a pseudonym).

Here are some quick stats:

Date post was published: 9th of February, 2013

Traffic to blog a month before publishing the post: 630 visits

Traffic to blog the month the post was published: 1,010 visits (almost double the previous month, even though this post was published middle of this month)

Traffic to blog a month after post was published: 2,218 visits

Traffic to blog in August 2013 (7 months after publishing the post): 4,497 visits

Average time on site 3 months before the post was published: 2 minutes 58 seconds

Average time on site 3 months after the post was published: 5 minutes 36 seconds

Note: Since I’m not focusing on the blog full time, I only started it as an experiment, only one more post has been published on the blog after publishing the post using this formula; in other words, I didn’t publish a post on it for 7 months, yet traffic kept increasing because of this “formula” in action. That post was also published after this stat was taken so it had no influence on it at all. All stats are from Google Analytics.

Here’s a screenshot of traffic growth to my new blog 3 months before I published the post:

traffic growth to challenge blog before publishing post

Here’s a screenshot of traffic growth to my other blog since I published the post:

traffic growth to challenge blog since publishing post

Here’s a screenshot of traffic sources after publishing the post:

traffic sources to challenge blog after publishing post

What Do These Posts All Have in Common?

You’ll notice one thing instantly across both of my blogs when I published posts using this formula; traffic increased significantly. Not only that, the quality of traffic and average time on site skyrocketed.

So, what do these posts have in common? They are all resources posts. That’s what they have in common; every of the posts I referenced in this article showcased resources to help make some tasks easier for people.

  • The first two posts on my main site featured a list of sites that pay writers so that they don’t have to struggle to get paid for their work
  • The post on my other blog featured a list of sites that accepts guest posts, in various niches, so that people don’t have to struggle to look for these sites.

The key to replicating my success is simple; write your own resources posts.

Tips for writing your own resources post

1. Look for a pain point in your niche; in my own example, writers want to get paid and bloggers/marketers want blogs to publish their guest posts.

2. Provide a resource that helps people overcome these pain points and that people can act on immediately; in other words, don’t share another “10 ways to find blogs that accept guest posts” or “10 ways to find sites that pay you to write.” Instead, share the actual blogs that will accept their guest posts or the sites that will pay them to write.

How I market my resource posts

How to Market Resource PostsIn my experience, marketing or not marketing my resource posts wouldn’t have made much of a difference; on my more established blog where I published the list of blogs for writers, I did some marketing to help the posts get traction quickly. On my new blog that was averaging 500 visitors, I did little to no marketing – in fact, I kind of abandoned the blog after publishing that post – yet, traffic kept increasing month after month.

So whether you market or not, your post will still be successful but I believe you’ll be able to make a lot more impact if you can dedicate some time or effort to marketing your resource posts.

So, here are my tips for marketing my resource post:

1. Occasionally reference it in relevant posts on your site.

2. Share it on social media every once in awhile; even if everybody have forgotten about it, make it your duty to remind them.

3. Look for relevant blogs in your niche that accept guest posts; submit guest posts relevant to the topic of your resource posts and try to include a link back to your resource post in the author bio or in the post content when relevant.

The above are the 3 things I’ve done to market my resource posts; it’s worth paying special attention to the bit on guest blogging.

So, start writing your resource post today!

Get Similar Tips from Me!

If you want to learn more about my approach to using blogs to attract traffic and clients, sign up for my new FREE E-Course: How to Build a Blog that Consistently Attracts Freelance Writing Clients. You’ll find it very helpful if you’re a freelance writer or consultant who wants to get clients from your blog.

This post was written by Bamidele Onibalusi, who is a young blogger, freelance writer and the founder of Writers in Charge, a popular blog for writers.

About the Author Zac Johnson

My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.

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Josh Kotsay says

Hi Onibalusi,

I think your strategy worked for you because you already had the brand recognition because of your prolific guest posting. But for the majority of bloggers, I don't think an occasional mention on social media and a few guest posts is going to result in too much traffic these days. Sure, there are exceptions for truly quality content, but I think that's pretty rare these days.
My recent post Free Genesis Child Themes

    Bamidele Onibalusi says

    Hi Josh,

    It's easy to say so but what about the other post on my new blog that was only getting 500 visitors a month? I own that blog under a pseudonym so that made for a good comparison.

    I think the key is in the post formula; you need a post that people can act on, tell their friends about and even link to on their blogs. A resource post is that kind of post.
    My recent post 3 Easy Steps to Increasing Your Freelance Writing Rates

John Gibb says

hi Oni

I thought Zac was the author of this post, but after checking out the link you’ve mentioned I immediately noticed your blog.

Did you think to try sponsored posts on Facebook?

I’m sure this will skyrocket your traffic like never before. I’ve read some articles (case studies) where these guys were able to attract thousands of likes/fans, and then they’ve launched their blog (it’s a reverse blogging model)
My recent post Click one of the post titles above to include it at the end of your comment

Jawbone Up Tips says

Interesting stats. I'm always motivated to read stories about a single post that can pull so many traffic years ago. Keep writing, and your blog will grow.
My recent post How Does Jawbone Up Track Sleep

Metz says

WOW! This is massive and amazing! I bet that many bloggers will be glued to this article because they will be interested in how did you do it. 95,000 views is a lot And I can't imagine!

I think every blogger wished to have a hundred thousand views. In my opinion, every one has its own strategy. Good quality content, right audience, and nicer web design will help. 🙂

Glad that you shared this with us. Inspiring, I must say!

I found this post shared on Kingged.com, the IM social networking site, and I "kingged" it and left this comment.

My recent post $10,000 Per Month In 14 Days Starting From Today! Free Training Inside!

Geoff Todd says

I like the idea of creating a resource post. Those are the type of posts I typically bookmark and come back to later. This was really good info since most posts like this are variation of "Top 10 lists" I have a few ideas on how I plan to implement this on my blog. After it's done' I'll stop back by to post my results.
My recent post List Building Tactic 1: JV Giveaway Events

Sunday says

Its indeed a formula that works. Resource posts helps readers to see the realities on ground and become handy for taking action. Its really helpful stumbling upon this article. The 3 marketing tips are also clear.

In the social bookmarking site for Internet marketers – kingged.com, the above comment is shared just as this awesome post was shared for improved Internet marketing.

Sunday – kingged.com.

http://www.kingged.com/the-formula-i-used-to-writ

Stacy Fleetwood says

Excellent post. I am always looking for a way to provide more value for my readers and reference posts do just that. Thanks for showing your results! It makes the effort put into creating them worth it.

Maria Lash says

Hi Bamidale:

Well can believe it…Have the pleasure to be the first to comment on this blog…Can really see why Your formula works so well…Sure will implement & follow it…Gratitude, Love & Blessings!

Your follower,

Maria Lash http://www.onovercomingaddictions.com

Kanchan says

Awesome Oni!
Your blog's post are really getting much views…

Kulwant Nagi says

Oni, I am one of your followers and I have learnt a lot of things from your blog. This study was too good to learn the importance of great headlines.

These days I am learning tactics to write magnetic headlines, so in the process I am just eating out all the articles on CopyBlogger.

Thanks for this case study.
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Tiffany says

Insightful post Bamidele. Personally I find resource blog posts to be very helpful, and I refer back to the good ones over and over.
My recent post Facebook’s New Page Insights

Aahna says

Hi Zac,

Really interesting study, I think that's why lot of bloggers often recommend to do list posts where you can link back to your useful resources in your niche. This way you not only start and build relationships but also get affection from those bloggers. In return they would be happy to promote your blog posts and you'll get huge exposure in quick time.
My recent post Web Development Company

Jamie Anderson says

Some impressive numbers there Bamidele, I'm sure you'll see another big spike in traffic now after this guest post as well 😉
My recent post Market Samurai Review – Read This Before You Buy Market Samurai

Denis D. says

This is some cool stuff. I am brainstorming ideas for ne blog posts already. Thanks for sharing your formula and showing us some real statistics to get an idea of what is possible.
My recent post My September 2013 Traffic Report

Nancy Badillo says

What an inspiring post! The fact that your traffic triple is a great inspiration for all of us. Thank for sharing the post. Will be sharing with my blog community! 🙂
My recent post The Online Retail Market and Why Should You Start Making Money From It

Sid says

This is excellent Zac. I too had an article which brought thousands of page views daily to my blog. But unfortunately, the post did not comply with AdSense and hence I removed it, DAMN. Compromise for AdSense. However, you have mentioned the steps you have taken amazingly. Keep rocking super affiliate. 😀
My recent post Worried of your Writing? Rewrite your Articles with Improved English

focusedlife says

Thanks for “giving me the fish,” which is what I interpretted what you meant, yes? Either way, thanks so much. Awesome post.

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