Greatly said. I think I lot of people went into PPC thinking that they will see the money instantly. I would say that it is like a kind of business model. You need to lose some in order to gain. In term of business thinking, the attractiveness of PPC would in the ROI, which is unbelievably much higher than any conventional business vehicle.

Zac (or anyone else), any suggestions on which ppc engines noobs should concentrate on first? I hear/read that adwords might have the most traffic but with so much competition the cost vs profit margin goes down unless you really know what you are doing. Do you suggest we start with say Yahoo then MSN live then move on to adwords? Or another variation? Or is it better to just go ahead and lose the money while learning with adwords thinking that once you get adwords down you can conquer them all?

Count another vote here for a more in depth breakdown on landing pages ;). Would be nice to know what best to use to make them (just plain small html pages or use some cms?), how much content, if any, to put on them beyond the sales copy, what pages/links are needed to try to make sure you get a good quality score (privacy policy, contact and TOS always a good idea?). Not many affiliates share their landing pages so it would be nice to get the facts from someone we trust…meaning you Zac ;).

Thanks again for another great post! It’s what really sets you apart from the others out there.

I started a campaign at hydra yesterday, and literally hours after I launched it, the campaign was paused due to tracking issues on the advertiser end.

I’m getting credited for the leads, though, so I’m thankful for that.