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October 1st, 2007

Goodbye to AuctionAds

It’s been fun, but now we must say goodbye to the once awesome AuctionAds. In the beginning you were innovative, profitable and showed some promise… but now with a mere few months under your belt and your original founders passing you along, you have simply become the nasty clutter which builds up in your back room and takes up space. Why so extreme harsh? It’s just unfortunate that a program which earns $1,728.13 can fall to an astounding $61.48! Let’s take a look at the fast rise and even faster decline of AuctionAd’s performance on my sites.

May was the first month I decided to run AuctionAds and it was already halfway through the month at that point. I gave the program another shot in June, despite it’s "ok" performance in May. June turned out to be great, but from there it all went down hill. In July I had nearly the same impressions served as June, but only half the clicks (reported). Then in August I had around a 20% drop in impressions, but clicks continues to be way off again… off nearly 20,000 clicks from the previous month. September was the last straw andless than 1,000 clicks were reported, from over 6 million impressions.

I know that AuctionAds has said they were having issues with their click tracking, but it’s been weeks since anything was fixed, and numbers just kept declining. If this horrible decline in stats would have occurred if Jeremy and others were still in charge, I don’t know. However, I think it was an amazing job on his part to get out at the peak when he did.

Over the past five months of running AuctionAds I made a decent $3200+, which is a ton more than I have heard from other members which never met their minimum payment levels with the program. I rarely see the program running on any sites anymore and I completely understand why. It’s a shame the program had to fail. I enjoyed posting my earnings and feeling on the program each month, but now  it is time, and I must say goodbye. AuctionAds will now be removed from my network of sites.

Popularity: 4% [?]

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    21 Comments


    Post / Subscribe to Comments
    Comment by knupNET
    2007-10-02 00:29:51

    How many sites did you have AuctionAds on? That is some great earnings you had going there. That big of a dropoff is strange.

    Comment by Zac Johnson
    2007-10-02 00:58:47

    Only a few, but the declining numbers were across the board. I’ve replaced them all with WidgetBucks now and will see how that performs.

     
     
    Comment by James Seligman
    2007-10-02 01:21:48

    I completely agree, I think AuctionAds was a fantastic program when it first came out. Then all the tracking issues came along, then the revenue was falling fast. I knew I had to stop using them about a month ago. I kept giving them the benefit of the doubt, but in the end I just couldn’t’ hang on anymore.

     
    2007-10-02 04:37:23

    Wow that is a massive drop in revenue! I haven’t used it myself so I don’t know much about it. Do you think this revenue drop is tied in with the sale of AuctionAds or do you think it could just be ‘banner blindness’ kicking in?

     
    Comment by BustaThief
    2007-10-02 07:42:50

    Auction Ads is a joke. The drop I have experienced is similar to yours and is as huge as 1000% plus in drop.

     
    Comment by Sucker
    2007-10-02 08:04:35

    I’ve ditched the ads too, but surprisingly I still see a lot of sites using them. Sometimes there are 10 ad units stacked on top of each other, so you can’t miss em! (Not sure on those sites’ CTR or earnings though…)

     
    2007-10-02 10:28:49

    […] Goodbye to AuctionAds […]

     
    Comment by Matt
    2007-10-02 11:21:09

    We are also dropping AuctionAds. We went from earning a few hundred dollars in May w/ 1.17% CTR down to earning $11 in Sept with 0.11% CTR. Severely disappointing.

     
    Comment by edgar
    2007-10-02 13:04:49

    I am also thinking of not runnning AuctionAds any more

     
    Comment by Stephan Miller
    2007-10-02 14:09:03

    I really never got started. I put Auction Ads on for a while, but never like the look of the ads, so I took them off.

     
    Comment by WootAgent
    2007-10-02 18:56:18

    I plan on adding this to my site. I think it will work great, especially since they pay per click. Auction Ads was sucking for me since day one.

     
    Comment by Michael Boateng
    2007-10-02 21:59:45

    Hey i feel the same man. I had it on one of my news websites. It did well for 2months and that was all. too bad.

     
    Comment by Karthik
    2007-10-04 00:14:05

    That’s a pity, I expect the spike was due to user interest in the beginning until they got the wiser and realised they were ads and became immune to them as well!

     
    Comment by bricklayer
    2007-10-04 02:54:14

    Hey -

    Maybe a dumb questions here, but what are you using to generate that graph from the monthly impression, clicks, revenue table??

    Looks like a screen shot of excel on a mac ..

    BUT, would you be willing to share your spreadsheets you use for tracking your aff marketing efforts?

    Don’t need data, just the tracking tools … I am still looking for spreadsheets that will work for me for this.

    Thank in advance if you can share.

     
    Comment by chetan
    2007-10-04 05:55:48

    Wow that’s bad!

    Such a sudden decrease!
    Good one saying good bye.

     
    Comment by Karthik
    2007-10-08 06:53:43

    I may be wrong, but it looks like AWStats to me.

     
    Comment by Mr GrownUP Geek
    2007-10-08 23:02:10

    Your graph looks almost exactly like mine.. Great in May, ok in June, horrible in July/August..

    It was a great start, but it fell apart pretty quickly..

     
    2007-10-23 09:46:05

    […] I’m not that surprised, nor upset. These are initial stats and this just means I need to do more testing. Setting the category of ads shown to "Movies" will likely pull in the most clicks, but are probably low earning clicks. I will not start tracking and monetizing the program by running a few other categories and see how they perform. I will keep running the program at least until I hit my minimum payment requirements. AuctionAds wasn’t that great the first month I ran them, but the next month after, I was able to rack up $1700+ in commissions. […]

     
    2007-10-30 23:31:07

    […] Goodbye Auction Ads I first ran across ZacJohnson.com several months ago and have had the site in my feedreader ever since. It first caught my eye when I was running AuctionAds on one of my sites with minimal success. It was nice to see I wasn’t the only one dissatisfied with AuctionAds. […]

     
    2007-12-07 10:23:24

    […] just read a post over at Zac Johnson’s blog where he tells of his falling revenue over the summer months with Auction Ads. He earned $1,728 in […]

     
    Comment by JIm Subscribed to comments via email
    2008-02-14 13:23:03

    I had almost the exact same trend of a great start and then plummeting results ( I actually had a couple of $40 plus clicks in June of 2007 and this month I’ll be lucky to make $40 total for the entire month … so much potential and then it tanks … too bad, I guess I’ll try WidgetBucks.

     

     

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    The Man Behind the Mask "With great power comes great responsibility".... my Uncle Ben told me that. Haha, just kidding! I'm Zac Johnson and I've been making money online for over 10 years now. In short, I started making money online while I was in high school... but my passion for marketing and making money goes back way earlier than that. I created ZacJohnson.com to help motivate you to start making money online, and live the life the you always dreamed of.
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