Guest Blogging Secrets and Must Use Strategies

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  • Published on : Apr 21 2012

You can tell people how to start a blog, create an ad campaign or even provide them with a step by step business plan… but in the end, how many people will actually follow through? The answer is, NOT MANY. The majority of people are just too lazy or give up way too fast. Yes, blogging is one of the easiest ways to start a web site… but there is a reason why most blogs fail and fizzle out to nothing and never make money. Setting up a blog is nothing compared to what it takes to grow a blog and make it into something special.

You’ve created a blog, produced great content and have a few hundred readers and some people are actually leaving comments on your blog… but your revenue and goals for the blog are still nothing. It will usually take at least a year or two to build yourself as an authority in any niche, and that’s a low estimate. Another problem that many bloggers just starting out have, is that they don’t have money to invest in advertising and getting people to their site.

So what’s the solution… Guest Blogging! Sure, you’ve heard of guest blogging before, but how many of you have actually spent the time to create a quality guest post and search out a quality blog for you to possibly get featured on? Most likely very few of you.

The truth is, guest blogging is free and for anyone who isn’t taking this opportunity seriously, it’s a big business mistake.

In this post we are going to highlight some important questions and answers about guest blogging, while also covering some guest blogging secrets and killer resources that are around the web.

If you’ve been struggling to grow your blog, make money online and become a niche within your market, this is the perfect guide for you.

Guest Blogging Guide and Questions

Before you start guest posting on your own, you need to make sure you have a good idea how guest blogging works, along with the proper etiquette and expectations from blogs that allow guest posts on their sites. Guest blogging isn’t just about getting inbound links, it’s a complex process that can grow your blog and brand by leaps and bounds… but if you go about it the wrong way, it can also come back to haunt you. The follow questions are some of the key points and discussions that you will need to know to become a successful guest blogger. Also be sure to check the killer resources at the bottom of the page, as this full post and resources are really the only thing you need to become a successful guest blogger.

- What is guest blogging?

Guest blogging is the process of writing original content for blogs on the internet. The majority of blogs that are looking for guest post writers, will want at least 400 words of original content, a topic that is targeted towards their audience and provides value to their site. In exchange for providing a guest post on another blog, the guest writer will usually receive an author section at the bottom of the blog post, along with one or two links to their web sites or blogs.

- What are the top blogs for guest blogging?

Depending on your niche, the top blogs in your market will be much different from other niches. Some of the most popular blogs on the internet such as TechCrunch and Mashable accept guest blog posts, but they need to be extremely high in quality and it also helps if you have a great list of references or an already established brand. An updated list of over 100 blogs accepting guest blog post was recently released. The majority of these blogs are internet marketing and tech related. No matter what niche you are in, there are plenty of high level blogs and many of them are likely accepting guest posts. Take the time to write to each of the top blogs in your niche and see if they are accepting guest posts.

- What is the best way to approach a site that accepts guest blog posts?

The way blogs accept guest bloggers can vary. On my sites I use a simple contact form, where I will talk with the guest writer before accepting their posts. Other blogs will allow you to sign up for a WordPress author account on their site, which you can then write up posts through the WordPress area. If the content is approved, the blog owner will publish your content and you will be able to add future posts simply by logging into your account and writing new content.

If you are going to be sending an email to a blog owner about posting your blog content, you should make the email personal, short and sweet. The majority of large blog owners out there get a lot of email and they don’t have time to go back and forth on every email they get. Write something personable about how you like their blog, read it often and would like to contribute a guest post. If they don’t have an author registration on their site, it’s best to include your full blog post within the email. You do not want to send an email that says “Can I guest post on your site?”, then follow up again asking what to write about etc… this is wasting the blog owners time and just making you look like an annoyance. You can see a sample of this writing practice on our “7 Major Tips to Be a Better Guest Blogger” post.

- What are the benefits of guest blogging?

The benefits of guest blogging are huge. As mentioned earlier, as a guest blogger you will gain back links in your author section at the bottom of most guest posts. Not only can these links help with seo and rankings in the search engines, but it will also help drive people back to your site. It’s one thing to write a guest post that gets accepted, but writing a killer post that people really enjoy and comment on, will make them that much more likely to click on your author links and visit your site.

Another benefit of guest blogging is simply getting your name out there. There really is no better and more cost effective way to get your name, content and picture out to thousands of readers just for taking some time to write up a quality article. One people start seeing your name and content on various other blogs, you will find that your branding and credibility continues to increase with time… as does your own blog’s traffic and branding.

- How can I become an authority through guest blogging?

Becoming an authority in any niche take a lot of time. Don’t expect to throw up a blog and become an instant success over night… or even within a few months for that matter. Many bloggers will need to write killer content and be at the top of their game for years before they become established and an authority. The keys to becoming an authority in any space, is knowing everything about your market, while also providing your readers will content they are just waiting to read. Tutorials, guides, news and interaction are all key factors to becoming an authority, and it also helps to grow a mailing list and start your branding efforts from day one.

- How can I make the most out of my guest blogging efforts?

When writing guest posts, it’s not simply about writing a post, sending it out to a blog and getting a link back. If that is your end goal, you are missing the point. First off, you want to make sure that you are writing something really great that people are going to want to read, benefit from and SHARE. The next important thing is that you interact with the people that are reading your content. If people are leaving comments, make sure you take the time to respond to all of them. It’s also a good idea and courteous for you to share your guest blog posts with your own social networking audiences. This is a great way to spread your content around while also helping out the blogs that are publishing your content.

Can I outsource guest blogging?

There are plenty of guest blog services out there, and they are also many reason why you may or may not want to use them. A few reasons why you WILL want to use them is simply because they will save you a ton of time and do all of the dirty work for you, such as contacting blogs, writing articles and getting them approved and live. Some reasons why you may NOT want to use outsourcing for guest blogging is that it will cost you money, and if you are using your personal name or branding, you probably don’t want articles and content being spread around that says it was written by you when it really wasn’t.

If you are looking to have guest blogging done to bring attention to a blog or web site simply for link building, guest blog services range anywhere from $15 to $200 per guest post published. The huge price difference is based on article quality, the authority and ranking of the sites that are posting articles, and within what niche.

Great Free Guest Blogging Resources

As you can tell, guest blogging is quite powerful and when focused on enough, it can really propel your business and brand to new levels. With that said, it’s important to spread around some of the best guest blogging resources around the web, along with interesting posts and articles on the topic.

  • My Personal Guest Posts on Other Blogs – I’ve written a couple thousand blog posts across my own personal blogs, but I’ve also been doing some guest blog posting as well. Not only is it fun, but it’s also spreading my blog and brand to other blogs and audiences that might not have heard of me year. This page features some 30+ articles I’ve written for various blogs across the internet.

  • YoungPrePro.com – What if I told you the God Father of guest blogging was actually a young kid? Well, he might not be the God Father, but he is freaking awesome at guest blogging. I first talked with Bamidele Onibalusi a couple years ago and he has written for many of my blogs. Onibalusi is a 20 year old kid from Nigeria, who just started his blog back in April of 2010 and is already making a few thousand dollars a month through his blog, guest blogging and writing services. I’d like to think my 30 guest blog posts are impression, but Onibalusi has well over 300 guest blogs posted in the past couple of years!
  • 100 Blogs Accepting Guest Posts – The best way to get started with guest blogging is to simply get started right now. BloggersPassion.com released a great list of 100+ blogs that are currently accepting blog posts. The list also include the Alexa and Google PageRank for each blog. The list is made up of most social media, internet marketing, design and finance related blogs.
  • My Guest Blog – I  haven’t used this service yet, but I’ve seen a lot of people talking about it. You can join My Guest Blog and start networking and setting up guest posts with other blogs in their network. They also have a few guest blogging learning courses that you can download.
  • ViperChill Guest Blogging – ViperChill has a great blog post full of information and case studies about his guest blogging experiences, along with a break down of all the benefits and link building power behind guest blogging. This is a quality post full of referral traffic stats, example blog emails and much more.
  • Guest Blogging Guide 101 – Michael Chibuzor is another well known guest blogger, with over 500 guest posts under his name. In his guest blogging guide you will walk through the same steps Michael takes when writing and looking for quality blogs to guest write for.
  • How to Build Links Through Guest Blogging – Niel Patel has put together an excellent step by step walk through of the process behind guest blogging, along with providing some useful resources and tools for tracking an writing great blog content.
Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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  • http://www.wpsquare.com Bharat Chowdary

    Zac I like the way of you explained. Al at the end huge guest blogging serve resources are included, thats really awesome.
    My recent post Hello world!

    • Zac Johnson

      Thanks, glad you liked it!

  • http://webdealswatch.com/ Rob Start

    Informative read Zac, thanks.

    Also consider when choosing a blog to guest blog for, that it is worth checking how often that blog releases new posts, because if they write 5 posts a day, your guest blog might not get much exposure.

    • Zac Johnson

      Good idea, and if you are going to write for a site that posts often, make sure it's a great post so it gets a lot of comments and ranks well in the search engines. This will bring a long term benefit to your post.

    • http://www.100webhosting.com Jasmine

      That's very true, Zac. It's worth following a blog for a while to really know how well is the blog doing, in terms of how many followers and readers they have and how frequent do they publish new posts. It will not be good if they have too many posts in a day, and likewise not too good if they only post once a month! Haha…
      My recent post iPage Easy Script Installations with SimpleScripts

    • Ashley K. Edwards

      That is a really, really good point, and probably one most people don't consider. I also recommend taking into account the lack of posts and their social activity (means they may not wrap much promotion around new posts).

  • http://www.techatlast.com Olawale Daniel

    Helpful post Zac, thanks a lot for this.

    BTW, I'm very glad seeing most of these great resources for guest posting. I'll make use of them and get more exposure online for my website. Also, I like seeing YoungPrePro on the list because the blog has been a great resource platform for me ever since I have started blogging.

    Thanks for your support Zac.

    • Zac Johnson

      Thanks, the resources are a huge benefit to the guest blogging guide. I've read and followed many of them myself. It's always great to learn from some of the best guest writers around.

  • http://www.twitter.com/jeffreyskang jeffreyskang

    speaking of getting your name all over the place, you can always do something unforgettably stupid like bond two stretches of bungee cord together with glue and test it by paying a trained stuntman to jump off a bridge. this was all but a sad attempt to create a viral video that displays how strong the bond of their glue was. krazy fast. krazy strong. krazy glue. i enjoyed the commercial and i remember it.
    My recent post Click one of the post titles above to include it at the end of your comment

    • Zac Johnson

      I guess that is one way to leave a lasting impression…

  • http://lunaticg.blogspot.com lunaticg

    Thank you for the useful information about guest blogging.
    Glad to see one of my favourite blog, youngprepro.com make it into your list.
    Age is not a border for blogging world.
    My recent post New Malaysia numismatic club 1st meeting

    • Zac Johnson

      Thanks, YPP is one of my favorites too!

  • http://100kresources.com Michael Ullman

    Thanks for listing some excellent resources! We have a blog that focuses on quality free resources with a "guest blogging resources" section: http://100kresources.com/guest-blogging-sites/

    Michael Ullman
    My recent post Top Premium SEO Plugins for 2012

    • Zac Johnson

      Thanks, another resource is always helpful.

  • Rich Gorman

    absolutely stellar post Zac!!! Guest posting with 1 way follow anchor text links is THE SINGLE BEST way to build links.

    I suggest that you avoid services that have "paid posts" and stick to true guest posting on sites that are relevant to your industry.

    Awesome list RE the bloggers – great stuff!!!
    My recent post 2 Important SEO / Search Updates

    • Zac Johnson

      Hey Rich, glad you liked it. Guest blogging rocks, and best of all anyone can start doing it. It's all based on time and not budget.

  • http://waysearnmoney.org Shlomo

    Great post Zac!
    I started to follow up with youe blog and find all the information very useful!
    I wish i would have the guts to guest blog!!
    Thanx!

    • Zac Johnson

      Thanks for being a reader!

  • http://www.collegefundingresource.com Felicia Gopaul

    Thank you for the resources. Guest blogging is a really powerful tool. One of my aims is to become an authority in my niche. Guest blogging helps achieves this and at the same time you get to build relationships with other bloggers as well. But like you said, this takes time and needs much effort.
    My recent post College Experts Talk #001 – Overview of Complete College Funding Process

  • http://yourbeginnerguitarlessons.net/ John

    It definitely takes a lot to grow a blog and make it into something special, which is why guest blogging is so great. Guest blogging will help you leverage the readers of an authority blog and could help you grow your blog a lot easier and quicker.

    I think the biggest challenge is finding blogs accepting guest posts. Onibalusi can easily be considered the God Father of guest blogging to me because following his blog has allowed me to pick up a few good pointers that has helped me with my guest blogging efforts. Thanks for all the resources, will check them out.
    My recent post The 4 Basic Chords You Need To Know – Major & Minor Chords

    • Zac Johnson

      Onibalusi has been great for getting the advantages of guest blogging out there, and a big motivator to get others involved in guest posting as well.

  • betjohn

    Guest Blogging has now the most useful and big way to draw attention of many visitors. It is very effective way nowadays to follow in order to fetch good traffic. The secrets and strategies are useful to keep in mind to do so.

  • http://www.100webhosting.com Jasmine

    This is a great read, Zac! I have been guest blogging for a while too and is enjoying some increased traffic to my website which I believe is partly due to these exposures. Thanks for these guest blogging resources in your article! Good stuff.
    My recent post iPage Easy Script Installations with SimpleScripts

  • http://www.jobsonchoice.com Jobsonchoice

    Yes I think if you write a guest post related to some hack or trick which is unique,,surely you will be accepted by blog author
    My recent post Joint Campus Drive by Mova System Postponed

  • http://www.beachcandynow.com Earl

    Haven't gotten into guest blogging quite yet, but this is something I've bookmarked for future references. Lovin the list of blogging resources. Thanks!

  • http://ultimateguestblogger.com Robert

    Zac, guest blogging is perhaps the best way to promote your name and site and you have nailed how to guest blog in this post and the link resources that you have provided. Many thanks, Robert
    My recent post Accept Guest Posts On Your Website or Blog | WordPress Guest Post Plugin Substitute

  • http://www.dailyincometips.com Chiokoji

    Zac, you have got a great blog here.

    I have been reading your blog for since last 3months ago. It has been a very good!

    Some of things I did on my blog that made it great, I have learnt from you.

    Cheers!
    My recent post 3 Types of Income You Should Know.

  • http://mitchellgandy.com/ Mitchell Gandy

    Hi Zac, your tips and information about guest blogging is certainly great. In my opinion, guest blogging is the best method to build links naturally with quality. It is one of the link building strategies that never dies ;)
    My recent post Internet Marketing has Gained So Much Importance. Why?

  • http://www.etravelsense.com Paul

    Zac, this is such a detailed blog. I didn't realise how much there was to guest blogging!
    Thanks!

  • http://www.dandelionoffers.com sasho

    To be honest I didn`t read whole post. But the idea is good. I use Google alerts for new blogs in my niche. So when a fresh content is added I write a comment there. I usually don`t want to spam other people so I write as relevant as I can comment. not just few words " and when you have a niche you are expert in that" and you can give good advice about that!
    My recent post Best Dating Sites – review of them

  • http://www.dailytipsdiary.com Jackson Nwachukwu

    Zac these are great guest blogging resources to check out. They will be very handy in my guest blogging career.

    Thanks for sharing.
    My recent post 4 Blog Post Elements To Consider When Negotiating Your Pricing With A Client

  • Perfection Galore

    I always wonder why people go through all the work of a website like this if they already made 10 million dollars. Why bother working so hard anymore? Maybe I’m just lazy

  • http://www.javamazon.com/ Navneet

    Informative posts Zac , Thanks for great article . I started blogging with myblogguest – a real community of guest bloggers .