Comments on: Help! My Affiliate Manager Sucks!

By: Billy

Billy — Fri, 15 Aug 2008 23:49:12 +0000

nice!

By: datBlogger dot Com» Blog Archive » Weekly Link Roundup - July 25, 2008

datBlogger dot Com» Blog Archive » Weekly Link Roundup - July 25, 2008 — Sun, 27 Jul 2008 02:55:24 +0000

[...] Help! My Affiliate Manager Sucks! Zac Johnson details how you can tell if you’re affiliate manager sucks and how it can be improved. Having a good affiliate manager when working with PPC campaigns is definitely a plus and is a must have. Zac is a super affiliate himself! [...]

By: Luke Smith

Luke Smith — Fri, 25 Jul 2008 23:29:25 +0000

Well maybe the reason for this is that for each niche and delivery method there are different top offers that an A.M can suggest. So maybe asking the question diffrently might result in a different answer: I.E ” What are your top search offers in men’s health and fitness.” Thats a bit defensive of me - but I do hear what your saying A.Ms need to be ready to respond better.

-Luke

By: Annie Coryat

Annie Coryat — Fri, 25 Jul 2008 17:03:44 +0000

My #1 biggest pet peeve with affiliate managers is when you ask them outright “what are 2 offers that are really doing well right now that we should test” and they reply
“Let me take a look and get back to you”…………OMG,is’nt that the 1 thing they should know…right off the top of their head.

By: Eva White

Eva White — Fri, 25 Jul 2008 08:43:17 +0000

Its true the person you are dealing with can make such a huge difference to your attitude and approach.

By: Zak Show

Zak Show — Fri, 25 Jul 2008 00:10:55 +0000

Very good post and I agree affiliate accounts managers can make a big difference!

By: Experienced Phone Card AM

Experienced Phone Card AM — Thu, 24 Jul 2008 22:10:35 +0000

Sorry, Forgot to post my name!

- Eric Itzkowitz

By: Experienced Phone Card AM

Experienced Phone Card AM — Thu, 24 Jul 2008 22:09:47 +0000

Good post Zac. I personally work with quite a few affiliates on a daily basis (some Supers), and can back-up each of the points you’ve listed above. In fact, we have many affiliates that were promoting our competitors’ products–now primarily promoting ours, tell me that it’s nice to be able to call or email me knowing I will get back to them quickly. They also say it is a big factor in why they continue to promote our products more aggressively than our competitors even if commissions are relatively the same. It’s all about the relationship (and conversion, of course). (:

One item I do want to shed additional light on, however, is merchant margins. Not all merchants have “so much more room to offer.” However, there is no question that an AM has to know when he/she is dealing with a Super, and should immediately refrain from the standard pitch/protocol. Super’s generally deserve more, and as you say, making them start at the standard commission rate is just not a smart business decision.

By: Profitopia dot net

Profitopia dot net — Thu, 24 Jul 2008 20:10:50 +0000

A good affiliate manager is hard to find, thanks for the post.

By: Luke Smith

Luke Smith — Thu, 24 Jul 2008 19:44:52 +0000

Zac - Great post ! At The Motive Interactive Network we are always looking to improve how our A.M work and interact with affiliates and have constant meetings to improve communications with our affiliates. We use AIM / Gmail / Yahoo on our trillion and send regular emails out with our top offers as do most Networks - we also continuously ask our affiliates what they are looking for and how we can better help them. So for us it’s also good to hear back what they want in an offer,caps,volume, ect.
-Luke Smith
Network Manager
Motive Interactive