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How to Create a Blog – 9 Steps to Success

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Blogging this… Blogging that… everyone is talking about blogging and there is good reason for it — it works!

Before we jump into the 9 step process of how to successfully create a blog that you can actually turn into a legitimate business or even just a side-hobby that generates income on the side, I want you to first forget about everything you’ve even heard about blogging. Scratch that… forget about everything you’ve also learned about blogging as well.

Right now you need to think with a clean slate and apply these lessons as we cover them. Blogging isn’t just about writing about what your passionate about and having your own little space on the internet. No, it’s about WordPress being your content management solution (CMS). Every web site needs content and WordPress is simply the best way to create, manage and grow your content over time.

So forget about what you’ve heard about “blogging” or what you might even think it is. The key takeaway here is that blogging and WordPress are one in the same and that’s what this “How to Create a Blog – 9 Steps to Success” guide is all about.

How to Create a Blog with Purpose

There are over 300 million blogs in the world today and that means you are going to need to stand out from the crowd and have a purpose if you plan to compete. This is where most bloggers go wrong. Instead of planning ahead before they even start, they simply register a domain name, setup hosting and start creating content… only to find themselves right back where they started six months down the road.

So why do some blogs succeed? Simple… they serve a purpose!

For instance… why are you still reading this blog?

Most people only have an attention span of 3-6 seconds. If you are still ready thing, then you are clearly interested in how to start a blog of your own and maybe even make some money from it in the process.

Enough chit-chat… the rest of what we are going to cover is all about building the foundation for your blog, creating content that provides value and not wasting your time with creating another blog on the internet that serves little to no purpose.

9 Steps to Creating a Successful Blog

Starting a blog is not as simple as “starting a blog”. If you want to create a blog of any real value, you are going to need to treat it like a legitimate business — which means you are going to have plan out your success, what methods you are going to focus on, who your audience is and how you will monetize your content and traffic.

To make this process easier and more seamless, I’ve put together this 9 point checklist to get you on the right path for blogging success.

Researching a Topic

Ideas are a dime a dozen. Everyone has one, but only a select few will actually take their idea and put it into action.

The topic and focus of your blog is everything. It’s why you wanted to start a blog in the first place, it’s why people are going to find your site and it’s likely something you will be working on for the next 12-24 months.

With all of that said, you need to spend a serious amount of time one choose your niche before actually going live with your site — especially if you are creating a blog to make money.

To kick things off, let’s first get a few questions out of of the way to set you off in the right direction.

– Are you blogging for fun, business or passion?
– Do you plan on making money with your site?
– How often will you blog and do you have enough to write about?

These three simple questions play a huge impact on the direction of your site, before you even choose a niche.

Now I have few more questions for anyone who said they are interesting in starting a blog for profit?

– What type of content can I create around my possible niche topic that people would pay for?
– Who are the top sites and resources already within this industry?
– How can I create a better resource, experience and purpose to my audience?
– What are the best methods of monetization that go with my site?
– Who is currently advertising in Google in this niche market?

All of these questions are important for you to answer right now, because the last thing you want to do is invest your time and money into a project that has no legs, or even worse… feels like another job!

Niching Down

After finding a topic for your blog, now it’s time to niche that topic down so you can focus on the exact type of content your audience is looking for. At the same time this may allow you to potentially become the authority in that space — which is what many of us are aiming for.

The reason why it’s so important to find a clear and cut niche focus for your site, is that you want your content and audience to be exact. Give your audience what they are looking for, and they will love your content. At the same time it will allow you to focus on premium content instead of trying to push out junk articles everyday for the same of putting something new out.

So what do we mean when we say “niche down”? Simply taking your existing niche and getting a clear and narrow focus.

You want to become the authority within your space, so it’s important not to select a niche or topic that is too generic or wide range.

Niching Down Example:

A perfect example of choosing a niche and breaking it down level by level would be “Basketball” to “Jump Training”. Basketball is extremely generic and when most people are searching for basketball online, they are only looking for scores, news and highlights. This is the exact reason why you see advertisements all over ESPN.com, and not them trying to sell tickets, products or services. With that being said… you much “niche down”.

As you can see in the illustration below, we go from Basketball to Basketball Skills to Basketball Jump Training. “Basketball Skills” was more niche specific, but it was still too wide range. For anyone who is looking for “jump training” online, it’s pretty safe to say they want to learn how to jump higher.

Niching-Down-Your-Topic

With “Jump Training” as your niche and blog focus, you can then cover all aspects of jump training, such as how to jump higher videos, exercises to jump higher, reviews of jump training shoes and much more. The end result if all of your content being based around “jump training” — which is exactly what your audience is going to be looking for.

Creating an Editorial Calendar

As we continue to mention the importance of your niche and content, it’s also important to plan ahead and make sure you will actually have enough content to write about as well.

The best blogs in the world have a great supply of new content going live everyday. While this isn’t completely necessary, it is important to have an idea of where your blog might be 6, 9, 12 months from now.

With that being said, the last thing you want to do is select a niche and start a blog, only to find yourself without anything to write about after a few weeks.

This is where an editorial calendar can come into play.

You editorial calendar can be a list that you jot down on a piece of paper or even a built in WordPress plugin that can help you organize and plan out your blog content for the coming weeks. No matter what method you choose, knowing where you are headed is the best way to plan for success.

Besides any content topics and ideas that you might already have off the top of your head, you can also do a simple Google Search for your blog topic as well. Scroll to the bottom of the search results and you’ll see a “Searches related to…” which shows even more ideas and relevant searches based on your niche.

Searches-Relating-to-Basketball-Jump-Training

From this simple, yet effective data from Google, we can come up with a few more content ideas:

– Best Jump Training Equipment
– Reviews on Different Jump Training Manual
– 
How to Use Resistance Bands to Jump Higher

Just based off Google Related Searches we could easily come up with many different post ideas. You can also click on each of the recommended searches and go in different directions to get more ideas.

Choosing a Domain Name & Web Host

Once you get through the frustrations of choosing your niche, breaking it down and then seeing if you have enough to content to scale out your blog, then it’s time to get ready for the fun stuff! — which is securing your own domain name and web hosting!

In most cases, a domain name will cost around $10-$20 per year (depending where you register it). Web hosting will run anywhere from a few dollars to $30+ a month as well. If you are starting your first site, there is no need to go crazy with hosting, so I have laid out the best options for you below.

Picking the Best Domain Name

When choosing a domain name for your blog, be sure to follow these key points:

– Always choose a .com, .net or .org domain TLD
– Stay away from numbers and dashes
– Pick something relating to the niche of your site
– Don’t get creative with words (skate vs. sk8 / 4 vs. for)
– Use generic words and not trademarks or brand names
– Make it easy for people to remember and spell

By following these guidelines, you will make it much easier for people to remember your name and find your site online

Setting Up Your Web Hosting

Thinking up a good domain name for your site might actually take you more time than anything else. When it comes time to setup your web hosting and blog, it’s actually quite easy.

I’ve been hosting a bunch of my sites with HostGator for many years now. It’s extremely easy to setup and as a ZacJohnson.com reader, you will also receive 30% off your first month of web hosting. In addition to hosting various sites of mine, HostGator powers of 10 million different sites on the internet.

Web_Hosting_with_HostGator

To get started, simply click on the image above and it will send you to the HostGator site. Once you are there, click “Start Your Site Now” and go with the “Baby Package” and your site will be live in just a few minutes.

Installing WordPress

As mentioned earlier, WordPress is the CMS (content management system) of choice for nearly all blogs on the internet. Another great advantage to using HostGator for web hosting, is that they offer a one-click installation process for all of their users.

Wordpress-Installation-300x75

You can also view a complete walkthrough of the wordpress installation process here.

Once Wordpres is installed, you can start creating content for your site, while also customizing how it looks by using WordPress Themes and Plugins.

Choosing-a-Wordpress-Theme

BONUS: For all new bloggers who sign up through the HostGator link above, I’d love to set you up with a premium theme for your site at no extra cost. This will make your site instantly stand out from the crowd and give it a professional look and feel, without the high costs of paying a designer. This is a $67 value in itself. To get started, sign up for hosting then click here to send me a direct message.

Creating Quality Content

With the pre-planning and technical details out of the way, you can now focus on your content creation.

The success of your blog will be solely reliant on the quality of the content you put out. In short, you need to provide value to the end user and give them exactly what they want (usually based off the search terms you are going after and what they searched for when hitting your site).

Going back to our original concept of creating a site that focused on “jump training”, the content is simple — give people the best details and information on how to jump higher. It’s not just about providing them with the right information, but also how you deliver it as well.

Look at the top ranking sites for search terms you are trying to rank for. If they are only using text, then you should be using text and video. Create even more value by adding video or even designing your own infographics.

Creating content will only get you so far. You will also need to build backlinks and get people to share your content.

In reference to creating great content, here are some tips you should always follow:

– Longer content is usually better. Stick with a minimum of 800-1200 words per article
– Include high quality images to break up content and bring content to life
– Use proper formatting, such as H1, H2 tags, descriptions and shortcodes
– Always include a “call to action” at the end of each post

Follow these key points to not only see much faster results for ranking in the search results, but also for seeing user interaction as well.

As mentioned, getting backlinks to your site is also key. Depending on your niche, guest blogging is still one of the best ways to do this. It’s cost effective, provides real value and also builds your personal brand and authority in the process. It’s still one of my most used marketing and backlink building tactics I use today.

Social Network Coverage

Blogging and WordPress isn’t just great for content creation, it’s also great for interaction and engagement as well.

Not only can people leave comments on your blog and provide you with valuable feedback, they can also share your content with their social followers as well.

The largest blogs in the world today are all using social media to dramatically increase the number of people that are accessing their sites. No longer do you have to wait for the search engines to find and rank your content… there are over 2 billion users across the top social networks just waiting to share your content.

WordPress has thousands of free plugins that you can use for pretty much anything — social sharing being one of them.

When you make it easy for people to share your content, you will see more engagement and social activity.

The floating social bar plugin is a perfect example of how you can add social sharing buttons to the top and bottom of your content posts and increase social sharing instantly. All a user needs to do is click one of these buttons, and your content will then be shared with all of their friends or followers.

Floating-Social-Bar-Plugin

In addition to setting up social sharing buttons on your site, you should also create new social profiles for your site on Twitter, LinkedIn, Pinterest, Instagram and Facebook. This will allow you to build up a loyal following for your blog, while also ranking for your blog name multiple times on the first page of the search results.

Setting Up a Mailing List

The content of site your is extremely important and crucial to the longterm success of your site, however… most people that come to your site are never going to come back.

In fact, 70% of the people that visit your site for the first time will never return. It’s nothing personal or even based on your content… it’s simply a numbers game and that there is just way too many distractions, sites and content out there to choose from.

So how can you keep a much higher percentage of people coming back to your site time and time again? The answer is through a mailing list!

Just like how we setup a domain name and hosting for your blog, we can easily do the same thing with a mailing list.

I’ve been using Aweber as my personal mailing list service for many years now and currently have tens of thousands of emails on my lists with them. If you would like to try them out, it’s only $1 for your first month and you can start adding mailing list subscribe forms to your site in just a few minutes.

Aweber-Mailing-Solutions-1024x403

After setting up your account, you can walk through the Wizard setup and create your own mailing list form. You can also use Aweber to build your mailing list through powerful popup plugins like OptinMonster.

To see how other top bloggers are giving away free ebooks and resource guides to increase their mailing lists, be sure to check out my mailing list secrets revealed article.

Product & Service Creation

Probably the most exciting of all, is learning how to monetize your site and audience as your blog continues to grow. There are many different ways to monetize a blog, such as on site advertising, affiliate marketing and even creating your own products or online courses.

Over the past 20 years, I’ve had a lot of experience with online advertising and figuring out the best monetization methods for my exact audience. Here are some of my recommendation monetization methods:

– Google Adsense – Google Adsense is simply the easiest way to make money with a web site or blog. Google makes billions of dollars every year by selling advertising space within the search results (on a keyword and pay per click basis). Google Adsense is based off this same concept, except all advertising is done on your site. To get started, all you need to do is apply for Google Adsense, place a line of code on your site and then Google does the rest! (ad serving, tracking and sending out payments)

– Direct Ad Placements – Google Adsense is great for new site owners that aren’t sure how to sell their own ad space, or for bloggers that simply don’t want to deal with selling ad space. One of the best ways to increase your sites’ revenue is through the use of direct ad placements, which means you can sell banner advertising on a flat monthly basis instead of on a per click basis. With direct ad placements you also earn 100% of the revenue instead of a small percentage.

– Affiliate Marketing – Affiliate marketing has always been one of my favorite ways to generate money online. In short, you will earn a commission by referring users or customers to other web sites when they take an action. For instance, if you mentioned a product on your site and linked with Amazon.com with your affiliate link, you would earn a commission on anyone who went to Amazon as a result of the link on your site and made a purchase. Affiliate marketing is great because there are 1,000s of affiliate programs to choose from and you never have to hold any inventory, deal with customers of process any orders.

– Product Creation – Many people start a blog and end up with a powerful resource that helps thousands of people throughout the course of the year. As more people find this content, their site becomes a well trusted resource for information. Instead of just relying on affiliate programs or Google Adsense to make money, the site can create a product of it’s own and earn a much higher percentage (if not all) per sale.

– Services – Much like product creation, creating your own services is another big step for any successful blogger or brand. Since many bloggers become experts at their blog topic and authorities within their niche, it’s common to see consulting and other services being offered.

No matter what monetization methods you decide to use, always be sure to put their visitor experience and value first. In many cases, it’s best to first focus on gaining a loyal audience and following before implementing any monetization methods on your site. However, every blog should grow their mailing list from day one!

Ready to Start a Profitable Blog Right Now? Let Us Help!

An insane 3,500+ words later and we’ve finally made it to the end of the post — there is simply no better time to start a blog!

It was a lot of content, but it was actually necessary to give every would-be blogger, entrepreneur and site owner a thorough look at the detailed process of creating a blog that will stand the test of time and potentially turn into a full time business.

Unfortunately many of you are going to ready this article and say “Wow, that was great information and told me everything I needed to know!” — only to still sit on the sidelines and not take immediate action! 🙁

As mentioned earlier, I want to make this as easy for you as possible. If you would like to get started with your own WordPress powered blog today, all you need to do is sign up through our HostGator link, and we’ll do the rest!

After your account is setup, simply send us an email and we’ll quickly follow up with you to see which premium WordPress theme would be a great fit for your site, and we’ll also setup the best WordPress plugins for you as well.

Web_Hosting_with_HostGator

How to Make Money Blogging [Infographic]

In addition to the insanely detailed guide provided above, I also wanted to give you a visual summary, which can be seen in the “How to Make Money Blogging: From Start to Business…” infographic below — courtesy of Blogging.org.

How to Make Money Blogging Infographic

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Blogging

Quick and Effective Tips to Maximize Speed of your Website or Blog

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Few things are worse than when you click over to a new website or blog, and then it’s loading slow as anything. With everyone having an extremely short attention span, and so many options for other websites and entertainment online, a fast loading website is a must for every blogger, brand, or business on the internet.

There are also many benefits associated with a fast loading site, beyond just user experience. Google is now penalizing sites that take too long to load, and boosting up other sites that a mobile-optimized and running super fast.

Depending on how technical your design or WordPress skills might be, the process of speeding up your site and maximizing it’s optimization might vary. To help with this process, I’ve listed a few of the best working methods below.

Optimize your Homepage to Load Quickly

With the homepage being one of the most vital parts of your website or blog, you should be doing everything possible to make sure it loads quickly. Different things can be done to speed up your homepage such as lowering the number of posts on the main page, minimizing applications and widgets from third-party sites, and also optimizing your images so they are either loading as a smaller sized file or through a CDN service. It’s also a good idea to use an SEO friendly theme or template, as these are more often cleaner with their coding and already optimized right out of the box.

Use an Effective Caching Plugin

If you are using a CMS like WordPress or blogger, then using an effective cashing plugin can contribute nicely in the process of making sure your site is loading as fast as possible. Since caching is an apparatus for a temporary storage of web pages to diminish bandwidth and to improve page loading performance as well, it saves the server’s time to make web pages load faster. Caching plugins are easy to install and use. All you need to do is perform some research online to see which plugin is best for your site, then click a few buttons to have it installed right within WordPress. Once this is done, it’s usually just a matter of copying the account number of your CDN and letting the hosting provider and WordPress plugin do its work.

Use CDN (content delivery network)

We’ve already referenced content delivery networks or CDNs, a few times now. The way these solutions work is that they host a version of your site on their server, and then loads the content from another server that is closest to that individual’s location. More and more site owners and bloggers are using CDNs not only to improve page load speed but to provide users with a great experience to make them stay longer on the website. Also mentioned earlier, this can help with how well a site ranks in Google, while also moving your site above the competition. Moreover, if one of your server locations is overloaded due to huge traffic and visitors, then users can automatically be switched to a new server location to enjoy fast loading website experience.

Improve Your Hosting Plan

If you have a slow loading website or blog, it’s likely due to your hosting plan. If you are pushing a lot of traffic through your site and making money in the process, you should definitely upgrade from a shared server. Shared hosting is often fine for new site owners and bloggers, but as your site gains more attention, backlinks, and traffic, it will also likely be using more server resource. On a shared server, your site is also sharing the server resources with many other sites — sometimes hundreds, or even thousands! Upgrading your hosting plan to a VPS or dedicated hosting package can greatly improve the performance of your site as well. So, if you are still using a cheap web hosting plan with an average price below $5/mo and receiving massive traffic from search engines, then it would be the right time for you to upgrade your hosting plan with a better one to speed up your website loading speed.

Use Optimized Images

Big images take up a lot of space and resources when it comes to loading data from your site. This is especially true with very high-quality images. While these images are going to play a big role in the beauty and engagement on your site, there are still ways to optimize such large images so they load faster and put less stress on your server. There are many plugins are available that can drastically reduce the file size of an image without reducing the quality. Image optimization will not only help you boost website load time but will also save disk space for more files and media. If you really don’t want to overload your website with plugins, then you can also use online image reducer apps and software to optimize image before uploading to the media library of the site.

Minimize HTTP Redirects Requests

How and where content is being loaded on your site can also affect its overall performance. You may need to use redirect requests to redirect the web browser from one URL to another. There are a variety of reasons as to why you might want to do this, such as to specify a new URL location, to track visits and clicks on the site or to connect different elements of the website with each other. Since redirects might be necessary to enhance overall UX of the website, you should only be using the redirect requests that are most important because excessive redirect requests can have an ultimate impact on the loading speed of your website/blog.

Don’t Leave Your Audience Hanging

When browsing the internet, few things are more annoying than accessing a slow loading website. It’s hard enough to get someone to visit your site, let alone stay for a few seconds. Don’t give them a reason to leave right away because your site isn’t loading as fast as it should be.

Follow each of the simple and effective site speed optimization tips above to make sure your site loads as fast as possible, ranks higher than the competition and also doesn’t disappoint your audience when they hit your site.

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7 Examples of How to Rank Higher in Google for Your Name

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Your name is important and when someone searches for it online, you want to make sure they find your correct information. This isn’t just about reputation management, it’s also about looking your best and delivering a great first impression.

The key thing to remember here is no matter what someone is searching for online, they are likely going to start with a simple Google search. Since most people share their name with hundreds or even thousands of people in the world, having your content rank for your name might be quite a challenge. This is especially the case if you share a name with a popular celebrity, politician or well-known personality.

The good news is that when it comes to ranking for your name in Google, anything is possible. Implement each of the seven methods below into your content creation and marketing efforts to see your own site and content start ranking higher for your personal name.

Create a Website or Blog with YourName.com

The most effective way to rank in Google for your name is to simply create a website or blog and have the domain as your personal name. ZacJohnson.com is a perfect example of this.

It’s not just about creating a site and putting it out there, it’s also about making sure the site acts as your main hub for everything you do online. This means you should be creating original content for the site, linking to your social media profiles and also referencing back to your site when contributing to other sites or getting quoted/referenced.

zac_johnson_-_Google_Search

Once you have a platform in place, it’s something that will continue grow and develop with your personal brand over time — while also gaining in authority and SEO power as well.

Promote Your Social Profiles

Speaking of social profiles, Google loves to rank sites like LinkedIn, Facebook and Twitter right at the top of their search results. Depending on the competition around your name, your social profiles might already be ranking at the top of Google, even above your own websites.

You can see an example of what currently ranks in Google should you search for “Taylor Swift” below.

 taylor_swift_-_Google_Search

With millions of sites and new content pieces covering Taylor Swift every single day, it’s her social profiles (Twitter, Instagram and YouTube) that continue to dominate the search rankings.

This same method works for all names and not just celebrities. If you want your social profiles to rank higher, just keep sending more links to them using a variation of your name as the anchor text.

Boost Profiles and Authority Sites

As mentioned in the beginning of the article, ranking at the top of Google for your name is important if you want to deliver the best and most accurate information. If you are having trouble ranking your own site or want to focus on ranking other high authority content in addition to your own, this is a perfect option to explore.

For example, let’s take a look at Warren Stephens, who is an entrepreneur and has multiple bios and articles written about him online. His Wikipedia profile ranks first, then a bio on Forbes and another based around “Warren Stephens net-worth” on TheRichest. While Wikipedia and Forbes are both mega-huge outlets, TheRichest is still quite powerful to be ranking number three for his name.

Warren_Stephens_-_Google_Search

Celebrity networth sites have quickly been gaining more and more attention lately as they continue to ramp up the number of celebrities, entrepreneurs, and well-known personalities they continue to cover. Even if you don’t think your one of the most famous people in the world, your profile could soon quickly be picked up by their platforms and covered in the media.

Just while doing a quick search through their Google listings I was able to easily find thousands of entrepreneurs including Kevin Harrington and Gary Vaynerchuck.

Celebritynetworth_-_Google_Search

How long before we see these “networth” sites ranking on the first page for many average individuals, YouTube stars and entrepreneurs?

Guest Blogging and Author Profiles on Other Sites

While you might already have a site of your own that is ranking well for your name, it’s always a good idea to try and rank for multiple positions with other relevant content. If you are an expert in your industry, a great way to secure even more page one rankings for your name is to contribute content to other high-authority sites.

We can see this working extremely well for Neil Patel, who is a well-known entrepreneur and marketer through his blogs at QuickSprout.com and NeilPatel.com.

Not only does Neil have his own sites, he is also a contributor to many big media outlets like Entrepreneur.com and HubSpot.com. Doing a quick search for his name in Google will result in not only his main sites and social profiles ranking for his name, but also each of these contributing bios on other sites as well.

neil_patel_-_Google_Search

Once again, a perfect example of how you can deliver a great first impression (and your best content) when someone searches for your name on Google.

Rank with Other Content Sharing Sites

As covered in a few of the examples above, a great way to quickly rank at the top of Google for your name is to do so with other well-established sites. In this example, we are going to look at Jeff Bullas, who is one of the most well-known bloggers and social media influencers in the world today.

His site at JeffBullas.com already ranks number one for his name, then his social profiles follow afterward. However, when you move further down the list you will see his profiles with SlideShare.net and WordPress.com also make it on the first page of Google.

jeff_bullas_-_Google_Search

Even though Slideshare and WordPress.com are two extremely popular sites, not many people consider them when trying to rank for multiple positions for their name. These are definitely two free options everyone should consider when trying to dominate the whole first page of Google for their name.

Do Interviews and Media Outreach

A common theme in this article has been the power of using authority sites and media outlets to quickly rank at the top of Google. One of the best ways to accomplish this is through interviews and getting mentioned or covered by relevant industry sites that rank well.

A quick example of this can be seen if you search for my name in Google. A few years ago I was interviewed for IncomeDiary.com, and that post still ranks extremely well for my name today.

zac_johnson_interview_-_Google_Search

The same holds true for even big name celebrities or entrepreneurs who do interviews or get covered for stories based around their success and fame. If you do a search for “Lori Greiner” of Shark Tank, you will see interview-based stories from BusinessInsider.com, Inc. and Entrepreneur.com all ranking on the first page for her name.

Lori_Greiner_-_Google_Search

Not sure how to get media coverage on sites like Entrepreneur or Inc? Simple… just look for the author bio section in each article. Share their content, build up a relationship and maybe your story is a perfect fit for their next article.

Don’t Forget About the Power of Video

Video is a fascinating beast in itself, yet one that is often overlooked by content creators that mainly focus on “text” based articles.

Here’s two quick things you need to know about video.

  1. People love to share and reference videos
  2. Google loves to rank video since they own YouTube

Now that you know that, you should definitely be using video in your content outreach and SEO practices.

It’s also not just YouTube video that ranks well either. Sites like Vimeo and DailyMotion rank very nicely as well.

Still not sure how effective video ranking can be? Richard Branson is one of the most well-known and successful entrepreneurs in the world, with billions of searches for his name annually. With all of that competition in play, do you think a video would rank for his name on Google? — The answer is yes, and even more surprising… it’s not even a YouTube video!

richard_branson_-_Google_Search

Don’t Just Rank #1 — Rank for All Ten!

The ultimate goal for everyone trying to rank in Google for their name shouldn’t be to just grab that elusive number one position, but instead to rank for multiple (if not all) page one locations.

Run through the above seven working methods again and see what type of content you may already have ranking in Google. It’s much easier to improve your rankings with any existing content that you already have ranking on page 2 or 3 pushed to page 1, versus trying to come up with new and original content of your own.

In the world of SEO and ranking at the top of Google, it’s all about getting your content in the right places and building authority links and references around them

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Expert Roundup Posts: 21 Examples in Different Niche Markets

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Expert roundups are getting a lot of attention lately. If you haven’t participated in one, I’m sure you’ve at least seen them being passed around through social media or even found on your favorite site. The main reason why expert roundups are such a hot content creation method these days is that not only are you creating new content and value for your audience, your site is also getting a ton of social media shares, expert exposure, and authority in the process.

This is also one of the main reasons why I decided to launch my Rise of the Entrepreneur podcast, with the focus on interviewing experts within our industry.

Here’s a typical 5-step formula for how to create and find success with an expert roundup.

  1. Choose a hot topic or question relevant to your niche
  2. Email/outreach experts the question within your space
  3. Once you get enough answers, publish them all to your site
  4. Send outreach again to your experts and ask them to share your post
  5. Repeat the process and continue to promote previous roundups on your site

The formula works extremely well and it one of the best ways to get expert names within your niche on your site. Since the experts who contribute content back to your site are getting free exposure and a link back to their site, it’s no problem for them to spend a few minutes answering your question and getting back to you.

If you are currently in need of an expert round-up for your own brand or blog, contact me and let’s make it happen! We’ll put together an action plan and outreach strategy that works best for your niche and target audience.

Examples of Expert Roundups in Different Markets

What’s even more exciting about this type of content creation, is that it works in really any niche market. Sports, business, entertainment, finance… they all have hot topics and talking points that can easily be covered.

Let’s take a look at several examples of different successful expert roundups in various industries today.

21 Branding Experts Love Using Infographics

The actual value in expert roundups is always a big question. Sure, you will likely get a lot of engagement, backlinks and social shares to your article, but how are you generating new business or money from it? In this infographic roundup, the question asked was how to use infographics within your outreach and marketing. This is perfect for the site, as they are an infographic design service. No matter what type of roundup you are creating, always try to have a monetization play in effect as well.

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80 Blogging Experts Share their Tips on How to Start a Blog

Expert round ups are all about creating content for your existing audience, while also helping you reach new audiences and further establish yourself as an authority. Below you will find a perfect example of this in motion, through my how to start a blog expert round up. As with most expert round ups, the concept was simple… as a bunch of site owners one question that they could provide a great answer for. The end result was over 80 different ways to find success with blogging — all from proven experts who already put their recommended tip into action.

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22 Nutrition Experts Want to Keep You Healthy

The health and weight loss space is flourishing with content that is read, shared and viewed millions of times daily. In short, there is a never ending need for creating new content in this space. An excellent way to accomplish this, while bringing a new feeling into this mix, is through expert roundups. In this nutrition expert roundup post, Nutrition Fox was able to share numerous tips with their audiences, while creating an effective new way to increase backlinks, views and social activity in the process.

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75 Relationship Experts Share their Advice

When you think about expert roundups, you probably don’t think about some of the best niche markets and industries that they could be used in. This relationship roundup is a perfect example. What makes it even more exciting is that over 75 different experts were able to contribute to it!

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How 27 PR Experts Handle A Media Crisis

Something like reputation management and PR is huge for any existing personal brand, business or organization on the internet today. We all know that once something goes online, not only is it there forever… it also has the potential to go viral and cause problems quick! So what would some of the smartest minds in PR do to protect themselves? You will just have to check out this expert roundup to find out.

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17 Top Bloggers Discuss Common Blogging Mistakes and How to Fix Them

Blogging Mistakes. Who doesn’t make or have made their own fair share of them? Mistakes are a part of learning, and for bloggers and internet marketers they happen daily! Every blogger makes mistakes while blogging but the smartest bloggers review their mistakes and avoid them and move forward. That’s exactly what these 17 bloggers did and today they are the shining stars of the blogging sphere. In this blogging mistakes roundup, experts from around the world have shared common mistakes they have made, and also how they avoid them and continue to sketch out their success. From this roundup, you will have a list of 50+ blogging mistakes that you must avoid to find continued success in your blogging journey.

12 Foodie Expert Share their #1 Tip for Health Eating

No matter what type of blogger or expert you might be, healthy eating is something everyone can relate with. While most bloggers are focusing on creating roundups that are extremely niche focused, bringing together a collection of food bloggers to contribute to a great generic topic like healthy eating is a perfect way to reach new audiences around the world. Wondering what these food bloggers recommend for cooking fast and easy healthy meals? You’ll just have to check out each of their answers in the foodie roundup.

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30 Expert Opinions on Why Men Cheat in Relationships

If you want to have one of the most read and well-respected relationship sites on the internet, you are going to need to have some expert advice for your audience as well. That is exactly what you will find at Marriage.com. Not only does their site have thousands of articles on relationship, love, and dating, they also have expert roundups as well. One of the more popular ones on the site focuses on why men cheat and highlights the opinion of thirty different relationships experts and their own unique reasoning.

Gardening Experts Trying to Save Your Garden

If you have a question about your home garden or even how to grow one… where do you go? For most people, it’s probably the local Home Dept or Lowes. Instead of trekking out to the store, why not search online and see what you can find. An excellent way to provide a useful resource to your audience while also answering commonly asked questions is through gardening roundups like the one featured below. Not only is this roundup niche specific, it’s also evergreen content — as it will be useful year after year whenever gardening is in season.

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25 Experts Discuss the Future of SEO

In the world of online marketing and branding, expert roundups seem to take place on a daily basis. A few of the most common reasons for this is that so many people in our industry are willing to help each other out with information, while there also being a wide range of sites and resources always looking to create valuable content through such roundups. A perfect example of this can be seen at RankWatch, where they compiled answers from 25 different marketing experts to help us all better understand how to rank in Google and what the future of SEO might hold.

16 Cycling Bloggers Want You To Go Biking

When it comes to creating content for a niche focus blog, it’s all about knowing what your audience is looking for. For example… if you had a biking blog, how much could you possibly write about on biking? I’m sure there is plenty if you are in expert in this space. Another option is to simply interview other biking experts within your industry as well. Here’s a perfect example of a roundup in the cycling space.

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10 SEO Experts Want to Expand Your Site Reach

Yes, I’ve even featured a few expert roundups of my own on a few of my sites. Some people like to go with super long roundups and will try to get as many people as they can to contribute. On this one, I simply went with 10 and it worked out extremely well. All it took was a few minutes to send out emails to a few SEO experts, send them a question and then compile all of the answers into a nice looking roundup post.

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90 SEO Experts Discuss Effective Link Building

When being in a competitive niche industry like SEO or online marketing, associating big name experts with your site can be a huge deal. Tim Soulo did a great job with in this in his ahrefs roundup which featured 90 different SEO experts within the industry. Not only did this result in massive shares and branding for the site, it was also hitting their target audience as well — people wanting to do more with their SEO.

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Beauty Experts Discuss Personal Looks

If you search around Google long enough, you will probably find expert roundups on just about anything. I was able to come across this one on a lesser known beauty blog, but it was still enough to grab my attention. The goal of this site is to review hair straightening products. Through the use of this personal looks roundup, I’m sure they were about to creep their way higher in the search results and move passed a lot of their competition.

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48 Experts Share their Preferred eCommerce Platform

In the world of online marketing and business, it’s always important to choose the right hosting, advertising, and ecommerce platforms. With so many different solutions to choose from, what better way to get an idea of what’s working best, than through the use of asking experts what they are using. That is exactly what you will find in this ecommerce software round up. This round up was yet another one, completed by Minuca Elena.

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16 Experts Look into the Future of Virtual Reality

When you have access to a lot of experts (which is something we all have), sometimes you just need to get creative. Don’t feel that you need to always ask the same SEO or marketing questions. Some of the best roundups or conversations happen when you step away and get more personal. A great example of this is seen in the virtual reality roundup with experts in the mobile application space. Let’s check back on this post in a few years and see how many of them were on the right track!

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17 Marketing Experts Share Their Favorite Logo

When you see a logo design from the likes of McDonalds, Starbucks or Disney… how does it make you feel? Some of the most famous logo designs in the world today don’t even have names associated with them, yet people know who/what they are. Some people will a lot of money just to have a brand name logo on something, versus getting a generic version. Logos make people feel differently about brands around the world and this logo design expert roundup is a perfect example of why and how. Not only is this roundup focused on the thought process of different marketers and why logos make us think the way they do, it’s also a great promotion tactic for the site to push their logo design services.

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39 Companies Share their Key Methods for Retaining Talent

Running a business in the world on the internet today is hard enough. Keeping your best employees and staff is even harder. This is often referred to as ‘employee retention‘ and is something that every business will need to go through and something that some are betters with than others. In this expert round-up from TimeDoctor, we can learn from 39 different businesses and tech-companies on what they are doing to grow their business, while also keeping their best employees

50+ Internet Security Tips from the Experts

The more focused your expert roundup is to the core of your business, the more likely you are to find success. Internet security probably isn’t one of the most exciting topics to read or write about, but when you bring in a lot of expert opinions, it instantly becomes more interesting. This is also a great example of how to create content that helps with backlinking and social activity.

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28 Parenting Bloggers Share their Buying Mistakes

Mommy and parenting bloggers are some of the most powerful people on the internet. While most of them won’t have a massive reach or following, the following that they do have is usually quite loyal. The same holds true for many of the shopping and coupon bloggers out there as well. When they aren’t saving money or dishing the dirt on the latest parenting tips, you might just find some of them on parenting expert roundups like this one.

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25+ Industry Veterans Reflect Back on Affiliate Summit

To bring this “expert” expert roundup series to a close, I wanted to bring us back to one of my best and most favorite roundups on the internet — which also happens to be right on this very blog. This round up is from Affiliate Summit attendees (mainly industry veterans), who were all asked what their favorite / most memorable story or event was over the past 15 years of Affiliate Summit events. This round up was perfect for many reasons, but mainly because they were all genuine stories that related not only with other Affiliate Summit attendees but also the person telling the story.

As mentioned in one of the earlier roundup examples… don’t feel obligated to always just ask a single question. Feel free to make it more open ended to bring more conversation and engagement to the table.

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Creating Your Own Expert Roundups

Now that you’ve seen what’s possible with expert roundups, it’s time to start creating one of your own. The most time-consuming part of this whole process is the outreach process, as you will need to individually email each of the experts you would like to include within your roundup. What takes even longer is the process of actually finding the contact information for each person. To help with this process, I highly recommend using a solution like Outreach Ninja (14 day free trial).

Once the outreach process has taken place, then it’s a waiting game to see who is getting back to you. Again, a tool like Outreach Ninja can help with this, as you can build contact lists and see how is getting back to you — which is useful for future roundups. After going live with your roundup, be sure to then contact everyone who contributed, to let them know it’s live. Tell them you will be promoting it through social media and you’d appreciate if they could do the same.

Follow the example expert roundups above and the quick action guide above to start creating similar high-quality posts for your own site!

Don’t forget — If you are currently in need of an expert round-up for your own brand or blog, contact me and let’s make it happen! We’ll put together an action plan and outreach strategy that works best for your niche and target audience.

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Hi, I’m Zac Johnson

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