It seems like everyone has been talking about Facebook Ads for the past several years now, yet so many people are still on the sidelines or got scared away. Yes, Facebook Ads can be extremely tough to master and very frustrating with the ad approval process. Not to mention you can actually blow through a lot of money fast if you don’t know what you are doing. However, how can you turn your back on a ad platform that allows you to target over 600 million people all over the world based on their demographics and interests.
I always find myself coming back to Facebook and running new ad campaigns. Most lose money, but when you get something that works, it’s really great. Sometimes I even surprise myself with new ad creatives and targeting groups that I come up with, and also seeing what makes people click. I wanted to share some numbers that I’ve seen in the past month while playing around with a new campaign. The greatest part about this latest campaign, was the ability to create some really phenomenal ad copy that people loved, but more importantly… almost getting clicks for free, and the majority in the .01-.o2 range.
Facebook Ads Clicks for Pennies
Below are the stats from one of my top ad campaigns based on US only traffic. Demographics range from 13-27 years old, male/female and covered various combinations of demographics and interests. You will also see that many of these ads were pulling in click through rates of .40%-.62%, which is extremely well for Facebook advertising. Some creatives were even pulling 1% click through rates at times.
A final summary of the US ad campaign stats are shown below. With nearly 10 million impressions shown, the campaign ended with 29,836 clicks and only spent $213.63 on ad costs. That comes out to less than one cent per click!
Targeting the US is one of the most expensive markets you can go after on Facebook, but in the end it all comes down to click through rates. I copied the same success I had with my US campaign and played around with the demographic and interest targeting a bit more, then had the same type of success in CANADA and the UK. You can see the full stats below.
Facebook Ads Tips for Success
I’m sure all of you are wondering what creatives, ad copy and actual web site or cpa I was promoting. Unfortunately that would just be shooting myself in the foot and killing the campaign if I was to release that type of information. Instead, I will provide the exact tips and monetization I used to create ad copy with these numbers.
- Target your Facebook Ads in very small groups. Yes, this is a pain, but it’s how you will achieve the greatest click through rates. If you don’t want to do break down a campaign by every age individually, break it out within three to five years, then that the first set of stats to see if it’s worth breaking down again. (ie: males 18-21, males 22-25, males 26-29 etc…)
- Target by interest. This one is a no brainer, but it’s important to keep stressing your targeted interest in the ad copy. For instance, if you are going to target “The Simpsons“, try and use something relating to The Simpsons as your image, in your title and description.
- Use Great Pictures. Facebook ads are all about the headline and the image, but which of the two really grabs your eye first… the picture of course! Try to use only the highest quality pictures that are sized correctly for Facebook ads placement, which is 110×80. If you can crop or design images, there are a ton of places that will do this for a few dollars. It really makes a big difference to have a great “call to action” image on your ads. (Dating = Hot Girls, Email Submits = Exciting Products, Travel = Landmarks)
- CPC vs. CPM bidding. Using the statistics from the campaign above, I was mainly using CPM as my bidding model… however I did first test with CPC. Facebook Ads runs all of their inventory based on ad spend and user click through rate. If I initially setup these ad campaigns at a CPC model and put in .01 or .02 per click, Facebook would likely have never even given me any impressions. By bidding on the CPM model, Facebook knows they are going to make money no matter what. First test with CPC, get an idea on what people are clicking on, then back it out to CPM bidding.
- Limit Your Losses and Ad Spending. When I first start a new campaign through Facebook Ads, I’m always anxious to get the first set of results. Sometimes the traffic comes in slow, and some times it’s an avalanche. Fortunately Facebook allows you to set a budget for how much you want to spend on your campaign per day. If you are adding a lot of new campaigns, be sure to set a low daily limit for each. As you learn which campaigns are making you money, make sure to increase your daily limits as this will determine the amount of traffic you will receive from Facebook.
- Use Social / “Likes” to your advantage. Want to create a campaign or creative that people really like? Come up with something that people are truly interested in and will want to share with your friends. How many times did you “Like” a product, fan page or ad on Facebook because you saw one of your friends listed as liking it? I’m sure it had a big influence on your decision, as it has been proven to work time and time again. Create a killer product or service that people really like, and they will share it with their friends, while being seen as a “fan” of your product/service. You can also stop your ads from being seen by people who are already “fans” of your product, which you can’t do with generic Facebook ads.
Recommended Facebook Ads Posts & Case Studies
- Facebook Ads versus Google Adwords – An excellent post which goes into detail on the differences between Facebook Ads and Google Adwords.
- Split Testing with Facebook Ads – In this post I show off my results from a real Facebook Ads campaign, and how much of a difference a slight increase in click through rate can make.
- Facebook Ads and Banner Blindness – Your ad campaign will lose money if you keep showing the same ad to the same audience.
- Combine Several User Interests to Create the Perfect Facebook Ad – It’s not enough to choose one topic or demographic. You need to make the right mix to create a winning ad.
- Juice Up Your Facebook Ads Campaigns by Targeting Top TV Shows – A breakdown of the top television shows and interests which can be found on Facebook, along with how to market to each.
- Facebook Advertising for Lead Acquisition Case Study – An awesome case study from my friend DK. This post covers all elements of ad design… from color to pictures to wording. Great stuff here.
- How to Get Cheap Clicks on Facebook Ads – A great post my Mr.Green, which also includes country figures and costs to target different ages by country.
- How I Made $7818.80 in 1 Week and $60k Case Study – StackThatMoney breaks down one of his many profitable Facebook Ads campaigns.
- How to Quickly Make 100s of Images for Facebook Ads – A useful post from Justin Dupre on how to create images that are the right size for Facebook Ads.
- Facebook Ads Dating Case Study – Does the Picture Type Affect CTR? – Great breakdown of how different images (dating) and how they can affect the performance of your campaign.
Making Facebook Ads Work for You
No matter what type of Facebook ads campaign you create, if you follow these rules, you will have more success than just throwing up as many different ads as you can, and hoping for one of them to work. While it is tough to continually make money with Facebook ads, you need to put in the necessary work on adding new campaigns, targeting new niches and demographics. Follow these tips to improve your chances of success with Facebook Ads.
Meet the Entrepreneurs and Experts of Affiliate Summit West 17
Thousands of internet marketers, entrepreneurs, content creators and brands will ascend upon Las Vegas this weekend for Affiliate Summit West 2017. Not only has Affiliate Summit become one of the largest affiliate and internet marketing conferences in the world today, it’s also one I’ve been closely associated with ever since the beginning. From it’s first conference in a small room in New York City with just a couple hundred people to now having more than 5,000+ attendees and conferences twice per year, it’s always been great to attend as both an attendee and speaker.
At the same time, it would be a huge mistake to discount Affiliate Summit as just another networking of marketing conference. The relationships, businesses and life experiences that are a result of the event is second to none — which I why I always recommend everyone to attend, no matter their current level of expertise.
By the way… if you are attending, don’t miss the awesome “How to Become a Millionaire Blogger” panel with myself, John Chow, John Rampton, and Syed Balkhi. It’s almost always standing room only, and rated as one of the highest attended and most valued sessions of Affiliate Summit.
Over the years I’ve literally met thousands of people through the conference and built many powerful relationships and business opportunities as well. With each new year, new speakers, entrepreneurs, and bloggers will take the next step in becoming financially independent, starting a side business or simply changing the world in some way or another.
To help you not only get inspired for this year’s Affiliate Summit West conference but also get inspired with just a glimpse of the talent at this event, I wanted to highlight some of my previous podcast guests, who will also be speaking at #ASW17. Enjoy, and I hope to see you there!
Inspiring Stories and Marketing Tips from Affiliate Summit Speakers
Below you will find a list of speakers currently on the agenda for ASW 17. However, through my podcast I’ve interviewed more than 80 different industry experts… many of which who will be also attending the event in one way or another. Be sure to check out the full list of interviews here.
Shawn Collins the co-founder of Affiliate Summit, which has become the largest affiliate marketing conference in the world today.
I’ve been good friends with Shawn for a while now and we’ve both been able to experience the affiliate marketing industry completely transition and develop over the past 15+ years. We were both in attendance at the Affiliate Force cruise, which was one of the first attempts at an affiliate marketing conference, but knew it could be done better. At that point Shawn and Missy decided they could do it better and the rest is history!
John Chow is one of the most well-known and successful bloggers in the world. If you’ve ever Google’d “how to make money online” or “how to make money blogging”, you’ve probably come across his name and site several times.
The amazing thing about John Chow was that he was never supposed to make money with his blog in the first place. What was originally just going to be a blog on his personal life and what he ate for lunch, soon became a “money making case study”. As John learned new and exciting ways to monetize his blog content and audience, the money just kept rolling in.
Jump forward several years later and his blog is now generating over six-figures per month, and most of it recurring and automated through his amazing sales funnel system — all of which John talks about in this episode.
Rachel Honoway is the CEO of For Me To Coupon. However it’s not her current position that we are focusing on, instead it’s the great journey that’s led her to where she is today.
The start of Rachel’s journey in the world of online marketing is nearly 20 years in the making. Rachel’s first job was at an internet marketing company called Kowabunga, where she first came in as an intern. As the company continued to grow in size, so did Rachel’s daily tasks and her job title. The company was soon acquired and Rachel was then managing more of the company than ever before. Once leaving Kowabunga, Rachel had a wide range of opportunities over the years before ending up at For Me To Coupon, where she is the CEO today — which is all discussed in this latest episode.
Syed Balkhi is not only a master at WordPress, but he is also an awesome entrepreneur.
Since an early age Syed has always had a passion for business and building success. This could be seen from the early years of his life when he was just a kid in Pakistan and selling greeting cards. Then later in life while in high school, Syed started developing sites of his own while quickly discovering what the internet had to offer.
Today Syed runs some of the most powerful and heavily trafficked sites in the world… and yes, they are all powered with WordPress!
Stephan Spencer is an SEO expert. He’s also the author of Google Power Search and co-author of The Art of SEO… so it’s safe to say he knows his stuff when it comes to SEO and ranking sites in the search results.
How sites rank in the search results can go all the way back to before 2000, which is when Stephan and his NetConcepts company started getting heavy into SEO services. The thing about SEO is that it’s always changing, so to be one of the best SEO experts in the industry, Stephan is continually at the forefront of the industry and connecting with some of the most successful experts, businesses, and brands in the world.
Geno Prussakov is an affiliate marketing expert, author, and international speaker.
In the world of the internet, being an expert is key. Geno has mastered the art of affiliate marketing and affiliate program management and through this expertise has been able to grow his personal brand and business at the same time. As the author of many best-selling books on affiliate marketing, and also haven spoke at 50+ different conferences on such topics, Geno is the voice many people turn to when looking for answers to their affiliate marketing questions.
Having trained thousands of marketing professionals through his various books and online blog, Geno also went on to create Affiliate Management Days, which is a conference solely focused on the art of successful affiliate program management.
Oliver Roup is the founder and CEO of VigLink, a company that helps content creators make money through the use of affiliate marketing, while not having to deal with all the complexities of individual tracking, manually creating links and joining multiple programs.
Before getting active in the online marketing space, Oliver had accumulated quite an exciting resume of previous work with Space X, Microsoft, Paul Allen and many others. However, what might be Oliver’s most exciting experience to date was taking his business at Viglink from an idea to the flourishing business it is today.
For Oliver, this isn’t something that would happen overnight. Instead, it was a long journey of meeting with investors and VCs, trying to convince them that his idea was worth their time and investment. After many failed attempts, Oliver finally found an investor that was interested and things started to move fast!
Years later and over $20 million dollars in funding to date, the company continues to grow and scale in size while also helping sites of all sizes make money with their content while also connecting them with some of the largest brands and advertisers in the world.
Russell Brunson is an entrepreneur and the founder of DotComSecrets and ClickFunnels.
While finishing up his last year in College, Russell wanted to figure out a way to make enough money so he could continue with his passion for wrestling and to take care of himself and his girlfriend. After dabbling in the online marketing space and going through various failed projects, Russell discovered that one of the most successful ways to make money online was through the use of ebooks, guides and selling information. While messing around with some friends, Russell wanted to create a potato gun and went to the internet to find out how to create one. Once he found that there was nothing out there, he quickly threw one together and made a little course of his own on how to do the same.
Jump forward several years and today you will find Russell Brunson with all of his attention focused on ClickFunnels, a WYSIWYG editor and seamless way to create high converting landing pages and sales funnels. Not only has ClickFunnels become a huge success, it’s also taught Russell how to grow and scale a company, while also learning how to remove distractions and only focusing on what matters most.
John Rampton is an online entrepreneur who has become a master at pay per click marketing, but even more importantly — making connections and networking with the right people.
I first met John Rampton several years back when he came up to me and asked for an interview while at Affiliate Summit. Since then we just seemed to click and started working on various projects together. In addition to being the Managing Editor of Search Engine Journal, John’s writing can also be found on Forbes, HuffingtonPost, Entrepreneur and many other top media outlets and news sources.
One of the major reasons for John’s success in the world of online marketing can be attributed to his outgoing attitude, willingness to help others and talking with just about everyone he meets. Each of these are all required skills for making it in the world of business and forming new partnerships. With all of this in mind, it only made sense for him to leave his home state of Utah and make the big move to Silicon Valley, CA — the central economic focal point for everything internet!
Thomas Smale is the co-founder of FE International, a company that was founded in 2010 that focuses on website brokering for mid-market online businesses.
Back in 2009-2010 Thomas wanted to get involved in the world of online marketing, but with little technical experience, his options were limited. It was then that he fell upon the concept of buying and selling websites for himself. With only a few hundred dollars at a time, Thomas began buying and flipping websites and getting quite good at it in the process. As his reputation and experience in this space started to grow, so did requests from other individuals asking for his support in selling their own websites — thus, a new business venture begins!
Today Thomas is the co-founder of FE International, which has offices in two different countries and 11 team members — all with the focus on website brokering and mastering the art of buying and selling websites.
See you at Affiliate Summit West!
10 Strategies to Take Your Facebook Marketing to the Next Level
How should brands that rely on Facebook marketing shift strategy in light of Facebook’s latest newsfeed update (which makes brand pages more dependent on users sharing posts with friends)?
Facebook, with over 1.7 billion users, is a powerful marketing platform for any business. It allows you to reach consumers on a platform that they are already using every day.
But when users told Facebook that they wanted to see more stories from friends and less promotional content, Facebook implemented a news feed update that gave them just that. So what does that mean for your marketing efforts?
Businesses now need to work harder to ensure that their content is shareable rather than promotional. We asked ten entrepreneurs from YEC to share their best tips to ensure that your content still makes it on the news feed.
1. Be the Supplier for News Breakers
Step back and think about the sharing behavior of your own friends. They always want to be the first to share content that others have not already seen. Be fast and be first to break new stories relevant to your audience. Your Facebook page fans are more likely to share exclusive and engaging content to their own personal audiences if they feel it’s fresh and new.
2. Stop Selling and Start Engaging
Unless you want to pay Facebook to promote your content, you need to push more content that your audience is likely to share. The more shares and likes you drive, the more reach you get with your content. With Facebook’s recent change, the key is to stop using Facebook to sell and instead use it to educate, entertain and engage your audience.
3. Pay Facebook
Facebook is a public company. Any updates to its newsfeed algorithm are meant to help the company maximize its return to shareholders. My advice? Play the game. Pay Facebook its advertising dollars to ensure your content gets discovered. The cost to create content (designers, copywriters, etc.) is usually more than advertising. Budget a little extra for Facebook ads to produce your best content ROI.
4. Embed Interactivity
Reduce the number of links that you post on your page and focus on embedding content – articles and videos – into Facebook instead. Since Facebook users prefer to stay on Facebook, giving them content without sending them away will help to guarantee they actually share your content, which will then place you in front of other audiences. Share stories that are informative, not promotional.
5. Focus on Proven Tactics That Yield More Shares
Tactics like video content and helpful advice are some of the most commonly shared type of posts, so businesses should redirect their content strategy toward these tactics if they haven’t done so already.
6. Diversify Your Marketing Strategies
It is not a good idea to be solely dependent on just one marketing platform. In this fast-paced world, change is inevitable when it comes to marketing via various social media platforms. Diversify your marketing strategies across numerous platforms because safety comes in numbers. If changes on one platform don’t suit your business, move your marketing money to another.
– Engelo Rumora, List’n Sell Realty
7. Make Ad Campaigns Pop
With social media platforms now “competing for screen time,” companies need to make their advertising campaigns funny or memorable. We always remember those funny Super Bowl commercials, share them and talk about them. Making an emotional connection through storytelling will make potential customers remember your brand and create more buzz.
8. Network and Be Personal
You need to connect with friends and family on a personal level. Then you can market your services, just like you would in real life. You would not consistently blast your friends and family with announcements of your services, so don’t do it on Facebook either. However, a well-placed announcement for something interesting or important can be effective.
9. Make Content Sharable, Then Pay
If you have the right approach, this shouldn’t be a problem. You’re already creating shareable content targeted to the right audience. But even if your content is popular, you’ll have to pay to promote posts to a wider audience. Find out which posts generate the most engagement and pay to promote them. For brands, Facebook isn’t the free ride to huge audiences that it used to be.
10. Provide Value
Facebook is a game changer for any business that can master it. By providing value to the users that share your posts, it will give them an incentive to do so more often. For example, if you have an e-commerce business, offer a coupon code to anyone who shares your post. If you’re providing a service, give the users access to an exclusive blog post for sharing.
The answers above are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
Affiliate Summit – Stories and Moments You Don’t Want to Miss
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