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It seems like everyone has been talking about Facebook Ads for the past several years now, yet so many people are still on the sidelines or got scared away. Yes, Facebook Ads can be extremely tough to master and very frustrating with the ad approval process. Not to mention you can actually blow through a lot of money fast if you don’t know what you are doing. However, how can you turn your back on a ad platform that allows you to target over 600 million people all over the world based on their demographics and interests.
I always find myself coming back to Facebook and running new ad campaigns. Most lose money, but when you get something that works, it’s really great. Sometimes I even surprise myself with new ad creatives and targeting groups that I come up with, and also seeing what makes people click. I wanted to share some numbers that I’ve seen in the past month while playing around with a new campaign. The greatest part about this latest campaign, was the ability to create some really phenomenal ad copy that people loved, but more importantly… almost getting clicks for free, and the majority in the .01-.o2 range.
Below are the stats from one of my top ad campaigns based on US only traffic. Demographics range from 13-27 years old, male/female and covered various combinations of demographics and interests. You will also see that many of these ads were pulling in click through rates of .40%-.62%, which is extremely well for Facebook advertising. Some creatives were even pulling 1% click through rates at times.
A final summary of the US ad campaign stats are shown below. With nearly 10 million impressions shown, the campaign ended with 29,836 clicks and only spent $213.63 on ad costs. That comes out to less than one cent per click!
Targeting the US is one of the most expensive markets you can go after on Facebook, but in the end it all comes down to click through rates. I copied the same success I had with my US campaign and played around with the demographic and interest targeting a bit more, then had the same type of success in CANADA and the UK. You can see the full stats below.
I’m sure all of you are wondering what creatives, ad copy and actual web site or cpa I was promoting. Unfortunately that would just be shooting myself in the foot and killing the campaign if I was to release that type of information. Instead, I will provide the exact tips and monetization I used to create ad copy with these numbers.
No matter what type of Facebook ads campaign you create, if you follow these rules, you will have more success than just throwing up as many different ads as you can, and hoping for one of them to work. While it is tough to continually make money with Facebook ads, you need to put in the necessary work on adding new campaigns, targeting new niches and demographics. Follow these tips to improve your chances of success with Facebook Ads.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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