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15 Ways to Respond to Negative Social Media Reviews of Your Brand

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Social media can be fickle at times. With more than 3 billion users now spread across social platforms like Twitter, Facebook, and Instagram, it’s more important than ever to know not only what’s being said about your brand, but also where and how you should address it. This is something the business and branding world refers to as ‘reputation management‘.

While social media is a great place to share brand love, followers can also bash your company with a single comment, leaving you vulnerable to their harmful posts and tweets. It means nothing for a customer or user to make a quick statement online — but it means everything to the individual or brand they might be talking about.

How you decide to handle the negative comments can mean the difference between going down in flames and moving forward graciously. You may even turn some of those negative voices into new brand advocates if you play your cards right.

Below, 15 entrepreneurs from YEC give advice on the best ways to respond to negative reviews on social media, so your brand doesn’t get tarnished as a result.

How Top Experts and Brands Respond to Negative Social Media Reviews

1. Acknowledge and Log for Future Reference

If we receive negative reviews on social media, we reach out to the individual in a direct message, thank them for their feedback and ask them if there is anything that can be done immediately to improve the situation. Once communication has concluded, we log all feedback and review it when it’s time to make updates and improvements to our product. – Dave Nevogt, Hubstaff.com

2. Look at the Positives

A negative comment is a perfect opportunity to highlight the values of your business in a positive light. Emphasize your business values and offer a solution that reinforces positivity. Don’t forget to take it easy. No hard feelings; there’s authenticity in being able to laugh at yourself. Give your customer value through a quick and personalized response. Be considerate and stay sincere.

David Tomas, Cyberclick

3. Be Transparent and Reach Out

It’s important to keep a public conversation public so that whoever runs across a negative review in the future can see the complete context of the situation, however it ends up getting resolved. That doesn’t mean you shouldn’t also personally reach out to your customer via email or phone and find out how to make things right.

Tim Chaves, ZipBooks Online Bookkeeping Services

4. Address It With Passive Honesty

You want to address concerns in a frank and forward manner, but you also want to pull the complainer out of that channel as quickly as possible. Move them to an email or a phone call — anything that gets them off their soapbox. Be professional, address their concerns and offer to help through another medium. “The customer is always right” exists for a reason.

Nicole Munoz, Start Ranking Now

5. Create, Create, Create

In our business, any negative feedback is an open invitation for creative solutions. Maybe it will be a piece of content that targets an experience or something we missed. Life is about edits, so use this as an excuse to edit. It is an investment of someone’s energy to write a negative review, so channel that into creatively solving the problem, if it exists, with content. Taking it personally solves little.

Matthew Capala, Search Decoder

6. Acknowledge and Investigate ASAP

The best way to address negative reviews on social media is to acknowledge the concern, probe further, offer a solution and promise to address it in a timely manner. I think it is important to acknowledge the negative review, but you also need to investigate beforehand to find out how they came to that judgment. It can be very subjective so it might be an isolated case.

Daisy Jing, Banish

7. Be Positive and Respectful

No matter how personal or derogatory the review, it’s important to stay professional, positive and respectful when you reach out to the unhappy customer. Let them know you are concerned and are there to listen. Even if it becomes unreasonable, turn the discussion back to anything positive you can do for them.

Zach Binder, Ipseity Inc

8. Listen First

You have to respect a customer’s negative review. You may not agree with it, but the best option is to try to understand why they are experiencing what they are complaining about. Simply listening will allow them to get their frustration off their chest. You can learn from this and it will give you an opportunity to find a solution to their problem.

Abhilash Patel, Abhilash.co

9. Focus on the Issue

We’re all human, and it can be difficult to keep a level head when dealing with negative criticism. Rather than focusing on the person, try to understand and address their issue as calmly as possible. Once you’ve addressed the issue to the best of your ability, that’s the end of the conversation. Don’t be drawn into a long and public debate — you have more to lose than the customer!

Justin Blanchard, ServerMania Inc.

10. Respond Quickly and Honestly

Time is critical when managing negative reviews online. Keep in mind that customers will be engaging with the review during the time prior to your response and they will not come back to read your comments. Act quickly and be honest about the comment. Don’t sound derogatory and don’t be partial. Apologize and speak honestly about the situation. Respond quickly and do not engage in back and forth.

Diego Orjuela, Cables & Sensors

11. Don’t Be Defensive

If you made a mistake and failed to offer the quality of service you aspire to, take responsibility and try to put things right. If that doesn’t work, give the customer a refund and send them on their way. Some customers simply aren’t a good fit for your company. Whatever you do, don’t get defensive and lose your cool.

Vik Patel, Future Hosting

12. Keep It Short

Show that you are empathetic and responsive to customer concerns. The best way to handle negative social media publicity is to have your support team respond (just once) publicly offering to fix the situation and urging the user to contact your company. Other people on the forum will see that your company is responsive and willing to fix the situation. Never argue back and forth on a public forum!

Arian Radmand, TurnGram

13. Take Responsibility

Most of the bad reviews are posted out of anger and hate. I personally don’t know one person who has written a completely honest negative review. They will exaggerate to try to get their point across. If your company made a mistake, try to fix it before it gets online. If it got posted online, just suck it up and answer whatever reason you had to not solve the problem beforehand.

Adrian Ghila, Luxe RV, Inc.

14. Convert Them to Evangelists

Go into total emergency customer service mode. In multiple businesses I’ve worked with, some of our most enthusiastic fans have come in first as what can best be described as haters. Unless they are jerks, people often just want to be listened to and taken care of. If they are passionate enough to complain, they likely are passionate enough to brag about superior resolution of their problems.

Benjamin Berman, Optimize For Growth

15. Accept Constructive Criticism

First and foremost, I think it’s important for any business owner to acknowledge that no company is perfect, and that pleasing everyone isn’t a realistic goal. Accepting negative reviews as constructive criticism is healthy practice, and openly communicating with your audience about brand improvement lets them know that you’re not only listening, but that you value their opinions.

Kelly Woo, Profectus Financial

Don’t Let Social Media Ruin Your Personal or Business Brand

Online reputation management is something every individual and brand needs to deal with. While many people think Google and social media just happens, there are ways to monitor and control what is being said about your services, products or brands online. Take action today and gain more control over your brand’s first impression today.

If you enjoyed this expert roundup, I recommend you also take a look at our previous ones on expert SEO tips and best tips for making money online.

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Want to Get Famous on Social Media? Famoid Can Help.

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Social media users across the globe are preoccupied with getting more visibility. If you use social media to promote your business, increasing your traction on social media is even more important. Finding ways to increase visibility can pay lasting dividends for your online branding strategy.

When you increase engagement with your content on many platforms, it will rank higher in the feeds of your followers. This obviously translates to even more visibility. If you have a well thought out approach to boost engagement of your content, visibility can increase exponentially.

With over five years of experience in the industry, the experts at Famoid understand this very well. They developed a platform to significantly increase visibility and engagement for a very reasonable price. They help their customers increase engagement statistics and followers on Twitter, Facebook, YouTube, and Instagram.

Using Famoid to Grow Your Social Following Fast!

We all know that social media is extremely important and that there are now more than three-billion users spread across all of the major social platforms on the internet today. With this in mind, one might think it’s easy to grow a following with so many users out there. While it is possible to organically build a large following, there are also plenty of distractions and clutter from other social accounts you will need to navigate and scale above as well.

This is where a solution like Famoid.com comes into play. Instead of just relying on organic reach, there are online advertising and social connection platforms that can help grow your following at a much faster pace.

Famoid was founded in 2017. In just one year, the company has provided nearly 42 million real followers and over 34 million likes to its customers. The service is completely legal and makes sure that engagement statistics look natural on social media sites.

Here are some of the main benefits of using Famoid.

Safe and secure

There are a number of sketchy services that claim to help you boost your social media engagement. Many of them require you to share your social media passwords. Unfortunately, they may not keep your credentials secure, which can leave you vulnerable to hackers. They may also require you to use a credit card to make payments, which does not always use the best encryption. Since there have been so many security breaches over the past couple of years, this isn’t a risk that you will want to take.

Famoid does a much better job of protecting your security. The service does not require you to provide your password. You can simply share the URL to the profile that you want to promote and Famoid will take care of the rest.

You can also make all payments through PayPal or SafeCharge, which nearly eliminates the risk of fraud.

Instant delivery ensures better visibility for your content

Famoid usually processes orders within five minutes and delivers your likes or followers within 10 minutes. Their prompt delivery isn’t just important for providing instant gratification. According to experts that analyzed its algorithms, Instagram appears to rank content more highly if it gets great engagement within the first half hour after it is posted. Facebook and Twitter appear to work the same way. Using Famoid to increase engagement as quickly as possible is crucial to boosting visibility in the content feeds.

Again, this is something you can work on manually — but it’s also something that will take a lot more time than you originally may have planned for.

Organic results

Buying fake followers or likes is very risky. Facebook has been banning them since 2015 and is getting better at it every day. Other social media sites have followed suit.

Many other services clearly use bots and fake accounts to boost their customers’ engagement statistics and follower counts, which puts their customers at risk. Famoid delivers much higher quality results. They promise real, organic followers and likes from active accounts. This is very important for a couple of reasons:

  • These followers have real followers of their own, which helps you get more traction from your investment.
  • Social media websites are becoming more adept at detecting fake accounts and penalizing people that use them to increase their social metrics.
  • Many social media users look carefully at the followers and social media likes of accounts that they follow. They will stop following you if you buy fake followers or likes.

Since you are getting organic likes and followers when you use Famoid, the results will be much more sustainable.

Exceptional Customer Support

I have yet to see a social media promotion company that offers better Customer Support than Famoid. Their team is available 24 hours a day, seven days a week. All customer service representatives are familiar with the nuances of the platform, so they can provide excellent feedback.

Automated Instagram deliveries

You don’t need to manually request more Instagram followers or likes. Famoid has an automated system in place to help replenish them if you start losing traction. If you begin losing Instagram likes that you ordered, he will start receiving additional transmissions within 24 hours.

Full transparency

You will feel much more comfortable working with a company that is highly transparent. Famoid shares their corporate address and lets customers know where they can go to visit them. You can even their business location from Google Maps. This is far more transparency than most other social media marketing services offer.

How much does Famoid cost?

Famoid is one of the most cost-effective platforms for increasing your organic social media engagement and follower statistics. Here is a quick summary of their pricing model.

Instagram followers or likes

There are four pricing models for purchasing Instagram followers. The cheapest option allows you to purchase 100 Instagram followers for $2.95. The highest priced plan allows you to buy 25,000 followers for just $99.95. If you go with the premium option, you are paying a fraction of a penny per follower. The cost for Instagram likes is the same as followers.

Facebook likes

Getting Facebook likes is also very economical with Famoid. Again, there are four different pricing plans. The cheapest allows you to buy 500 likes for $8.95, while the most expensive plan gives you 5,000 Facebook likes for $44.95. The cost for likes is the same, whether you are buying them for your profile page or a specific post.

Twitter retweets or followers

The Twitter service doesn’t appear to be active right now, but Famoid might launch it again in the future. The pricing structure for Twitter retweets is still listed on their site and is identical as the one for Facebook likes. The cost for buying Twitter followers is also the same.

YouTube subscribers

You will pay more for YouTube subscribers than any of the other plans, but that is only because of the difficulty building a base of real, organic followers. It is still a very affordable option, even compared to companies that sell fake followers. The cheapest plan lets you buy 500 YouTube followers for $59.95. The most expensive plan lets you buy 5,000 subscribers for $289.95.

Famoid offers a huge ROI for brands trying to increase their social media presence

If you are trying to scale your presence on social media, Famoid is a great option. You will be paying for real likes and followers that offer lasting results. The price structure is amazingly low for what you are getting.

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5 Expert Guides on How to Rank YouTube Videos on Google

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Want to rank your YouTube videos within Google? Sure, we all do… but the truth is that most people think of the concept, but never actually put the idea into action. YouTube gets billions of page views every months and it’s making plenty of millionaires in the process. YouTube is also owned by Google, which means it’s likely you can rank video content from their site all the way to the first page of Google easier than you might be able to rank your site.

So what’s the big secret to ranking your YouTube videos on Google? Well, there are plenty of theories and methods out there — such as embedding videos within your blog content, using transcription to increase on-site (video) SEO to your page, linking back to your YouTube video through various sites and using a variation of relevant keywords.

Now the big question is… what works and what doesn’t? Well, if we all knew that, we’d all be ranking on the first page of Google, wouldn’t we!

While I’m in no way an expert at ranking YouTube videos within Google, I am pretty good at finding some of the best resources out there to help you along the way.

Follow These Tips to Rank YouTube Videos on Google

Each of these guides are unique in their own way, but most follow the same formulas of creating high quality video content, using text within your video descriptions and ultimately sending backlinks to your YouTube url. Be sure to visit each of the sites as they have unique content, videos, infographics, examples and guides.

YouTube SEO: The Ultimate Guide

Brian Dean of Backlinko.com is always coming out with excellent guides on how to build backlinks and rank higher in the search results. His guide on how to rank videos in Google is probably one of the best out there, as he goes into a lot of detail on how to find the right keywords to target, setting up your video title, description and YouTube page correctly, while also covering the many different ways you can embed video and get backlinks to help you jump to the top of the search results.

Backlinko SEO Video Strategy

Case Study: How to Rank YouTube Videos on Google

Everyone loves a good case study, and this one is no exception. This guest post from Vinay Patankar on SEMRush walks us through the process of why hitting your target audience with video is such a great opportunity. Vinay also goes on to show many of his different rankings in the search results and how he got there through ranking his YouTube videos. Vinay also covers video optimization, keyword rankings and off page optimization while also providing a big list of resources for building quality backlinks back to your YouTube page.

How to Rank YouTube Videos on Google

How to Rank on the First Page of Google Through Videos

Neil Patel is another SEO expert who took the time to create a guide on how to rank in Google through the use of YouTube videos. In this 7-step video ranking guide, Neil walks through the process of ranking a video by starting with the most basic steps, such as uploading a video to YouTube, embedding the video on your site, adding content around your videos and ultimately focusing on your SEO and backlinking strategy. While this guide is less advanced than others mentioned, it’s still a great guide and I highly recommend reading through all of the blog comments and questions as well.

Brian Dean also created a follow up video on how to rank videos in Google through the QuickSprout University course.

How_to_Rank_on_the_First_Page_of_Google_Through_Videos

http://www.semrush.com/blog/rank-youtube-videos-first-page-google/

The Ultimate YouTube SEO Guide – Infographic

As fun as several thousand word guides and tutorials are to read, sometimes it’s better to get a visual look at how things work. In this infographic created by Sean Si, we get to see why video is so important and the break down of how to properly create your video content, while also focusing on your user engagement afterwards. This infographic covers a lot of the quick tips, tricks and takeaways that the other guides recommend, but without the massive time required to read through all of the filler content.

Youtube_SEOHacker_Rankings

9 Hacks to Rank YouTube Videos in Google

Ryan Stewart is a digital marketing psychopath who put together a nice 9-part hack series on how to rank your video content within Google. This quick read (because it’s broken up nicely), shows a lot of great examples and gives actionable tips such as creating your own custom thumbnails, knowing how long to make your videos and how to utilize playlists and getting your YouTube channel page to work for you. Also be sure to check out Ryan’s 8 video ranking tips on SocialMediaToday.com as well.

9_Tips_to_Rank_YouTube_Videos_in_Google_-_Video_SEO

The Answer to How to Rank YouTube Videos in Google

I’ve provided you with some of the highest quality content and guides on the internet for learning how to rank YouTube videos on Google. At the end of the day, it’s going to come down to multiple factors to rank you videos on page one, but the three big takeaways from each of these guides are;

  • Video content (engagement)
  • Video embed (more views and content)
  • Links to YouTube Video (backlinks)

Another lesson that all of the guides preach, is to focus on the quality of your videos and to provide value. While it might be easy to create a bunch of low quality videos and hope at least one of them ranks, it would be much more beneficial to create one super high quality video and spend all your efforts on creating that one video.

Be sure to reach through each of the guides above, but their recommendations into action and start ranking your videos on Google!

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The Ultimate 2018 Guide to Converting Your Blog into a Profitable YouTube Channel

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YouTube is a massive ecosystem of thousands of audiences ready to take action. Us bloggers like this. People buy, sell, play, download, vote, chat etc every day because YouTube inspires them to. One source reports over 62% of millennials will take action after viewing an ad (think of an ad as your clever piece of content) as do 51% of viewers over age 35.

People are so hooked on random video content it’s no wonder small-scale creators have risen to stardom to become the likes of Grumpy Cat, PewDiePie, Derek Halpern, Zoella, Dude Perfect, KSI, Phil DeFranco and so many more. You don’t even have to be a huge star to be successful on YouTube though – there are far more medium-sized…we can still call them stars. Imagine adding 30,000 views/month to your blogging efforts just because you’re on the YouTube. It’s possible.

So if you’re ready to take your blog to the fast and glamorous world of YouTube video, then this article will serve to show you how. Trust me when I say you’ve really got nothing to lose, but everything to gain.

Note before we begin! I created my main YouTube channel in May of 2011, and started building it actively sometime mid-2013. Just a fair warning – to grow a successful YouTube channel usually (aside from viral videos) takes time! Start soon, keep your expectations low, and don’t be shaken by the comment haters! You can be amazing on YouTube, and we’re here to help!

Firstly, let’s set up your YouTube channel already!

Let’s start basic to keep everyone on board, and to make sure everyone at least gets started with a new channel today. Google has guides on everything these days, so of course, that includes a guide on how to set up a YouTube channel in the first place.

It’s obviously free to create a YouTube channel – Google wants you on there!

Once you’re setup, it’s a good idea to play with your channel art for a few minutes. Get a good profile image like your current Gravatar setup. Think HD and maybe a younger, hotter version of you 😉

So here’s your initial to do list once your channel is created:

  • Setup Channel icon – This is your profile image. It’s linked to Google plus – whatever profile image you select on Google plus will show up here, and can take a few minutes to update.
  • Setup Channel banner – This is the wide banner that goes behind your Channel icon. It’s a little bit trickier to create because you want high resolution, but YouTube makes you fit your banner into a narrow space. We recommend following PicMonkey’s guide to creating a YouTube banner because it also comes with banner templates to try out.

Okay, so that could have easily taken an hour if it was your first time…but hope I really hope it didn’t, because there are way more fun tasks below! Let’s move on!

Lastly, depending on the type of computer you’re on (YouTube interface on my desktop screen looks different than my MacBook Air screen when traveling) click to your About tab or click CUSTOMIZE CHANNEL and fill in your Channel Description with some nice words – maybe a modified version of your blog’s about page – describing what users can expect from you and where you came from.

While you’re on this About screen, add a few links to your blog and other social channels, including Google +. Google + is less important than YouTube to focus on, but syncing the two will only help to squeeze out a few more drops of traffic.

Okay, really hoping you got through this part quickly, so we can now focus on taking content from your blog to put on YouTube, and can work towards the first milestone, your first YouTube subscriber, or ten! This all begins with your first video, and to make it easy on you, we’ll use one of your existing blog posts for content and inspiration for the first video.

What articles do I convert to video format?

Okay, now that you’ve got a YouTube channel up and running which is starting to resemble your blog in a similar but whole-new-platform sorta way, it’s time to decide what articles on your blog are worth transforming into videos. Another way of looking at it / a good question to ask yourself is “which articles on my blog could use videos inside them to better explain what I’m trying to say?”

If your goal is to someday make your blog into a business (or maybe your blog is already a business) then you could simplify this question to just looking at where your blog earned the best – then transforming that content into video form! Up to you!

Of course, some of our blog posts are generally better for videos, including:

  • Articles that got you the most traffic. You can find these in your Google Analytics dashboard > Behavior > Overview. When looking at my WordPress forum, these articles come up as most viewed / most popular topics thus far. Good place to start.
  • Articles containing affiliate links which can be transferred to the YouTube description sections. If you write quality reviews which product referral clicks, you can definitely convert them to videos as use the description sections as condensed blog posts where affiliate links are certainly allowed in moderation.
  • Heavily commented articles.
  • Articles containing an intriguing storyline, which maybe haven’t gotten enough exposure on your blog.
  • In-depth how-to articles that require some further explanation.
    I would NOT focus on articles explaining something you can answer in 1-2 sentences. Sometimes a written answer trumps a video.

Hopefully, your blog has some of the above types of articles. If it doesn’t, stop writing about Swedish fish oils! Jokes. If you don’t have any of the above articles, it’s fine, because they are just a few of the good types of articles that work well as videos. There are plenty more. Or, you can totally make up your own video content.

With a good idea of which content you’ve made so far performs best, let’s gather the tools needed to put you out there in video form.

Create your first video

So by now we’ve setup the nuts and bolts for your new channel, and have narrowed down a few blog posts that would work well as videos. Now it’s time to create your first video! I know some folks would elaborate on the planning stages more here – get the nice camera or hire a professional filmer, plan the lighting, download the fancy software, write a script, etc etc etc – but regarding when to start making videos, my feeling has always been that more time spent planning means less doing in the moment. Too much planning can make you put off a worth task all together!

Besides, you might be surprised that you probably have all the necessary equipment to make your first YouTube video right now in your home office! It doesn’t have to be complicated equipment, remember content is king and YOU are what they are watching for, not the fancy camera.

Regarding when to start making videos, my feeling has always been that more time spent planning means less doing in the moment.

To show you I’m living proof of how a bootleg setup turned into a pretty darn good and at least watchable video, here’s the basic setup for my first serious blog tutorial video:

  1. Tall bookshelf I found
  2. MacBook pro webcam
  3. $30 Cad mic from Amazon
  4. Apartment in Chinatown as backdrop
  5. Camtasia Mac for editing

All this cost under $100 (the MacBook was a gift back in university) and while it didn’t look like a Casey Neistat video all edited to perfection, it served the purpose, and sometimes you have to get content out there to figure out what works and gain the confidence to reinvest in your business.

Besides, it’s fun to a. get content out there quickly and naturally and b. look back on your old work that was a little dusty and sketchy and laugh at how you did things.

I truly do believe a basic filming setup like the list above will work for you too — have fun creating different parts of it from scratch!

Note: For my videos, the majority consists of a screencast or series of screencasts with the purpose helping people learn WordPress and make a WordPress website (recent example), which is a different sort of task to film compared to the more day in the life type videos. Both are fun and challenging. A screencast is when you are typing or building or doing anything on your computer and filming that very process, meaning filming your screen. Camtasia is the screencasting software I started with and still use through several updates and new version. It’s downright amazing. But the sheer fact that I’m screencasting means less time spent creating a set or arguing with actors who are in the set. Which is kind of amazing too because it’s more time I can spend making more videos 🙂

Making your second video better

Once your first video is circulating around and you’ve collected a few comments, you’ll probably blow past your 1-10 subscriber milestone. Assuming you put some good work into the video and are solving a real problem with it, or taking the more challenging route and entertaining people hilariously, people will want to see what you have coming up next and will subscribe.

It’s certainly possible to collect hundreds if not thousands of subscribers from one, well-timed video, but it’s now we focus on #2, #3 and so on.

By the way, once you’re done creating your first video, we’d love to see it linked from the comments and can offer some feedback and free likes!

So here’s what you can focus on to make your second video (and third, fourth etc) even better once your first video is live. I really do recommend taking these steps after you publish that first one because your list of needs may change based on how your audience responds.

  1. Intro animation: A 5-10 second graphic animation showing your logo and representing your brand. These can be purchased and downloaded from places like Theme Forest and Fiverr. Your best bet, as I did, maybe contacting a developer who can actually insert your blog into the animation and time it nicely. That way you don’t have to spend a whole night learning Adobe After Effects. Here’s an example!
  2. Visual and sound effects: Another sizable investment, you may want to purchase Final Cut Pro for the sake of adding pretty visual effects, transitions, sounds, media clips, and generally giving your videos that sparkling touch before going live next time. Final Cut Pro is how many YouTubers add content on top of YouTube videos. For me, it’s now a must to record and create in Camtasia, then edit in Final Cut, then I publish to .mov file, after which it’s time for YouTube!
  3. Better quality sound: Using a better, softer, more powerful mic is always a good idea especially if you’re creating long 1-3 hour tutorials like me and people have to listen to you the whole time. I go with a simple silver Yeti podcasting microphone from Amazon, which is good for podcasting, musical recording, screencasting, and more. It comes with 4 settings which are advantageously based on what I’m filming and where the sound is coming from, including Stereo, Cardioid, Omnidirectional, and Bidirectional.
  4. A faster pace of content: Scripting or hiring an editor is a great way to get your messages tightened. It will take more time up front planning out what you want to say, or which parts of a blog post you’ll be using, but as you get used to this process you’ll appreciate how it guides the rest of your work. Your readers will appreciate your conciseness too.
  5. Monetization: It’s your call whether to monetize or not, but if you’re wondering now how to monetize a YouTube video it’s actually extremely easy. Just select one of your better videos, click on the dollar sign next to it in your video manager, then turn on Monetize with ads. Your channel needs to be in good standing, and YouTube will pretty much take care of the rest, then send you a check if you do well!
  6. Transitions: You can buy pretty much any kind of sound or movement transition just by Googling “transition that looks or sounds like ______” and while it can rack up the dollars, you’ll eventually get the same effects you’re enjoying on large YouTube channels, which is pretty cool from a level playing field perspective.
  7. Outro: It seems like every YouTube channel has some sort of outro these days where the person on the screen tells you to “Click to the left of my face for a new video” or “click here to subscribe” in some clever way. We all think these outros are redundant, cheesy and even desperate at times, but at the same time, you’ve gotta give people credit. On a blog, you have the conclusion to ask for comments or likes. On a YouTube video, you have peoples real viewing attention. So not making a catchy outro, even if it’s just you standing there, is really shooting yourself in the foot from a growth perspective. Knock a few ideas around in your head and try and find a new way of asking for interaction from your fans — I’m sure you’ll think of something cool!

With these next-level YouTube channel tips under your belt, you’ll be all set to create your next 5-10 videos and really nail down a unique style viewers should keep returning for each time you hit Publish.

Learn YouTube SEO

Ok, progress has definitely been made and you should feel great! At this point, we’ve set up your channel, transformed a blog post or two into a video, and have taken major steps to improve your production quality. Now it’s finally time to work on expanding your audience.

One of the most cornerstone principles of YouTube, and getting bigger on YouTube, is understanding scalability, the capacity to be changed in size or scale. What this means is once you’ve reached some size, say, 100 subscribers, you should aim for 1000. If 100 people like your content, why wouldn’t 10x that many people like it too? Why not 100x? People aren’t that different in terms of online consumption, and once you realize you have a good product that works for X many people, you should focus on expansion to deliver that content to 10X many people as quickly as possible. Expanding and scaling your audience will allow you a lot more freedom in terms of revenue, networking and generally doors opening up to you.

So keep that in mind, you may be happy (or terrified) to know there is literally an endless sea of YouTube SEO you can dive into to improve your videos and reach wider audiences. It’s endless. And if you’ve never SEO’d a video, doing just a little bit of YouTube SEO can help your performance a ton.

Once you realize you have a good product that works for X many people, you should focus on expansion to deliver that content to 10X many people as quickly as possible.

Here’s what to work on right away to improve YouTube SEO and scale your audience:

  1. Titles: You can cleverly insert good keywords into your titles to attract more viewers. Good keywords can be found in Google Trends using their YouTube Search, or you can simply think them up if you have an idea what people might be commonly searching. Here’s just one example where we compare the terms “Oscar awards”, “Oscar winners”, and “best actor” for the title of a hypothetical video about the upcoming Oscars. Note that the tab for “YouTube Search” has been selected. We’d want to select the yellow line because it’s the most heavily searched.
  2. Tags: Tags tell YouTube what your video is about and help them place your video in the sidebar for suggested videos, among other things. Use a handful of good tags containing potential words people might Search when they want to find your video. Also use tags to link your video to related concepts and ideas.
  3. Thumbnails: An HD thumbnail is becoming a must for YouTube to deem your video high quality. Spend time creating great thumbnails. After all, they are the best and only preview people get before they watch!
  4. Embeds: The more time your video gets embedded into high-quality web pages is a signal for YouTube search rankings.
  5. Backlinks: Just like embeds, but an even heavier signal as to a video’s quality.
  6. Playlists: The number of times a video is added to relevant playlists is a signal for YouTube search rankings.
  7. Calls to action: Simply putting a call to action to subscribe, like, and comment at the beginner and end of your videos is a great start for scaling views and overall audience interaction. You’d be amazed at how many more people do these simple tasks when asked to vs. not being asked to. Even the best channels still shamelessly ask for interaction, which also amazes me sometimes.
  8. Overall competition in your niche: If your niche is highly competitive aka saturated with other YouTubers creating videos like yours, it’s worth pause. Have they been around much longer? Is there a high barrier to entry? Can you do it better than them? If your answers to these questions check out, go for it! If not, and your goal is to make money on YouTube, you might consider a slightly different niche to create videos in.

Spend time creating great thumbnails. After all they are the best and only preview people get before they watch!

Congrats, you now know more than the average YouTuber when it comes to YouTube SEO, potentially much more. With those skills under your belt, and these above items working for your videos, you’re giving yourself your best possible chance to get a lot of traffic on YouTube and compete with the existing powerhouses in your niche.

Develop a weekly routine for creating, editing, publishing and sharing

You now have a YouTube channel all of your own humming nicely, several videos inspired by your blog posts and perhaps even embedded in them for added traffic, and you know a thing or two more than your peers about YouTube SEO. Bravo for making it this far.

Even with all this under your belt, you are still at risk of your channel declining if you don’t develop a routine for YouTube. Simply put, YouTube likes routines that feed it more content each week. If they see you not publishing for a long period of time, even if you’re spending that time planning the next smash hit video, they see your channel as dying and will send you less visitors over time, killing your momentum.

Here are my three best tips to create a YouTube publishing calendar that works for YOU:

  1. Be realistic – If you can’t publish a new video each day, don’t make yourself. You don’t want to burn out like a dying star.
  2. Be predictable – Your audience will be happy if they know they can watch you at 2pm on Sundays, for example. People like being surprised too, but a predictable YouTube schedule helps you not miss people and vice versa.
  3. Be honest – If you are too busy to publish or going through some tough times in your personal life, make a video and tell people! We’ve all seen this “Hey guys, I gotta be honest…” type videos. They are highly endearing. People will love you for being open and forget about your previous deadline or commitments for them in a heartbeat.

This part in creating your YouTube schedule should ultimately be fun! If it’s not, your audience may soon see that. Keep in fun, relaxed and light.

 

Conclusion: Don’t forget about your blog!

With a booming YouTube channel up and running you may wonder why should you even bother to write anymore? Than answer is because people will always still read your blog — especially if you’re becoming a start online.

Plus, now you have all this great video content you can great blog posts around.

So take your videos back to the blog, keep people updated and make sure to keep publishing on your blog at least once a week. If things even decline in the video world (it’s not likely) you’ll be glad you did!

Did this help you convert a blog into a YouTube channel? Got any questions for Zac or Greg? Do you think someday you might become the next Pew Die Pie? Is it all even worth it? Let us know with a quick comment on whether you are enjoying your time spent creating content on YouTube and any questions that this article has generated for you. Can’t wait to chat below!

 

Greg Narayan is a blogger and YouTuber currently based out of Minneapolis, Minnesota. When not helping people understand beginner web design and generally why their WordPress website won’t behave, he enjoys hanging out at the local coffee shop with friends, play tennis and golf (poorly, but slowly improving), and helping out at WordPress meetups around the globe. Connect with Greg on Twitter.

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Hi, I’m Zac Johnson

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