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June 23rd, 2008

How to Setup SubID Tracking URLs

I frequently get emails from new affiliates asking how to setup tracking urls for different advertising campaigns. The easiest way to do this, without any outside scripts or software, is to run through the network directly. Many networks are running off the DirectTrack network platform, including MarketLeverage, Copeac, CPAEmpire, Rextopia and Ads4Dough to name a few. Through this walk through for setting up SubID tracking, I will use MarketLeverage as an example, but the same process applies to all previous affiliate networks listed.

- Step 1: Login to MarketLeverage and Select an Offer
No matter what offers you select on MarketLeverage or any of the other DirectTrack powered networks, you can setup an unlimited amount of SubID tracking urls.

- Step 2: Setup SubID Tracking URLs
Once you have selected your offer, you should be looking at the page with all of the creatives and banners. Find the email or banner creative that you want to use, then click on the [Add] link in that creative field.

After clicking [Add], five new text forms will open for you to place your subid tags in there. These can be any type of terms you want to use. For my example I threw in a couple tags which would be recognized for search marketing through Google, Yahoo and MSN. You can use whatever text or terms you like.

Once you place your subid terms, click “Update Click Code“, you will be given a new tracking url like the following:

http://payoutdeal.com/a.php?a=CD###&b=19468&d=0&l=
0&o=&p=0&c=3771&s1=
searchgoogle1&s2=&s3=&s4=&s5=

The area in RED is your subid tag that you just created to track campaign performance.

- Step 3: SubID Tracking & Stats
Now that you have your subid tracking urls setup and running, you will want to check their individual stats. To do this, all you need to do is go to your stats page as you usually do, but this time instead of clicking “Display Stats“, you should click the “Get SubID Stats” link on the bottom section. You will then be sent to the reports page for performance on your subid tracking urls.

- Additional Campaign Tracking Options
In addition to the SubID tracking setup above, you also have the option to simply setup a “Name Creative for Deployment“, which is how I usually setup campaigns. To do this, you follow the same process as step 1 above, to find your offer. Skip step 2 above with the [Add] and just look for the form (shown below) at the bottom of each creative. Just place your creative name tag in the form and click “Deploy Creative”. The next page will provide you with your new tracking url. For stats tracking, follow the same process shown above in step 3, but instead of clicking “Get SubID Stats”, you should click “Get Stats for Deployed Creative”.

This SubID tracking process will work with any of the following networks: MarketLeverage, Copeac, CPAEmpire, Rextopia and Ads4Dough. I will follow up to this post with more ways on how to setup tracking ids through other networks, setting up your own tracking scripts, or using another outside service. Feel free to comment with any recommend scripts or services you have used.

Popularity: 11% [?]

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    21 Comments


    Post / Subscribe to Comments
    Comment by Debby Phillips
    2008-06-23 14:15:59

    Zac,

    Thanks for the excellent informative post! I will direct affiliates to read your post when they ask about sub ID’s from now on!
    ~Debby

     
    Comment by matthew keen
    2008-06-23 14:55:43

    upto 5 subid’s? so they arent created on the fly? what if im doing dynamic sub id tracking?

    Comment by Geiger
    2008-06-23 15:08:26

    Matthew, I’m not sure what you’re asking. The SUBID can change to whatever you want but you need to specify it.

    Comment by matthew keen
    2008-06-24 05:37:45

    sorry, it does seem you can have more than 5 subids.

    What I mean is do I have to login to MarketLeverage to make a subid or can I just do it dynamicly? What if im using my own tracking system and I want to pass an ID that matches in my backend tracking.

    I want to be able to just send to the url with the tracking ID &subid=1234455

    but I dont want to have to login to MarketLeverage to create it. It should be created on the fly when I send traffic through that subid.

    Comment by Geiger
    2008-06-25 09:50:47

    I understand now Matthew. No you do not need to login to create the SUBID. You do need to log in to get the tracking link though.

    There are 5 subids you can track at the same time! s1 through s5. These are good if you don’t want to have to break up your subids later. For example s1 could contain the website you are coming from. s2 could contain the keyword. s3 could contain a datestamp… or whichever.

    I dynamically fill s1 with all my info. Perhaps I will post to how I do that.

     
     
     
     
    Comment by Tob
    2008-06-23 15:24:36

    If you aren’t using either Google Conversion Tracking or your own in house (cookie based) tracking - you will fail.

    Comment by Geiger
    2008-06-23 15:37:42

    Why do you say that? Isn’t Google Conversion tracking Javascript based? How would you put it on the target’s conversion page?

    Comment by Tob
    2008-06-23 18:12:32

    Ask the affiliate network to place the javascript or pixel, if they won’t place it on the advertisers page (or dynamically inserting through their own pixel) walk away. If they don’t place pixels, I don’t work with them. It’s not worth your time, YOU NEED TRACKING.

    Comment by Geiger
    2008-06-25 09:52:43

    I definitely do tracking but I parse out the SUBID info later, dump it into a SQL database and work my magic. Can you insert javascript in a pixel? I tried this with Azoogle before and it didn’t work.

     
     
     
    Comment by Zac Johnson
    2008-06-23 18:36:41

    Google tracking is easy and most networks can place it on the conversion page within 24 hours. I would have covered that in this post, but it wasn’t the topic.

     
     
    Comment by MyBlogStore
    2008-06-23 16:37:57

    Good idea..and excellent point..will follow thru

     
    Comment by Avi
    2008-06-23 17:00:33

    This is a great post. The only bummer right now with their sub id reporting in DT is that when you download the CSV, you cannot view your breakdown by each and every date (if running a month range for example). This would be very useful for them to do, I hope they do it soon.

     
    Comment by B-Man Subscribed to comments via email
    2008-06-23 20:51:10

    Is this post serious? Its offensive that you think the people who read your blog are so freakin stupid they cant figure out how to set up a sub id.

    Why don’t you do your next post on HOW to sign up for an affiliate network (be sure to throw in tons of referral links). I’m not sure if any of us know how to do that yet,

    B-Man

    Comment by nickycakes
    2008-06-23 22:34:20

    yeah no kidding

     
    Comment by Zac Johnson
    2008-06-24 09:28:35

    I wrote in the beginning that this was a post for the newbies. As always, thanks for reading!

    Comment by B-Man Subscribed to comments via email
    2008-06-24 09:45:11

    YOUR a newbie….PUNK

     
     
     
    2008-06-25 02:33:11

    Thanks for putting this type of information out there. I am VERY new at this and I am learning as much as I can. Much of the stuff you write is over my head, but I am learning and I am very glad there are people like you out there willing to share what you know.

    Thanks

     
    Comment by Freddy
    2008-07-01 00:09:11

    B-MAN:

    It’s “you’re” not “your” you dum dum. If you insist on being nasty and flaming someone, you could at least get the grammar right.

    Comment by B-Man Subscribed to comments via email
    2008-07-01 06:05:20

    I’m glad the grammar police are in the house. Now go back to reading YOU’RE ebooks.

     
     
    Comment by Binary Ant
    2008-07-01 07:58:41

    Nice post Zac! AM has so many things to take in count…Sometimes I feel overloaded :P

     
    2008-08-09 15:56:36

    […] something that is free.. Paid subscriptions just don’t perform well on sites like Craigslist.Use Sub-ID’s for different cities so you can track your […]

     

     

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    The Man Behind the Mask "With great power comes great responsibility".... my Uncle Ben told me that. Haha, just kidding! I'm Zac Johnson and I've been making money online for over 10 years now. In short, I started making money online while I was in high school... but my passion for marketing and making money goes back way earlier than that. I created ZacJohnson.com to help motivate you to start making money online, and live the life the you always dreamed of.
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