How to Spy on Your Competitors’ Google Ads Campaigns

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  • Published on : Aug 15 2011

There are plenty of services out there that promise you the tools you need to get ahead in the internet marketing game, but few can even compare themselves to the power of  MixRank, and what it is capable of. In short, MixRank is a spy tool for gaining detailed information about advertisers using the Google Adsense platform. With a few clicks, you can gain access to advertiser creatives, ad copy, traffic sources and more.

Let’s jump right into this and show you how it works.

The first step is to head over to MixRank.com and perform a search for any web site that you would like to research. In this example we will use a broad web site, such as coupons.com. Even before getting started, you can see MixRank working for you. As you start to type in the domain of your choice, MixRank will show relevant domains and how many ads they currently have in the system.

After submitting the competitor domain name of your choice, the next page will provide you with everything about their advertiser campaign and creatives. The first set of information is your ad copy and how it breaks down across ad reach, best performing ad copy, keywords and more. Some of these features are currently being worked on, as MixRank is still in beta release.

When you are looking up well known and authority web sites like coupons.com, you know they are continually testing their ad copy and only keeping the ones that perform best. In the screen shot below you can see a variation of your text ads, along with extremely useful information such as how long the ad has been running (frequency), and the average position they are listed in the advertising results.

Everyone knows Google Adsense is a lot more than just text advertising, so no successful campaign would be complete with some banner advertising in there as well. The next detailed report from MixRank will show all of the banners that a specific domain url or advertising is using in the Google advertising platform. This can be extremely useful if you are currently promoting the same offer through another affiliate network and looking for some new banners to use. Through MixRank, you can download all of the banners being used by an advertiser on Google.

Lastly, the traffic sources of a successful ad campaign are just as important as the foundation and ad copy that goes along with it. MixRank wouldn’t want to leave you hanging, so they made sure to include a list of all the sites currently promoting an advertising url, along with their reach and the best traffic sources. In the screen shot below, you can see which partner sites are sending the most unique traffic to coupons.com, while also seeing how many times their ads were displayed on the sites and in what position.

How Does MixRank Work?

This is some amazing information, so how the heck can MixRank possibly pull this information together? TechCrunch dives into the specifics behind MixRank, but does a great job in explaining the magic behind the web site as “To make this possible, MixRank has effectively created a search engine for AdSense that crawls pages running Google ads, and since Google sorts these ads by effectiveness, MixRank indexes this data and estimates ad performance. After crawling these pages, MixRank takes into account Google’s sorting of the ads by effectiveness, then uses this data to serve essential performance analytics.“.

As you can see, MixRank is an extremely powerful and useful tool for any internet marketer. The goal behind the service isn’t for you to try and copy ad campaigns, but instead look them over and see where and how you can improve your ad campaigns and learn from others. MixRank does the work for you in showing on the most relevant and top converting ad copy.

This resource also isn’t limited to those who are doing pay per click advertising, but also other marketing as well, such as PPV advertising. Since MixRank can show you all of the sites advertisers are paying to get exposure on in a CPC model, you can be sure a PPV pop under campaign will yield great results within the same niche audience. To do this, you would simply sort the list of “traffic resources” by volume, then import into your PPV network choice, then just start checking conversions and weed out the non performing sites.

Now you have no excuses for ever losing money on a ppc campaign again!

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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  • http://www.zakshow.com Zak Show

    This is a powerful tool, it should help any internet marketer. I tried such services before but never copied the ad campaigns but this is a great service to benchmark your online business.
    My recent post Weather Doodle iPhone Application Review

  • http://trafficcoleman.com/blog/hire-consulting-services-ppc-website-set-article-marketing-seo/ TrafficColeman

    For years now people have been trying to get their hands on the campaign of their competitors. But I think rankmax may have been on of the bets products I have seen come along in years..I will use it…

    "Black Seo Guy "Signing Off"
    My recent post I Need Seo Help For My Website

  • http://fbadservices.com/ Justin Dupre

    Nice post! If you are aware of what your competition is doing then you can make improvements on your end.
    My recent post Running An Effective Marketing Campaign Using Facebook Ads

  • http://thirstyaffiliates.com Josh Kohlbach

    Very sneaky, haha.

    Love it, looks like a great bit of toolage, but I guess we just have to remember that the more time spend spying on our competitors the less time we're working on our own stuff.
    My recent post undefined

  • http://www.premieretreeservices.com/ TreeLover

    Cool! This is one way to know how we can outrank our competitor. Thanks for the share Zac!

  • anujbora

    Tools like MixRank have become really important in today's Advertising world I think.
    Also,they cost some money but we can easily regain them by advertising at correct places and correct prices.

  • http://doj.me Is It Down

    Interesting – I haven't used MixRank before but I just might have to give it a shot now! Thanks for the tip, as usual :)

    Laurie

  • http://manboobshelp.net/ Ron

    Adore it, looks like a great little bit of toolage, but I guess we simply must keep in mind that the harder period invest neighbor's on our own competition the particular a shorter period we are focusing on our very own products.
    My recent post How to Detect Gynecomastia Symptoms

  • http://financesandinvestments.com/ Eddie

    With tools like these competition will be really fierce online!
    My recent post E-mini Trading: Why Do Trading Courses Have to be so Expensive?

  • http://www.therapick.com Therapist New York

    Oh, sneaky, and interesting! I'll need to try this, the internet makes it so much easier now to 'spy' on other competitors in virtually any field! It's like internet espionage. :)

  • http://www.itchair.com/seo-los-angeles/ Los Angeles SEO

    That is an interesting tool! I feel that Remix not only can tell you what your competitors are doing but it can help you to learn how to market yourself and see what works and what doesn't. If you find a company that you like and this is doing well with marketing, you can just mimic their marketing techies.

  • http://www.walksofitaly.com/ Tours in Venice

    Haven't heard of Remix before but I like what it can do. What a sneaky little tool.