I have Ulcerative Colitis (also commonly referred to, or confused with Crohn’s). There is a big difference between the two, but they are commonly discussed in the same conversations. Today I will be sharing my personal and private story with you and the rest of the world, and how it’s affected both my personal and business life.
Before doing so, I must first say thank you to everyone close to me that has made living with this condition possible. Especially my wife Reena, my immediate family and the IBD team at Mount Sinai. Outside of them, not many people even knew I had the condition.
In addition to thanking those who have helped me along the way, I hope by sharing my story, I can help others find some information, resources or hope for their UC/Crohn’s (IBD) issues as well, as this is a silent disease that isn’t seen on the outside and not commonly openly discussed by those who live with it. This can be attributed to the shame and stigma that may come along with having an IBD diagnosis.
Before we jump into my own experience with Colitis, I recommend you watch the short video (yet detailed) video below that explains what it is, how it affects the body and the current options for remission and surgery in the world today.
My Story and the Stigma of Ulcerative Colitis
For the most part, UC is a horrible auto-immune disease and one that people usually do not talk about. You’ve likely also seen commercials for UC medications on television, pushing drugs like Humira and Entyvio. I’ve had the pleasure of being on both; Humira worked for a while, but I had no positive effects from Entyvio after 9 months at all. Even while being on these medications, I was still taking probiotics and various amounts of prescribed Prednisone daily, between 20-40mg. Yes, I’ve also tried the holistic route and clean organic eating, with little to no success. I’ve tried them all… and will go into detail on all of that in this post today.
I’ve personally been diagnosed with UC for over 17 years now, and there is no cure (except surgery to remove the lower portion of the colon) — there is only the hope to go into remission. While there is ‘no cure’, there are several medications on the market to try and control the disease. The option is also there to get an intensive surgery to remove the lower portion of the colon and rectum (thus, removing all of the inflammation being caused by colitis), but this is usually the last resort and not one that I (or my doctors) feel I am at yet. This is not also simple surgery with a quick recovery, you will need multiple surgeries which takes place over a 9-to-12 month time period.
It’s also a tricky disease, as it’s one not really seen on the outside of the body, but is continually attacking the colon and digestion system of anyone who has it. In my own scenario, I’ve constantly been bleeding and getting sicker and sicker for the past 12+ months and my body feels as though it is attacking itself, leaving me constantly in pain. With little improvement in sight and lots of recommended remedies/medications continually failing, it’s been quite a strenuous and debilitating process.
Living with UC is a complete nightmare in itself, as it’s not just a matter of constant internal bleeding, it’s also an extremely weakened immune system while also taking a ton of medications in the process. For myself, it’s been somewhat tolerable, as I have the luxury of working from home, but I can’t imagine what it would be like for anyone with a 9-5 job or not having easy access to a bathroom at any given time. If this wasn’t the case, I would likely have already done the colectomy surgery to remove a portion of the colon.
Not only is UC something that controls how you live, eat and think, it actually controls every single aspect of your life. You need to prepare and know where you are going, how long you will be there, what type of bathroom access you might have and what type of food will be available. Even when in remission, a flare up can happen at any time — without any cause or reason (though it’s often associated with stress and eating habits).
One of the most common and upsetting things for people with UC or Crohns is how other people see (or don’t see it). Without having or understanding the disease, it’s easy to think it’s simply an ‘eating’ or ‘life choices’ issue, but it’s actually not. Yes, everyone has ‘stomach issues’, but UC and Crohn’s are a completely different story, and it’s tough to relate to anyone that has it if you haven’t experienced it firsthand.
This could break into a whole new story on its own, but I won’t go into it at this time.
On a Mission to Find Remission
It was well over a decade ago that I first started experiencing the symptoms of UC. I remember being on an Affiliate Marketing cruise and shockingly seeing blood in the toilet after going to the bathroom. Of course, when seeing something like this, you hope it quickly goes away and that’s that. However, that wasn’t the case, and it was only the beginning.
From here we would visit a wide range of doctors over the years. Some would put me on 12-18 pills of Asacol per day, while other holistic doctors would try their own remedies and infuse me with vitamins and medicines (which would only seem to provide temporary 24-48 hour solutions). For the most part, none of these would work. Then I came across an over the counter medicine called Digestive Advantage, which worked really well for a while, but was then discontinued. Even if it was still around, it would have only been a temporary solution.
This process went on for a while and it just seemed like I was dealing with the problems of UC, while occasionally going into remission and hoping for the best.
A few years ago I met with a new local GI (gastroenterologist) and they recommended putting me on a biological treatment, Humira, a self-injection I would have to take each month. This actually worked quite well for roughly 2-3 years, then ultimately my body became immune to it as well. One of the risks of these biological treatments is that your body can build up antibodies at any time, which makes the medication stop working. After that, we recently tried Entyvio, which had to be taken through an hour-long infusion every 2, 4 or 8 weeks depending on how well it was working with one’s body. In my case, I was on Entyvio for roughly 9 months and never experienced any relief, thus leading me to feel sicker as each month went by.
It’s also important to mention here that it’s not just a matter of being in pain and constantly bleeding, the main concern is the increased risk of cancer as a result of the untreated inflammation brought on by Colitis.
Just a couple weeks ago I had a new issue arise. It was a severe case of hemorrhoids (or so I thought). It got so bad that I had to go to the local hospital and my GI doctor — both leaving me with little guidance on what the real underlying problem was. I was getting extremely bad fevers, horrible pains in my stomach and the effects of UC were still getting worse on top of all of this.
Since no one local had an answer, it was time to call my contact at Mount Sinai. After doing so, Dr. Ungaro (my doctor), contacted me immediately and said to come into the ER at Mount Sinai and have everything looked at by the IBD team.
The connection to Dr. Ungaro and the Mount Sinai team would prove to be of utmost importance. In addition to being an expert in IBD, everyone at Mount Sinai always went out of their way to answer any questions I had, and always spent more than enough time to make sure I was always confident in what they had to say.
Connections are Everything
Before jumping into the next phase of my progression and trying to find remission from UC, we must first cover how I ended up at Mount Sinai (the best IBD center in the world) and the importance of always having connections and making the right decisions to go with only the best when it comes to your health.
Just like in business, if you want to work with the best, you need to learn from the best. The same holds true for your health and getting to the right health physicians. Of course, there are always going to be great local doctors, but there are also going to be hotspots for the best doctors in the world. A good way to think of this is that your local doctor probably sees hundreds of cases that might be similar to yours, however, when you go to one of the best centers in the world, they likely see thousands or even millions of relatable cases. When it comes to IBD or anything relating to the digestive system, Mount Sinai in New York City is the place to be.
In addition to the outstanding expertise of Dr.Ungaro, Jean-Frederic Colombel, MD, director of the IBD Center and a world-renowned doctor with over 20 years of experience in IBD, would also be looking over my case and meeting with me while in the hospital.
How I gained a connection to a doctor at Mount Sinai was quite unique. My wife works as a drug and alcohol counselor and the psychiatrist she works with has a son-in-law in the IBD space, who knew a doctor at Mount Sinai. Roughly two months ago when I was having a really bad flare up, we had a call with him and he generously contacted the MS IBD team and set up an appointment. This is when I first met with Dr. Ungaro and the IBD team.
Among the many experts and doctors on the Mount Sinai IBD team, I also had the pleasure of meeting with Dr. Greenstein, who was very active in my case and time at the hospital as well. You can read an article on his expertise and studies in a recent NY Daily News article. (more on my visit to Mount Sinai to follow…)
Long story short, we were able to get a phone call and meeting together and that was the start of an extremely important connection and process.
My Latest Visit to Mount Sinai
With my current flare up already in a pretty bad state and several misdiagnoses on the hemorrhoids issue, it was time to visit Mount Sinai Emergency Room in New York. Timely enough, I also had a breakout of shingles that morning (which is another fun auto-immune disease that attacks the body when it’s usually in a weakened state).
We arrived around noon to MS and the first several hours were pretty rough, as this was just the general ER area. The one surprising thing was that an IBD doctor was sent over after we were admitted, as she was notified by Dr. Ungaro that morning that I would be coming. This type of super dedication and teamwork is key for the IBD team at Mount Sinai, which is why they are the best in the world at it. Several doctors would be examining over me in the ER, then I would later get a CT-SCAN.
It wasn’t until later that night I was moved to another room (private room because of the shingles diagnosis as well) and was told I would need to take prep for a colonoscopy tomorrow (if you’ve had one, you already know the horrible drink process to clean out your system). That night I ended up having a 102 fever, which I believe was as a result of the prep process on my body and also the medicine from the CT-Scan I also had to take.
The following morning, the colonoscopy took place and afterward I was in another isolation room with Reena and my Father while we waited for a room to open up. Dr. Ungaro happened to stop by and was able to discuss the results of the colonoscopy. He said the average inflammation of a person is around a 5, and mine was around 190. I knew my colitis was pretty bad and something I dealt with on a daily basis, but it was definitely good that I was in the best hospital in the world to take care of the current situation.
With the CT-Scan and colonoscopy now done, along with several discussions and diagnosis from the IBD team (literally 8+ of the world’s best doctors and surgeons), it was recommended to put me on Remicade (another alternative to Humira/Entyvio, but with a good history of success). However, they still had to take care of the shingles first and do some other testing in the process. I was then moved to my own isolation room, where the process would soon take place and Remicade would be given through an infusion over the next two days.
Quick side note… all of the nurses at Mount Sinai have also been amazing. Having stayed at the hospital for several days, you never know how quickly things can change with a new nurse switching every 12 hours. A good/bad nurse makes all the difference in the world, and I was fortunate enough to have some of the most amazing and attentive nurses while I was there. Special thanks to Elizabeth, Ora, Susan, Alex, Corie, Heidi, Arjay, Paula and Ralston to name a few — all on the IBD floor.
As I’m writing this now, I was just released from the hospital less than 24 hours ago. This was after being told my inflammation levels are down to around 40 (after being near 200), and I’m personally feeling a lot better in the process. The Remicade is now in my system and appears to be going well. I will be working closely with the IBD team at Mount Sinai to stay on top of the issue at all times. It’s definitely great to be back home again, while also knowing their team is there should things worsen again.
Life, Entrepreneurship, Colitis, and Family
So what… I have colitis. What does that mean? At the end of the day, it means I have a condition that I need to take care of and monitor it closely. This isn’t a sob story or a way to try and gain attention… instead, it’s an outlet to share my story with the rest of the world. At the same time, I’ve been given a powerful outlet through this blog and can reach thousands of people in the process. By sharing my own story, I hope to inspire others with Colitis and Crohn’s to let them know they are not alone and to not stay silent if they have these same struggles.
AND… when it does come to getting help, make sure to get as many diagnoses as possible and try to work with the best doctors in the world to find a solution. Never settle with a single diagnosis, as not all doctors are the same, nor is their experience or the knowledge of the teams working around them.
On the entrepreneurship side, as I mentioned earlier, I never would have been able to live with UC if I had a real 9-5 job or worked outside of the home. I’ve been fortunate enough to work from the comfort of my own home, which truly means so much more than just being your own boss or having different financial opportunities. Life simply wouldn’t be the same, nor how I would be dealing with the disease over the past several years.
At the end of the day, your health and family are really all that matters in the life. I know a lot of bloggers and marketers will show off their expensive cars and lifestyles, but that is something I’ve never really cared about — even less after everything we’ve been through after Superstorm Sandy. Family and friends are everything and they have all been here for me through this crazy process.
Having now shared my story with the world, feel free to contact me with any questions or comments you might have. I’ve always used this blog as a platform for not just my business, but also my life and it’s happenings. You never know who is ready, and hopefully, this provides some light not just for those with UC/Crohn’s, but for any horrible health conditions and problems that might be out there.
I’m definitely not cured of UC and it’s a long journey ahead. However, I’m extremely excited and happy to be in the place where I’m at right now while feeling better each day. In addition, being confident that I’m in the best hands and working with the most experienced and empathetic team of doctors in the world.
Thank you, everyone.
Blog Post Ideas: How to Turn Your Ideas into Engaging Blog Posts?
Blogging and creating content on the internet is all about ideas and getting creative with what you have to offer. However, what most bloggers and content marketers don’t realize is that you aren’t supposed to come up with new and innovative ideas for content or making money online, but instead, new and innovative ways to portray that message.
This is something I often cover in detail in many of my articles and online courses. The concept of making money online and getting the attention is no different than any other business in the world today. At the end of the day, people are using the internet for three different reasons.
- To find information
- To be entertained
- To buy something
Instead of trying to come up with that completely new and original million dollar idea, just spend the necessary time and focus on a legitimate business model and demand from your audience, while also catering to their needs in the process. Once you have all of this in place, you can then start refocusing your efforts on how to create better and more creative content based on these needs.
To help with this process, today we are going to share some valuable insights that will help you turn your idea in a series of blog posts, while also highlighting a few examples of what’s currently working for other bloggers, brands, and content creators.
How to Know Your Idea is Suitable for a Series?
Being a writer, you have no shortage of ideas. But when it comes to establishing your own niche, there are various things you should consider before penning down your series. This includes everything from your basic knowledge on a specific topic, how far out you would like to schedule your content, and also the monetization and optimization of your content. It would also be a huge benefit if you understand SEO and know how to look up the necessary keywords to see how much of a demand there currently is for your proposed topic.
Below you will find some of the important points that suggest your idea has the potential of a great blog series.
– Different People with the Same Issue: For instance, a physician who blogs about obesity and its health hazards can create a series of articles consisting of several diet and workout tips or plans to help people lose weight. These posts can encourage readers to adopt a healthier lifestyle.
– Come up with a List: If you write for your living, then you have a sense for how to delve deep into your ideas and develop them for an audience.
– Overflow: When you start writing, you a flow but soon you find the post turns out to be something that is focused on more than one topic, like a collection of relative ideas.
– Your Audience Wants More: This is a clear giveaway! You have received several queries related to your posts, and your readers want you to explore a specific topic, expanding your grasp and library.
– A Theory: If you want to teach your readers about something deep and complex by exploring a theory or idea, then creating a series of blog posts will be a great idea.
Hubspot also pointed out “According to our own analysis at HubSpot, headlines between 8–12 words in length got the most Twitter shares on average. As for Facebook, headlines with either 12 or 14 words received the most Likes.“. This is something every blogger and content creator should focus on before and after completing their articles. Not only will the overall content length of your article be important, but so will the headline and words you choose for your article title as well.
Creating Your Own Series
It’s not enough to simply create content for your site, you also need to make sure it stands out from the crowd and has it’s own style as well. The more time and effort you put into your site content and the user experience, the better ROI and longterm growth you will likely see. With all of this in mind, let’s take a look at a few valuable tips that will help you establish a well high engaging series of blog posts that will win you a loyal audience.
You need to an introduction to your series. This can be a dedicated blog post or a paragraph. Make sure you convey your message with it. This is something ConvertKit does extremely well. Not only are they one of the top email marketing and delivery platforms on the internet today, they also know how to create valuable content for their audience. In the example below, you can see how to create a killer introduction for one of their content marketing series. By starting out your article strong, with the necessary text, call to actions, and resources, you can immediately impact the user engagement factor from the start.
Review Your Work
Proofread your post, and search for natural breaking points. Look for areas where you stopped talking about one point and started talking about another. If you aren’t interested in proofreading yourself or would like to hire someone with a better English history, this can easily be done through freelance sites like Fiverr or FreelanceMyWay.
You need to come up with a format for each post. Try a formal layout but be quick and stay to your point. In case you are going to a traditional format, then compose your introduction and conclusion.
Make it Easy to Digest
Keep things simple, and write short paragraphs. Divide your content between sub-headings to help the reader navigate. Make your content digestible for the audience. To see an example of how to effectively do this in a ‘review style’ article, be sure to check out how the content is laid out on Frank’s review site and start implementing these same methods to improve your own engagement rate.
Write as people read every piece as a standalone post. Consider they won’t read related posts or may read them in a different way than you intended. So make sure every point makes sense on its own.
Interlink Your Content
Help people navigate through your content by putting links to your previous posts. You can also list them at the bottom of newer posts. Let your audience know what ideas you have already discussed.
How to Create the Best Content Possible, from Your Best Ideas
As you can see, there are plenty of factors to consider when creating content for your site or training series. The most important thing to remember is that your title is going to get the most attention, and article length is going to play a big role in the SEO process. At the same time, quality is always going to be important.
Once you’ve laid out all of your content and made sure you have some great titles with call to actions and trigger keywords, it’s then time to make sure your content is format in the best way possible. Separate your text with visuals, resources, reference links and anything else that might be of value to your audience.
Last but not least, ALWAYS put in the necessary time and research to effectively promote your content. There are more than a billion active sites online today — which means you are going to need to promote the heck out of your content in order to compete.
Follow all of these steps and you should have no problem finding success with your latest blog post ideas and content series.
7 Writing and Marketing Skills to Improve Your Guest Blogging Efforts
If you are a guest blogger or if you have guest bloggers create posts for your sites, you will want to read this post. It’s important to know how to improve the quality of your posts and maximize the impact you have on your target audience. This is true even if you are posting on other sites.
When you write a guest post for another site, the site or blog owner trusts you to represent their blog in a positive way that will improve their traffic and ROI. Remember guest blogging helps you, too because it serves as a backlink to your site. So you should treat the content that you write for others’ sites just as you would your content for your site.
How can you improve the quality of your blog posts and guest blogging efforts?
Check out these seven tips for writers and marketers that will help you to take your guest blogging to the next level.
1. SEO Content Writing
SEO content writing involves the skillful use of keywords as well as using backlinks and other techniques to increase targeted traffic. SEO is to search engines as excellent quality is to reader engagement. In other words, search engine optimization is the basic sauce you need as a writer or marketer to get your message in front of the people who will be interested in what you have to say.
In addition to having a solid understanding of SEO and writing content that ranks in Google, it should also be a required skill to have a solid foundation of social media as well. As effective and valuable as SEO and organic search traffic is, social media is still one of the most active areas of traffic today. With this in mind, impress your clients and sites that you contribute content to by staying up to date on the latest social media trends, while also growing out your own profiles and social followings in the process. And of course, always be sure to share your guest posts as often on social media and be sure to tag the site you are promoting as well.
2. High-Quality Content
Google still states that producing high-quality content is the most important factor in rankings within their search engine. You do need to include some SEO for natural results. But focusing on your content guarantees that you will rank and that people will stay on your page longer. The goal of effective online marketing and guest blogging is to increase the traffic of the site you are writing for, as well as to keep people on the blog once they get there.
Writing exciting and engaging content includes some various factors including connecting with the audience on a personal level, addressing their problem and offering solutions, and creating value for the reader. This is all a part of creating high-quality content. With practice, you can learn to hit on all of these critical aspects in your guest posts so you will get the results you need.
This is something we are seeing across many freelance writing platforms that not only specialize in creating content for websites, blogs, and brands but also in specialized writing services as well. Once such example is in the assignment writing service industry, where students, professionals, and business experts are looking to outsource their time and expertise from others who can simply put their thoughts and work into written publications. No matter the reasoning behind the content — whether for business or guest blogging efforts, the ‘high quality’ component is a must.
3. Creating Value
Creating value for your posts is perhaps the most important part of blogging. This is because you need to create the kind of content that will make people want to return for more once they read your content. To do this, try to create a personal connection to readers. Study previous posts of the blog on which you are writing and learn what their audience wants. You can do this by viewing comments that were left by readers on former posts or ask the blog owner to tell you more about their audience.
When looking at yourself as a freelance writer or even as simply a guest blogger, you need to be looking at the big picture. The act of creating quality content, value, and getting exposure on big media sites is actually an exclusive service and expertise in itself. At the same time, it’s actually become one of the best ways to turn a side hustle into a real business. If you understand the value and demand of an audience, while still providing a service, there is no reason you couldn’t flip that skill and dedication into a full-service content marketing and brand business.
Knowing the audience, you are writing for is important because you need to know who you are writing for. You are not just writing for the site or blog owner; you are writing for their audience. Recognizing this fact and understanding who you are talking to will go a long way toward improving your posts on other people’s sites.
4. Solve a problem.
The “problem/solution” method in advertising is still as effective as it always has been. Even though the methods and technologies have changed, the technique of showing how your post can help people solve a problem is very effective in creating high-quality posts, whether it is for your site or someone else’s site.
To utilize this technique, only describe a problem that reader might be having such as finding the right car dealership, and then present a list of tips that may help them to locate the best dealer for their needs. This method does not require using sales-based language. In fact, this is discouraged because people come to the blog to learn information rather than to be presented with a sales pitch.
5. Entertain and Inform: Create Shareable Content
If you can develop a skill to entertain your readers, you will be on the right path to providing high-quality, valuable content to your audience, whether you are writing for your blog or someone else’s. Some of the factors in creating compelling copy include the following:
- Discussing trending or popular topics
- Creating humorous posts
- Using emotive techniques that appeal to emotions
- Posing a question for readers to comment on
All of these techniques will help you to make your posts more entertaining. Informational text can be entertaining at the same time by merely including exciting facts that correlate to the information that you are presenting in the post. People mainly read a blog post to get the information they want about a specific topic. They probably already go to the blog regularly to read the latest post on the site you are posting on. So, when you are presenting a guest post, all you have to do is to continue the high-quality informational posts that the site owner already provides while making it entertaining by citing side references or through creative wording or other techniques.
In addition to this, you should be good at posting and maintaining social media posts and reactions. If you can master this skill, along with strong writing skills, you may be able to offer bloggers more for their money than just excellent writing.
6. Define yourself as a “go-to” source for certain kinds of information.
Another way to look at this is by thinking of yourself as an influencer. If you are an expert on a particular topic, you can create a name for yourself while also adding value and credibility to the site on which you are writing. Influencers can make a big impact on their industries by presenting helpful information for others in their industries. Big names like Neil Patel, Seth Godin, and many others all started by creating their content. But they also often serve as a guest poster on other sites to share their knowledge and skills with other audiences.
7. Creating Writing Portfolios
This tip may seem simple, but it is a good one if you want to guest blog regularly. Most online publishers (including site owners), want to see what you can do with your posts. They are primarily looking for aspects of your blogging that will help them promote their brand or purpose. You may not know who looks at your portfolios every time, but it’s a good idea to have a variety of posts that you have done that blog owners can look through.
By presenting your work in this fashion, you may be able to capture the attention of potential bloggers who are looking for a certain style or writing. You could also post a short resume or cover letter that explains what you can do for bloggers that will help promote their brand.
Guest Blogging Still Works… Just Make Sure to Use These Tips!
This is not a comprehensive list of skills that you need to be the perfect guest blogger, but they should help you to get started when going after blogs to write for. Remember to check to see what their policies are regarding pay vs. shareability. Many blog owners don’t have the budget to pay other bloggers. They may, instead, share your link with their readers in exchange for the post or other perks.
The main thing is to read, read, and re-read the blog you want to write for. Once you have an idea of their audience’s likes, dislikes, and pain points, you’ll be able to provide consistent or intermittent content that will resonate with their target audience. This means they may ask you to do it again, which will be beneficial to your sites, as well.
11 Expert Tips on How to Successfully Grow and Scale Your Business
Business growth is always exciting. Seeing your revenue, client base, workforce and market share expand is proof that your hard work and tireless efforts are paying off. Best of all, this is something that you can control, as long as you are putting in the necessary time, work, and effort.
While you may be eager to move your startup onward and upward, you shouldn’t forget about the potential negative impacts of scaling up. Expanding too quickly can mean biting off more than you can chew, and it’s easy for a business to collapse on itself if it cannot handle rapid growth.
Here’s what you need to keep in mind as you scale up if you want to avoid toppling your business, according to 11 members of Young Entrepreneur Council.
1. Do What You’re Best at and Outsource the Rest
As you scale your business, your highest priority is to identify what you do best in the company and then find someone who is even better than you to do that task. This will free up your time to focus on growing your company and not just working for it. For example, my strength is ranking websites so I hired someone I trust to implement my system and it’s saving me 80 hours per month.
2. Invest in Talent Management Early
Too many startups hire for the present when they should be hiring people with the skills for 18 months into the future. Design roles for capable people to grow into. While a jack-of-all-trades talent seems valuable at the earliest stages, hiring experienced functional leaders is important during a startup’s growth phase. Lastly, turnover is inevitable so be prepared for this necessary reality.
3. Implement Top-Notch Project Management Systems
As you scale and hire people, there will be more to manage and more minutiae will be created to account for the increase in projects and personnel. Having a project management system that can account for tracking projects at the macro level, as well as the minutiae of each project, is essential as you grow. Find a project management solution that is flexible, customizable and scalable.
4. Make Sure Your Technology Can Grow With You
Make sure that your technology has the capability to scale with your business. For example, many e-commerce businesses find themselves needing to migrate from their current platform to a more robust solution in order to handle higher user and order volume. This is a complex process that can stunt a company’s current growth rate. To avoid this, select a platform built for scalability.
5. Constantly Monitor Cash Flow
As you grow your business, you will be acquiring new obligations and spending more money. Make sure to constantly monitor your cash flow and P&L. New expenses are not directly proportional to the contracts you are getting. Contracts have different arrangements and payment schedules. I have seen a lot of companies grow really fast and end up failing for this reason.
6. Invest in Continuous Education
When I first launched AFS, we were a small company with an idea. As we expanded to a national player, we maintained the way we did things as a small company, and we didn’t adapt well. Once we instituted a continuous training and education program, we built teams that could adapt to growth and I found myself better equipped for the new challenges we faced as a larger organization.
7. Build Your Internal Processes to Handle Scaling
Scaling a business is not necessarily about getting more sales or hiring more employees. If your internal processes aren’t built to handle more business, then you could be wasting money overstaffing due to repetitive tasks that can bottleneck the workflow — an error that could cost you in potential sales and revenue.
8. Have An Exit Strategy
When times are good, it can be deliriously satisfying to expand your business exponentially. However, it’s important to have a plan for when the money stops flowing in. Markets are unpredictable and can turn sour at any time. A bit of foresight and careful planning can ensure that your business survives a recession.
9. Improve Your Customer Service
Too many complaints can bring your business to a crashing halt. You can’t stop every complaint, but you can reduce them greatly by beefing up your customer service. Train staff to resolve complaints. Stay engaged on your social media pages where customers love to take out their frustrations. Reply and make them feel like they are a priority. Just replying can make a huge difference to customers.
10. Prioritize Employee Career Development
To sustain high growth, a company needs to retain and attract the right people. One necessary tactic to employee retention and attraction is designing career growth within a company. Employees need to see themselves progressing as fast as your company — and there needs to be buy-in from both employer and employee on what that career development looks like so you can both grow together.
11. Take a Slow and Steady Approach to Growth
It can be easy to get caught up in growing quickly, but I’ve seen a ton of businesses do that and then have to downsize immediately. It puts people out and isn’t a great way to build a solid reputation for your company. It’s important to take a step back, move slowly and really think about the next steps you’re taking to grow your business so you don’t get ahead of yourself.
Grow Your Business, By Growing Your Personal Brand
Of the many different ways to grow your online business and brand, don’t forget about the importance of growing your personal brand in the process. This is especially true if you are the face of the brand. Through the power of social media, it’s extremely easy and effective to not only reach new audiences but to also rank higher in Google for personal names and brand names in the process. Be sure to try out this method, along with each of the recommended tips above for growing your brand or online business in 2018.
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