Insider Secrets to a Making a Million Dollar Web Site!

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  • Published on : Feb 20 2008

A few days ago I released my first post on “How I Made $860,538.38 PROFIT in 4 Months!“, along with the picture of my $306,373.24 check. Due to the massive exposure and questions generated from the post, I thought I’d bring you the second installment to How I Made $860,538.38 PROFIT in 4 Months! This time we will go with a Q&A theme.

What is the web site you made all this money with?
The site I was able to have so much success with is There is no programming on the site at all, and it’s made up of over 10,000 pages of content, such as images, myspace layouts and social networking applications/flash. Yes… you can imagine how long that took to put together. However, when you are seeing results, you just want to keep making your project bigger and better!

What is the current status of your site?
My myspace resource site is still running and still turning a decent amount of profit each month. The traffic is lower than it used to be, but that’s expected. I was one of the first to get into the “myspace resources” niche, and now it is more saturated than ever.

What is/was your site traffic?
I first started the site from scratch and with no traffic. The first method of advertising, were a few text links on a couple of my other sites. Next was to get the word out on MySpace and other social networks. Once the users started to grab content and link back to my site, it was golden. The high point for site traffic was around 185,000 uniques per day. Currently the site receives around 15,000-20,000 uniques per day. Yes, this is quite a drop… but as mentioned above, I haven’t focused on this site in over a year now.

Having Multiple Dedicated Dell Servers to Manage Traffic was a Must.

When was the last time you updated the site?
I’ve been quite busy with many other projects, so realistically, I haven’t touched or updated the site in nearly a year. Meanwhile the site still receives several thousands of visits per day, while also earning several thousands a month. My only maintenance is monthly servers fees, which are much lower than they were back when I was working on the site full time.

How did you make so much profit over costs?
The myspace site I created was a huge viral success. Once a few sites picked it up, the traffic was tremendous, and search engines were sending me a ton of traffic as well. Since I did not have to worry about marketing costs, I could focus on providing content, managing ad space, and making sure the site was always accessible. The main costs in running a site like this (outside of the hundreds of hours of time spent), are server costs. Over $100,000 was spent on shared hosting, buying new Dell servers and hiring a server management team to make sure everything was always running.

What were your advertising and hosting costs?
As mentioned, the site was pretty much all viral. After running the site for several months with no advertising costs, I decided to give Google Adwords a shot. I was able to target towards some pretty cheap traffic, since my Quality Score was super high, and this was a niche market that wasn’t oversaturated (yet) and click prices weren’t insanely high. Marketing through Google Adwords brought in over an additional MILLION clicks. Even after $27,721.89 in adwords cost, the site still had no problems clearing seven-figures. Hosting costs ranged per month from $300 (when first starting out), to up to $10,000 a month, before buying my own Dell servers and hosting myself.

I was able to generate over 1 MILLION clicks using Google Adwords!

What other ad networks did you use on the site?
In my last post, I focused on some of the big earners from the site, which were Yahoo Publisher Network, NeverBlueAds, CasaleMedia and ValueClick Media. Other earners on the site were Interclick (which is another cpm banner network), Miva (which provides screensaver/wallpaper downloads), Google Adsense (generated nearly six-figures in revenue), AuctionAds (I posted multiple times on my earnings with them), WidgetBucks (another new program, which I also posted earnings on)… along with a few other networks. All of these advertisers combined generated over seven-figures in revenue for the site… which clearly covered the hosting costs, making this a seven figure profitable site.

You made a lot with Yahoo, but what about Google Adsense?
Originally I had no expectations for the success of this site. I was providing a service and it exploded quickly. Once the traffic was flowing through the site, it was time to test different ad placements and to see what worked. Luckily, the Yahoo Publisher Program had come out (and accepted my site), just a few weeks after my site went live. I was originally running Google Adsense, then started running Yahoo Publisher Network instead. After comparing numbers, Yahoo was providing much better numbers. I would continually rotate advertisers on the site and see which performed best. While Yahoo earned nearly seven figures alone on the site, Google Adsense accounted for nearly six-figures in revenue as well.

Google Adsense in itself generated almost $100,000 in Extra Revenue.

Would you have sold your site if you had the chance?
The opportunity to sell this cash cow of a web site did come into play around the 7th or 8th month of it’s existence. I wrote a post about this a while ago, which was called “To Sell or Not to Sell“. While I was offered nearly a seven figure package deal for the site (more/less depending on performance), I’m still glad I never accepted their offer. The parent company that was interested, was purchasing up a bunch of Social Networking Resource & Entertainment sites… which they then all turned into crap sites. I also heard that this company screwed many of their “partners” on payments owed from their buyouts.

Why did you wait until now to post your check?
I’ve never been one to look for attention, or brag. The intention of posting my check was not to impress anyone, but to stress to everyone the possibilities before you. Yes, the check was received back in 2006. However, keep in mind… this blog is still less than a year old. I have literally spent the last year debating on whether or not I wanted to be put in the spotlight, if I was to post this check. But I decided to take the risk… my intention is the same as always, I want you to succeed, make money online and live the dream that us affiliates and ppc marketers are living.

Why didn’t you post your resource site in your original post?
The main reason why I didn’t like my resource site in my original post is because this is a blog, and it’s purpose is to keep people coming back and giving them more. A lot of people were leaving comments, asking what my site was. You were not being ignored… you were part of the process. Not only have I released my site information, but also how I promoted the site, my advertisers and actual earnings numbers.

Is this your only big and successful web site?
I’ve been making money online for over 11 years now, since I was 15… and have never had any other job. A one-hit-wonder I am not. Over the years I have adjusted to every market change there has been. I’ve done freebie sites, permission based email marketing, ran my own ad network along with my own network of entertainment sites. Was this site one of my biggest and fastest money makers? Yes! I saw an opportunity here and made the most of it. I am now focusing on several other different niche areas and projects.

Aren’t you worried people will copy your site idea now?
They say being copied is one of the highest forms of flattery… well, when you own a web site, and you’ve been copied… IT SUCKS… but, I’ve been copied plenty of times before. There is still plenty of money to be made in this market, but it’s also plenty saturated! You want to make a resource type site? I say “Go for it!”.

As mentioned before, I’ve been making money online for over a decade now, (since I was 15!) and have some close friends that advise me on what I should post and what I should not post on my blog. There are risks associated with everything. Some have warned me about giving away too much information. However, if I didn’t meet up with these people in the past, that took their time to help me along the way, I wouldn’t be where I am today… I only wish to do the same for you and all of my blog readers. Yes, it may be risky providing the amount of information that I do, taking risks and trying different things is how I got to where I am today. I’m willing to take that risk to benefit my blog readers.

Zac Johnson
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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  • rizwan

    great job and inspiration post. Hard work always pay. !0,000 pages is not an easy task. Your post are very informatic with real life experience. Many one will get benefited.
    My recent post Download Facebook photo album with FacePAD

  • Joy Parks

    Very interesting & inspiring article. My site has been almost two years old and the income does not come close to a tiny percent of what you receive. Thanks for sharing!

  • margarito pacquiao

    Good for you the site generates a very decent income.. you could own a house in just for months. Can i ask something? Do you have a team to also update the post or you are always solo in making the site?

  • strongholdim

    Good idea it opened my eyes to whatever
    My recent post Introduction to Internet Marketing 6 November

  • SEO India

    I appreciate your effort to post this article , I hope this will raise hope of becoming a millionaire in every person ;-)

  • Werna


    I stumbled apon your site and WOW am I glad I found it.

    I love reading your posts and you definitely know what you talk about.

    Congrats on your success and sharing your knowledge with us :)

    Are the contents on your myspace site free to use?


  • Instant Payday Loans

    Such an extraordinary tips. I really appreciate for tips for making a website a million dollar one!

  • Nice Blog

    This post is really very exciting and interesting. It has given me lots of pleasure and I would like to bookmark this site.

  • baju muslim murah

    15,000-20,000 uniques per day, wow, may i?

  • labika

    Its thrilling to read the post . Very good article to know that how people are making money around the world. It also gives some insight of doing business like blog marketing. I am surprised to know how you made contents of 10000 of pages that too good quality content.
    My recent post 10 Tips to Increase Blog’s Traffic

  • Is It Down

    I think it's interesting that this site does well even though I've been feeling like MySpace is on its way out… Do you think it'll make a comeback, or are enough people using it that you're not really worried either way?


  • SHola

    Prof. Zac,the post is great.However,Achieving this stature in this part of the world would be great.You remain my MENTOR.

  • Sofa Los Angeles

    That's amazing how you made so much money so quickly on your site! Congratulations! Life is about timing and making the right moves at the right time, and you obviously were smart enough to do that and ride the Myspace wave when it was still picking up momentum.


  • Los Angeles SEO

    Wow. That is really impressive! There it is… proof that you can make money online.

  • Dentist Los Angeles

    Do you think that Facebook will ever get to a place where you can design your own background and layout like we were able with myspace?

  • Anna

    Hi Zac,
    Interesting post, I guess you did the right thing at the right time, all the same it's pretty inspiring stuff for us mere mortals.

    I would hazard a guess and say it probably would not be possible to attain this kind of success today with a social networking site unless it had some major financial backing, there just seems to be too much competition that it would not be possible to overcome, especially since the big G has joined in.
    I reckon it's time Uncle Sam put a leash on them.

    All the best
    My recent post Can your face break out from someone kissing it a lot?

  • Sara Angel

    Good post. Answers a lot of questions people had. If you wouldn't have told the site, like you said no one would have figured it out since it's so saturated right now. Superb.
    My recent post Magnifying Glass 10x

  • Akansh

    Really I liked what you shared here…I really want to know that how you made such a good impressions?
    My recent post How To Show Google+ Feeds In Facebook Fan Page Tab Via Cercoe

  • Bruno Babic

    After 7 year long painful and shocking struggles to start to make any money online, now I've decided to get up again and finally win the game of making money by means of internet marketing.

    By the way, I have been extremely skeptical about making money as an affiliate for years. However, this post as well as the real life experience of another internet millionaire who's recently helped me recover from all the pain and failures by teaching me the right millionaire mindset and little known internet marketing strategies are now making me confident and encouraged enough to make it.

    By the way, I'd like to learn your real story on your journey to becoming an internet marketing millionaire and also why you'd like to become one.

    Please, feel free and welcome to visit my blog and post your comments there.

    In advance thanks a lot.

    Bruno Babic

    My recent post Naked and shocking truth of my 7 year painful struggling to net my ever desired millionare playboy lifestyle based on running an automated online business REVEALED: “Here I get up again to finally win the game of making money online”

  • Jacob

    What is a social network ressource site exactly ?

  • Doug

    Thanks for a great post Zac. I'm just entering the wonderful world of Affiliate Marketing and trying to cut through the bull. Outstanding and Motivating!

  • Ejendomsmæglere

    Flaunting your wealth is never appreciated, but this is just proving your super affiliate status.