When Google introduced Adsense to the world, it changed everything for internet marketing. Not only did it bring in a massive source of income for Google, but also for all of their partner web sites, and a new source of traffic and leads for their advertisers. A decade late and Google Adsense is still rocking and one of the best forms of advertising out there. Every day new web sites are learning about Adsense for the first time, and loving the ease of setup and collecting their checks at the end of the month.
This post is more focused towards the beginner affiliate / internet marketer, but is a topic I receive a lot of emails on. Google Adsense isn’t going anywhere, and it’s one of the easiest ways to start making money on your web site if you don’t know how to monetize it yourself.
Since Google owns YouTube, you will occasionally see Adsense being displayed on videos you watch on the site. This has also been a huge source of revenue and volume for Google and their advertisers. Google has taken advantage of their ownership of YouTube and also created a video series on how to use your Google Adsense account.
Over the past few years I’ve written a good deal about Google Adsense on the blog, and you can read a few of those articles below. There’s also a great deal of helpful blog posts and videos out there about improving click through rates, best Adsense placements and maximizing your profits with Google Adsense. I’ve listed some great resources as well.
The common thought on Google Adsense is that the business model is for suckers, as you will only earn a few pennies (usually more) per click, but also sending a visitor away from your web site. The bottom line is that Google Adsense is as good as you make it. As a web site owner and marketer, you need to understand your web site concept, business, audience and when you should or should not be using Google Adsense. Hopefully this guide has helped you in the process.
My name is Zac Johnson and I have been an online entrepreneur for the past 18 years and blogger since 2007. This is my personal blog and I welcome you to the site. In full disclosure, it is safe to assume that I am benefiting financially or otherwise from everything you click on, read, or look at while on my website.
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