- Published on : Sep 27 2011
When Google introduced Adsense to the world, it changed everything for internet marketing. Not only did it bring in a massive source of income for Google, but also for all of their partner web sites, and a new source of traffic and leads for their advertisers. A decade late and Google Adsense is still rocking and one of the best forms of advertising out there. Every day new web sites are learning about Adsense for the first time, and loving the ease of setup and collecting their checks at the end of the month.
This post is more focused towards the beginner affiliate / internet marketer, but is a topic I receive a lot of emails on. Google Adsense isn’t going anywhere, and it’s one of the easiest ways to start making money on your web site if you don’t know how to monetize it yourself.
Google Adsense Tutorial Videos
Since Google owns YouTube, you will occasionally see Adsense being displayed on videos you watch on the site. This has also been a huge source of revenue and volume for Google and their advertisers. Google has taken advantage of their ownership of YouTube and also created a video series on how to use your Google Adsense account.
- Creating An Ad Unit
- Custom Channels
- AdSense Performance Reports
- Advanced AdSense Reporting
- Ad Review Center
- Allow and Block Ads
There are a ton of Google Adsense videos on YouTube, besides the ones directly from Google. Make sure you go through the videos sometime, as their are real testimonial videos of people talking about how they are making money with Adsense on their own web sites, and a few useful videos on tips and best monetization methods. If you are a complete newbie when it comes to making money online, or using Adsense, just watch everything on YouTube and follow the links within this guide. There is no need to purchase high end guides or software on the topic.
Using Google Adsense During the Holidays
Most of our premium advertisers have started to plan for the holiday season and you should too! By opting in to placement targeting, advertisers will be able to target your ad units directly.
In order to ensure your site is getting the highest-paying available ads, we recommend that you also keep these best practices in mind:
- Implement your ad units above the fold near your content, where users are engaging with your site without scrolling down.
- Opt your ad units into text and image ads so that all relevant, available ad inventory is competing to appear on your site. (more on placement targeting)
If you’ve ever run a web site with Google Adsense on it during the holidays, you will almost always see an increase in your average CPM. No matter what industry you are in, the Q4 spending increase will usually affect you. By the way… we are nearly in Q4 2011, are you ready?
Creating Google Adsense Mini Sites
More Google Adsense Resources
Over the past few years I’ve written a good deal about Google Adsense on the blog, and you can read a few of those articles below. There’s also a great deal of helpful blog posts and videos out there about improving click through rates, best Adsense placements and maximizing your profits with Google Adsense. I’ve listed some great resources as well.
- How to contact Google Adsense
- Viewing Your Competitors Google Ads Campaigns
- Top Affiliate Networks vs. Google Adsense
- Adsense Tips for Beginners (8 part series)
- Google+ Coming to Google Adsense
- 7 Reasons why Google Adsense Rocks
- Make Money with Google Adsense (Free Guide)
- Adsense Flipping & Made for Adsense Sites
The common thought on Google Adsense is that the business model is for suckers, as you will only earn a few pennies (usually more) per click, but also sending a visitor away from your web site. The bottom line is that Google Adsense is as good as you make it. As a web site owner and marketer, you need to understand your web site concept, business, audience and when you should or should not be using Google Adsense. Hopefully this guide has helped you in the process.