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	<title>Comments on: Managing Profit Margins in an Online / Offline World</title>
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	<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/</link>
	<description>Let the Reign Begin</description>
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	<item>
		<title>By: Affiliate Buddha - Managing Profit Margins in an Online / Offline World</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-63163</link>
		<dc:creator>Affiliate Buddha - Managing Profit Margins in an Online / Offline World</dc:creator>
		<pubDate>Sat, 07 Jun 2008 19:23:39 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-63163</guid>
		<description>[...] Source:Managing Profit Margins in an Online / Offline World [...]</description>
		<content:encoded><![CDATA[<p>[...] Source:Managing Profit Margins in an Online / Offline World [...]</p>
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	<item>
		<title>By: Polly</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-62305</link>
		<dc:creator>Polly</dc:creator>
		<pubDate>Wed, 04 Jun 2008 05:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-62305</guid>
		<description>Definitely I choose online. Why should I bother my self with employee and building cost... </description>
		<content:encoded><![CDATA[<p>Definitely I choose online. Why should I bother my self with employee and building cost&#8230; </p>
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	</item>
	<item>
		<title>By: Hosting</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-60561</link>
		<dc:creator>Hosting</dc:creator>
		<pubDate>Wed, 28 May 2008 04:00:21 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-60561</guid>
		<description>With 100k I will start online business that can reach a worldwide audience 24/7/365 a year through the Internet.</description>
		<content:encoded><![CDATA[<p>With 100k I will start online business that can reach a worldwide audience 24/7/365 a year through the Internet.</p>
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	<item>
		<title>By: Zac Johnson</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-60425</link>
		<dc:creator>Zac Johnson</dc:creator>
		<pubDate>Tue, 27 May 2008 16:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-60425</guid>
		<description>Conversion rates in general is just too broad of a question. Lead generation, sales, free memberships vs. paid memberships... all will have their own conversion areas. For general sales/products I would say 1-4% might be standard.</description>
		<content:encoded><![CDATA[<p>Conversion rates in general is just too broad of a question. Lead generation, sales, free memberships vs. paid memberships&#8230; all will have their own conversion areas. For general sales/products I would say 1-4% might be standard.</p>
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	<item>
		<title>By: Binary Ant</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-60321</link>
		<dc:creator>Binary Ant</dc:creator>
		<pubDate>Tue, 27 May 2008 09:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-60321</guid>
		<description>Hi Zac, I have a doubt about conversion rates and now we are talking about online business I think I could ask it.

Which range of conversion rate do you think is an standar conversion rate range? I know there is lots of points we have to take into account (bids, earns by each conversion...) but I mean &quot;standar range&quot;.

Low limit of 1% could not be affordable, and high limit of 10% could not be real in the long term.

Cheers!

PD: I started my first campaign yesterday :D</description>
		<content:encoded><![CDATA[<p>Hi Zac, I have a doubt about conversion rates and now we are talking about online business I think I could ask it.</p>
<p>Which range of conversion rate do you think is an standar conversion rate range? I know there is lots of points we have to take into account (bids, earns by each conversion&#8230;) but I mean &#8220;standar range&#8221;.</p>
<p>Low limit of 1% could not be affordable, and high limit of 10% could not be real in the long term.</p>
<p>Cheers!</p>
<p>PD: I started my first campaign yesterday <img src='http://zacjohnson.moneyreigninc.netdna-cdn.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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	<item>
		<title>By: Warenwirtschaft</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-60128</link>
		<dc:creator>Warenwirtschaft</dc:creator>
		<pubDate>Mon, 26 May 2008 13:19:54 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-60128</guid>
		<description>Online is of course interesting. But you should not underestimate the possibility of offline-business. The italian restaurant you mentioned has about 10% costs for flour, tomatoes and other stuff. They dont need many pizzas to pay the employees as well. And then their real business begins with very interesting margins. </description>
		<content:encoded><![CDATA[<p>Online is of course interesting. But you should not underestimate the possibility of offline-business. The italian restaurant you mentioned has about 10% costs for flour, tomatoes and other stuff. They dont need many pizzas to pay the employees as well. And then their real business begins with very interesting margins. </p>
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	<item>
		<title>By: Dustin</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-60021</link>
		<dc:creator>Dustin</dc:creator>
		<pubDate>Mon, 26 May 2008 07:12:03 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-60021</guid>
		<description>I am going to say the internet (its a no brainer.) Simply because online business doesn&#039;t cost as much as it does to run a brick-and-mortar business. Not to mention that when your business is online, your accessible worldwide... try and do that with a brick-and-mortar business. 
 
Not to mention, if you run a small business out of your home, I&#039;m not trying to toot any horns, but can you say &quot;tax deductions&quot; (minus the headache to prepare those taxes, unless your smart and get a accountant.) </description>
		<content:encoded><![CDATA[<p>I am going to say the internet (its a no brainer.) Simply because online business doesn&#39;t cost as much as it does to run a brick-and-mortar business. Not to mention that when your business is online, your accessible worldwide&#8230; try and do that with a brick-and-mortar business.</p>
<p>Not to mention, if you run a small business out of your home, I&#39;m not trying to toot any horns, but can you say &quot;tax deductions&quot; (minus the headache to prepare those taxes, unless your smart and get a accountant.) </p>
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	<item>
		<title>By: Popular Wealth</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-59972</link>
		<dc:creator>Popular Wealth</dc:creator>
		<pubDate>Mon, 26 May 2008 04:19:35 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-59972</guid>
		<description>If I had 100k to start a business with you&#039;d better believe that the majority of it would be spent setting up the online footprint... then again I do all that stuff myself so i&#039;d be paying me... which is always a good thing :p 
 
Seriously - even a brick and mortar store can increase profits by selling affiliate products along with their own. I&#039;d recommend someone pick a subject they know and are passionate about and then start taking names. </description>
		<content:encoded><![CDATA[<p>If I had 100k to start a business with you&#39;d better believe that the majority of it would be spent setting up the online footprint&#8230; then again I do all that stuff myself so i&#39;d be paying me&#8230; which is always a good thing :p</p>
<p>Seriously &#8211; even a brick and mortar store can increase profits by selling affiliate products along with their own. I&#39;d recommend someone pick a subject they know and are passionate about and then start taking names. </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Zak Show</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-59893</link>
		<dc:creator>Zak Show</dc:creator>
		<pubDate>Sun, 25 May 2008 19:41:37 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-59893</guid>
		<description>I agree with you, that what i would say. </description>
		<content:encoded><![CDATA[<p>I agree with you, that what i would say. </p>
]]></content:encoded>
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	<item>
		<title>By: Binary Ant</title>
		<link>http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/comment-page-1/#comment-59835</link>
		<dc:creator>Binary Ant</dc:creator>
		<pubDate>Sun, 25 May 2008 15:36:43 +0000</pubDate>
		<guid isPermaLink="false">http://zacjohnson.com/managing-profit-margins-in-an-online-offline-world/#comment-59835</guid>
		<description>Well, I think that in spite of launching an online business you&#039;d need an office and computers if you have some employees. If you are alone and work at home you dont have those bills to pay. </description>
		<content:encoded><![CDATA[<p>Well, I think that in spite of launching an online business you&#39;d need an office and computers if you have some employees. If you are alone and work at home you dont have those bills to pay. </p>
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