Here we go again.. reports are swirling around that Microsoft is once again in talks with Yahoo for a potential deal. Now that Yang is out and Icahn has more control… I would not be surprised to see something happen this time.
I’ve always been a fan of Microsoft, and have been a long time share holder in both Microsoft, Yahoo and Google. With the massive holding Google has over internet search, it was inevitable for something to finally happen between these two companies.
So what does this mean for the future of search advertising? We all know that Yahoo and MSN deliver lower traffic than Google, but for the majority of us… usually better conversions! Yahoo and MSN marketing are not to be over looked, especially if they now potentially become one.
Where do you see this heading?
Agreed with @GotFreeBusinessCards
Let's hope their PPC services stay separate
I don’t like to see the consolidation of the top 3 search engines as competition is good for the industry.
Personally I would like to see them combine there paid search platform. You would get twice the amount of higher converting traffic for the same price and you would only have to set up one campaign instead of two. It would make search marketing a bit easier and less time consuming.
I would go along with GotFreeBusinessCards were it not for the fact that in their present state, neither MS nor Yahoo are able to compete with Google in any meaningful way.
Combined they will be able to do so. And that would be good for all.
'twas only a matter of time.
I side with largeaffiliate. Competition is a good thing; there won't be any true competition without a stronger competitor to the big G.
What's next?! I'll keep track on this one.. This issue is somewhat interesting!
i am SO EXHAUSTED by this conversation without apparent resolution or end… i work at yahoo, which means the noise level is ratcheded way, way up.
frankly, i had really hoped the deal with MS would go through first time around. all i can say about what has happened since last february is …. alas!
What again? Did not happen last time; this time I'll believe it when i see it.
Oh man. Not again. This is seriously getting boring.
I wonder how well the Microsoft and Yahoo cultures will mix. They seem very different.
Hmmm can you say MicroHoo or how about Yasoft. Okay lame lame. Anyway they are just delaying the inevitable. Hurry up and make the deal already!
I believe that deal fall out are they still talking on that?
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