Microsoft to Acquire Yahoo Search for $20 Billion

Here we go again.. reports are swirling around that Microsoft is once again in talks with Yahoo for a potential deal. Now that Yang is out and Icahn has more control… I would not be surprised to see something happen this time.

I’ve always been a fan of Microsoft, and have been a long time share holder in both Microsoft, Yahoo and Google. With the massive holding Google has over internet search, it was inevitable for something to finally happen between these two companies.

So what does this mean for the future of search advertising? We all know that Yahoo and MSN deliver lower traffic than Google, but for the majority of us… usually better conversions! Yahoo and MSN marketing are not to be over looked, especially if they now potentially become one.

Where do you see this heading?

  • Posted in Affiliate Marketing, Pay Per Click, Stocks
12 pieces of wisdom given by ye faithful
  1. GotFreeBusinessCards said on November 30th, 2008 at 1:14 am

    I don’t like to see the consolidation of the top 3 search engines as competition is good for the industry.

    Reply
  2. Marcel said on November 30th, 2008 at 3:27 am

    Agreed with @GotFreeBusinessCards

    Let’s hope their PPC services stay separate

    Reply
  3. Collin - Affiliate Marketing said on November 30th, 2008 at 11:55 am

    Personally I would like to see them combine there paid search platform. You would get twice the amount of higher converting traffic for the same price and you would only have to set up one campaign instead of two. It would make search marketing a bit easier and less time consuming.

    Reply
  4. LargeAffiliate said on November 30th, 2008 at 3:07 pm

    I would go along with GotFreeBusinessCards were it not for the fact that in their present state, neither MS nor Yahoo are able to compete with Google in any meaningful way.

    Combined they will be able to do so. And that would be good for all.

    Reply
  5. HDTV said on December 1st, 2008 at 1:54 am

    ’twas only a matter of time.

    I side with largeaffiliate. Competition is a good thing; there won’t be any true competition without a stronger competitor to the big G.

    Reply
  6. Manny Pacquiao VS Oscar Dela Hoya FREE Live Stream said on December 1st, 2008 at 6:56 am

    What’s next?! I’ll keep track on this one.. This issue is somewhat interesting!

    Reply
  7. jackie sheeler said on December 1st, 2008 at 8:42 am

    i am SO EXHAUSTED by this conversation without apparent resolution or end… i work at Yahoo, which means the noise level is ratcheded way, way up.

    frankly, i had really hoped the deal with MS would go through first time around. all i can say about what has happened since last february is …. alas!

    Reply
  8. Desmond - DesmondBlog.com said on December 1st, 2008 at 10:45 am

    Oh man. Not again. This is seriously getting boring.

    Reply
  9. Nicole Price said on December 1st, 2008 at 12:00 pm

    What again? Did not happen last time; this time I’ll believe it when i see it.

    Reply
  10. Minnesota Attorney said on December 1st, 2008 at 6:04 pm

    I wonder how well the Microsoft and Yahoo cultures will mix. They seem very different.

    Reply
  11. Matt Helphrey said on December 17th, 2008 at 9:25 pm

    Hmmm can you say MicroHoo or how about Yasoft. Okay lame lame. Anyway they are just delaying the inevitable. Hurry up and make the deal already!

    Reply
  12. Stock Traders Blog said on July 4th, 2009 at 6:58 am

    I believe that deal fall out are they still talking on that?

    Stock Traders Blog’s last blog post..Bank of America Financial Statement and Earning Analysis

    Reply
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